Go Gas
Go Gas is a Johannesburg-based, direct-to-consumer LPG gas cylinder supplier and delivery service for South African residential households, selling translucent composite and steel cylinders online with branded same-day delivery and recurring refill revenue.
- Company typePrivate
- Founded2020
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Go Gas does
Go Gas is a South African direct-to-consumer LPG gas cylinder supplier and delivery service, founded in 2020 and headquartered in Johannesburg. The company sells three cylinder sizes — a 10kg composite cylinder (R340.70 gas, R750 deposit), a 14kg composite cylinder (R444.64 gas, R1,200 deposit), and a 48kg steel cylinder (R1,524.48 gas, R1,600 deposit) — and operates a refill-and-return model where customers receive automatic refunds for unused gas on each swap. Its core product differentiator is the composite pressure vessel (CPV) technology: a three-layer filament-wound construction combining an HDPE outer jacket, a polymer-wrapped fibreglass composite middle layer, and a blow-moulded HDPE inner liner, which produces cylinders that are translucent (enabling visual gas-level tracking), roughly 50% lighter than steel, and designed to slowly burn rather than explode in fire. The cylinders carry ISO 11119-3, EN 12245, EN 14427, DOT-SP 12706, TC-SU-5931, and SABS/SANS safety certifications.
The business runs an online-first go-to-market: customers order through shop.go-gas.co.za, receive free delivery within 24 hours for orders over R500, and get WhatsApp order confirmations. Fulfillment is handled by a proprietary branded delivery fleet operating within a defined coverage map (no delivery outside these zones). The customer segment is South African residential households using LPG for cooking, heating, water heating, outdoor braai, and loadshedding backup. Customer acquisition combines organic digital channels (website, blog, Facebook, Instagram, email newsletter, Google Reviews) with an affiliate program paying R100–R250 per referred first purchase, plus a steel-cylinder trade-in scheme offering R200–R1,750 credits to migrate legacy users.
Revenue is generated through one-time refundable cylinder deposits plus recurring per-fill gas charges on a pay-as-you-go basis. The company is privately held under Go Gas Holdings (Pty) Ltd with no disclosed external institutional funding, and operates with 11–50 employees.
Go Gas firmographics
Firmographics- Name
- Go Gas
- Legal name
- Go Gas Holdings (Pty) Ltd
- Website
- https://go-gas.co.za
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Gas is a Johannesburg-based, direct-to-consumer LPG gas cylinder supplier and delivery service for South African residential households, selling translucent composite and steel cylinders online with branded same-day delivery and recurring refill revenue.
- Ownership category
- akta.pro rank
Where Go Gas is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Go Gas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Gas Cylinder Sales (with Refundable Deposit): Customers purchase gas cylinders with a one-time refundable deposit. Deposits range from R750 (10kg) to R1,600 (48kg). Customers receive full deposit refund upon returning the cylinder. The deposit secures the cylinder as a physical asset.
- LPG Gas Refill Sales: Recurring revenue from gas refills. Prices vary by cylinder size: R340.70 for 10kg, R444.64 for 14kg, R1,524.48 for 48kg. Customers can order refills online before running out and receive refunds for unused gas remaining in returned cylinders.
- Affiliate Referral Commission: Go Gas pays affiliates commission for referring new customers: R100 per 10kg cylinder, R150 per 14kg cylinder, R250 per 48kg cylinder on first purchases only. This is a cost of customer acquisition rather than a revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 10KG Composite Cylinder with Gas |
| One time/ perpetual license | Pay-as-you-go | 14KG Composite Cylinder with Gas |
| One time/ perpetual license | Pay-as-you-go | 48KG Cylinder with Gas |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Go Gas product offering
Product offeringCore offering
Go Gas sells liquefied petroleum gas (LPG) cylinders in 10kg, 14kg and 48kg sizes directly to South African households through an e-commerce platform, with a proprietary branded delivery fleet providing free door-to-door delivery within 24 hours for orders over R500. The company differentiates through composite (10kg, 14kg) and steel (48kg) cylinders, online refill ordering, automatic refunds for unused gas via cylinder tracking identifiers, and trade-in discounts for old steel cylinders.
Product overview
Go Gas is a South African LPG gas cylinder delivery service offering three sizes of gas cylinders (10kg, 14kg, and 48kg) with a seamless online ordering platform. The core product portfolio consists of composite gas cylinders (10kg and 14kg) made from space-age composite material that are lightweight, translucent for tracking gas levels, and explosion-proof, plus a steel 48kg cylinder for larger applications. The company differentiates through free door-to-door delivery, unused gas refunds, and cylinder trade-in discounts. An affiliate program enables commission-based referrals. All cylinders are SABS and SANS approved with multiple international safety certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- 10KG Gas Cylinder
- 14KG Gas Cylinder
- 48KG Gas Cylinder
- LPG Gas Refill and Delivery Service
Companies that use Go Gas
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Go Gas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Go Gas partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Go Gas competitors and assessment
Company assessmentBroad incumbents
- SHV Energy: Global LPG distribution holding company (parent of Calor, Primagaz and other local LPG brands). Relevant as the largest private LPG distributor in the world, with the scale and capital to enter African markets and pressure niche players like Go Gas.
- Calor Gas (South Africa): UK-based SHV Energy subsidiary that has historically marketed LPG cylinders in South Africa. A broader incumbent competitor in the bottled LPG space, with international backing and a long-established distribution and refill footprint.
- Afrox: African Oxygen Ltd (Afrox) supplies industrial, medical and specialty gases in South Africa, including LPG. A broader incumbent in the gas market with overlapping LPG offerings, deep distribution network and balance sheet that dwarf Go Gas's.
- Totalgaz: TotalEnergies' LPG distribution brand in South Africa and across Africa. Sells bottled LPG to residential and commercial customers, making it a direct competitor on the customer-facing end of the LPG value chain that Go Gas targets.
Direct peers
- Oryx Energies: Swiss-based downstream energy group with significant LPG distribution across Africa. Comparable to Go Gas in targeting LPG for households and businesses in African markets, and a relevant benchmark for scaling LPG cylinder retail across emerging markets.
- Easigas: One of South Africa's largest LPG distributors, supplying LPG cylinders to households and businesses. Most directly comparable to Go Gas on product, target customer and distribution model, with established refill infrastructure that Go Gas is attempting to disrupt.
- Gaz Afrique: Pan-African LPG distributor focused on West and Central Africa. Comparable to Go Gas in retailing bottled LPG to households and small businesses in African markets, with an established logistics and refill model.
- Reatile Gaz: South African black-owned LPG distributor (parent of Easigas). Directly comparable to Go Gas on geography, customer segment and LPG cylinder distribution model, representing the type of scaled local incumbent Go Gas must compete against.
- Supreme Gas: South African LPG distributor supplying gas cylinders to households and small businesses. Comparable to Go Gas on product, target customer and last-mile delivery model within the South African LPG market.
Others
- Hexagon Composites: Norwegian manufacturer of composite pressure vessels, including LPG cylinders for global distribution. Relevant as the technology supplier / enabler behind composite LPG cylinders; Go Gas's value proposition depends on this category of manufacturer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Go Gas social profiles
Digital presenceGo Gas compliance and trust
Trust signalCompliance7 records
Go Gas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Gas leadership team
Management profileNumber of profiles
Go Gas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Gas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Gas
What does Go Gas do?
Go Gas sells liquefied petroleum gas (LPG) cylinders in 10kg, 14kg and 48kg sizes directly to South African households through an e-commerce platform, with a proprietary branded delivery fleet providing free door-to-door delivery within 24 hours for orders over R500. The company differentiates through composite (10kg, 14kg) and steel (48kg) cylinders, online refill ordering, automatic refunds for unused gas via cylinder tracking identifiers, and trade-in discounts for old steel cylinders.
Is Go Gas a public or private company?
Go Gas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Gas founded?
Go Gas was founded in 2020. It employs 11 to 50 people.
Where is Go Gas based?
Go Gas is headquartered in Johannesburg, South Africa, in the Africa region.
How does Go Gas make money?
Three revenue lines are on record. Gas Cylinder Sales (with Refundable Deposit) is the primary driver. The others are LPG Gas Refill Sales and affiliate Referral Commission.
Who are Go Gas's main competitors?
Broad incumbents on record are SHV Energy, Calor Gas (South Africa), Afrox and Totalgaz. Direct peers are Oryx Energies, Easigas, Gaz Afrique, Reatile Gaz and Supreme Gas. Hexagon Composites is listed as an others.
Does Go Gas have an API?
No public API is recorded for Go Gas.