Seltec

What Seltec does

Seltec FZC is a privately held free zone company founded in 2007 and headquartered in Hamriya Free Zone, Sharjah, United Arab Emirates. The company operates as a multi-brand authorized distributor of industrial products and services, carrying premium international brands including Fuchs Schmierstoffe and ACE OEL for industrial lubricants and greases, KOBO for chains and sprockets, Walther Prazision for quick-release couplings, Electronica and Haitian for CNC and EDM machines, Fluimac for diaphragm pumps, API for laser metrology, GROZ for cutting and drilling tools, PVR for vacuum pumps, and SCC. Its product portfolio spans consumables (lubricants, greases, EDM supplies), components (chains, couplings, CNC spare parts), capital equipment (CNC machines, air compressors, gas generators), and precision instrumentation (laser metrology, measuring tools), supported by machine tool health services including CNC calibration, spindle error mapping, ballbar analysis, oil analysis, and vibration analysis.

The company generates revenue through one-time industrial product sales and professional services (CNC calibration, machine tool health monitoring, predictive maintenance), with quote-based pricing and multi-year service contracts. Its go-to-market is a hybrid of direct sales and a trade partner network of salespeople and application engineers, reaching customers across all seven UAE emirates and the broader Middle East, North Africa, and South Asia (MENASA) region. End customers are segmented across automotive, agriculture and forestry, metalworking and CNC, food and beverage processing, industrial manufacturing, and power generation industries, with OEM-approved product qualifications (Volkswagen, Ford, Daimler-Benz, Volvo, GM) providing technical credibility. The company operates with 11–50 employees described as having a combined 40+ years of industry experience, with no disclosed parent company, subsidiaries, funding rounds, M&A, or management team in source materials.

Name

Seltec

Legal name

Seltec FZC

Website

https://seltecuae.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Seltec FZC is a UAE-based authorized industrial distributor of lubricants, CNC machines, chains, couplings, gas generators, and metrology equipment from brands including Fuchs, Electronica, KOBO, and API, serving automotive, manufacturing, and processing industries across the Middle East, North Africa, and South Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Product Distribution: Seltec FZC operates as a distributor and supplier of industrial products including lubricants, greases, CNC machines, EDM equipment, industrial chains, vacuum pumps, gas generators, and metrology equipment. Revenue is generated through the sale and distribution of these products across the Middle East, North Africa, and South Asia. The company stocks and supplies products from world-renowned manufacturers like Fuchs Schmierstoffe Gmbh, KOBO, Walther Prazision, Electronica, and others.
2. Technical Services and Maintenance: The company provides technical support including CNC calibration and certification, machine tool health monitoring services (vibration analysis, oil analysis, spindle error mapping, ballbar analysis), and predictive maintenance services. Service contracts are offered for machine maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seltec FZC is an authorized distributor of industrial products operating from Hamriya Free Zone, Sharjah, UAE. The company supplies industrial lubricants and greases (Fuchs, ACE OEL, Pentosin), KOBO industrial chains and sprockets, Walther Prazision quick release couplings, Electronica and Haitian CNC machines (EDM, wirecut, machining centers, lathes), Fluimac diaphragm pumps, API laser metrology systems, vacuum pumps, air compressors, oxygen and nitrogen gas generators, magnetic drill machines, measuring tools, and EDM/CNC spares. Seltec also offers machine tool health monitoring services including CNC calibration, spindle error mapping, ballbar analysis, oil analysis, and vibration analysis, backed by a network of salespeople and application engineers serving the Middle East, North Africa, and South Asia.

Product overview

Seltec FZC is an authorized distributor of industrial products operating from Hamriya Free Zone, Sharjah, UAE. The company operates as a multi-brand distribution business offering a comprehensive portfolio of industrial equipment, lubricants, and precision machinery. The core product lines include Fuchs Schmierstoffe industrial lubricants and greases (as authorized distributor), KOBO industrial chains and sprockets, Walther Prazision quick release couplings, and Electronica/Haitian CNC machines including EDM, wirecut, machining centers, and lathes. Additional product categories encompass gas generators (oxygen/nitrogen), vacuum systems, laser metrology equipment, magnetic drilling machines, industrial pumps, measuring tools, and machine tool health services. The company also provides EDM supplies, standard CNC parts, and lubrication equipment as accessories. Seltec serves automotive, aerospace, manufacturing, food processing, and industrial sectors across UAE, Middle East, North Africa, and South Asia regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Lubricants and Greases Comprehensive range of industrial lubricants, greases, and specialty oils including automotive engine oils, synthetic oils, hydraulic oils, gear oils, transmission fluids, cutting oils, food-grade NSF H1 certified lubricants, and biodegradable lubricants supplied under Fuchs Schmierstoffe, ACE OEL, and Pentosin brands for industrial applications.
• Chains and Sprockets (KOBO) Industrial roller chains, conveyor chains, and sprockets from KOBO including ANSI standard (A series), British standard (B series), simplex, duplex, triplex configurations, and special chains for automotive, escalator, food, metal, and paper industries.
• Quick Release Couplings (Walther Prazision) Quick coupling systems made of plastic, brass, aluminum, steel, and stainless steel including mono couplings, multi-couplings, and docking systems for fluid and air line connections.
• CNC Machines (Electronica, Haitian Hision) CNC machining equipment including Sinker EDM, CNC Wirecut EDM, Vertical Machining Centers, Horizontal Machining Centers, Double Column Machining Centers, and CNC Lathes with FANUC and Siemens controllers for metalworking and precision machining operations.
• Diaphragm Pumps (Fluimac) Air-operated double diaphragm pumps including standard, ATEX-rated, and FDA-compliant versions for industrial fluid transfer applications in chemical, food, and general industrial processes.
• Laser Metrology Systems (API) Laser tracking devices, XD Laser 6DoF measurement systems, Swivelcheck rotary axis calibrators, and coordinate measuring machines for CNC calibration, axis checks, spindle error mapping, ballbar analysis, and interferometer laser profiling.
• Magnetic Drill Machines (GROZ DX 35, DX 60) Heavy-duty magnetic drilling machines with MT3 spindle design for industrial metal drilling applications in fabrication, shipbuilding, and maintenance operations.
• Oxygen Generators PSA (Pressure Swing Adsorption) and membrane-type oxygen generator systems for medical, industrial welding, fish farming, sewage treatment, and manufacturing applications with concentration up to 93+/-3% meeting ISO 10083 standards and capacity up to 960 LPM.
• Nitrogen Generators On-site nitrogen generation systems using hollow fiber membrane technology and PSA method for metallurgy, chemical, food packaging, pharmaceutical, and laser cutting applications, delivering purity up to 99.85% and flow rates up to 220 L/min (7.70 CFM).
• Vacuum Pumps (PVR Vacuum Design) Industrial vacuum pumps including single-stage rotary vane pumps, high vacuum oil-lubricated vane pumps, and VFD series variable frequency drive vacuum pumps for industrial vacuum applications.
• Industrial Vacuum Cleaners and Oil Management Solutions Industrial vacuum cleaning systems and oil management equipment including OilVac, ChipVac, oil mixers, and oil skimmers for workshop and factory floor cleanliness.
• Measuring Tools Precision measuring instruments including vernier calipers, digital calipers, micrometers (inside, outside, depth, digital, dial types), depth gauges, height gauges, and dial indicators.
• Machine Tool Health Services Comprehensive machine tool health monitoring services including CNC calibration, axis checks, machine tool error assessment, spindle error mapping, ballbar analysis, oil analysis, vibration analysis, and interferometer laser profiling.
• Lubrication Equipment Industrial lubrication equipment including oil pumps, grease pumps, oil dispensers, digital level indicators, and flow meters for automated lubrication systems.
• Air Compressors Industrial air compressors including booster compressors, piston compressors (oil-free and oil-lubricated), screw compressors (belt drive, direct drive, variable speed drive, oil-free, permanent magnet motor), and air treatment systems.

Quantifiable outcome

• Fuchs lubricants outperform industry standards with high viscosity index, low friction coefficients, and long-lasting thermal stability
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• Fuchs Schmierstoffe GmbhcoreTechnology or IntegrationSeltec FZC is an authorized distributor for Fuchs Schmierstoffe Gmbh, the world's largest independent lubricant manufacturer. Fuchs provides technical and sales support, with product lines including over a thousand lubricants and specialties for all applications. Fuchs lubricants are known for high viscosity index, low friction coefficients, and long-lasting thermal stability. The company is proud to be associated with Fuchs in Germany, noting that Fuchs is far above the industry average degree of specialization and speed of innovation.
• ACE OELcoreChannel Partner/ Reseller/ DistributorACE OEL is described as the world's largest independent lubricant manufacturer alongside Fuchs Schmierstoffe Gmbh, and Seltec serves as a distributor of ACE OEL products. Both Fuchs and ACE OEL are presented as the primary lubricant manufacturer partnerships.
• KOBOmajorChannel Partner/ Reseller/ DistributorKOBO is a brand partner for industrial chains and sprockets. KOBO is one of the world's leading suppliers of escalator chains and supplies chains for various industries including automotive, timber, food, metal, paper, and road finishers. KOBO chains are made with high-quality and hard-wearing materials and refining techniques.
• Walther PrazisionmajorChannel Partner/ Reseller/ DistributorWalther Prazision is a brand partner for quick coupling systems. The company produces quick coupling systems made of plastic, brass, aluminum, steel and stainless steel.
• ElectronicamajorChannel Partner/ Reseller/ DistributorElectronica is a brand partner for EDM and Wirecut machines. Seltec offers high-precision Electronica Wire EDM solutions for complex machining requirements. Electronica CNC machines include EDM machines, CNC lathes, and machining centers.
• HaitianmajorChannel Partner/ Reseller/ DistributorHaitian Hision CNC Lathe Machines are provided as part of Seltec's CNC machine offerings. Haitian Hision CNC Lathes are built for heavy-duty machining, fast cycle times, and industrial-grade performance, ideal for automotive, aerospace, and industrial manufacturing.
• FluimacsupportingChannel Partner/ Reseller/ DistributorFluimac is listed as a brand partner for diaphragm pumps and industrial vacuum equipment in Seltec's product portfolio.
• PentosinsupportingChannel Partner/ Reseller/ DistributorPentosin is a brand partner supplying industrial greases and specialty lubricants in Seltec's product portfolio. Pentosin products are among the industry-leading lubricant brands supplied by Seltec.
• API (Applied Physics Institute)majorTechnology or IntegrationAPI systems are used in conjunction with Seltec's machine tool health and calibration services. Seltec combined with API Services provides CNC calibration and certification solutions. API products include XD Laser, Swivelcheck, and Ballbar systems for machine tool error assessment and calibration.
• GROZsupportingChannel Partner/ Reseller/ DistributorGROZ is a brand partner supplying industrial tools and equipment in Seltec's product portfolio. GROZ products include magnetic drill machines and industrial tools.
• SCC (Spain)supportingChannel Partner/ Reseller/ DistributorSCC is listed as a brand partner in Seltec's product portfolio.
• PVR Vacuum DesignsupportingChannel Partner/ Reseller/ DistributorPVR Vacuum Design is listed as a brand partner supplying vacuum pump products in Seltec's product portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingersoll Rand: Global manufacturer of compressors, fluid handling systems, and power tools with regional MENA presence; competes with Seltec's industrial equipment distribution but operates as a vertically integrated manufacturer with broader offerings and direct sales coverage.
• Parker Hannifin: Global manufacturer of motion and control technologies including fluid handling, hydraulics, and pneumatics with strong MENA presence; competes with Seltec in fluid handling and pneumatic coupling distribution but with broader portfolio and direct enterprise sales.
• Atlas Copco: Global manufacturer of compressors, vacuum pumps, and industrial tools with direct MENA presence; competes with Seltec's compressor and vacuum pump distribution but as a vertically integrated manufacturer with broader portfolio and direct sales channels.
• SKF Group: Global manufacturer of bearings, seals, and lubrication systems with significant MENA presence; comparable in industrial components and lubrication systems but operates as a manufacturer with broader industrial solutions portfolio and direct OEM relationships.
• FUCHS SE: World's largest independent lubricant manufacturer and Seltec's anchor brand partner; comparable in lubricants but at global scale with direct OEM relationships. Poses disintermediation risk if FUCHS consolidates MENA-South Asia distribution directly or with a larger partner.

Direct peers

• Haji Abdullah Alireza Co. (HAACO): Saudi Arabia-based diversified industrial and trading group with presence in automotive, industrial equipment, and lubricants; comparable regional industrial distributor with similar multi-brand product breadth and customer segments across MENA.
• Mannai Corporation: Qatar-based diversified group with industrial distribution, automotive, and engineering services divisions; comparable to Seltec as a multi-brand industrial product distributor with regional MENA footprint across similar end markets.
• Al Masaood Group: UAE-based diversified conglomerate with automotive, industrial equipment, power solutions, and engineering divisions; operates as a multi-brand industrial distributor serving similar customer segments across the UAE and broader MENA region.
• Bin Hindi Enterprises: Bahrain-headquartered diversified industrial and consumer products distributor with cross-Gulf operations including the UAE; distributes industrial equipment, lubricants, and engineering products across similar automotive, industrial, and manufacturing segments to Seltec.

Regional players

• Saudi Industrial Services Co. (SISCO): Saudi Arabia-based industrial services company with operations in industrial support, equipment, and related services; comparable regional industrial services provider serving similar industrial customer base but primarily in the Saudi market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SeltecFzc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seltec