MODO Co-Operative
Modo Co-operative is a member-owned, round-trip carsharing cooperative operating 1,000+ vehicles across British Columbia via a proprietary booking platform and mobile app, serving individual members, residential developers, and municipal fleet clients.
- Company typePrivate
- Founded1997
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MODO Co-Operative does
Modo Co-operative, originally founded as BC Carsharing in 1997 and headquartered at 200-470 Granville Street in Vancouver, is a member-owned cooperative operating a round-trip carsharing platform across British Columbia, Canada. Members access 1,000+ vehicles — including approximately 35% low-emission models targeting a zero-emission fleet by 2030 — through a proprietary booking system delivered via web (bookit.modo.coop) and native iOS/Android apps, with reservations from 15 minutes up to one year in advance. The service spans Greater Vancouver, Victoria, Nanaimo, Kelowna, Squamish, and selected outlying municipalities (Surrey, Richmond, Langford, Central Saanich).
Modo monetizes through a tiered membership structure: Modo Plus (a $500 share purchase granting voting rights and the lowest per-use rates), Modo Monthly (admin-fee subscription without share purchase), Modo Green (learners/new drivers), and Modo Associate (shared household accounts), combined with usage-based time and distance charges. A "coop innovation" fee is reduced to $1 on EV bookings to incentivize low-emission vehicle use. Distribution is direct-to-consumer through the app and website, supplemented by Community Pass partnerships in 500+ buildings (including UBC Neighbourhood Housing) and outreach via a dedicated [email protected] channel.
The company's enterprise offerings target three B2B segments: (1) real estate developers (400+ firms, including Bosa Properties, Anthem, Onni, Wall Financial, Westbank), where carshare vehicles replace parking stalls and reduce construction costs; (2) municipal governments (Vancouver, Surrey, Kelowna, Richmond, Langford, Squamish, Central Saanich), which use Modo's booking software for municipal fleet sharing and TDM-strategy compliance; and (3) institutional partners such as UBC. The co-operative is governed by an elected Board of Directors and includes programs such as SCIP (Shared Charging Infrastructure Program) and an Unpaired EV Program that credits members for charging EVs. Modo is a private, non-listed entity with 11–50 employees, no subsidiaries, and no disclosed external investors, operating under a privacy regime compliant with BC's PIPA Part 9.
MODO Co-Operative firmographics
Firmographics- Name
- MODO Co-Operative
- Legal name
- Modo Co-operative
- Website
- https://modo.coop
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modo Co-operative is a member-owned, round-trip carsharing cooperative operating 1,000+ vehicles across British Columbia via a proprietary booking platform and mobile app, serving individual members, residential developers, and municipal fleet clients.
- Ownership category
- akta.pro rank
MODO Co-Operative industry classification
Industry- Product category
- Carsharing Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
- akta.pro secondary industries
- Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Employee Commute Programs & Shuttle/Vanpool Management (TLABALAE), EV Car Sharing (Round-Trip & Free-Floating) (THADANAB)
Keywords
Where MODO Co-Operative is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
MODO Co-Operative business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Membership Fees and Usage-Based Pricing: Modo generates revenue through membership plans (Modo Plus involves share purchase; Modo Monthly involves monthly administrative fee) combined with usage-based pricing where members pay for time and distance of vehicle bookings. Pricing includes various components: time charges, distance charges, day tripper rate adjustment, coop innovation fee, and applicable taxes. EV bookings have reduced coop innovation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modo Plus - Co-op membership with ownership shares, voting rights, and lowest rates |
| Hybrid | Monthly | Modo Green - For learner or new drivers |
| Subscription | Monthly | Modo Associate - Add partner, relative or roommate to account |
| Subscription | Monthly | Modo Monthly - Monthly administrative fee instead of share purchase |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
MODO Co-Operative product offering
Product offeringCore offering
Modo Co-Operative operates a round-trip carsharing platform providing members access to a fleet of 1,000+ vehicles including sedans, SUVs, vans, and electric vehicles from fixed home locations. Members book vehicles for periods ranging from 15 minutes to 1 year through the proprietary booking software accessible via web and mobile apps. The co-operative offers multiple membership tiers (Modo Plus, Modo Green, Modo Associate, Modo Monthly) and complementary programs including Community Pass building partnerships, Municipal Fleet Sharing, and Developer Carsharing Integration.
Product overview
Modo Co-Operative operates a round-trip carsharing platform that provides access to a fleet of vehicles through various membership plans. The core offering includes access to sedans, SUVs, vans, and electric vehicles via the Modo mobile app. The co-operative structure includes multiple membership tiers: Modo Plus (with ownership shares and voting rights), Modo Green (for learner drivers), Modo Associate (for adding family members), and Modo Monthly (subscription without co-op shares). Additional offerings include the Community Pass building partnership program, municipal fleet sharing services for government clients, and developer integration services. The company operates EV programs including the Shared Charging Infrastructure Program (SCIP) with 15 vehicles and an Unpaired EV Program. The company is transitioning toward a zero-emission fleet by 2030, with approximately 35% of vehicles currently being low-emission vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- Modo Plus: Shareholding membership with voting rights and the co-operative's best rates.
- Modo Green
- Modo Associate
- Modo Monthly
- Community Pass
- SCIP (Shared Charging Infrastructure Program)
- Unpaired EV Program
Products and services
- Modo Carsharing Service Round-trip carsharing co-operative offering access to a fleet of 1,000+ vehicles including sedans, SUVs, vans, and electric vehicles. Members book vehicles from fixed home locations and return them to the same spot, with reservations available from 15 minutes to 1 year in advance.
- Modo Mobile App
Quantifiable outcome
- Each Modo vehicle replaces up to 13 personally owned cars
- +4 more outcomes
Companies that use MODO Co-Operative
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
MODO Co-Operative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
MODO Co-Operative partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Bosa PropertiescoreReal estate developer partner collaborating with Modo to integrate carsharing into residential developments, reducing parking requirements and enhancing project viability.
- Anthem PropertiescoreReal estate developer partner integrating Modo carsharing into buildings to reduce parking and construction costs.
- OnnicoreMajor real estate developer partner with Modo carshare integration in multiple developments.
- Wall FinancialcoreReal estate developer partner integrating Modo carshare into residential projects.
- WestbankcoreMajor real estate developer partner with Modo carshare in multiple buildings.
- UBC (University of British Columbia)coreCommunity Pass partnership bringing carsharing to UBC Neighbourhood Housing Areas. Residents receive free memberships and $100 driving credit. Partnership includes support from UBC Campus and Community Planning.
- City of VancouvercoreMunicipal government partner where Modo serves as the carshare provider. Provides fleet sharing solutions for municipal staff and recognized as transportation demand management measure.
- City of SurreycoreMunicipal government partner with Modo carshare and fleet sharing services.
- City of KelownacoreMunicipal government partner in Okanagan region with Modo carshare services.
- City of RichmondcoreMunicipal government partner in Metro Vancouver with Modo carshare services.
- City of LangfordcoreMunicipal government partner in Greater Victoria with Modo carshare services.
- District of SquamishcoreMunicipal district partner in Squamish-Lillooet region with Modo carshare services.
- District of Central SaanichcoreMunicipal district partner with Modo carshare and fleet sharing services.
- TransLinkcoreClose relationships with TransLink and local stakeholders. Round-trip carsharing complements active transportation and public transit use.
- Indian Residential School Survivors Society (IRSSS)minorCharitable partner for National Day for Truth and Reconciliation. Modo donates hourly revenue from trips on September 30th and has contributed over $100,000 over 5 years ($27,126 in 2024, $34,797 in 2023, $26,111 in 2022, $19,662 in 2021).
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
MODO Co-Operative competitors and assessment
Company assessmentDirect peers
- Zipcar: Zipcar operates the largest North American station-based (round-trip) carsharing network with similar membership-plus-usage pricing. It is Modo's closest like-for-like competitor in offering self-serve vehicle access by the hour/day to members in dense urban and university markets.
- Communauto: Communauto is a Canadian carsharing cooperative operating in Quebec, Ontario, and other provinces with round-trip station-based vehicles and a similar member-ownership model. Highly comparable to Modo in mission, governance, and product offering.
- HOURCAR: HOURCAR is a Twin Cities (Minneapolis/St. Paul) non-profit carsharing cooperative offering station-based and free-floating vehicles on a membership basis. Closely comparable in cooperative structure and urban-focused round-trip carshare model.
- Cooperative Auto Network (CAN): Cooperative Auto Network (CAN) is a Chicago-based member-owned carsharing cooperative operating round-trip carshare. Comparable in cooperative ownership and station-based vehicle access.
Emerging players
- Turo: Turo is a peer-to-peer carsharing platform operating across Canada, including British Columbia, that enables private owners to rent their vehicles. Comparable in delivering car-as-a-service access to consumers, but with a marketplace model rather than Modo's owned-fleet co-op structure.
- Getaround: Getaround operates a peer-to-peer carsharing marketplace with a presence in Canadian cities. It overlaps with Modo's trip-based vehicle access use case but relies on private hosts rather than a centrally managed fleet.
- Local Motion (acquired by BMW ReachNow/DriveNow): Local Motion was a corporate and station-based carsharing platform used by universities and municipalities. Comparable in deploying carshare fleet solutions for enterprise and government customers, similar to Modo's developer and municipal partnerships.
Broad incumbents
- Enterprise CarShare: Enterprise CarShare is the Enterprise Holdings carsharing arm, offering round-trip carshare fleets at hundreds of universities and cities across North America. Operates in the same category with similar self-serve access, but is part of Enterprise's broader vehicle rental portfolio.
Regional players
- Carshare Atlantic (formerly Peggy's Carshare / Z_car / similar Atlantic Canada programs): Carshare Atlantic is a Canadian cooperative-style carsharing operation on the Atlantic coast. Comparable in cooperatively organized round-trip carshare mission, but operating in a different province from Modo's BC focus.
- BCAA Road Assist / MobilityBC: BCAA is a major BC-based mobility services organization that previously ran the Evo free-floating carsharing service and offers roadside and travel services to BC drivers. Adjacent regional player in the same BC mobility ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MODO Co-Operative social profiles
Digital presenceMODO Co-Operative compliance and trust
Trust signalCompliance1 record
MODO Co-Operative financial estimates
Financial estimateRevenue estimate
Valuation estimate
MODO Co-Operative leadership team
Management profileNumber of profiles
MODO Co-Operative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MODO Co-Operative M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MODO Co-Operative
What does MODO Co-Operative do?
Modo Co-Operative operates a round-trip carsharing platform providing members access to a fleet of 1,000+ vehicles including sedans, SUVs, vans, and electric vehicles from fixed home locations. Members book vehicles for periods ranging from 15 minutes to 1 year through the proprietary booking software accessible via web and mobile apps. The co-operative offers multiple membership tiers (Modo Plus, Modo Green, Modo Associate, Modo Monthly) and complementary programs including Community Pass building partnerships, Municipal Fleet Sharing, and Developer Carsharing Integration.
Is MODO Co-Operative a public or private company?
MODO Co-Operative is a private company. It is classified as management employee owned and is currently operating.
When was MODO Co-Operative founded?
MODO Co-Operative was founded in 1997. It employs 11 to 50 people.
Where is MODO Co-Operative based?
MODO Co-Operative is headquartered in Vancouver, Canada, in the North America region.
How does MODO Co-Operative make money?
One revenue line is on record: membership Fees and Usage-Based Pricing.
Who are MODO Co-Operative's main competitors?
Direct peers on record are Zipcar, Communauto, HOURCAR and Cooperative Auto Network (CAN). Emerging players are Turo, Getaround and Local Motion (acquired by BMW ReachNow/DriveNow). Enterprise CarShare is listed as a broad incumbent. Regional players are Carshare Atlantic (formerly Peggy's Carshare / Z_car / similar Atlantic Canada programs) and BCAA Road Assist / MobilityBC.
Does MODO Co-Operative have an API?
No public API is recorded for MODO Co-Operative.
What industry is MODO Co-Operative in?
MODO Co-Operative's product category is Carsharing Services. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based), with a secondary code of TLABALAA, Corporate Car Sharing (Round-Trip/Station-Based). Its NAICS code is 532111 and its SIC code is 7510.