Kabrita USA
Kabrita USA is the US market entity of the Kabrita goat milk infant formula brand owned by Hong Kong-listed Ausnutria Dairy Corporation. It sells goat milk-based infant formula, toddler, and junior nutrition products direct-to-consumer online and through Walmart retail stores.
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kabrita USA does
Kabrita USA is the United States market entity of the Kabrita goat milk infant formula brand, owned by Hong Kong-listed Ausnutria Dairy Corporation Ltd (HKEX: 688). The company sells goat milk-based nutritional products organized across three age tiers: infant formula (0-12 months), toddler nutrition (12-24 months), and junior nutrition (2+ years). All products are manufactured in Europe from milk sourced from 100+ family-owned farms in the Netherlands, with proprietary features including naturally easy-to-digest goat milk proteins, DHA & ARA supplementation for brain and eye development, 2,500+ quality checks through the production and supply chain, and Clean Label Project certifications (Purity Award, Pesticide Free, First 1000 Days Certified). Kabrita positions itself as the first European and only goat milk-based infant formula to meet all FDA nutrition requirements.
The business operates a direct-to-consumer e-commerce model via kabrita.com with a subscription option offering 25% savings on first orders and cancel-anytime flexibility, supplemented by a Trial Bundle with 43% savings for customer acquisition. In 2025, the brand expanded into physical retail through Walmart stores in the United States, adding a mass-market distribution channel alongside the DTC storefront and authorized retailer network (locator-supported). Marketing emphasizes pediatrician endorsement (Dr. Ari Brown, MD, FAAP), a medical professionals portal, content marketing via the Nourish Blog, and active social media presence on Facebook, Instagram, TikTok, and YouTube. Customer segments are horizontally oriented across the three age tiers, targeting parents seeking gentle alternatives for infants with digestive sensitivities or fussiness.
At the parent-brand level, Kabrita reported international revenue of approximately RMB 974 million (~USD 134 million) in 2025, representing 50.7% YoY growth and a CAGR exceeding 50% for three consecutive years. The brand claims over 60% market share in China's imported infant goat milk formula market for eight consecutive years, 1.2 million babies fed daily worldwide, and 65.5% YoY growth in the Middle East in 2025. Kabrita USA itself is a small entity (11-50 employees per firmographics) and does not disclose standalone US revenue; it is one of several regional brand entities within Ausnutria's international footprint that also spans Canada, Mexico, the Netherlands, Germany, and France.
Kabrita USA firmographics
Firmographics- Name
- Kabrita USA
- Legal name
- Kabrita
- Website
- https://kabritausa.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kabrita USA is the US market entity of the Kabrita goat milk infant formula brand owned by Hong Kong-listed Ausnutria Dairy Corporation. It sells goat milk-based infant formula, toddler, and junior nutrition products direct-to-consumer online and through Walmart retail stores.
- Ownership category
- akta.pro rank
Kabrita USA industry classification
Industry- Product category
- Infant Formula
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Infant Formula & Specialized Dairy Nutrition Manufacturing (AFAKAKAJ)
- akta.pro secondary industries
- Toddler & Pediatric Nutritional Powder Manufacturing (Milk-Based) (AFAHAHAH), Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+) (AFAHAHAB)
Keywords
Where Kabrita USA is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Kabrita USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Infant Formula Sales: Direct-to-consumer and retail sales of goat milk-based infant formula products for ages 0-12 months, 12-24 months, and 2+ years
- Subscription Revenue: Recurring subscription model offering 25% savings on first orders with cancel-anytime flexibility for ongoing formula purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Trial Bundle pricing available with 43% savings |
| Subscription | Monthly | First order subscription discount of 25% |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kabrita USA product offering
Product offeringCore offering
Kabrita USA sells goat milk-based infant formula and toddler/junior nutritional products directly to parents through its e-commerce website, retail partners like Walmart, and authorized retailers. The product line includes age-specific formulas for infants (0-12 months), toddlers (12-24 months), and young children (2+ years), all manufactured in Europe from Dutch family-farmed goat milk and formulated with DHA & ARA for development.
Product overview
Kabrita USA offers a unified family of goat milk-based nutritional products organized by age group: infant formula (0-12 months), toddler nutrition (12-24 months), and junior nutrition (2+ years). All products are made from goat milk sourced from grass-fed goats on family-owned farms in the Netherlands, featuring naturally gentle proteins, DHA & ARA for development, and Clean Label Project certification. The product line underwent science-backed reformulations, and the company maintains over 75 years of formula experience with 1.2 million babies fed daily worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Kabrita Goat Milk-Based Infant Formula Goat milk-based infant formula for babies ages 0-12 months providing complete nutrition with naturally gentle goat milk proteins and DHA & ARA for brain and eye development. The first European and only goat milk-based infant formula to meet all FDA nutrition requirements.
- Kabrita Goat Milk-Based Toddler Nutrition Goat milk-based nutritional drink for toddlers ages 12-24 months designed to support healthy growth with easy-to-digest goat milk proteins.
- Kabrita Goat Milk-Based Junior Nutrition Goat milk-based nutritional powder for children ages 2 and older providing continued nutritional support during early childhood development.
- Trial Bundle - Goat Milk-Based Infant Formula Introductory trial package for new customers to try the goat milk infant formula before committing to full-size products, offering 43% savings.
Quantifiable outcome
- 1.2 million babies fed daily worldwide
- +3 more outcomes
Companies that use Kabrita USA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Kabrita USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kabrita USA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WalmartcoreKabrita expanded into Walmart retail stores in the United States in 2025, representing a key physical retail distribution channel partnership for reaching customers through brick-and-mortar stores.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Kabrita USA competitors and assessment
Company assessmentDirect peers
- HiPP: German organic infant formula manufacturer with goat and cow milk lines distributed globally. Comparable as a long-established European formula brand with similar quality certifications, multi-stage products, and US availability through specialty retail.
- Else Nutrition: Plant-based and whole-food toddler nutrition brand targeting parents seeking alternatives to conventional formulas. Comparable as a non-cow-milk nutrition brand in the US with overlapping customer base of ingredient-conscious parents.
- Holle: German organic infant formula brand offering goat milk and cow milk formulas under Demeter/Bioland standards. Comparable European premium positioning, multi-stage product line (infant through toddler), and US DTC/retail distribution strategy.
- Kendamil: UK-based infant formula manufacturer offering both cow and goat milk formulas, distributed in the US through retailers like Target and online channels. Directly comparable as a premium European-sourced formula brand targeting US parents seeking alternatives to mainstream US formulas.
- Aussie Bubs: Australian goat milk infant formula brand sold internationally and in the US through DTC and retail. Directly competes with Kabrita in the goat milk formula category with overlapping product positioning and customer base of parents seeking cow-milk alternatives.
Broad incumbents
- Nestlé Nutrition (NAN/Gerber): Nestlé's NAN and Gerber Good Start brands span global infant formula and toddler nutrition markets including goat milk entries. Comparable as a global incumbent with deep R&D, regulatory, and distribution scale that Kabrita competes against internationally.
- Abbott (Similac): Abbott's Similac is one of the two dominant US infant formula brands. Comparable as the legacy incumbent shaping US regulatory, retail, and pediatric recommendation dynamics Kabrita must navigate.
- Mead Johnson (Enfamil): Reckitt-owned Enfamil is the leading US infant formula brand with dominant share including WIC contracts. Comparable as the incumbent competitor Kabrita must displace in US pediatrician recommendations and shelf space.
Emerging players
- Bobbie: US-based DTC infant formula brand offering organic cow-milk formula. Comparable as a US DTC-first infant formula challenger competing for the same digitally engaged millennial parent demographic, though in cow milk rather than goat milk.
- ByHeart: US-based infant formula startup with vertically integrated manufacturing and DTC distribution. Comparable as a US premium formula brand pursuing national retail expansion, focused on whole-milk and clean-label positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kabrita USA social profiles
Digital presenceKabrita USA compliance and trust
Trust signalCompliance6 records
Kabrita USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kabrita USA leadership team
Management profileNumber of profiles
Profiles1 record
Kabrita USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kabrita USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kabrita USA
What does Kabrita USA do?
Kabrita USA sells goat milk-based infant formula and toddler/junior nutritional products directly to parents through its e-commerce website, retail partners like Walmart, and authorized retailers. The product line includes age-specific formulas for infants (0-12 months), toddlers (12-24 months), and young children (2+ years), all manufactured in Europe from Dutch family-farmed goat milk and formulated with DHA & ARA for development.
Is Kabrita USA a public or private company?
Kabrita USA is a private company. It is classified as corporate owned and is currently operating.
When was Kabrita USA founded?
Kabrita USA was founded in 2012. It employs 11 to 50 people.
Where is Kabrita USA based?
Kabrita USA is headquartered in Toronto, Canada, in the North America region.
How does Kabrita USA make money?
Two revenue lines are on record. Infant Formula Sales are the primary driver. The others are subscription Revenue.
Who are Kabrita USA's main competitors?
Direct peers on record are HiPP, Else Nutrition, Holle, Kendamil and Aussie Bubs. Broad incumbents are Nestlé Nutrition (NAN/Gerber), Abbott (Similac) and Mead Johnson (Enfamil). Emerging players are Bobbie and ByHeart.
Does Kabrita USA have an API?
No public API is recorded for Kabrita USA.
What industry is Kabrita USA in?
Kabrita USA's product category is Infant Formula. Its primary akta.pro industry code is AFAKAKAJ, Infant Formula & Specialized Dairy Nutrition Manufacturing, with a secondary code of AFAHAHAH, Toddler & Pediatric Nutritional Powder Manufacturing (Milk-Based). Its NAICS code is 3115 and its SIC code is 2020.