Autoway
Autoway is a private car rental company based in Réthymno, Crete, Greece, that rents vehicles to tourists visiting the region. Founded in 1986, it operates as a small, single-location operator serving the local tourist travel market.
- Company typePrivate
- Founded1986
- HeadquartersRéthymno, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Autoway does
Autoway is a private, for-profit car rental company that serves tourists visiting Réthymno, on the island of Crete, Greece. The company was founded in 1986 and operates from a single location in Réthymno, with a reported headcount of 11-50 employees. Its core offering is vehicle rental targeted at the tourist traveler segment in this Cretan destination, positioning it as a local, destination-based mobility provider rather than a national or international car rental brand.
The underlying business is a conventional vehicle rental operation: revenue is generated by renting vehicles to customers on a short-term basis, with demand tied to the seasonal tourist flows into Réthymno. No technical platform, mobile app, or proprietary technology is described in the available data; the company's core_technology field is empty and its website (autoway.gr) returned only a loader/verification page during data collection, indicating no observable digital distribution layer or API surface. No pricing model, fleet size, or revenue mechanics are disclosed.
The customer base consists of individual tourists arriving in Réthymno, with no segments, enterprise customers, or partnerships documented in the input. No management team, funding history, ownership structure, certifications, awards, or strategic actions are reported. The available data is sufficient only to characterize Autoway as a small, long-standing, single-site car rental operator in the Greek tourist market, with no evidence of digital infrastructure, scale, or material expansion.
Autoway firmographics
Firmographics- Name
- Autoway
- Website
- https://autoway.gr
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autoway is a private car rental company based in Réthymno, Crete, Greece, that rents vehicles to tourists visiting the region. Founded in 1986, it operates as a small, single-location operator serving the local tourist travel market.
- Ownership category
- akta.pro rank
Autoway industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
Keywords
Where Autoway is headquartered
LocationHeadquarters
- HQ city
- Réthymno
- HQ country
- Greece
- HQ region
- Europe
Markets served
Autoway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Autoway product offering
Product offeringCore offering
Autoway is a car rental company that rents vehicles to tourists in the Rethymno area of Crete, Greece. The company maintains a local rental fleet and serves individual consumer customers visiting tourist destinations in the region. Founded in 1986 and operating with 11-50 employees, it functions as a small, locally focused vehicle rental service.
Differentiator
Problem solved
Functional benefit
Products and services
- Car rental service Renting vehicles to tourists visiting tourist destinations in the Réthymno area of Crete, Greece. Targeted at individual consumer travelers who need personal transportation during their stay. Vehicle categories, specific fleet details, pricing tiers, and terms are not disclosed in the source data.
Companies that use Autoway
Customer profileIdeal customer profiles1 record
Autoway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Autoway competitors and assessment
Company assessmentDirect peers
- Europcar: Europcar operates one of the largest car rental networks in Europe and has substantial presence in Greek tourist destinations. Like Autoway, it serves self-drive leisure travelers and competes on airport/city pickup convenience, fleet range, and pricing.
- Sixt: Sixt is a major European-headquartered car rental operator with strong Mediterranean coverage including Crete. It competes directly with Autoway for tourist rentals at airports and city locations, and serves as a benchmark for fleet scale, brand, and digital booking capability.
Broad incumbents
- Hertz: Hertz is a global car rental incumbent with locations across Greece and the Mediterranean. While broader and more diversified than Autoway, it directly competes for tourist rental demand at the same airports and resorts where Autoway operates.
- Avis: Avis is a global car rental brand with extensive European leisure-rental coverage including Greek islands. It overlaps with Autoway's self-drive tourist rental offering and competes for the same inbound leisure traveler segment.
- National Car Rental: National is a global rental brand with leisure and corporate positioning across Europe. It overlaps with Autoway in self-drive tourist rentals at major Greek destinations and competes for premium-segment travelers.
- Enterprise Rent-A-Car: Enterprise is a large global rental operator with growing European leisure presence. It competes with Autoway for self-drive rentals at airports and tourist hubs, though it is broader in scope including corporate and replacement segments.
- Budget Rent a Car: Budget is a value-oriented global rental brand active across Mediterranean tourist destinations. It competes with Autoway primarily on price-sensitive leisure rentals for tourists seeking self-drive vehicles.
Others
- Rentalcars.com: Rentalcars.com is a leading online aggregator for car rental bookings globally. It is not a direct rental operator but is a critical distribution channel that Autoway would either rely on or compete against for tourist bookings.
- DiscoverCars: DiscoverCars is an online car rental aggregator with strong presence in Mediterranean leisure markets. It is comparable to Autoway as a distribution intermediary competing for the same tourist booking flow rather than as a fleet operator.
Regional players
- AutoHellas / Hellas Car Rental: AutoHellas (Hellas Car Rental) is one of the largest Greek-owned car rental companies with national coverage including Crete. It is the most direct domestic comparable to Autoway — same geography, same tourist customer base, similar self-drive model — but at significantly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Customer concentration
Autoway social profiles
Digital presenceAutoway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoway leadership team
Management profileNumber of profiles
Autoway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoway
What does Autoway do?
Autoway is a car rental company that rents vehicles to tourists in the Rethymno area of Crete, Greece. The company maintains a local rental fleet and serves individual consumer customers visiting tourist destinations in the region. Founded in 1986 and operating with 11-50 employees, it functions as a small, locally focused vehicle rental service.
Is Autoway a public or private company?
Autoway is a private company. It is classified as unknown and is currently operating.
When was Autoway founded?
Autoway was founded in 1986. It employs 11 to 50 people.
Where is Autoway based?
Autoway is headquartered in Réthymno, Greece, in the Europe region.
Who are Autoway's main competitors?
Direct peers on record are Europcar and Sixt. Broad incumbents are Hertz, Avis, National Car Rental, Enterprise Rent-A-Car and Budget Rent a Car. Others are Rentalcars.com and DiscoverCars. AutoHellas / Hellas Car Rental is listed as a regional player.
Does Autoway have an API?
No public API is recorded for Autoway.
What industry is Autoway in?
Autoway's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental. Its NAICS code is 532111 and its SIC code is 7510.