What Starr Ranch Growers does

Starr Ranch Growers (legal entity Oneonta Starr Ranch Growers) is a privately held fruit grower, packer, and shipper founded in 1934 and headquartered in Wenatchee, Washington. The company grows, packs, and distributes premium Pacific Northwest apples, pears, cherries, and stone fruit, with branded proprietary apple varieties JUICI® and Karma® alongside licensed varieties Cosmic Crisp® and KORU®. It also operates a certified organic sub-brand, Starr Ranch Organics, across multiple fruit categories. Its core agricultural technology includes advanced drip irrigation systems with soil moisture measurement, micro-irrigation fan jets, eco-friendly non-invasive pest management, and high-density planting methods designed to maximize orchard output and water efficiency.

The company's business model is a sales-led B2B wholesale distribution operation. It sells fresh-packed fruit through direct sales relationships with retail grocery chains and food service operators across the Pacific Northwest and broader US, supplemented by a Partner Resources Program that provides UPC codes, PLU codes, availability calendars, and merchandising information to retail buyers. Revenue is generated through negotiated commercial pricing on fresh fruit sales, organic produce (commanding premium pricing), and proprietary branded varieties (providing differentiation). Customer segments include retail grocers as the primary channel, food service operators as a secondary channel, and organic/health-conscious consumers reached through the Starr Ranch Organics sub-brand. The company maintains active consumer-facing marketing across Instagram, Facebook, Twitter/X, Pinterest, YouTube, and a Harvest Home blog to support brand storytelling around sustainable farming and community giving.

Operationally, the orchards are owned by multi-generational farming families, and the company emphasizes sustainable farming techniques and conscious packaging initiatives (including the How2Recycle partnership) as core differentiators. The company does not disclose revenue, headcount, or ownership structure beyond noting private family ownership, and no parent company, institutional investors, or public listing are indicated in the source data.

Name

Starr Ranch Growers

Legal name

Oneonta Starr Ranch Growers

Website

https://starranch.com

Company type

Private

Founded year

1934

Operating status

Operating

Short description

Starr Ranch Growers is a privately held Pacific Northwest fruit grower, packer, and shipper founded in 1934, selling premium apples, pears, cherries, and stone fruit — including proprietary varieties JUICI and Karma — to retail grocers and food service operators.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Wholesale Distribution

NAICS

Noncitrus Fruit and Tree Nut Farming (11133), Apple Orchards (111331), Fruit and Tree Nut Combination Farming (111336)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Fresh apple production
• Fruit packing shipping
• Organic fruit growing
• Pacific Northwest produce
• Premium pear cherries

Headquarters

HQ city

Wenatchee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Fruit Sales: Revenue generated from growing, packing, and shipping premium apples, pears, cherries, and stone fruit to retailers, grocers, and food service operators.
2. Organic Produce: Specialized organic fruit category under Starr Ranch Organics brand, commanding premium pricing for certified organic produce.
3. Branded Varieties: Proprietary apple varieties including JUICI and Karma sold under exclusive branding, creating differentiation and market positioning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Starr Ranch Growers is a premier fruit grower, packer, and shipper of Pacific Northwest-grown apples, pears, cherries, and stone fruit, including the exclusive proprietary apple varieties JUICI and Karma, the partner varieties Cosmic Crisp and KORU, and a certified organic line under Starr Ranch Organics. The company sells these fresh products via B2B wholesale channels to retail grocers and food service operators, with packing and shipping carried out at company-operated facilities in Wenatchee, Washington.

Product overview

Starr Ranch Growers is a premier fruit grower, packer, and shipper founded in 1934 in Washington's apple country. The company offers a portfolio of fresh fruits including apples (with proprietary brands JUICI and Karma, plus licensed brands Cosmic Crisp and KORU), pears, cherries, and stone fruit. Starr Ranch Organics provides certified organic options across multiple fruit categories. The company emphasizes sustainable farming practices and ships Northwest-grown fruit nationwide to customers.

Differentiator

Problem solved

Functional benefit

Brands

• Starr Ranch Organics: Organic fruit products including organic apples, pears, cherries, and stone fruit.
• JUICI®
• Cosmic Crisp®
• KORU®
• Karma®
• Diamond Starr Growers

Products and services

• Fresh Apples Premium apples grown in Washington's Pacific Northwest region, including varieties like Honeycrisp, Gala, Granny Smith, plus proprietary brands JUICI and Karma and licensed brands Cosmic Crisp and KORU. Sold wholesale to retailers and food service operators.
• Fresh Pears Premium pears from Northwest orchards including Bosc, Comice, Starkrimson, and Bartlett varieties. Sold wholesale to retailers and food service operators.
• Fresh Cherries Premium cherries including Rainier and Dark Sweet varieties sourced from Pacific Northwest orchards. Sold wholesale to retailers and food service operators.
• Stone Fruit Seasonal stone fruit including apricots, peaches, and plums grown in the Pacific Northwest. Sold wholesale to retailers and food service operators.
• Starr Ranch Organics Certified organic fruit offerings including organic apples, pears, and stone fruit, grown using certified organic farming practices and sold under the Starr Ranch Organics sub-brand to retailers and food service operators.
• JUICI Exclusive Starr Ranch Growers apple variety known for vibrant red hue, perfectly sweet flavor, and satisfying crunch; a proprietary branded variety available exclusively through Starr Ranch wholesale channels.
• Cosmic Crisp Premium apple variety developed by Washington State University, featuring exceptional crunch and storage life, carried by Starr Ranch Growers as a partner brand and sold wholesale to retailers.
• KORU Premium apple variety known for its distinctive shape and balanced sweet-tart flavor profile, offered under the KORU trademark by Starr Ranch Growers to wholesale buyers.
• Karma Exclusive Starr Ranch Growers long-lasting apple variety featuring bi-color skin, floral aromas, abundant juiciness, crisp texture, high brix content, and mouthwatering acidity; ideal for slicing, snacking, and baking and available exclusively through Starr Ranch.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• How2RecyclecoreStrategic or Co-development PartnerStrategic partnership with How2Recycle, a standardized labeling system that clearly communicates recycling instructions to consumers. This partnership supports Starr Ranch's conscious packaging initiative and environmental sustainability commitments, helping consumers properly recycle packaging materials.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sage Fruit Company: Yakima, Washington-based sales and marketing company for apples, pears, cherries, and stone fruit from multiple Pacific Northwest growers. Comparable B2B wholesale model with similar varietal portfolio and proprietary variety licensing approach.
• Rainier Fruit Company: Selah, Washington-based grower and shipper of apples, pears, cherries, blueberries, and stone fruit. Highly comparable portfolio and geography to Starr Ranch Growers, with similar wholesale distribution to retailers and food service operators.
• Stemilt Growers: Family-owned Washington-based grower-packer-shipper of apples, pears, cherries, and stone fruit. Most direct comparable to Starr Ranch Growers given overlapping Pacific Northwest footprint, similar multi-product portfolio, and shared proprietary variety strategy (e.g., Rave, Piñata).
• Allan Brothers: Yakima, Washington-based family-owned grower and packer of apples, pears, cherries, and wine grapes. Comparable multi-generational family structure and Pacific Northwest fruit portfolio, though wine grapes add a non-overlapping category.
• Washington Fruit & Produce Co. Yakima, Washington-based family-owned grower-packers of apples, cherries, pears, and stone fruit. Direct comparable in scale, channel, and product mix; competes for the same Pacific Northwest retailer and food service customers.
• Domex Superfresh Growers: Yakima, Washington-based multi-generation family grower of apples, pears, cherries, and stone fruit. Comparable size, geography, and channel mix (B2B wholesale to grocers); competes head-to-head with Starr Ranch for the same retailer shelf space.
• CMI Orchards: Wenatchee, Washington-based apple grower-packer-shipper marketing proprietary and licensed club varieties (Ambrosia, Kanzi, Envy, Jazz, Kiku, Smitten). Direct competitor with overlapping proprietary variety strategy and similar Pacific Northwest grower base.

Emerging players

• Crunch Pak: Cashmere, Washington-based sliced apple specialist and packer sourcing from regional growers. Adjacent comparable — same Pacific Northwest geography and apple category, but focused on value-added fresh-cut packaging rather than whole-fruit grower-shipper model.
• Honeybear Brands: Minnesota-based apple packer-marketer of proprietary varieties including Pazazz, Honeybear, and others sourced from partner growers. Comparable branded-apple strategy targeting premium retail, though operates from a different growing region.

Broad incumbents

• Oppy (Envy Apples): British Columbia-headquartered global produce marketer and distributor with deep apple category presence including the Envy proprietary variety. Comparable as a competing proprietary-variety marketer serving the same retailer base, though broader in product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/OneontaSRG
• YouTubeyoutube.com/channel/UC07gCpuxuSyhIu1rbCE23HQ/featured
• Facebookfacebook.com/StarrRanchGrowers
• Instagraminstagram.com/starr_ranch_growers
• Pinterestpinterest.com/mikem6227/?eq=starr%20ranch%20growers&etslf=2058
• LinkedInlinkedin.com/company/starr-ranch-growers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starr Ranch Growers