What UN1T does

UN1T is a London-headquartered boutique fitness studio chain that delivers a standardized 12-week periodized strength and conditioning program (Hypertrophy → Strength → Power phases) through physical studios, a member-facing mobile app, and a Zoom-delivered virtual offering. The core methodology relies on Performance Week 5-rep max testing to generate individualized weight prescriptions for each member, supported by a mobile app that handles booking, body composition logging, and (for UN1T Project tier) nutrition guidance. Studios are custom-built with Concept 2 rowers, Rogue Echo bikes, Olympic plates, and full dumbbell ranges up to 45kg, and run 25+ class formats (SET, SQUAD, PB, GR1ND, etc.) of approximately 40 minutes each.

The company operates a hybrid corporate-franchise model: UK headquarters (Borough High Street) plus a Munich entity (Nine Functional Fitness GmbH, managed by Robert Schiller) are corporate-operated, while most international studios (Dublin, Sydney, Kuwait, Malta, Limassol, New Cairo, and others) operate under franchise agreements with $150k liquid capital and 250 sqm retail space requirements. As of 2024, the brand is present in 9+ countries (UK, Ireland, Germany, Australia, Kuwait, Malta, Cyprus, Egypt, Qatar, UAE). Revenue streams span monthly unlimited memberships (London/Kuwait ~£195/month, Dublin ~€199/month), prepaid class bundles, corporate group plans, franchise fees, and UN1T TV virtual subscriptions. The technology stack is intentionally lean: Glofox powers booking for most studios, Mindbody for Munich, and Zoom for virtual delivery.

Customer acquisition is dominated by introductory trials (14 Day Debut at £39, 7-day free trials, ROOK1E intro class), localized Instagram presences per studio, referral programs, and earned media (Evening Standard, Cosmopolitan). The company was founded by Rob Smyth, a former semi-professional rugby player, in 2017 and currently has 11-50 HQ employees. UN1T TV, launched in March 2020 during COVID-19 lockdowns, remains an active revenue channel and a hedge against future in-person disruption.

Name

UN1T

Legal name

UN1T

Website

https://un1t.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

UN1T is a London-headquartered boutique fitness chain operating 9+ studios across Europe, the Middle East, and Australia via a franchise model. It delivers a standardized 12-week periodized strength and conditioning program through group classes, with revenue from monthly memberships, class bundles, corporate plans, franchise fees, and UN1T TV virtual classes.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Boutique fitness studios
• Strength and conditioning
• Group fitness classes
• Fitness franchise
• Personal training programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Memberships (Subscription): UN1T's primary revenue stream is monthly/unlimited studio memberships, billed monthly, bi-annually, or annually. Members gain access to all scheduled group classes across disciplines (strength, conditioning, hybrid, mobility). Pricing varies by location (London ~£195/month, Dublin ~€199/month, Kuwait ~£195/month).
2. Class Bundles: Prepaid bundles of 5, 10, or 20 classes with expiry windows (typically 3 months). These provide lower per-class pricing as an alternative to unlimited memberships.
3. UN1T TV Virtual Membership: Remote live-streamed classes delivered via Zoom. Priced at £6 per class or £35/month for unlimited virtual sessions. Allows UN1T to serve members outside studio geographies and during COVID-19 restrictions.
4. Drop-in / Trial Classes: Single drop-in class sessions and introductory trial packages (e.g., 14 Day Debut at £39 for 8 sessions in 14 days, ROOK1E intro class at £5 in Kuwait, 7-day free trials). These serve as acquisition/conversion tools.
5. Corporate / Group Memberships: UN1T offers corporate membership plans for groups joining from the same workplace. Contact-based sales to enterprise clients, typically through studio managers or HQ outreach.
6. Franchise Fees: UN1T sells franchise licenses for entrepreneurs to open new UN1T studios. Requirements include $150k liquid capital and 250 sqm of retail space. The franchise model enables rapid geographic expansion with minimal capital outlay from HQ.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

UN1T operates boutique functional fitness studios that deliver a structured 12-week strength and conditioning program through team-based group classes (conditioning, strength, hybrid, and mobility). The offering is supported by the UN1T mobile app for booking, 5-rep max performance tracking, body composition logging, and nutrition guidance. UN1T also offers virtual live classes via UN1T TV, corporate wellness programs, and a franchise licensing program ('Own a UN1T') for entrepreneurs to open new studios.

Product overview

UN1T is a boutique fitness studio chain offering a unified platform combining physical studios, mobile app, and virtual streaming. The core offering is the 12-week Strength & Conditioning Program delivered through 150+ square meter studios with 26 unique class styles (SET, SQUAD, PB, GR1ND, TARGET, CONVOY, etc.), supported by the UN1T App for booking and performance tracking. UN1T TV provides virtual access via Zoom, UN1T Project adds nutrition guidance, and Corporate Fitness Programs enable business partnerships. The company operates on a franchise model with locations across England, Ireland, Germany, Malta, Kuwait, Qatar, UAE, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• UN1T TV: Virtual online workout platform offering live streaming and on-demand fitness classes
• UN1T Project

Products and services

• UN1T Studio Memberships Boutique functional fitness studio memberships providing access to all scheduled group classes across conditioning, strength, hybrid, and mobility disciplines. Pricing varies by location (London ~£195/month, Dublin ~€199/month, Kuwait ~£195/month). Includes Performance Week 5-rep max testing, UN1T App access, and body composition tracking.
• UN1T TV (Virtual Live Classes) Virtual live-streamed workout platform enabling members to participate in UN1T classes remotely via Zoom. Priced at £6 per class or £35 per month for unlimited sessions. Allows UN1T to serve members outside studio geographies and during physical access restrictions.
• UN1T Mobile App Mobile application for iOS and Android providing personalized workout tracking, 5-rep max weight calculations, body composition logging, class booking, membership management, and UN1T Project nutrition guidance with macro splits.
• 12-Week Strength & Conditioning Program Science-driven training program structured in three progressive 4-week phases (Hypertrophy, Strength, Power) repeated in 12-week cycles. Each workout is programmed as a percentage of the member's 5-rep max benchmark, providing individually tailored strength progression. Includes 26 unique session structures across conditioning, strength, and mobility disciplines.
• Corporate Fitness Programs Corporate wellness programs offering exclusive group memberships and private sessions for businesses. Designed for team-building with groups up to 32 persons, combining functional fitness training with corporate health benefits. Available across most studio locations.
• UN1T Franchise ('Own a UN1T') Franchise licensing opportunity for entrepreneurs to open and operate UN1T studios in their local markets. Provides the UN1T brand, programming methodology, training systems, and operational support. Studios in UK, Ireland, Germany, Australia, Kuwait, Malta, Cyprus, and Egypt operate under franchise agreements.
• UN1T Classes (SET, SQUAD, PB, GR1ND, TARGET, CONVOY, RECLA1M, etc.) Over 25 different class styles across 3 disciplines: Conditioning (high-intensity intervals), Strength (compound movements), Hybrid (cardio + strength fusion), and Mobility. Examples include SET (heavy lifting), SQUAD (team competition), PB (strength + points), GR1ND (strategic timing). Each session runs approximately 40 minutes including warm-up and cool-down.

Quantifiable outcome

• Members progress through 3 distinct 4-week training phases (Hypertrophy, Strength, Power) within each 12-week block, with each workout programmed as a percentage of the member's individually tested 5-rep max — ensuring progressive overload and measurable strength gains over time.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Neat NutritionminorOthersUN1T partners with Neat Nutrition to provide protein smoothies and post-workout beverages at studio front-of-house bars. Smoothies are available in £5 cash or card and can be made vegan or whey. Members can pre-order at the front desk before class. Bring your own cup discount: £4.
• GlofoxcoreTechnology or IntegrationGlofox provides the studio management and booking platform powering class scheduling, membership management, and mobile booking for most UN1T studio locations (Dublin, Malta, Kuwait, Sydney, London Nine Elms, London Southwark). Studios direct members to the Glofox portal or app for membership purchases and class bookings.
• MindbodycoreTechnology or IntegrationUN1T Munich uses the Mindbody platform (powered by Mindbody) for its studio app, enabling members to book sessions, manage memberships, and access UN1T content. Munich members are directed to the Mindbody app for all booking functionality.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• 1Rebel: London-headquartered premium boutique fitness studio chain offering group strength and conditioning classes. Direct peer to UN1T in the UK premium boutique segment, with similar pricing, urban locations, and class-based delivery.
• SoulCycle: Premium boutique fitness brand built around instructor-led group classes and a strong community identity. Peer to UN1T in the premium pricing tier, subscription model, and brand-led community engagement.
• CrossFit (affiliates): Globally licensed strength and conditioning program delivered through affiliate gyms. Comparable to UN1T in methodology (periodized strength + conditioning), franchise/affiliate distribution, and community-driven in-studio experience.
• Barry's: Premium global boutique fitness brand combining strength and cardio in a high-intensity group format. Comparable to UN1T on premium pricing, structured programming, and a membership-based studio model with strong brand-led community.
• F45 Training: Global franchise-based functional training concept offering 45-minute group HIIT/strength classes. Closest direct peer to UN1T: similar franchise-led expansion, team-based group workouts, app-driven member tracking, and premium positioning.

Regional players

• Third Space: London-based premium health club chain offering group classes, personal training, and boutique-style studios. Comparable to UN1T on London premium positioning and group training, though it is a multi-floor club rather than a focused boutique studio.
• BXR: London-based premium boutique training studio focused on boxing, strength, and conditioning. Comparable to UN1T on UK premium positioning, group training format, and target member demographic.

Broad incumbents

• Orange Theory Fitness: Large global boutique fitness franchise using heart-rate-monitored group interval training. Comparable to UN1T on franchise scale, technology-enabled group workouts, and recurring membership revenue, though broader in geographic reach and category.
• Peloton: Connected fitness platform offering live and on-demand strength and conditioning classes. Comparable to UN1T on the UN1T TV virtual offering, periodized programming, and premium subscription pricing for at-home training.

Emerging players

• Hustl Studios (formerly Hustle): UK boutique functional training brand. Comparable to UN1T on premium UK boutique positioning and group conditioning, but at a smaller scale and more limited geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/un1t_hq
• Xx.com/un1tm
• Facebookfacebook.com/UN1T.HQ
• LinkedInlinkedin.com/company/un1tfranchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UN1T