NNZ
NNZ is a Netherlands-founded (1922) independent packaging distributor and advisor sourcing and customising FIBCs, net bags, paper bags, trays and films for B2B customers across produce, industrial and firewood markets via 24+ subsidiaries in 50+ countries.
- Company typePrivate
- Founded1922
- HeadquartersGroningen, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What NNZ does
NNZ (the Royal NNZ Group bv) is a Netherlands-headquartered international packaging distributor and independent advisor founded in 1922 in Groningen. The company sources, customises and supplies a broad portfolio of packaging products — including FIBCs/big bags (Power-Lift®, Q-Bag, Log-Lift®, rPET variants), net bags, paper and PP woven bags, plastic film, fibre/pulp and cardboard trays, and specialised firewood packaging — through a global network of certified production partners rather than its own manufacturing. It serves B2B customers across three primary verticals: retail and transport packaging for fresh produce (fruits, vegetables, berries), industrial packaging for feed, food ingredients, chemicals, minerals and construction materials, and a specialised firewood/wood-fuel packaging segment.
NNZ monetises through quote-based, multi-year supply contracts with enterprise customers in the produce and industrial sectors, with pricing tailored to product type, volume, customisation and delivery. Go-to-market is sales-led and executed through 24+ wholly owned subsidiaries across Europe (Netherlands, Germany, Austria, UK, Switzerland, Poland, Nordics, Baltics, Belgium, France, Finland), North America (US, Canada) and Africa (South Africa), supported by a Shanghai purchase office and an international network spanning 50+ countries. A Central Sourcing Management team conducts supplier audits and quality assurance across the partner base.
The company differentiates through its proprietary #Rethink methodology for fact-based environmental impact assessment of packaging choices, a portfolio of registered branded products (Power-Lift®, Log-Lift®, Q-Bag, SnapLog®, Carry-Fresh, Liqui-Sorb, Twin-Bag), ISO 21898/9001/14001, BRC and GFSI certifications, and an Ecovadis Gold Medal placing it in the top 5% of companies globally for sustainability. In 2025, NNZ transitioned from third-generation Boot family leadership to a professional board (CEO Ronald Hoozemans, COO Tjerk Dantuma, CFO Harold Sanders).
NNZ firmographics
Firmographics- Name
- NNZ
- Legal name
- the Royal NNZ Group bv
- Website
- https://nnz.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NNZ is a Netherlands-founded (1922) independent packaging distributor and advisor sourcing and customising FIBCs, net bags, paper bags, trays and films for B2B customers across produce, industrial and firewood markets via 24+ subsidiaries in 50+ countries.
- Ownership category
- akta.pro rank
NNZ industry classification
Industry- Product category
- Industrial Packaging Distribution
- NAICS
- Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (424610)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- IBC Accessories & Components (Valves, Caps, Pallets, Liners) (IMALAGAF)
Keywords
Where NNZ is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices25 records
Markets served
NNZ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Packaging product sales: NNZ generates revenue by sourcing and supplying a broad portfolio of industrial and retail packaging products to B2B customers in produce and industrial sectors. Products include FIBCs/big bags, net bags, paper bags, plastic films, trays, woven bags, and ancillary packaging. Revenue is derived from the sale of physical packaging products, likely on a per-order basis with volume-based pricing. NNZ functions as a packaging distributor and advisor rather than a manufacturer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
NNZ product offering
Product offeringCore offering
NNZ (the Royal NNZ Group bv) is an independent packaging distributor and advisor founded in 1922 that sources, customises and supplies a broad portfolio of packaging products for produce and industrial sectors. The company sells FIBCs/big bags, net bags, paper bags, plastic films, fibre/pulp trays, cardboard trays and jute bags, complemented by its proprietary brands (Power-Lift®, Log-Lift®, SnapLog®, Q-Bag) and the #Rethink environmental footprint methodology. Revenue is generated through direct B2B sales of physical packaging products through 24+ owned subsidiaries across Europe, North America and Africa.
Product overview
NNZ (the Royal NNZ Group bv) is an international packaging company since 1922 offering a comprehensive portfolio of packaging solutions organized into three main categories: Retail Packaging for Produce (consumer-facing solutions including aluminium trays, cardboard trays, fibre/pulp trays, plastic trays, cups, bags in various materials, shoppers, and tubular netting), Transport Packaging for Produce (logistics-optimized solutions including jute bags, net bags, pallet netting, paper bags, plastic containers, PP woven bags, and ventilated FIBC bulk bags), and Industrial Packaging for Feed, Food and Non-Food (heavy-duty solutions including container liners, cotton bags, FIBC/bulk bags, horticultural products, and PP woven bags). Key branded products include Power-Lift® big bags (with variants like Q-Bag, static conductive, liner, and ventilated versions for produce and wood logs), Log-Lift® ventilated bags for firewood, and SnapLog® closure systems. The company also provides rPET FIBC bags made from recycled materials and offers complementary services like environmental footprint calculation using their proprietary #Rethink methodology. NNZ serves produce and industrial markets across Europe, North America, and Africa through 24+ owned subsidiaries.
Differentiator
Problem solved
Functional benefit
Brands
- Power-Lift®: Brand for big bags/FIBCs designed for strength, reliability and efficiency
- Log-Lift®
- SnapLog®
- Carry-Fresh
- Liqui-Sorb
- Twin-Bag
- Technopac
Products and services
- Retail Packaging for Produce
Quantifiable outcome
- 96% of packaging portfolio designed for recyclability (as stated in 2024 sustainability report)
- +3 more outcomes
Companies that use NNZ
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
NNZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
NNZ partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- FiligradecoreNNZ works with Filigrade on implementing curved embossing technology on PP and PET trays, enabling food-to-food recycling of plastic trays. NNZ's PET trays achieved 96%+ readability in pilot sorting lines as a result of this collaboration.
- EcolstudiominorEcolstudio participated as a speaker in NNZ's webinar on recyclability of fibre-based packaging. Specialises in recyclability testing for paper-based packaging using UNI 11743 and Cepi Harmonised Test Methods.
- PITA (Paper Industry Technical Association)minorPITA Chief Executive Barry Read participated as a speaker in NNZ's webinar on recyclability of fibre-based packaging, providing expertise on EN 643 sorting standards and circular economy for paper packaging.
- Suez CircpackminorSuez Circpack expert Vincent Mooij participated in NNZ's webinar on plastic packaging recycling, covering EPR systems, sorting technologies, recycling technologies, and design for recycling principles.
- Amir SamadijavanminorIndustry expert Amir Samadijavan presented at NNZ's webinar on using recycled rPET for FIBCs and demonstrated NNZ's environmental footprint calculation tool.
- Dr. Ralf Mayer de GrootminorSpecialist research institute that conducted large-scale consumer survey for NNZ on soft fruit packaging preferences (300+ interviews, 11,700 purchase simulations in Germany), including emotional impact studies and purchase behaviour research.
- EFIBCA (European Flexible Intermediate Bulk Container Association)minorNNZ is a member of EFIBCA, the European Flexible Intermediate Bulk Container Association, an industry body for FIBC manufacturers and users in Europe.
- Plastic Pact (Netherlands)minorNNZ participates in the Netherlands Plastic Pact, an initiative to accelerate the transition to a circular economy by reducing plastic packaging waste.
- Bamboo Village UgandaminorNNZ supports Bamboo Village Uganda, an initiative that fights climate change and poverty by planting and growing bamboo, as part of its social responsibility and sustainability commitments.
- SedexminorNNZ is a member of Sedex, an organisation focused on managing and improving working conditions in global supply chains.
- Trees for AllminorNNZ supports Trees for All, a Dutch tree-planting organisation, as part of its carbon offsetting and environmental commitment.
- Quasem FoundationminorNNZ supports the Quasem Foundation, which improves the lives of impoverished people in Northern Bangladesh. NNZ also has a joint initiative called the NNZ-Quasem School with published annual reports.
- Terre des HommesminorNNZ supports Terre des Hommes, an organisation united against child trafficking, child labour and sexual exploitation.
- Ocean CleanupminorNNZ supports Ocean Cleanup, an organisation developing and scaling technologies to rid the oceans of plastic.
- Oxfam NovibminorNNZ supports Oxfam Novib, focused on beating global poverty through development and humanitarian programmes.
- Future UpminorNNZ is a member of Future Up, the leading sustainable business network in the Netherlands.
- EurojuteminorNNZ is a member of Eurojute, the association for textile packaging and industrial textiles.
- Chase Bag Company (historical joint venture)minorDuring the 1940s, NNZ entered a joint venture with American Chase Bag Company in response to the development of Spain as a key sales market for onion bags. This was a historical partnership no longer active.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
NNZ competitors and assessment
Company assessmentBroad incumbents
- Greif Inc: Greif is a NYSE-listed global industrial packaging company with leading positions in FIBCs, IBCs, drums and corrugated containers, competing with NNZ across its FIBC and industrial customer segments at significantly larger scale.
- Mauser Packaging Solutions: Mauser is a global industrial packaging manufacturer and reconditioner of steel, plastic and fibre drums and IBCs — competing with NNZ across chemical, food and industrial bulk-packaging accounts at larger scale and with vertical integration.
- Berry Global Group: Berry Global is one of the world's largest plastic packaging manufacturers, serving fresh produce, food and industrial markets with rigid containers, films and FIBC-style products — a scale competitor whose integrated manufacturing contrasts with NNZ's asset-light model.
- Mondi Group: Mondi is a London-listed paper and packaging group with substantial European kraft paper, paper-bag and corrugated operations — a direct competitor to NNZ in the paper-bag and corrugated-tray categories serving industrial and produce markets.
- Sealed Air Corporation: Sealed Air is a global packaging company focused on protective and food packaging, overlapping with NNZ's plastic film, tray and food-packaging categories while operating at significantly larger scale with proprietary product technology.
- Smurfit Kappa: Smurfit Kappa is a global paper-based packaging leader with extensive European and Americas presence, competing with NNZ's transport-packaging-for-produce product range (jute bags, paper bags, corrugated) and serving many of the same fresh-produce customers.
Direct peers
- LC Packaging: LC Packaging is a Dutch-headquartered international packaging distributor and FIBC/bulk-bag supplier with a similar European footprint, family ownership heritage and produce/industrial customer mix — making it the closest direct strategic comparable to NNZ.
- BAG Corp: BAG Corp is a US-based FIBC/bulk-bag manufacturer and supplier serving food, chemical, construction and agricultural customers with a comparable FIBC product family (form-stable, conductive, food-grade) to NNZ's Power-Lift® and Q-Bag ranges.
- Nefab Group: Nefab is a Swedish-headquartered global industrial packaging solutions provider with engineered packaging, ISPM-15 heat-treated wood and reusable packaging services — a comparable advisor-distributor model serving large industrial OEMs across multiple continents.
Regional players
- Trioplast Industrier AB: Trioplast is a Swedish industrial film and bulk-packaging producer focused on polyethylene films, silage and agricultural films — overlapping with NNZ's film-on-reel, silage and agricultural packaging segments and serving comparable European producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
NNZ social profiles
Digital presenceNNZ compliance and trust
Trust signalCompliance8 records
NNZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
NNZ leadership team
Management profileNumber of profiles
Profiles3 records
NNZ subsidiaries and ownership
Company hierarchySubsidiaries15 records
NNZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NNZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NNZ
What does NNZ do?
NNZ (the Royal NNZ Group bv) is an independent packaging distributor and advisor founded in 1922 that sources, customises and supplies a broad portfolio of packaging products for produce and industrial sectors. The company sells FIBCs/big bags, net bags, paper bags, plastic films, fibre/pulp trays, cardboard trays and jute bags, complemented by its proprietary brands (Power-Lift®, Log-Lift®, SnapLog®, Q-Bag) and the #Rethink environmental footprint methodology. Revenue is generated through direct B2B sales of physical packaging products through 24+ owned subsidiaries across Europe, North America and Africa.
Is NNZ a public or private company?
NNZ is a private company. It is classified as family owned and is currently operating.
When was NNZ founded?
NNZ was founded in 1922. It employs 251 to 500 people.
Where is NNZ based?
NNZ is headquartered in Groningen, Netherlands, in the Europe region.
How does NNZ make money?
One revenue line is on record: packaging product sales.
Who are NNZ's main competitors?
Broad incumbents on record are Greif Inc, Mauser Packaging Solutions, Berry Global Group, Mondi Group, Sealed Air Corporation and Smurfit Kappa. Direct peers are LC Packaging, BAG Corp and Nefab Group. Trioplast Industrier AB is listed as a regional player.
Does NNZ have an API?
No public API is recorded for NNZ.
What industry is NNZ in?
NNZ's product category is Industrial Packaging Distribution. Its primary akta.pro industry code is IMALAGAF, IBC Accessories & Components (Valves, Caps, Pallets, Liners). Its NAICS code is 424610 and its SIC code is 5080.