Kabrita USA

What Kabrita USA does

Kabrita USA is the United States market entity of the Kabrita goat milk infant formula brand, owned by Hong Kong-listed Ausnutria Dairy Corporation Ltd (HKEX: 688). The company sells goat milk-based nutritional products organized across three age tiers: infant formula (0-12 months), toddler nutrition (12-24 months), and junior nutrition (2+ years). All products are manufactured in Europe from milk sourced from 100+ family-owned farms in the Netherlands, with proprietary features including naturally easy-to-digest goat milk proteins, DHA & ARA supplementation for brain and eye development, 2,500+ quality checks through the production and supply chain, and Clean Label Project certifications (Purity Award, Pesticide Free, First 1000 Days Certified). Kabrita positions itself as the first European and only goat milk-based infant formula to meet all FDA nutrition requirements.

The business operates a direct-to-consumer e-commerce model via kabrita.com with a subscription option offering 25% savings on first orders and cancel-anytime flexibility, supplemented by a Trial Bundle with 43% savings for customer acquisition. In 2025, the brand expanded into physical retail through Walmart stores in the United States, adding a mass-market distribution channel alongside the DTC storefront and authorized retailer network (locator-supported). Marketing emphasizes pediatrician endorsement (Dr. Ari Brown, MD, FAAP), a medical professionals portal, content marketing via the Nourish Blog, and active social media presence on Facebook, Instagram, TikTok, and YouTube. Customer segments are horizontally oriented across the three age tiers, targeting parents seeking gentle alternatives for infants with digestive sensitivities or fussiness.

At the parent-brand level, Kabrita reported international revenue of approximately RMB 974 million (~USD 134 million) in 2025, representing 50.7% YoY growth and a CAGR exceeding 50% for three consecutive years. The brand claims over 60% market share in China's imported infant goat milk formula market for eight consecutive years, 1.2 million babies fed daily worldwide, and 65.5% YoY growth in the Middle East in 2025. Kabrita USA itself is a small entity (11-50 employees per firmographics) and does not disclose standalone US revenue; it is one of several regional brand entities within Ausnutria's international footprint that also spans Canada, Mexico, the Netherlands, Germany, and France.

Name

Kabrita USA

Legal name

Kabrita

Website

https://kabritausa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kabrita USA is the US market entity of the Kabrita goat milk infant formula brand owned by Hong Kong-listed Ausnutria Dairy Corporation. It sells goat milk-based infant formula, toddler, and junior nutrition products direct-to-consumer online and through Walmart retail stores.

Ownership category

akta.pro rank

Product category

Infant Formula

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Infant Formula & Specialized Dairy Nutrition Manufacturing (AFAKAKAJ)

akta.pro secondary industries

Toddler & Pediatric Nutritional Powder Manufacturing (Milk-Based) (AFAHAHAH), Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+) (AFAHAHAB)

Keywords

• Goat milk formula
• Infant formula
• Toddler nutrition
• Baby nutrition products
• Children's milk powder

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Infant Formula Sales: Direct-to-consumer and retail sales of goat milk-based infant formula products for ages 0-12 months, 12-24 months, and 2+ years
2. Subscription Revenue: Recurring subscription model offering 25% savings on first orders with cancel-anytime flexibility for ongoing formula purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kabrita USA sells goat milk-based infant formula and toddler/junior nutritional products directly to parents through its e-commerce website, retail partners like Walmart, and authorized retailers. The product line includes age-specific formulas for infants (0-12 months), toddlers (12-24 months), and young children (2+ years), all manufactured in Europe from Dutch family-farmed goat milk and formulated with DHA & ARA for development.

Product overview

Kabrita USA offers a unified family of goat milk-based nutritional products organized by age group: infant formula (0-12 months), toddler nutrition (12-24 months), and junior nutrition (2+ years). All products are made from goat milk sourced from grass-fed goats on family-owned farms in the Netherlands, featuring naturally gentle proteins, DHA & ARA for development, and Clean Label Project certification. The product line underwent science-backed reformulations, and the company maintains over 75 years of formula experience with 1.2 million babies fed daily worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Kabrita Goat Milk-Based Infant Formula Goat milk-based infant formula for babies ages 0-12 months providing complete nutrition with naturally gentle goat milk proteins and DHA & ARA for brain and eye development. The first European and only goat milk-based infant formula to meet all FDA nutrition requirements.
• Kabrita Goat Milk-Based Toddler Nutrition Goat milk-based nutritional drink for toddlers ages 12-24 months designed to support healthy growth with easy-to-digest goat milk proteins.
• Kabrita Goat Milk-Based Junior Nutrition Goat milk-based nutritional powder for children ages 2 and older providing continued nutritional support during early childhood development.
• Trial Bundle - Goat Milk-Based Infant Formula Introductory trial package for new customers to try the goat milk infant formula before committing to full-size products, offering 43% savings.

Quantifiable outcome

• 1.2 million babies fed daily worldwide
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Kabrita expanded into Walmart retail stores in the United States in 2025, representing a key physical retail distribution channel partnership for reaching customers through brick-and-mortar stores.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HiPP: German organic infant formula manufacturer with goat and cow milk lines distributed globally. Comparable as a long-established European formula brand with similar quality certifications, multi-stage products, and US availability through specialty retail.
• Else Nutrition: Plant-based and whole-food toddler nutrition brand targeting parents seeking alternatives to conventional formulas. Comparable as a non-cow-milk nutrition brand in the US with overlapping customer base of ingredient-conscious parents.
• Holle: German organic infant formula brand offering goat milk and cow milk formulas under Demeter/Bioland standards. Comparable European premium positioning, multi-stage product line (infant through toddler), and US DTC/retail distribution strategy.
• Kendamil: UK-based infant formula manufacturer offering both cow and goat milk formulas, distributed in the US through retailers like Target and online channels. Directly comparable as a premium European-sourced formula brand targeting US parents seeking alternatives to mainstream US formulas.
• Aussie Bubs: Australian goat milk infant formula brand sold internationally and in the US through DTC and retail. Directly competes with Kabrita in the goat milk formula category with overlapping product positioning and customer base of parents seeking cow-milk alternatives.

Broad incumbents

• Nestlé Nutrition (NAN/Gerber): Nestlé's NAN and Gerber Good Start brands span global infant formula and toddler nutrition markets including goat milk entries. Comparable as a global incumbent with deep R&D, regulatory, and distribution scale that Kabrita competes against internationally.
• Abbott (Similac): Abbott's Similac is one of the two dominant US infant formula brands. Comparable as the legacy incumbent shaping US regulatory, retail, and pediatric recommendation dynamics Kabrita must navigate.
• Mead Johnson (Enfamil): Reckitt-owned Enfamil is the leading US infant formula brand with dominant share including WIC contracts. Comparable as the incumbent competitor Kabrita must displace in US pediatrician recommendations and shelf space.

Emerging players

• Bobbie: US-based DTC infant formula brand offering organic cow-milk formula. Comparable as a US DTC-first infant formula challenger competing for the same digitally engaged millennial parent demographic, though in cow milk rather than goat milk.
• ByHeart: US-based infant formula startup with vertically integrated manufacturing and DTC distribution. Comparable as a US premium formula brand pursuing national retail expansion, focused on whole-milk and clean-label positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBv5dhcS7XHhAjEczA0i_xA
• Facebookfacebook.com/hellokabrita
• Instagraminstagram.com/hellokabrita
• TikToktiktok.com/@hellokabrita
• Xx.com/HelloKabrita

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kabrita USA