Burlington Insurance Agency

What Burlington Insurance Agency does

Burlington Insurance Agency (BIA) is a regional independent insurance agency founded in 1986 and headquartered at 1241 Prim Road in Colchester, Vermont. The firm serves individuals and businesses across Vermont and New Hampshire, distributing home, auto, and business insurance coverage as its core offering. Prior to its 2025 transaction, BIA operated as a privately held business with 11 to 50 employees and a single office location.

On October 1, 2025, Burlington Insurance Agency was acquired by The Richards Group, an IMA Company headquartered in Brattleboro, Vermont. The acquisition integrated BIA into TRG's 13-office Vermont and New Hampshire network, with existing staff retained at the Colchester office. Following the transaction, the agency's service portfolio expanded materially beyond its original insurance brokerage scope to include Risk Management Services, dedicated Claims Services, Employee Benefits, and Retirement Plan Solutions — all accessed through The Richards Group's national platform resources and expanded carrier relationships.

BIA's business model is conventional for an independent agency: commission-based revenue on policies placed with carriers, augmented post-acquisition by distribution rights for employee benefits and retirement plan products. The agency has no disclosed proprietary technology, mobile application, or AI capabilities; its value proposition rests on local market presence and personal client relationships in the Vermont/New Hampshire region, now reinforced by the broader carrier access and platform capabilities provided through The Richards Group and IMA affiliation.

Name

Burlington Insurance Agency

Legal name

Burlington Insurance Agency

Website

https://burlingtoninsurance.net

Company type

Private

Founded year

1986

Operating status

Acquired

Headcount range

11–50 employees

Short description

Burlington Insurance Agency is a regional independent insurance agency in Colchester, Vermont, distributing home, auto, and business insurance to individuals and businesses across Vermont and New Hampshire. Since October 2025 it has operated as part of The Richards Group (an IMA Company).

Ownership category

akta.pro rank

Headquarters

HQ city

Colchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Burlington Insurance Agency is an independent insurance agency based in Colchester, Vermont, that sells home, auto, and business insurance products to clients in Vermont and New Hampshire. Following its October 1, 2025 acquisition by The Richards Group (an IMA Company), the agency now also provides risk management services, dedicated claims services, employee benefits, and retirement plan solutions through the parent's expanded carrier and national platform resources.

Product overview

Burlington Insurance Agency is an independent insurance agency that functions as a single core offering (insurance agency services) supplemented by expanded service capabilities. Following its acquisition by The Richards Group in October 2025, the agency's portfolio now includes Insurance Agency Services (core product), Risk Management Services, Claims Services, Employee Benefits, and Retirement Plan Solutions. The relationship between these offerings is additive: the core insurance agency services remain the primary business, while the additional service lines (employee benefits, retirement plans, claims services) are expanded capabilities accessed through The Richards Group's national platform, providing clients with a broader suite of insurance and financial solutions from a single agency relationship.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• The Richards Group (an IMA Company)coreStrategic or Co-development Partner · 1 October 2025Burlington Insurance Agency was acquired by The Richards Group (an IMA Company) effective October 1, 2025. The acquisition provides BIA access to IMA's broader national platform resources and expanded product line. BIA staff remains at their current Colchester office location, maintaining local decision-making while gaining access to more insurance carriers, broader risk management services, and dedicated claims services.
• IMA (Integrated Medical Association)coreStrategic or Co-development Partner · 1 October 2025The Richards Group is part of IMA Company, providing Burlington Insurance Agency access to a broader national platform following acquisition. Through this affiliation, BIA gains expanded insurance carriers, broader risk management services, and dedicated claims services while maintaining local operations.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Marsh McLennan: Global professional services firm with a major insurance brokerage arm (Marsh) serving commercial clients of all sizes. Overlaps with Burlington's commercial lines and risk management offerings at significantly larger scale.
• Hub International: Large North American insurance brokerage offering commercial, personal, and employee benefits solutions through a network of regional offices. Comparable brokerage model at much larger scale, including active acquirer of regional agencies.
• Aon plc: Global professional services firm providing insurance brokerage, risk management, and HR consulting. Competes with Burlington Insurance Agency for commercial accounts at the upper end of the market.
• USI Insurance Services: Large U.S. insurance brokerage and consulting firm with property/casualty, employee benefits, and personal lines. Comparable middle-market and regional agency focus with active acquisition growth model.
• Brown & Brown, Inc. National insurance brokerage providing property and casualty, employee benefits, and specialty coverage through decentralized offices. Comparable retail agency model with parallel regional acquisition strategy.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant retail brokerage operations serving commercial clients. Operates in the same agency/brokerage space with overlapping personal, commercial, and benefits offerings.

Emerging players

• World Insurance Associates: Acquisitive regional insurance brokerage with operations in the Northeast U.S. offering personal, commercial, and benefits coverage. Highly comparable growth-via-acquisition playbook targeting small to mid-sized agencies.
• AssurePartners: National insurance brokerage built through the acquisition of regional agencies across the U.S. Provides personal, commercial, and employee benefits solutions with a model very similar to The Richards Group/IMA regional roll-up.

Direct peers

• Cross Insurance: New England-based independent insurance agency offering personal, commercial, and employee benefits coverage across multiple states. Closely comparable regional agency profile and product mix to Burlington Insurance Agency.
• The Richards Group (an IMA Company): Parent company and regional insurance, employee benefits, and retirement plan agency operating across Vermont and New Hampshire. Directly comparable agency model and geography, and now Burlington's strategic acquirer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BurlingtonInsurance
• LinkedInlinkedin.com/company/burlington-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burlington Insurance Agency