What Holiday Auto Group does

Holiday Auto Group is a privately-held, multi-brand automotive dealership group headquartered in Whitesboro, Texas, serving the Dallas-Fort Worth metropolitan area and surrounding North Texas markets including Denton, Wichita Falls, and McKinney. The group operates five franchised dealership rooftops under distinct brand identities: Holiday Ford and Holiday Chevrolet in Whitesboro, Holiday Gordon Ford in Gordon, and Holiday CDJR (Chrysler, Dodge, Jeep, Ram) and Holiday GMC in Graham. Across these locations the company sells new vehicles from Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, and RAM, alongside certified and budget-segment pre-owned inventory, in-house vehicle financing and leasing through a Finance Center, manufacturer-certified service and parts operations, a customer loyalty program called Holiday Family Rewards, and an emerging commercial fleet vehicle offering.

The underlying technology is the DealerOn dealer website platform, which provides unified online inventory search across all rooftops, a virtual showroom, online credit applications, payment calculators, and integrated service scheduling. Marketing is supported by Google Analytics, Google Ads, remarketing pixels, and DoubleClick display advertising, while the GTM motion is direct-to-consumer through physical showrooms, online browsing, and direct phone contact — augmented by multi-day test drives, vehicle delivery for test drives, and airport pickup for out-of-town buyers. The company differentiates primarily on transparent no-add-on pricing and a relaxed, relationship-driven hometown service experience, including a dedicated Spanish-speaking sales team.

Revenue is generated through one-time new and pre-owned vehicle gross profit, F&I (finance and insurance) commission on credit and lease originations, and recurring service/parts gross profit across the five rooftops. Pricing is quote-based and not publicly disclosed on the website. The company is privately held with no disclosed parent company, external investors, or funding rounds.

Name

Holiday Auto Group

Legal name

Holiday Auto Group

Website

https://holidayautogroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Holiday Auto Group is a privately-held, multi-brand automotive dealership group operating five franchised rooftops (Ford, Chevrolet, GMC, Chrysler/Dodge/Jeep/RAM) across Whitesboro, Gordon, and Graham, Texas, serving individual consumers and small fleets in the Dallas-Fort Worth metro area with new and pre-owned vehicle sales, financing, service, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Whitesboro

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands (Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, RAM) with transparent pricing and no surprise dealer add-ons
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles with various price points including vehicles under $20k
3. Finance and Leasing Services: In-house financing, leasing, and credit application services for vehicle purchases
4. Service and Parts: Vehicle service, maintenance, and genuine parts sales for all supported brands

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holiday Auto Group is a multi-brand automotive dealership group that retails new and pre-owned Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, and RAM vehicles from five branded rooftop dealerships across North Texas. The group complements sales with manufacturer-certified service and parts, in-house financing and leasing, online credit applications, a virtual showroom, and a customer loyalty program (Holiday Family Rewards).

Product overview

Holiday Auto Group is a multi-brand automotive dealership group offering new and pre-owned vehicle sales across Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, and RAM brands. The company operates five dealership locations in Texas (Whitesboro, Gordon, Graham) under distinct brand identities including Holiday Ford, Holiday Gordon Ford, Holiday CDJR, Holiday GMC, and Holiday Chevrolet. Beyond vehicle sales, the group provides service and parts operations, vehicle financing, and a customer loyalty program (Holiday Family Rewards). All dealerships share a common website platform and operate under a unified mission focused on transparent pricing and customer relationships.

Differentiator

Problem solved

Functional benefit

Brands

• Holiday Ford: Ford vehicle sales and service
• Holiday Gordon Ford
• Holiday CDJR
• Holiday GMC
• Holiday Chevrolet

Products and services

• New Vehicle Sales

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Asbury Automotive Group: Public multi-brand auto retailer with dealerships across the Sun Belt including Texas. Operates the Clicklane digital platform alongside traditional rooftops — similar revenue model at larger scale.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating franchised auto dealerships across multiple U.S. states. Comparable as a multi-brand, multi-rooftop group, though at substantially larger scale and with deeper capital backing.
• Hendrick Automotive Group: Largest privately held automotive dealership group in the U.S., operating 200+ rooftops across multiple brands including substantial Texas presence. Comparable as a multi-brand, multi-rooftop group with similar sales/F&I/service model.
• AutoNation: Largest U.S. automotive retailer by store count, operating multi-brand stores nationwide including Texas. Comparable across all revenue streams — new/used sales, finance, service, and parts — though at materially larger scale.
• Lithia Motors (Driveway): Largest U.S. auto retailer by revenue, operating multi-brand stores across the country with growing Texas presence. Highly comparable business model with adjacent digital retail arm (Driveway).

Emerging players

• CarMax: Largest U.S. retailer of used vehicles, with strong Texas presence and an integrated online-to-physical model. Comparable on the pre-owned vehicle side of Holiday's business and a primary competitive threat on used-car unit economics.
• Carvana: Online-first used vehicle retailer with vehicle vending machines and home delivery in Texas. Comparable as a competitor for Holiday's pre-owned sales and a structural threat to traditional dealer convenience-based differentiators.

Direct peers

• Sonic Automotive: Public multi-brand automotive retailer with a meaningful Texas franchise footprint, including EchoPark used-vehicle stores. Direct peer across new vehicle, pre-owned, F&I, and service operations.
• Group 1 Automotive: Public, Houston-headquartered multi-brand automotive retailer with a significant Texas footprint. Direct peer: same multi-franchise, multi-rooftop model selling new and pre-owned vehicles plus F&I and service.

Regional players

• Ken Garff Automotive Group: Large private dealer group headquartered in the western U.S. with multi-brand rooftops. Comparable as a privately held, multi-brand group, though concentrated in different states than Holiday Auto Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/holiday-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Auto Group