What Sure Business does

Sure Business is a privately held telecommunications, cloud, data centre, and cybersecurity provider headquartered in St. Peter Port, Guernsey, operating across the Channel Islands (Guernsey and Jersey) and the Isle of Man under the group identity 'Sure by Beyon'. The company serves enterprise businesses, SMBs, government and public sector clients, regulated offshore industries (eGaming, financial services), and wholesale carrier customers through a direct enterprise sales motion supported by on-island account directors, professional services consultants, and service managers.

Name

Sure Business

Legal name

Sure (Guernsey) Limited

Website

https://business.sure.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Sure Business is a Channel Islands and Isle of Man telecom, cloud, data centre, and cybersecurity provider serving enterprises, government, regulated offshore industries, and SMBs through on-island sales teams and managed services.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Peter Port

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Telecommunications Services: Voice, mobile, and connectivity services for businesses including phone systems, SIP trunks, business lines, and unified communications
2. Cloud Solutions: Private cloud IaaS, public vCloud, recovery as a service, online backup, cloud connectivity, and Microsoft cloud solution services
3. Data Centre Services: Offshore hosting and co-location services in Guernsey and Jersey data centres with guaranteed local data residency
4. Managed Services: Managed IT, managed backup, and network management services providing end-to-end IT solutions for businesses
5. Cybersecurity: Security solutions including DDoS protected hosting, email and web security, and security education and training
6. Professional Services: Advisory and design services including network consultancy, design, and implementation
7. Wholesale Carrier Services: Wholesale services for other telecoms providers including landlines, broadband, leased lines, and mobile termination

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sure Business provides telecommunications, cloud, data centre, managed IT, and cybersecurity services to business and public-sector customers across the Channel Islands (Guernsey and Jersey) and the Isle of Man. Its portfolio spans unified communications, mobile, business connectivity, cloud infrastructure, Tier 3 offshore data centre hosting, managed services, and cybersecurity solutions, with a consultative sales approach supported by dedicated account directors and on-island engineering teams.

Product overview

Sure Business is a telecommunications and IT services provider operating across the Channel Islands (Jersey, Guernsey) and Isle of Man. The company offers a comprehensive portfolio organized around four core service areas: Telecommunications (voice, connectivity, mobile), Cloud Solutions (Private Cloud IaaS, Public vCloud, Recovery as a Service, Online Backup, Cloud Connectivity, S3 Storage, Microsoft Cloud Solutions), Data Centre Services (Guernsey and Jersey Tier 3 facilities with offshore hosting), and Managed Services (Managed IT via Sure Business Suite, Managed Backup, Managed Network, Cybersecurity). The flagship unified communications product is Sure Connect for Microsoft Teams, which integrates business telephony with Microsoft Teams. Key differentiators include guaranteed local data residency for regulatory compliance, dual-island data centre network with diverse routing, and partnerships with Microsoft, Mitel, Mimecast, Trustwave, and Cisco. The product portfolio includes both on-premise solutions (SIP Trunks, phone systems from multiple vendors) and cloud-based services (Sure Cloud Voice, IP Voice), providing businesses flexible migration paths from legacy ISDN to modern IP infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Sure Connect: Integration service for Microsoft Teams that seamlessly integrates business phone systems into the Microsoft Teams platform.
• Sure Cloud Voice

Products and services

• Sure Connect for Microsoft Teams Integrates business phone systems into the Microsoft Teams platform, enabling seamless communication, collaboration, and call management from desktop and mobile applications for enterprise and mid-market customers.
• Business Mobile Plans Business mobile plans available with handset or SIM-only packages, offering responsive on-island customer support and management information reporting for businesses.
• Azure Stack Hub Offshore cloud service enabling businesses to run Azure services in their own data centres, providing consistent hybrid cloud capabilities with local data residency.
• Private Cloud – IaaS Infrastructure-as-a-Service providing dedicated cloud infrastructure with guaranteed local data residency in Channel Island Tier 3 datacentres for regulated and enterprise customers.
• Sure vCloud (Public Cloud) Public cloud service offering scalable computing resources with the benefits of offshore hosting and local data residency.
• Recovery as a Service Disaster recovery and business continuity solution enabling businesses to replicate data off-site and maintain operations during outages.
• Guernsey Data Centre Tier 3 data centre facility in Guernsey providing co-location, hosting, and local data residency guarantees for regulated and enterprise customers.
• Jersey Data Centre Tier 3 data centre facility in Jersey providing co-location, hosting, and local data residency guarantees for regulated and enterprise customers.
• Offshore Hosting Secure offshore hosting services with guaranteed data residency in Channel Islands for regulatory compliance.
• Sure Business Suite (Managed IT) End-to-end managed IT services covering network, communications, and cloud technology management, monitoring, and upgrades for businesses.
• Managed Backup Managed backup services providing automated data protection and recovery solutions for businesses.
• Managed Network Round-the-clock network management and support services freeing businesses to focus on core operations.
• Cybersecurity Solutions Suite of cybersecurity solutions including DDoS protected hosting, Mimecast email and web security, and security education and training for businesses.
• Sure Cloud Voice Cloud-based telephony solution routing calls to head office, branch office, home, and mobile destinations with enhanced business continuity guarantees.
• IP Voice (Cloud Voice) Voice over IP solutions using internet for calls, featuring cloud-hosted PBX capabilities with no upfront capital investment.
• Private Circuits Point-to-point dedicated connectivity providing always-on fixed bandwidth between two locations for data, internet, or voice traffic.
• Multipoint Connections (WAN) Wide Area Network solutions connecting multiple offices globally using MPLS, VPLS, and SD-WAN technologies.
• Internet Connectivity Enterprise-class network connections providing broadband and dedicated IP feeds with various speed options for businesses.
• Wholesale Carrier Services Wholesale services for other telecoms providers including landlines, broadband, leased lines, and mobile termination.
• Wholesale Roaming Multi-network connectivity solution enabling devices to roam onto UK networks and hundreds of global networks, providing coverage in remote locations.
• Phone Systems Business telephone systems from market-leading suppliers including Mitel, Red Box, Alcatel, Panasonic, and Cisco with maintenance services.
• Mobile Internet 4G mobile broadband services for tablets and laptops with flexible Pay Monthly or Pay As You Go options.
• Business Lines (PSTN/Analogue) Traditional and digital business phone lines with options for Guernsey, Jersey, and Isle of Man locations.
• Advisory and Design Services Network consultancy, design, and implementation professional services supporting customer transformation projects.
• Wi-Fi Services Managed Wi-Fi solutions for public and enterprise environments, including network design, installation, and ongoing management.

Quantifiable outcome

• 99.99% call connection success rate for Guernsey business lines
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationSure Connect for Microsoft Teams integrates business phone systems into Microsoft Teams platform. Azure Stack Hub services provided through Microsoft cloud solution partnerships.
• MitelcoreTechnology or IntegrationPartnership bringing communication, collaboration, video conferencing and messaging into a unified service. Mitel powers unified communications solutions for enterprise customers.
• TrustwavecoreTechnology or IntegrationTrustwave Managed Security services provided as part of Sure's cybersecurity solutions portfolio.
• MimecastcoreTechnology or IntegrationMimecast Offshore Email and Web Security and Awareness Training services offered as part of cybersecurity suite.
• Azure Stack Hub (Microsoft)coreTechnology or IntegrationAzure Stack Hub offerings providing hybrid cloud solutions with on-premise Microsoft Azure capabilities.
• CiscocoreTechnology or IntegrationCisco networking and security solutions offered through partnerships. Matt Du Jardin holds Cisco Champion accreditation.
• CT PlusminorImplementation/ SI/ Consulting PartnerTransportation partner for Guernsey Wi-Fi project, working with States of Guernsey and Sure on public Wi-Fi deployment.
• Various Telecommunications OperatorscoreChannel Partner/ Reseller/ DistributorWholesale carrier services team supports other telecoms providers in fulfilling operational connectivity and service requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JT Group (Jersey Telecom): JT Group is the incumbent telecommunications provider in Jersey and a direct competitor to Sure Business across voice, mobile, connectivity, cloud, and managed services in the Channel Islands. They compete head-to-head for the same enterprise, government, and financial services customers in the same geography.
• Manx Telecom: Manx Telecom is the incumbent telecom operator on the Isle of Man offering business voice, mobile, broadband, cloud, and managed services. It is a direct competitor to Sure Business in the IoM segment of Sure's footprint, serving the same enterprise and government customers.
• Gamma Communications: Gamma is a UK-based business communications provider specializing in UCaaS, SIP trunks, broadband, and mobile for SMB and enterprise. It competes directly with Sure Business on SIP trunking, cloud voice, and unified communications across the UK-adjacent markets Sure serves.
• Colt Technology Services: Colt provides business connectivity, cloud connectivity, and managed network services to enterprise customers across Europe and Asia. It overlaps with Sure's connectivity, private circuits, SD-WAN, and cloud connectivity offerings for enterprise and financial services segments.
• TalkTalk Business: TalkTalk Business provides wholesale and direct business connectivity, voice, and cloud services to UK SMB and channel partners. It competes with Sure's wholesale carrier services, broadband, and SIP trunk offerings for UK customers reachable from the Channel Islands.

Broad incumbents

• Vodafone Business: Vodafone is a major global telecom incumbent with extensive enterprise mobile, fixed, IoT, cloud, and security offerings. Vodafone Business competes with Sure for large enterprise and multi-national customers operating across the Channel Islands, IoM, and broader UK/Europe.
• BT Business: BT is the UK incumbent with a broad portfolio spanning connectivity, voice, cloud, security, and managed services. BT's enterprise division competes with Sure Business for larger enterprises and government clients operating across UK, Channel Islands, and IoM.

Emerging players

• Exponential-e: Exponential-e is a UK-based provider of cloud, network, and unified communications services for mid-market and enterprise. It overlaps with Sure's managed services, cloud, and connectivity offerings, particularly for financial services and regulated customers.
• Node4: Node4 is a UK-based cloud, colocation, and managed services provider focused on mid-market and enterprise. It competes with Sure's datacenter, cloud, and managed services portfolio for UK-reachable customers from the Channel Islands.

Others

• CityFibre: CityFibre is a UK wholesale full-fiber infrastructure provider building alternative fiber networks. It is adjacent rather than directly competitive, but its wholesale connectivity could enable or compete with parts of Sure's connectivity and wholesale carrier services business over time.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/surebusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure Business