What Intermedium does

Intermedium Pty Ltd. is an Australian-owned market intelligence and research firm focused exclusively on government use of information and communications technology (ICT) and digital services across Australia and New Zealand. Founded in 2004 by Judy Hurditch, a former Deputy Commissioner of Taxation, the company sells subscription access to a platform comprising Market Intelligence dashboards, GovFacts (federal, state and territory agency data), a Knowledge Base of research articles, and a Geographic Information System (GIS) module, complemented by an annual Digital Government Readiness and Maturity Indicator and a Cyber Security Readiness Indicator. Its proprietary generative AI tool, Govii, is positioned as a governance-augmented interface for interrogating large government datasets to produce verified procurement, budget, and contract insights.

The company operates a sales-led go-to-market with a "Book a Demo" call to action and an enterprise subscription tier, alongside a freemium account tier for Australian government (.gov.au) users. Ancillary revenue comes from government budget breakfast briefings, research briefings, Government Innovation Week events hosted in partnership with Public Sector Network, executive advisory, sales training, executive engagement workshops, and commissioned white paper sponsorships. Named customers include AWS, ServiceNow, HCL Technologies, NetApp, NEC, Technology One, and VMware, alongside government agencies, indicating a dual-sided market serving both ICT suppliers targeting the public sector and government buyers themselves.

Intermedium is a privately held, founder-controlled SME with 11-50 employees, a single office in the Sydney CBD, no disclosed external funding, and no parent company. The company has not disclosed financial figures or headcount beyond its named executives (Managing Director Judy Hurditch and Chief Operating Officer Alexis Gregg). Its competitive positioning rests on 20+ years of accumulated ANZ government ICT data, a niche focus that the company claims makes it the only dedicated Australian SME researcher of government ICT use, and an expanding events and content pipeline scheduled through at least 2027.

Name

Intermedium

Legal name

Intermedium Pty Ltd.

Website

https://intermedium.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Intermedium Pty Ltd. is a privately held Australian firm providing subscription-based market intelligence, research, and advisory services on government ICT and digital procurement across Australia and New Zealand, serving ICT suppliers (including AWS, ServiceNow, HCL, NetApp, NEC, Technology One, and VMware) and government agencies via dashboards, reports, and a proprietary AI tool called Govii.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Leonards

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Market Intelligence: Intermedium provides trend information via online dashboards, detailed research reports, and short research articles on a subscription basis. The platform offers verified government ICT insights, contract analysis, and strategic market intelligence for suppliers seeking to engage with government agencies.
2. Events and Sponsorship: The company generates revenue through hosting breakfast briefings, research briefings, and Government Innovation Week events with sponsorship opportunities.
3. White Paper Sponsorship: Companies can commission white papers that align with their ICT brand, providing additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Intermedium provides subscription-based market intelligence and research services focused on Australian and New Zealand government ICT and digital procurement. Its core offering is a platform combining Market Intelligence dashboards, GovFacts agency data, a Knowledge Base of research articles and GIS insights, all powered by a proprietary generative-AI tool called Govii. The company also delivers executive advisory, sales training, branding and marketing support, and government budget briefings to ICT suppliers and public-sector agencies.

Product overview

Intermedium is an Australian SME providing market intelligence and research services focused on the government ICT and digital procurement market. The core offering consists of a platform with multiple integrated products: Market Intelligence, GovFacts, Knowledge Base, and Geographic Information System (GIS) dashboards, powered by the company's proprietary AI tool called Govii. Govii enables users to interrogate large datasets for verified insights on government contracts, budgets, tenders, and panel data. The company also offers research reports including the Digital Government Readiness and Maturity Indicator series and Government Cyber Security Readiness Indicator. Services include Executive Advisory, Sales & Training, and Government Budget Briefings. The portfolio is delivered via subscription to both private sector suppliers seeking to understand government procurement and government agencies themselves.

Differentiator

Problem solved

Functional benefit

Brands

• Govii: A secure AI tool used to instantly interrogate relevant but large datasets for fast, verified insights. A layer of governance runs through everything to ensure Govii provides accurate answers.

Products and services

• Market Intelligence Centralised market intelligence platform providing trend information and insights into ANZ government procurement for ICT suppliers, including dashboards covering opportunities, tenders, contracts and budget data.
• GovFacts Agency-level data product covering federal, state and territory jurisdictions, providing comprehensive visibility into government procurement, spending and contracts for ICT suppliers.
• Knowledge Base Subscription research article library on the government digital and ICT landscape, providing trend information via short research articles for ICT suppliers and government readers.
• Geographic Information System (GIS) Specialised market intelligence product providing insights into the public sector GIS market, focused on government geographic information system requirements across ANZ.
• Govii
• Executive Advisory
• Sales & Training
• Executive Engagement
• Branding & Marketing
• Government Budget Briefings
• 2025 Digital Government Outlook Annual research report on the trends shaping the shift in ANZ government digital priorities.
• Digital Government Readiness and Maturity Indicator Annual report measuring digital readiness and maturity across all Australian and New Zealand jurisdictions.
• Digital Employee Experience Indicator Annual research product assessing public sector employee experience and the digital enablers for job satisfaction across ANZ government.
• Government Cyber Security Readiness Indicator Scorecard research product benchmarking government cyber security measures across ANZ jurisdictions.
• Sales & Account Management

Quantifiable outcome

• Over 100 current and past clients including government agencies, SMEs, and multinational companies

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Public Sector NetworkcoreGTM or Marketing PartnerPublic Sector Network hosts Government Innovation Week events in partnership with Intermedium. These events bring together government officials, policymakers, and industry leaders in ICT to explore digital advancements that elevate public services. Events cover NSW, WA, Queensland, Federal, and Victoria jurisdictions.
• ServiceNowminorGTM or Marketing PartnerServiceNow sponsored Intermedium's Digital Government Employee Experience research briefing event. ServiceNow provided a panellist (Margot Foley, Solution Specialist, Employee Experience) and branding exposure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GovWin IQ (Deltek): GovWin IQ is a leading government contracting intelligence platform providing capture management, opportunity tracking and agency spending data to government contractors. Most directly comparable to Intermedium in business model — subscription intelligence serving suppliers selling into government — though focused on US federal/state rather than ANZ.
• Market Connections: Market Connections is a US-based research firm focused exclusively on public sector marketing intelligence, including government buyer behaviour surveys and competitive analysis. Comparable in being a niche, specialist public-sector market intelligence provider targeting vendors selling to government.
• Input (a Deltek company): Input (now part of Deltek) historically provided US state and local government IT market research and vendor analysis. Closely comparable in mission — government IT market intelligence for suppliers — although Input's coverage is US-focused and the brand is now integrated into Deltek's broader portfolio.
• Bloomberg Government: Bloomberg Government provides comprehensive government intelligence, including contracts, budgets, legislative tracking and policy analysis for suppliers and other stakeholders. Closely mirrors Intermedium's market intelligence + procurement data + advisory offering, with significantly larger scope and scale.

Emerging players

• GovLoop: GovLoop is a public-sector-focused knowledge network for government employees and the vendors serving them, combining community, content, and basic intelligence. Comparable to Intermedium in serving the supplier-to-government ecosystem, though primarily US-focused and more community-led than data-led.
• TBR (Technology Business Research): TBR produces vendor-focused IT research with deep coverage of how technology providers sell into specific customer segments including government. Comparable in serving vendor sales/marketing teams and offering actionable intelligence, though not exclusively focused on public sector.
• Apptio (an IBM company): Apptio provides IT financial management and technology business management solutions, including significant public sector/government deployments. Adjacent rather than direct — overlaps with Intermedium's fiscal transparency and ICT spend visibility value prop, but operates a SaaS FinOps platform rather than market intelligence subscription.

Broad incumbents

• Gartner (Public Sector): Gartner covers government IT strategy, vendor evaluations and procurement advisory through its Public Sector research practice. Competes with Intermedium for ANZ supplier budget but as part of a much broader portfolio rather than ANZ-specialised public sector intelligence.
• GlobalData: GlobalData provides enterprise IT market intelligence across multiple verticals including government, with both syndicated research and custom advisory. Broader scope and stronger enterprise sales motion than Intermedium, but competes for the same supplier-side government IT intelligence budget.
• IDC (Public Sector): IDC publishes public sector IT market research and vendor benchmarks globally, including government ICT spending forecasts. Overlaps with Intermedium's research reports and supplier intelligence but covers ANZ as one of many regions and lacks Intermedium's procurement-cycle intelligence depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Intermedium_aus
• Facebookfacebook.com/Intermedium-Australia-101498295565354
• LinkedInlinkedin.com/company/intermedium-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermedium