What Hustle Studios does

Hustle Studios Pte. Ltd. is a Singapore-based Gen Z social media agency operating its creative services under the brand name "Studios by Rice." The company produces platform-native short-form video, social media photography, and branded content kits targeted at TikTok, Instagram Reels, Facebook, and YouTube Shorts, serving brand clients across food & beverage, hospitality, enterprise, and government verticals. Its reported customer base includes Singapore F&B brands such as Pasta Mania, Fat Cow, Seorae Jib, Bedrock Bar & Grill, The Marmalade Pantry, and Pots & Pans Culinary Studio, alongside enterprise accounts including McLaren, OCBC, PropertyGuru, AIA, PSB Academy, and Singapore's Ministry of Culture, Community and Youth (MCCY).

The business operates from a Singapore headquarters at Thye Hong Centre and a secondary office in Johor Bahru, Malaysia, targeting a Singapore-anchored, Malaysia-extending client base. Its core technology is human-driven creative production — strategy-led content ideation, photography, and videography — with no disclosed proprietary software, AI models, or automation tooling; pricing is quote-based and engagements appear to follow standard creative agency project- or retainer-based structures. On 29 March 2026, Hustle Studios completed its first publicly disclosed acquisition of RICE Media, a Singapore independent cultural publication, integrating editorial publishing, community engagement, and (planned) creative industry workshops into the company's offering. The company is privately held under parent entity Hustle Singapore, with no disclosed venture funding.

Name

Hustle Studios

Legal name

Hustle Studios Pte. Ltd.

Website

https://hustlestudios.com.sg

Company type

Private

Operating status

Operating

Short description

Hustle Studios is a Singapore-based Gen Z social media agency operating as Studios by Rice, producing short-form video, photography, and platform-specific content kits for brand clients across F&B, hospitality, enterprise, and government verticals in Singapore and Malaysia.

Ownership category

akta.pro rank

Product category

Social Media Content & Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Social media content
• Content creation services
• Social media marketing
• Creative agency services
• Brand storytelling

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Agency Services: Studios by Rice (Hustle Studios' creative studio arm) generates revenue by providing social media content creation services to brands. Services include social media photography, videography, and platform-specific content kits for TikTok and Meta. Revenue is project-based or retainer-based, typical of creative agency engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hustle Studios (operating as Studios by Rice) is a social media content agency that creates content for brands across platforms including TikTok, Instagram, Facebook, and YouTube Shorts. Its offering bundles strategy, platform-specific content kits (TikTok and Meta), social media photography, and social media videography, with services typically delivered through project- or retainer-based agency engagements for brands primarily in Singapore's F&B, hospitality, and lifestyle sectors, alongside enterprise clients in banking, insurance, automotive, real estate, education, and government.

Product overview

Studios by Rice operates as a social media content agency offering a unified suite of creative services. The portfolio includes Social Media Kit for TikTok, Social Media Kit for Meta (Facebook/Instagram), Social Media Photography, and Social Media Videography. These services are designed to work together, with the agency providing end-to-end content creation from strategy through execution—handling ideation, production, and delivery of platform-optimized content for brands.

Differentiator

Problem solved

Functional benefit

Brands

• Studios by Rice: A social media content agency offering social media services (TikTok, Meta), photography, and videography for brands. Positions itself as a content marketing agency helping brands create content for social media platforms.

Products and services

• Social Media Kit (TikTok) Content creation service for TikTok that produces scroll-stopping content designed to grab attention and spark buzz, turning brands into must-haves in the daily lives of Singaporeans. Targeted at Gen-Z audiences and intended for brands seeking authentic, platform-native TikTok presence.
• Social Media Kit (Meta) Content creation service for Facebook and Instagram that crafts visually captivating posts and stories aligned with brand values and aesthetics, ensuring the brand remains at the heart of meaningful social engagement.
• Social Media Photography Photography services designed for social media platforms like Instagram, TikTok, and Facebook, covering vibrant, high-quality visuals including lifestyle shots, product photography, and behind-the-scenes content.
• Social Media Videography Video production service that produces high-energy, creative videos capturing a brand's essence and keeping viewers hooked, delivering engaging and shareable content tailored for platforms from YouTube Shorts to Instagram Reels to Stories.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RICE MediacoreStrategic or Co-development Partner · 29 March 2026Hustle Studios (creative studio arm of Hustle Singapore) acquired RICE Media on 29 March 2026, formalizing an existing training partnership. Under new ownership, RICE Media will expand beyond publishing into creative industry programs, workshops, and community-led experiences. Co-founders Mark Tan and Julian Wong will remain involved in an advisory capacity. The deal reflects a broader shift in independent media brands diversifying revenue beyond advertising toward community, learning, and experiential formats.
• RICE Media (Co-founders: Mark Tan and Julian Wong)minorStrategic or Co-development Partner · 29 March 2026RICE Media co-founder Mark Tan disclosed that he had initially considered shutting down the site but chose the acquisition as the most responsible path, allowing him to settle liabilities and pay severance packages. Both co-founders will remain involved in an advisory capacity as RICE transitions under Hustle Studios' ownership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Construct Digital: Bangkok-headquartered digital agency with regional SEA presence offering social media content, creative production, and brand strategy. Comparable as a regional boutique creative agency competing for similar brand content budgets across SEA.
• First Page Digital: Singapore digital marketing agency providing social media marketing, content production, and creative services to SMEs and enterprises across SEA. Comparable in size, geography, and service mix (social content, video, photography) for brand clients.
• Hashmeta: Singapore-headquartered digital marketing and social media agency offering content creation, paid social, and influencer marketing to brands across SEA. Directly comparable as a Singapore-based social content agency serving brand clients with similar TikTok/Meta-led offerings.
• Spoon Creative: Singapore creative agency focused on branding, content, and social media production for F&B, lifestyle, and consumer brands. Closely comparable given the shared Singapore market, F&B/hospitality focus, and content-first creative model.
• Brew Interactive: Singapore-based creative and digital marketing agency with social media, content, and performance marketing services. Directly comparable as a Singapore boutique serving mid-market and enterprise brand clients with content-led social offerings.

Broad incumbents

• DDB Group Singapore: Singapore arm of global advertising network DDB, offering full-service advertising, social, and content capabilities. Comparable as a much larger incumbent competing for the same enterprise and consumer brand social content budgets in Singapore.
• Ogilvy Singapore: Global advertising and PR network with a large Singapore office covering creative, social, content, and PR. Comparable as a broad incumbent offering overlapping social media content production alongside much wider portfolio services.
• Dentsu Creative Singapore: Creative arm of Dentsu International in Singapore, providing advertising, content, and digital experience services. Comparable as a large incumbent operating in the same Singapore brand content market with significantly broader capabilities.

Emerging players

• Viddsee: Singapore-based short-form video platform and content studio focused on Asian stories and brand-funded video content. Comparable as an SEA-focused short-form video content specialist targeting similar brand storytelling use cases.

Regional players

• Night Owl Cinematic: Singapore video production and content creation studio serving brands with short-form and social-first video. Comparable as a Singapore-based creative production peer, though more focused on pure video production than full-service social content strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RiceMedia.co
• Instagraminstagram.com/hustlestudios.sg
• TikToktiktok.com/@ricemedia.co

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hustle Studios