Aviation Data Solutions

What Aviation Data Solutions does

Aviation Data Solutions (legal entity Develop-IT Software Limited) is a UK-incorporated, privately held SaaS company that builds data-centric software for the business and general aviation industry. Founded in 2019 by Adrian Parsons, a pilot with prior experience in business aviation charter sales and operations, ADS operates as a remote-first organisation of approximately 14 people, with its data processing team housed within a Hungarian branch entity established by COO Petra Susko. The company's stated mission is to digitise legacy aviation processes and bring transparency to pricing in charter quoting.

The company's flagship product is the Airport Pricing Calculator (APC), a cloud-based SaaS platform that delivers real-time, highly accurate airport and handling cost calculations to aircraft operators. APC combines ADS's proprietary aircraft type/variant and engine databases (covering 900+ aircraft and engine combinations and 1,400+ unique calculation methods across 800+ services) with airport pricing data, handling pricing data, operator-supplied contracted rates, and operational data on out-of-hours/RFFS coverage into a 'Ring of Accuracy' model. APC is exposed to customers via a web UI and a RESTful JSON API, with deep integrations into third-party flight management and charter sales platforms including Leon Software, Monarc Global/Travech, FL3XX, Schedaero, Nuvolops, myairops flight, Skylegs, Avinode Marketplace, and VOO Aviation. ADS also operates two free, network-expanding products: Handling Pricing Manager (HPM), a web platform on which ground handling agents upload the pricing data consumed by APC, and E.M.M.A. (Exposure Monitoring & Management Application), a Flutter-built cross-platform mobile app and web dashboard that digitalises paper-based fuel uplift transaction recording for into-plane agents and flight crew, including compliance with the IATA XML fuel transaction standard.

ADS monetises primarily through APC, which is offered either as a per-tail, all-inclusive subscription (£200/month base fee including three licences, plus £60/month per additional licence) or as a usage-based Pay-as-you-Calculate tier at £1.99 per calculation (with 10 free calculations per month). HPM and E.M.M.A. are offered free to drive adoption and feed data back into APC. Go-to-market combines direct sales (Head of Sales plus a sales development function) for enterprise operators with product-led growth via HPM and channel distribution through FMS integrations. Geographic focus is Europe, North Africa, and the Middle East, with ongoing expansion to additional FMS partners and an upcoming modular platform, AvOS (Aviation Operations Software), that will absorb HPM and extend into ground handling, airport, and into-plane operations workflows.

Name

Aviation Data Solutions

Legal name

Develop-IT Software Limited

Website

https://aviationdata.aero

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Aviation Data Solutions provides SaaS-based pricing and operations software to the business aviation industry. Its flagship product, the Airport Pricing Calculator (APC), delivers real-time airport and handling cost calculations to aircraft operators via API integrations with major flight management platforms.

Ownership category

akta.pro rank

Product category

Business Aviation Pricing Software

NAICS

Support Activities for Air Transportation (4881)

akta.pro industry

PRIMARYTHALAIAA

Airfare Pricing & Fare Intelligence

Travel & Hospitality/Travel Technology & Distribution Services/Travel Data, Analytics & Intelligence (Pricing, Demand, Market Data)

Keywords

• Aviation pricing software
• Ground handling data
• Business aviation calculations
• Airport cost management
• Fuel uplift tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. APC Subscription - Per-Tail Unlimited: Fixed monthly fee per licence (one licence per tail/aircraft). Unlimited calculations with no additional per-calculation charges. Onboarding support included. Best suited for operators using FMS and charter sales software integrated with APC.
2. APC Subscription - Pay As You Calculate (PAYC): No monthly fee; customers pay per calculation on a usage basis. First 10 calculations per month are free. Cost-effective for non-integrated operators or occasional use. Billed monthly in arrears at £1.99 per calculation.
3. HPM Platform (Free): HPM is completely free for all ground handling agents. Serves as a product-led growth mechanism to expand the network of handlers whose pricing data feeds the APC platform, driving value for operator customers.
4. E.M.M.A. Platform (Free): E.M.M.A. is free for into-plane agents and flight crew. Generates network effects and data collection opportunities while replacing paper-based fuel uplift processes.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aviation Data Solutions provides cloud-based SaaS platforms for the business and general aviation industry. Its flagship Airport Pricing Calculator (APC) delivers instant, highly accurate combined airport and handling cost quotations for aircraft operators, integrable with Flight Management Systems and charter sales software via REST API. The free Handling Pricing Manager (HPM) gives ground handlers control over their pricing data, while the free E.M.M.A. cross-platform mobile app digitises paper-based fuel uplift transactions for into-plane agents and flight crew.

Product overview

Aviation Data Solutions provides three core software products for the aviation industry. The flagship Airport Pricing Calculator (APC) is a combined airport and handling cost calculation system that integrates with FMS and charter sales software. The Handling Pricing Manager (HPM) is a free web-based tool for ground handlers to manage pricing data and handle booking requests. E.M.M.A. is a free mobile app and web dashboard for fuel uplift transaction recording. An upcoming product, Aviation Operations Software (AvOS), will serve as a more advanced successor to HPM with expanded modular capabilities for ground handlers, airports, and into-plane agents.

Differentiator

Problem solved

Functional benefit

Brands

• APC (Airport Pricing Calculator): The only combined airport and handling cost calculation system for the business aviation market, providing instant and highly accurate calculations via integrations with FMSs and charter sales software, API and browser-based user interface.
• HPM (Handling Pricing Manager)
• E.M.M.A. (Exposure Monitoring & Management Application)
• AvOS (Aviation Operations Software)

Products and services

• Airport Pricing Calculator (APC) A combined airport and handling charge calculation system providing aircraft operators and owners with instant, highly accurate quotations across business and general aviation; delivered via integrations with FMS and charter sales software, a REST API, and a browser-based user interface for use in charter quoting and invoice reconciliation, backed by a proprietary aircraft and engine database covering noise, CO2, and NOx emission charges.
• Handling Pricing Manager (HPM) A free web-based booking and efficiency tool for ground handling agents serving business and general aviation, providing complete control over pricing data used by the Airport Pricing Calculator platform, the ability to receive and respond to handling requests generated through APC, and the capability to generate accurate quotes for operator customers.
• E.M.M.A. (Exposure Monitoring & Management Application) A free cross-platform mobile application and web dashboard for into-plane agents and flight crew designed to replace existing paper-based delivery tickets and manual processes with a faster and more efficient digital fuel uplift transaction recording and sharing solution, including digital signatures, automatic fuel density calculation, split-uplift capability, and an IATA XML-compliant API.

Quantifiable outcome

• For one live Leon-integrated operator, over a 3-day period, APC corrected enough pricing on trips that booked to pay for itself for the next 2+ years.
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Leon SoftwarecoreTechnology or Integration · 1 March 2023Leon Software (founded 2005, cloud-based flight management software) integrates with ADS's Airport Pricing Calculator (APC) through the Leon Sales Module. The integration automatically enriches charter flight RFQs with accurate APC-calculated airport and handling costs, replacing fixed cost estimates. ADS and Leon announced the partnership at AIR OPS Europe 2023 in Brussels. APC was designed from the outset for integrated use, serving as a 'quiet sentinel' in the background protecting operator margins.
• Monarc Global (Travech)coreTechnology or Integration · 1 May 2022Monarc Global (based in Australia) is a strategic integration partner whose Travech pricing engine provides global distribution for the travel industry. The partnership enables Travech to access ADS's expanding airport and handling pricing coverage, while ADS benefits from Travech's instant and accurate private charter booking capabilities. The partnership was announced ahead of EBACE 2022, where both companies promoted the integration. Royce Crown (CEO of Monarc Global) described it as a 'symbiotic partnership.'
• IATAcoreTechnology or IntegrationE.M.M.A.'s native API complies with the latest IATA XML fuel transaction standard, enabling into-plane agents to pull fuel uplift data in the internationally-recognised IATA standard. This integration ensures interoperability with aviation industry systems that adopt the IATA standard.
• AML Global (Matthew Manning)minorStrategic or Co-development PartnerAML Global, led by Matthew Manning, collaborated with ADS to arrange the Data Processing Team's field trip to Maribor Airport. AML Global introduced ADS to Maribor Airport operations and facilitated an immersive training experience for the data team.
• Maribor AirportminorStrategic or Co-development PartnerMaribor Airport (LJMB/MBX) hosted ADS's Data Processing Team for a field training visit on 19 April 2022. The visit, led by Boris Špehar, gave the team first-hand understanding of airport operations, enhancing the accuracy and context of their data processing work on airport and handling charges.
• Çelebi Ground Handling (Budapest Airport)minorStrategic or Co-development PartnerADS team visited Çelebi's ground handling station at Budapest Airport in June 2023 to observe apron and runway operations, deepening ADS's understanding of ground handling workflows. Çelebi is a major Business Aviation ground handler operating at Budapest Airport.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Skybook (Skybook.aero): Skybook provides a flight operations platform for business aviation operators covering scheduling, quoting, and crew management. It targets the same operator buyer persona as ADS and competes for the slot of integrated cost-calculation engine inside the operator's workflow.
• Leon Software: Leon Software is one of the leading cloud-based flight management and charter sales platforms for business aviation operators. While it is a core integration partner of ADS, it competes for operator mindshare and could plausibly develop native cost-calculation functionality.
• myairops: myairops flight (formerly Myairops) provides flight management and charter operations software for business aviation. It is both an integration partner for APC and a competing platform for the same operator and handler segments.
• VOO Aviation: VOO Aviation operates a charter booking and pricing platform serving operators and brokers. ADS integrates inside VOO workflows but the platforms also overlap in enabling real-time cost calculation and quote enrichment for charter sales.
• FL3XX: FL3XX provides flight management, scheduling, and operations software for business aviation operators. It competes head-to-head with ADS by offering crew, flight planning, and operational tools; ADS is integrated as a calculation engine within FL3XX workflows.
• Schedaero: Schedaero (part of the ATP/Navtech aviation group) delivers flight planning, scheduling, and charter operations software to business aviation operators. ADS integrates APC inside Schedaero, but the platforms otherwise serve the same operator workflows.
• Avinode: Avinode (Camrana/Campana Systems) runs one of the largest charter marketplaces and operator portals in business aviation. ADS exposes APC pricing through Avinode Marketplace, and both compete for mindshare of charter sales teams and operators when delivering trip cost visibility.
• Skylegs: Skylegs offers aviation operations and charter management software for business aviation operators and handlers. ADS integrates APC inside Skylegs, but the platforms otherwise address the same operational pain points around quoting, scheduling, and handling requests.

Broad incumbents

• SITA: SITA provides IT and communications infrastructure to airports, airlines, and other air transport stakeholders. While it does not directly compete in business aviation cost calculation, its broad portfolio of airport operations and passenger processing solutions establishes it as a relevant industry incumbent shaping the broader aviation IT landscape in which ADS competes.
• Universal Weather & Aviation: Universal Weather & Aviation offers a broad suite of trip support services for business aviation, including weather, fuel, handling coordination, and pricing data. It is a much larger incumbent whose offering overlaps with ADS around handling coordination and trip cost visibility, but as part of a wider services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aviationdatasolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviation Data Solutions