The Humphrey Group

What The Humphrey Group does

The Humphrey Group is a Canadian leadership communication training firm founded in 1988, headquartered in Vancouver with a Toronto presence. The company designs and delivers executive communication and presence training for enterprise clients, built on a proprietary methodology centered on authentic, human-led communication. Its flagship program, Speaking as a Leader®, anchors a broader curriculum that includes Executive Edge™, Presenting with Impact™, The New Leader™, and The Influential Leader, supplemented by shorter modular offerings under the Spark brand and personalized 1:1 executive coaching. Over 35+ years the firm claims 1M+ alumni across 20+ countries.

Delivery is primarily instructor-led (virtual and in-person), increasingly augmented by ELI (Enterprise Learning Intelligence), an AI-enabled coaching and learning platform that extends the methodology at scale. The business model is B2B enterprise, with quote-based pricing, multi-year licensing agreements sold as Enterprise Learning Experiences, and a reference customer base spanning financial services (BlackRock, TD, BMO, CIBC, Manulife, Suncor, Cenovus), retail/CPG (Walmart, Loblaw), pharma (Pfizer), telecom (Rogers), and technology (Google, Cisco, Microsoft). Program licensing trains internal client facilitators to deliver Humphrey curriculum, creating a recurring, embedded revenue channel layered on top of direct workshop sales. The firm holds 15+ registered trademarks protecting its program brands and core methodology IP.

Name

The Humphrey Group

Legal name

The Humphrey Group

Website

https://humphreygroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Humphrey Group is a Canadian executive communication training firm offering flagship programs like Speaking as a Leader® and Presenting with Impact™, serving enterprise clients in financial services, retail, pharma, and technology through instructor-led training, AI-augmented coaching via ELI, and program licensing.

Ownership category

akta.pro rank

Product category

Leadership & Communication Training Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Executive Presence & Communication Coaching (EDABANAE), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Corporate Reputation & Thought Leadership (MPAAAOAF)

Keywords

• Leadership communication training
• Executive coaching services
• Corporate training programs
• AI-powered coaching platform
• Program licensing enterprise

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Training Programs: Leadership communication training programs sold to enterprise clients, organized by leadership level, specialized audience, and industry. Programs include live workshops, coaching sessions, and modular learning delivered to organizations.
2. Program Licensing: Enterprise Learning Experiences - licensing of training programs for scalable organizational learning, allowing enterprises to deploy The Humphrey Group methodology internally at scale.
3. AI-Powered Coaching (ELI): Scalable AI-powered coaching platform delivered as part of enterprise solutions.
4. Signature Keynotes: Keynote speaking engagements for large audiences at enterprise events and conferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Humphrey Group is a leadership communications firm that provides executive coaching, group training programs, and consulting services to enterprise clients. Its offerings include branded communication training programs (e.g., Speaking as a Leader, Executive Edge), industry-specific editions (Finance, Life Sciences, Oil & Gas), specialized audience programs (Women in Leadership, BIPOC, LGBTQ2+, differently abled), one-on-one executive coaching, AI-powered scalable coaching via the ELI platform, and program licensing for enterprise-wide deployment.

Product overview

The Humphrey Group offers a comprehensive portfolio of leadership communication training programs and coaching solutions. The core offerings include Speaking as a Leader®, Executive Edge™, Presenting with Impact™, and The Art of Conversation™ which form the foundational programs. These are supplemented by specialized programs including Human-First AI Communication™, Inclusive Leadership™, and The Power of Stories™. For enterprise clients, the company provides ELI (AI-powered coaching platform) and Spark Modules for scalable, modular learning. Additional specialized programs serve specific audiences including women (Taking the Stage®), BIPOC (Visible Leadership™), LGBTQ2+ (Proud to Lead®), and differently abled professionals (Enabling Leaders™). The company operates as a training and coaching organization rather than a software platform, with offerings structured by leader level (New Leaders, Middle Managers, Senior Leaders), specialized audience, industry, and enterprise deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Speaking as a Leader® Foundational leadership communication training program focused on communicating with clarity and confidence, used for middle managers and senior leaders.
• The Art of Conversation™
• Authentic Leadership™
• New Leader Communication™
• Presenting with Impact™
• Executive Edge™
• Inclusive Leadership™
• Inspiring Feedback™
• The Power of Stories™
• Human-First AI Communication™
• Communicating Through Change™
• Spark Modules
• ELI (Enterprise Learning Intelligence)
• Taking the Stage®
• Visible Leadership™
• Proud to Lead®
• Enabling Leaders™
• Investor Relations Communication
• Enterprise Learning Experiences (Program Licensing)
• Signature Keynotes
• Executive Communication Coaching

Quantifiable outcome

• 1M+ program alumni trained across 20+ countries
• +2 more outcomes

Named customers17 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• HumanceflagshipStrategic or Co-development PartnerThe Humphrey Group has joined Humance in a strategic partnership that combines their respective expertise in leadership communication training and organizational development. This represents a significant strategic alliance for expanding service offerings to enterprise clients seeking comprehensive leadership development solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The Ken Blanchard Companies: Blanchard is a leadership and management training company offering programs for leaders at all levels. Its leadership development and situational leadership content competes for the same enterprise training budget as The Humphrey Group.
• DDI (Development Dimensions International): DDI is a leadership development firm focused on training and assessment for new and mid-level leaders. It directly overlaps The Humphrey Group's New Leader Communication and Middle Manager programs in both buyer (L&D/HR) and methodology.
• BetterUp: BetterUp is a tech-enabled coaching and leadership development platform serving enterprises globally. It directly overlaps with The Humphrey Group's ELI AI-powered coaching and leadership development offerings, with a similar enterprise GTM motion and a stronger software/AI layer.
• CoachHub: CoachHub is a digital coaching platform that pairs enterprises with executive coaches globally. It competes directly with The Humphrey Group's executive communication coaching and ELI AI-powered coaching offerings through a tech-enabled delivery model.

Emerging players

• Toastmasters International: Toastmasters is a global communication and leadership development organization. While volunteer-led and far lower-cost, it serves as a self-serve alternative for individual professionals seeking presentation and communication training, partially overlapping the Speaking as a Leader® value proposition.
• Skillsoft: Skillsoft is a digital corporate learning platform providing leadership and business content via subscription. Its leadership development catalog partially substitutes for enterprise live training programs, making it a competitive overlap as buyers shift to digital-first learning delivery.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with a sizable leadership and talent development practice. It serves enterprise HR buyers with solutions that overlap Humphrey Group's leadership communication and executive coaching offerings, but as part of a much broader HR and executive search portfolio.
• Center for Creative Leadership (CCL): CCL is a research-backed leadership development provider offering executive education, coaching, and assessments. It is a credible enterprise alternative to The Humphrey Group for senior leadership development and executive coaching engagements.
• Dale Carnegie & Associates: Dale Carnegie is a long-established global training company focused on leadership, communications, and presentation skills. The Humphrey Group's Speaking as a Leader® and presentation programs compete directly with Dale Carnegie's core training portfolio for the same enterprise buyers.
• FranklinCovey: FranklinCovey is a global leadership and organizational performance consultancy with a large content library (e.g., 'The 7 Habits'). It competes with The Humphrey Group across enterprise leadership training but operates at much greater scale and with broader portfolio offerings.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheHumphreyGroupInc
• LinkedInlinkedin.com/company/the-humphrey-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Humphrey Group