Urban Group
Urban Group (NZ) Ltd is a New Zealand manufacturer and distributor of aluminium fencing, custom gates, gate automation, composite fencing (StabiFence), and composite decking (StabiDeck), serving residential, commercial, education, civil, and industrial customers through three branches and a nationwide installer network.
- Company typePrivate
- Founded1986
- HeadquartersAvondale, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Urban Group does
Urban Group (NZ) Ltd is a New Zealand-based designer, manufacturer, and distributor of aluminium and composite fencing systems, custom gates, gate automation, and composite decking. Founded in 1986 and headquartered in Levin with branches in Auckland and Christchurch, the company operates an in-house production capability that spans CNC routing, bending, welding, and a proprietary powder coating plant using Dulux and Interpon colour palettes with a 10-year coating warranty. Its product portfolio includes the Paladin, Fresno, Assure, Assure HD, Secura, Maximus, Premier, and Aventis aluminium fencing lines, the StabiFence composite fencing range (90% recycled materials), custom swing/sliding/cantilever/laser-cut/louvre gates, Beninca-powered automation, and StabiDeck composite decking.
The company serves a diversified customer base across luxury residential, multi-unit residential developments, education and parks, civil and transport infrastructure, and industrial sectors in New Zealand. Revenue is generated through direct sales from three branches, a dedicated trade portal (trade.urbangroup.co.nz), a nationwide installer network spanning Cape Reinga to Bluff, and builder partnership programs. Pricing is quote-based with a downloadable trade price list; the company also monetises adjacent professional services including specifier design consultation, REVIT/CAD documentation, PS1 producer statements, MasterSpec/EBOSS integration, project estimation, and after-sales technical support. Marketing is multi-channel across the company website, trade portal, Instagram, Facebook, and LinkedIn, supported by an extensive case-study library and educational blog content.
Urban Group firmographics
Firmographics- Name
- Urban Group
- Legal name
- Urban Group (NZ) Ltd
- Website
- https://urbangroup.co.nz
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Urban Group (NZ) Ltd is a New Zealand manufacturer and distributor of aluminium fencing, custom gates, gate automation, composite fencing (StabiFence), and composite decking (StabiDeck), serving residential, commercial, education, civil, and industrial customers through three branches and a nationwide installer network.
- Ownership category
- akta.pro rank
Urban Group industry classification
Industry- Product category
- Fencing and Gate Manufacturing
- NAICS
- Ornamental and Architectural Metal Work Manufacturing (332323), Metal Window and Door Manufacturing (332321)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Gate Automation, Access Control & Operator Repair (HSAIAJAD)
- akta.pro secondary industries
- Deck Design & New Deck Construction (HSAIAJAE), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ)
Keywords
Where Urban Group is headquartered
LocationHeadquarters
- HQ city
- Avondale
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Urban Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Sale of aluminium fencing systems, gates (swing, sliding, cantilever, laser-cut, louvre), automation systems, and composite decking. Products sold through direct sales, trade portal, and installer network. Pricing available via quote or price list request.
- Specifier and Design Services: Expert support helping identify and specify best systems and products for projects. Includes design consultation, technical documentation, producer statements, REVIT files, and specification assistance using MasterSpec or company documents.
- Estimation Services: Complete and accurate estimate of overall project costs for all fencing and gating systems. Thorough review of plans, pricing of products and equipment, and advisory on product suitability.
- Technical Support Services: Comprehensive support for installers and end-users including installation support, automation support, and after-sales support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing via quote or trade account |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Urban Group product offering
Product offeringCore offering
Urban Group designs, manufactures, and powder-coats aluminium and composite fencing systems, custom gates with automation, and composite decking in-house in New Zealand. It sells these landscape boundary products to specifiers, builders, developers, and homeowners, supported by specification, estimation, and technical services.
Product overview
Urban Group is New Zealand's specialist manufacturer of landscape boundary products. The portfolio centers on four product lines: (1) Aluminium fencing systems including Paladin (vertical fin), Fresno (horizontal slat), Assure, Assure HD (security), Secura (spiked security), Maximus (retaining wall), Premier (raking), Aventis (batten), and ColourFence (COLORBOND steel); (2) Composite wood fencing under the StabiFence brand (Solid, Slat, Slat top variants) made from 90% recycled materials; (3) Custom aluminium gates and gate automation systems powered by Beninca hardware; and (4) StabiDeck composite decking. Urban Group designs, manufactures, and powder coats all products in-house at its Auckland, Levin, and Christchurch facilities, offering end-to-end specifier services, estimation, and technical support. A new Christchurch branch opened in 2025 extends South Island coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Paladin Aluminium fencing with a vertical 'fin' design featuring 65x16mm fins with 90mm gaps, available in heights 1200-1800mm, ex-stock in satin black and white with custom colours on request. Pool-compliant for architectural residential applications.
- Fresno Premium aluminium slat fencing system with 100x20mm horizontal slats featuring adjustable gaps (10mm or 22mm) and a Matte Black Pro-Texture finish. Kitset format enables panels to install in under 10 minutes. Suitable for residential, commercial, and coastal environments.
- Assure Versatile aluminium panel fencing with dual orientation capability (smooth top rail or verticals extending above rail), 80mm gaps between verticals, ex-stock heights 1200-1750mm, raking panels up to 30 degrees. Suitable for residential, pool, and childcare applications.
- Assure HD Heavy-duty aluminium security fencing with 25x25mm verticals, 40x40mm rails, and a double top-rail for added strength. Ex-stock heights 1500mm and 1800mm, designed for MoE school specifications and pool regulations, raking up to 20 degrees.
- Secura Security fencing with spiked vertical bars and a double top-rail for maximum deterrence, 25x25mm verticals with 100mm gaps, ex-stock at 1800mm and 2100mm heights in satin black, raking panels up to 20 degrees. For industrial and civil applications.
- Maximus Retaining wall and fence combination with 19x19mm vertical bars and 50x50x3mm heavy-duty top rail, rakeable to 30 degrees and compliant with NZBC F4. Available up to 2465mm post centres for civil fencing, childcare, and pool applications.
- Premier Large-profile aluminium fence panel with a robust structure suitable for retaining walls, swimming pools, cycleways, and children's play areas. Ex-stock at 1000mm and 1200mm heights with raking capability up to 33 degrees.
- Aventis Premium aluminium batten fence system with ProTexture powder coat finish, durable aluminium top caps, and fully raking panels. Available in 65mm battens with 30mm or 65mm spacing, ex-stock in Matt Black and Matt Appliance White. For residential, architectural, and sloping site applications.
- ColourFence COLORBOND steel fencing system with a 28-colour palette, resistant to rust, corrosion, and fading. Solid privacy panels with a V-profile for added strength and a 10-year colour warranty. Cost-effective for residential through to industrial applications.
- StabiFence - Solid Sustainable wood composite fencing made from 90% recycled materials offering the warmth of timber without splitting or fading. Board dimensions 200mm H x 20mm D x 1830mm L, heights 1200-2000mm, available in Grey, Black, and Mahogany with a 10-year warranty.
- StabiFence - Slat Light-permeable composite slat fencing with 78mm H x 20mm W x 1830mm L slats, width up to 1865mm, that can be stepped or raked with closer post spacing. Made from 90% recycled materials.
- StabiFence - Slat top Composite fencing combining a privacy board (200mm H x 20mm D) and slat profile (78mm H x 20mm W) to provide privacy with light permeability, width up to 1875mm.
- Swing gates Aluminium swing gates available in single or double configurations with customisable styles including architectural, laser cut, louvre, and T&G designs. Can be paired with Beninca motors for automation, with full in-house manufacturing including powder coating.
- Cantilever gates Counterbalanced sliding gate system supported by a horizontal beam with rollers on support posts, requiring no ground track. Light aluminium construction with high wind resistance, ideal for uneven surfaces, and automation-compatible with sliding gate motors.
- Sliding gates Sliding gate systems including standard sliding, telescopic sliding, and cantilever configurations, with custom styles to match the fencing range and automation via sliding gate motors.
- Laser cut gates Custom architectural gates with laser-cut designs offering full design flexibility from patterns to company logos, powder coated in custom colours.
- Louvre gates Classic louvre-style aluminium gates combining a traditional aesthetic with modern aluminium durability.
- T&G gates Tongue and groove aluminium gates with an elegant presentation and premium architectural finish.
- Automation Gate automation systems including sliding gate motors, swing gate motors, and barrier arms, with a PAL GSM controller for access control and Beninca motors as primary automation hardware. In-house design and manufacturing of automated gate systems.
- StabiDeck - Rustic Premium composite decking made from 90% recycled wood-plastic materials (StabiWood RWPC), 19mm thick, 140mm wide, 4800mm long, available in Rustic Black, Oak, Rosewood, Slate Grey, and Ash. Splinter-free, UV-resistant, with non-visible fixings and a 10-year warranty.
- Specifier services Expert design consultation from initial concept through specification, including PS1 documentation for F4 and F9 compliance, technical drawings, REVIT files, MasterSpec integration, site meetings, and drawing review. For architects, specifiers, and developers.
- Estimation services Complete project cost estimation for fencing and gating systems, including thorough plan review, product pricing, and 90-day valid quotes.
- Technical support Technical support for system installation, automation setup, and after-sales maintenance queries, with installation guides and automation support available for installers and end-users.
Quantifiable outcome
- Aluminium fencing typically installs 30-40% faster than timber equivalents
- +3 more outcomes
Companies that use Urban Group
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles3 records
Urban Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Urban Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and partner.
- MasterspeccorePartnership announced in September 2025 for enhanced specification integration and product documentation.
- MasterspeccoreIndustry partner providing specification integration. Urban Group products are listed in the Masterspec library for specifiers to access product information and specifications.
- EBOSScoreIndustry partner listed on EBOSS platform for architectural and building product specification.
- Barrett HomesmajorCollaborated on The Palisades development at Pāpāmoa Beach. Supplied Paladin and StabiFence fencing for the 57-lot premium residential development. Working relationship described as seamless with streamlined logistics.
- EB DevelopmentsmajorPartnered with Urban Group and Barrett Homes on The Palisades development project.
- Humphries ConstructionpartnerBuilder partner using Urban Group products on multiple projects. Provided testimonial on straightforward installation and reliable stock supply.
- BenincacoreSupplier of gate automation motors and control systems. Urban Group supplies Beninca motors for swing gates, sliding gates, and road barriers. Mentioned in cantilever gate automation guidance.
- Taylor FencingpartnerInstallation partner that used Urban Group's ColourFence for an industrial warehouse project in Wellington.
- Aspec ConstructionpartnerConstruction company that specified ColourFence for an industrial warehouse project, working with Taylor Fencing as the installer.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Urban Group competitors and assessment
Company assessmentBroad incumbents
- Trex Company: US-based global leader in wood-plastic composite decking and outdoor products. Comparable to Urban Group's StabiDeck line on composite decking material, sustainability positioning (recycled content), and warranty-led premium positioning.
- Fiberon: US manufacturer of composite decking, railing, and fencing products made from recycled materials. Comparable to Urban Group's StabiFence and StabiDeck composite lines on recycled-content positioning, residential deck-and-fence bundled use cases, and multi-product premium outdoor portfolio.
- Stratco: Large Australian outdoor-building-products manufacturer offering fencing, decking, roofing, and sheds via national retail and trade networks. Comparable to Urban Group as a broad outdoor products incumbent overlapping on fencing and decking, though at significantly larger scale across Australia.
- COLORBOND (BlueScope Steel): Pre-painted steel brand of BlueScope Steel distributed across Australia and NZ for roofing, fencing, and outdoor structures. Directly comparable as the supplier of the ColourFence steel system Urban Group distributes, and as the dominant mainstream fencing material competitor.
Direct peers
- Barkers Fencing: Trans-Tasman fencing manufacturer serving NZ and Australian markets with security, architectural, and pool fencing systems. Comparable to Urban Group across aluminium and steel fencing categories and institutional end-markets (education, civil, industrial).
- Moddex: Australian-NZ manufacturer of modular balustrade, handrail, and barrier systems for commercial and infrastructure projects. Comparable to Urban Group in architectural metalwork, compliance engineering (AS/NZS standards), and B2B specifier-led GTM motion.
- Fortress Fencing Products: New Zealand-based manufacturer of aluminium and steel fencing systems for residential, commercial, and pool applications. Directly comparable to Urban Group on product mix (aluminium fencing, gates) and end-market focus (NZ residential and light commercial).
- Ameristar Fence Products: US manufacturer of ornamental and security metal fencing and gates, including aluminium and steel architectural fence systems. Comparable to Urban Group on architectural metal fencing, premium pool and security applications, and gate automation bundling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Urban Group social profiles
Digital presenceUrban Group compliance and trust
Trust signalCompliance5 records
Urban Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Group leadership team
Management profileNumber of profiles
Profiles4 records
Urban Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Group
What does Urban Group do?
Urban Group designs, manufactures, and powder-coats aluminium and composite fencing systems, custom gates with automation, and composite decking in-house in New Zealand. It sells these landscape boundary products to specifiers, builders, developers, and homeowners, supported by specification, estimation, and technical services.
Is Urban Group a public or private company?
Urban Group is a private company. It is classified as unknown and is currently operating.
When was Urban Group founded?
Urban Group was founded in 1986. It employs 51 to 100 people.
Where is Urban Group based?
Urban Group is headquartered in Avondale, New Zealand, in the Oceania region.
How does Urban Group make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are specifier and Design Services, estimation Services and technical Support Services.
Who are Urban Group's main competitors?
Broad incumbents on record are Trex Company, Fiberon, Stratco and COLORBOND (BlueScope Steel). Direct peers are Barkers Fencing, Moddex, Fortress Fencing Products and Ameristar Fence Products.
Does Urban Group have an API?
No public API is recorded for Urban Group.
What industry is Urban Group in?
Urban Group's product category is Fencing and Gate Manufacturing. Its primary akta.pro industry code is HSAIAJAD, Gate Automation, Access Control & Operator Repair, with a secondary code of HSAIAJAE, Deck Design & New Deck Construction. Its NAICS code is 332323 and its SIC code is 3442.