NNZ

What NNZ does

NNZ (the Royal NNZ Group bv) is a Netherlands-headquartered international packaging distributor and independent advisor founded in 1922 in Groningen. The company sources, customises and supplies a broad portfolio of packaging products — including FIBCs/big bags (Power-Lift®, Q-Bag, Log-Lift®, rPET variants), net bags, paper and PP woven bags, plastic film, fibre/pulp and cardboard trays, and specialised firewood packaging — through a global network of certified production partners rather than its own manufacturing. It serves B2B customers across three primary verticals: retail and transport packaging for fresh produce (fruits, vegetables, berries), industrial packaging for feed, food ingredients, chemicals, minerals and construction materials, and a specialised firewood/wood-fuel packaging segment.

NNZ monetises through quote-based, multi-year supply contracts with enterprise customers in the produce and industrial sectors, with pricing tailored to product type, volume, customisation and delivery. Go-to-market is sales-led and executed through 24+ wholly owned subsidiaries across Europe (Netherlands, Germany, Austria, UK, Switzerland, Poland, Nordics, Baltics, Belgium, France, Finland), North America (US, Canada) and Africa (South Africa), supported by a Shanghai purchase office and an international network spanning 50+ countries. A Central Sourcing Management team conducts supplier audits and quality assurance across the partner base.

The company differentiates through its proprietary #Rethink methodology for fact-based environmental impact assessment of packaging choices, a portfolio of registered branded products (Power-Lift®, Log-Lift®, Q-Bag, SnapLog®, Carry-Fresh, Liqui-Sorb, Twin-Bag), ISO 21898/9001/14001, BRC and GFSI certifications, and an Ecovadis Gold Medal placing it in the top 5% of companies globally for sustainability. In 2025, NNZ transitioned from third-generation Boot family leadership to a professional board (CEO Ronald Hoozemans, COO Tjerk Dantuma, CFO Harold Sanders).

Name

NNZ

Legal name

the Royal NNZ Group bv

Website

https://nnz.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

251–500 employees

Short description

NNZ is a Netherlands-founded (1922) independent packaging distributor and advisor sourcing and customising FIBCs, net bags, paper bags, trays and films for B2B customers across produce, industrial and firewood markets via 24+ subsidiaries in 50+ countries.

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (424610)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

IBC Accessories & Components (Valves, Caps, Pallets, Liners) (IMALAGAF)

Keywords

• Industrial packaging solutions
• Produce packaging supplies
• FIBC bulk bags
• Flexible intermediate bulk containers
• Sustainable packaging materials

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices25 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Packaging product sales: NNZ generates revenue by sourcing and supplying a broad portfolio of industrial and retail packaging products to B2B customers in produce and industrial sectors. Products include FIBCs/big bags, net bags, paper bags, plastic films, trays, woven bags, and ancillary packaging. Revenue is derived from the sale of physical packaging products, likely on a per-order basis with volume-based pricing. NNZ functions as a packaging distributor and advisor rather than a manufacturer.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

NNZ (the Royal NNZ Group bv) is an independent packaging distributor and advisor founded in 1922 that sources, customises and supplies a broad portfolio of packaging products for produce and industrial sectors. The company sells FIBCs/big bags, net bags, paper bags, plastic films, fibre/pulp trays, cardboard trays and jute bags, complemented by its proprietary brands (Power-Lift®, Log-Lift®, SnapLog®, Q-Bag) and the #Rethink environmental footprint methodology. Revenue is generated through direct B2B sales of physical packaging products through 24+ owned subsidiaries across Europe, North America and Africa.

Product overview

NNZ (the Royal NNZ Group bv) is an international packaging company since 1922 offering a comprehensive portfolio of packaging solutions organized into three main categories: Retail Packaging for Produce (consumer-facing solutions including aluminium trays, cardboard trays, fibre/pulp trays, plastic trays, cups, bags in various materials, shoppers, and tubular netting), Transport Packaging for Produce (logistics-optimized solutions including jute bags, net bags, pallet netting, paper bags, plastic containers, PP woven bags, and ventilated FIBC bulk bags), and Industrial Packaging for Feed, Food and Non-Food (heavy-duty solutions including container liners, cotton bags, FIBC/bulk bags, horticultural products, and PP woven bags). Key branded products include Power-Lift® big bags (with variants like Q-Bag, static conductive, liner, and ventilated versions for produce and wood logs), Log-Lift® ventilated bags for firewood, and SnapLog® closure systems. The company also provides rPET FIBC bags made from recycled materials and offers complementary services like environmental footprint calculation using their proprietary #Rethink methodology. NNZ serves produce and industrial markets across Europe, North America, and Africa through 24+ owned subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Power-Lift®: Brand for big bags/FIBCs designed for strength, reliability and efficiency
• Log-Lift®
• SnapLog®
• Carry-Fresh
• Liqui-Sorb
• Twin-Bag
• Technopac

Products and services

• Retail Packaging for Produce

Quantifiable outcome

• 96% of packaging portfolio designed for recyclability (as stated in 2024 sustainability report)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core and minor.

• FiligradecoreStrategic or Co-development PartnerNNZ works with Filigrade on implementing curved embossing technology on PP and PET trays, enabling food-to-food recycling of plastic trays. NNZ's PET trays achieved 96%+ readability in pilot sorting lines as a result of this collaboration.
• EcolstudiominorStrategic or Co-development PartnerEcolstudio participated as a speaker in NNZ's webinar on recyclability of fibre-based packaging. Specialises in recyclability testing for paper-based packaging using UNI 11743 and Cepi Harmonised Test Methods.
• PITA (Paper Industry Technical Association)minorStrategic or Co-development PartnerPITA Chief Executive Barry Read participated as a speaker in NNZ's webinar on recyclability of fibre-based packaging, providing expertise on EN 643 sorting standards and circular economy for paper packaging.
• Suez CircpackminorStrategic or Co-development PartnerSuez Circpack expert Vincent Mooij participated in NNZ's webinar on plastic packaging recycling, covering EPR systems, sorting technologies, recycling technologies, and design for recycling principles.
• Amir SamadijavanminorStrategic or Co-development PartnerIndustry expert Amir Samadijavan presented at NNZ's webinar on using recycled rPET for FIBCs and demonstrated NNZ's environmental footprint calculation tool.
• Dr. Ralf Mayer de GrootminorStrategic or Co-development PartnerSpecialist research institute that conducted large-scale consumer survey for NNZ on soft fruit packaging preferences (300+ interviews, 11,700 purchase simulations in Germany), including emotional impact studies and purchase behaviour research.
• EFIBCA (European Flexible Intermediate Bulk Container Association)minorOthersNNZ is a member of EFIBCA, the European Flexible Intermediate Bulk Container Association, an industry body for FIBC manufacturers and users in Europe.
• Plastic Pact (Netherlands)minorOthersNNZ participates in the Netherlands Plastic Pact, an initiative to accelerate the transition to a circular economy by reducing plastic packaging waste.
• Bamboo Village UgandaminorOthersNNZ supports Bamboo Village Uganda, an initiative that fights climate change and poverty by planting and growing bamboo, as part of its social responsibility and sustainability commitments.
• SedexminorOthersNNZ is a member of Sedex, an organisation focused on managing and improving working conditions in global supply chains.
• Trees for AllminorOthersNNZ supports Trees for All, a Dutch tree-planting organisation, as part of its carbon offsetting and environmental commitment.
• Quasem FoundationminorOthersNNZ supports the Quasem Foundation, which improves the lives of impoverished people in Northern Bangladesh. NNZ also has a joint initiative called the NNZ-Quasem School with published annual reports.
• Terre des HommesminorOthersNNZ supports Terre des Hommes, an organisation united against child trafficking, child labour and sexual exploitation.
• Ocean CleanupminorOthersNNZ supports Ocean Cleanup, an organisation developing and scaling technologies to rid the oceans of plastic.
• Oxfam NovibminorOthersNNZ supports Oxfam Novib, focused on beating global poverty through development and humanitarian programmes.
• Future UpminorOthersNNZ is a member of Future Up, the leading sustainable business network in the Netherlands.
• EurojuteminorOthersNNZ is a member of Eurojute, the association for textile packaging and industrial textiles.
• Chase Bag Company (historical joint venture)minorOthersDuring the 1940s, NNZ entered a joint venture with American Chase Bag Company in response to the development of Spain as a key sales market for onion bags. This was a historical partnership no longer active.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Greif Inc: Greif is a NYSE-listed global industrial packaging company with leading positions in FIBCs, IBCs, drums and corrugated containers, competing with NNZ across its FIBC and industrial customer segments at significantly larger scale.
• Mauser Packaging Solutions: Mauser is a global industrial packaging manufacturer and reconditioner of steel, plastic and fibre drums and IBCs — competing with NNZ across chemical, food and industrial bulk-packaging accounts at larger scale and with vertical integration.
• Berry Global Group: Berry Global is one of the world's largest plastic packaging manufacturers, serving fresh produce, food and industrial markets with rigid containers, films and FIBC-style products — a scale competitor whose integrated manufacturing contrasts with NNZ's asset-light model.
• Mondi Group: Mondi is a London-listed paper and packaging group with substantial European kraft paper, paper-bag and corrugated operations — a direct competitor to NNZ in the paper-bag and corrugated-tray categories serving industrial and produce markets.
• Sealed Air Corporation: Sealed Air is a global packaging company focused on protective and food packaging, overlapping with NNZ's plastic film, tray and food-packaging categories while operating at significantly larger scale with proprietary product technology.
• Smurfit Kappa: Smurfit Kappa is a global paper-based packaging leader with extensive European and Americas presence, competing with NNZ's transport-packaging-for-produce product range (jute bags, paper bags, corrugated) and serving many of the same fresh-produce customers.

Direct peers

• LC Packaging: LC Packaging is a Dutch-headquartered international packaging distributor and FIBC/bulk-bag supplier with a similar European footprint, family ownership heritage and produce/industrial customer mix — making it the closest direct strategic comparable to NNZ.
• BAG Corp: BAG Corp is a US-based FIBC/bulk-bag manufacturer and supplier serving food, chemical, construction and agricultural customers with a comparable FIBC product family (form-stable, conductive, food-grade) to NNZ's Power-Lift® and Q-Bag ranges.
• Nefab Group: Nefab is a Swedish-headquartered global industrial packaging solutions provider with engineered packaging, ISPM-15 heat-treated wood and reusable packaging services — a comparable advisor-distributor model serving large industrial OEMs across multiple continents.

Regional players

• Trioplast Industrier AB: Trioplast is a Swedish industrial film and bulk-packaging producer focused on polyethylene films, silage and agricultural films — overlapping with NNZ's film-on-reel, silage and agricultural packaging segments and serving comparable European producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/nnz_packaging
• Facebookfacebook.com/nnzgroup
• LinkedInlinkedin.com/company/nnz-bv

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NNZ