New Nutrition Business

What New Nutrition Business does

New Nutrition Business (legal entity: The Centre for Food & Health Ltd) is a privately-held B2B consultancy and research publisher founded in 1995 and headquartered in Egham, Surrey, United Kingdom, with content consumed in 42 countries. The firm produces strategic intelligence for the global food, beverage, ingredient, and nutrition industry, with named target buyers including food and beverage companies, ingredient suppliers, researchers and scientists, start-ups, and investors. The core offering is a recurring subscription service (Basic, Enhanced, Premium tiers) that delivers an 11-issue-per-year hard copy and PDF publication, access to a searchable database of over 2,500 proprietary articles, PowerPoint-formatted reports, podcasts, videos, and case studies. Founder and Director Julian Mellentin is the public-facing authority for the firm.

The product portfolio centers on the annual flagship "10 Key Trends in Food, Nutrition and Health" report (now in its 27th year), complemented by an annual five-country consumer survey (USA, UK, Australia, Spain, Brazil; ~2,511-3,000+ respondents) and a stream of topical Strategy Briefs covering emerging themes such as GLP-1 drugs, creatine, healthy ageing, kids nutrition, and food as medicine. There is no underlying technology platform — the company does not publish an API, SDK, mobile app, or proprietary AI model; its core technology is editorial, consisting of written analysis, proprietary survey data, and structured PDF/PowerPoint deliverables. Revenue mechanics combine recurring annual subscriptions (US$1,360/year single-user Basic; multi-user Enhanced and Premium tiers available on contact) with one-time perpetual report licenses priced in multiple currencies (e.g., the flagship trends report at US$790 and individual strategy briefs at US$170-$620). Distribution is direct via the company's own e-commerce storefront and a Mailchimp-driven email funnel, with no disclosed channel partnerships, enterprise sales force, or institutional investors. The company operates with a headcount of 1-10, is founder-led, and shows no evidence of external funding rounds or parent-company control.

Name

New Nutrition Business

Legal name

The Centre for Food & Health Ltd

Website

https://new-nutrition.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

New Nutrition Business is a privately-held UK B2B consultancy and research publisher that delivers subscription-based strategic intelligence, annual trend reports, and consumer surveys to food, beverage, and nutrition companies across 42 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Services: Annual subscription service providing strategic insights, research reports, market analysis, and industry trend publications for the food, nutrition and health sector. Subscribers receive hard copy and PDF versions delivered 11 times per year, along with database access.
2. Report Sales: Sale of individual reports including the flagship 10 Key Trends annual report (PDF or PowerPoint format), strategy briefings, and specialized reports on topics such as healthy ageing, GLP-1, and kids nutrition.
3. Kids Nutrition Report Add-on: Additional subscription add-on for Kids Nutrition Report, available to license holders at an additional price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

New Nutrition Business is a B2B strategic intelligence provider that sells subscription-based market research, trend analysis, and strategy advisory focused on the food, nutrition, and health industries. Its core deliverables are the annual 10 Key Trends in Food, Nutrition and Health report (running for 27 years), targeted strategy briefs on emerging topics, and a proprietary multi-country consumer attitudes survey, all backed by a searchable archive of 2,500+ articles.

Product overview

New Nutrition Business is a subscription-based consultancy providing strategic intelligence on the global food, nutrition and health industry. The company publishes an annual flagship '10 Key Trends' report (now in its 27th year) along with specialized Strategy Briefings covering topics like healthy ageing, GLP-1, kids nutrition, and creatine. The core offering is delivered through tiered subscription plans (Basic, Enhanced, Premium) providing access to reports in PDF and PowerPoint formats, a searchable database of 2,500+ articles, podcasts, and video content. Reports are available in multiple currencies and include comprehensive market analysis with case studies and actionable strategies for food and beverage companies.

Differentiator

Problem solved

Functional benefit

Brands

• 10 Key Trends: Annual flagship report on food, nutrition and health trends, now in its 27th year
• NNB
• KNR (Kids Nutrition Report)

Products and services

• 10 Key Trends in Food, Nutrition and Health 2026 Annual flagship research report that identifies and analyzes the ten most important trends shaping the food, nutrition, and health industry, targeted at senior decision-makers in food, beverage, ingredient, and nutrition companies for strategic planning.
• 10 Key Trends in Food, Nutrition and Health 2025 Previous-edition version of the flagship annual trend report covering the ten key trends in food, nutrition, and health for 2025.
• Consumer Food & Health Attitudes 2026 Proprietary consumer survey conducted across the USA, UK, Australia, Spain, and Brazil (3,000+ respondents) analyzing attitudes toward food, nutrition, and health, sold to industry clients as primary research for strategy and innovation decisions.
• Strategies for Success in Healthy Ageing Strategy brief focused on the healthy-ageing consumer segment in the food and nutrition industry, providing actionable case studies and strategic recommendations for brands targeting older consumers.
• Creatine Strategy Brief Targeted strategy brief on the rise of creatine as an ingredient in food, nutrition, and supplement applications, with strategic guidance for product developers and brand owners.
• GLP-1 Strategy Brief Strategy brief examining the strategic impact of GLP-1 weight-loss drugs on the food, beverage, and nutrition industry, with recommendations for product portfolio and positioning.
• Strategies & Trends in Kids Nutrition 2025 Specialized report on the strategies and trends shaping kids' nutrition in 2025, sold to companies operating in children's food, beverage, and nutrition categories.

Quantifiable outcome

• 10 Key Trends report used by companies from America to Japan, Australia to France, and Sweden to South Korea
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mintel: Mintel is the largest dedicated food and consumer goods market research publisher, offering subscription trend reports, consumer surveys, and category forecasts — the closest direct analog to New Nutrition Business's subscription intelligence model.
• Euromonitor International: Euromonitor publishes global market research across food, nutrition, and consumer goods with country-level data and category reports — a directly comparable paid-research competitor to NNB's B2B subscribers.
• Innova Market Insights: Innova specializes in food and beverage innovation tracking, consumer trends, and ingredient intelligence — directly overlapping NNB's 10 Key Trends and Strategy Briefings on categories like protein, healthy ageing, and snacks.
• The Hartman Group: Hartman Group is a consumer-focused food and beverage research firm specializing in health, wellness, and sustainability trends — closely comparable to NNB's longitudinal consumer-beliefs work across nutrition and health.

Broad incumbents

• Circana (formerly IRI): Circana provides large-scale CPG and food retail market measurement, consumer insights, and trend analytics — overlapping with NNB's audience of F&B companies but operating at much greater scale across data and consulting.
• Kantar: Kantar offers broad consumer insights, including Worldpanel panels for food and beverage purchasing behavior and category-level trend research — a broader competitor with overlapping strategic-insights content for F&B buyers.

Others

• CB Insights: CB Insights provides subscription market intelligence on technology and emerging industries, with selected CPG and food-tech coverage — an adjacent intelligence-platform competitor for F&B strategy teams weighing alternative subscriptions.

Regional players

• FONA International: FONA is a flavor and ingredient solutions provider producing trend reports on food and beverage categories, serving a manufacturer audience that overlaps NNB's ingredient-supplier and brand-customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewNutritionB
• YouTubeyoutube.com/channel/UC165U3Lg8NX-HX4PKHFGAgw
• LinkedInlinkedin.com/company/new-nutrition-business
• Instagraminstagram.com/newnutritionbusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Nutrition Business