What Lyons Wealth Management does

Lyons Wealth Management, LLC is a private, SEC-registered investment advisor (RIA) founded in 2009 and headquartered in Winter Park, Florida, serving affluent and high-net-worth individuals, multi-generational wealthy families, corporate executives with concentrated stock positions, business owners, and fiduciaries of charitable funds. The firm also operates as a sub-advisor to other registered investment advisors and financial professionals, extending its reach beyond direct Florida clients. Its services encompass comprehensive financial planning, fiduciary advisory, estate and succession planning, and discretionary portfolio management delivered through personalized advisor relationships.

The firm's product platform is built around six proprietary investment strategies: the Lyons Enhanced Yield Portfolio (a hedged strategy targeting 12-15% annual net yield using covered calls and option overlays), the Lyons Tactical Allocation Portfolio (available as both SMA and Catalyst Funds mutual fund share classes), the Lyons Fundamental Small Cap Value Strategy (powered by the proprietary GRAPES valuation model), the Lyons Core Portfolio (tax-efficient income from common/preferred stocks and corporate bonds), the Lyons Income Overlay for concentrated stock hedging, and the Lyons CoinDesk Large Cap Select Index SMA for digital asset exposure. Underlying technology includes the GRAPES valuation model for screening mid/small/micro-cap companies and a Quantitative Risk Indicator (QRI) used to guide tactical asset allocation and de-risking decisions.

Lyons Wealth Management generates revenue through AUM-based advisory and management fees charged on a fully discretionary basis, supplemented by option premium income generated through the Income Overlay and sub-advisory fees from RIAs that outsource portfolio management to the firm. Specific fee schedules are not publicly disclosed and are negotiated individually with clients and detailed in Form ADV Part 2. The firm pursues a sales-led, advisory-driven go-to-market supported by content marketing (SEO-optimized blog), direct consultation CTAs, and selective institutional engagement (e.g., NYSE visits, crypto conference speaking), with the bulk of demand generated through personalized advisor conversations rather than self-service channels.

Name

Lyons Wealth Management

Legal name

Lyons Wealth Management, LLC

Website

https://lyonswealth.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyons Wealth Management is a Winter Park, Florida-based SEC-registered RIA founded in 2009 that provides discretionary portfolio management, financial planning, and concentrated stock overlay services to affluent and high-net-worth individuals, executives, business owners, and charitable fiduciaries across the United States.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Balanced & Allocation (Multi-Asset) Funds (FSAAAEAD)

Keywords

• Wealth management services
• Investment management
• Financial planning
• Concentrated stock solutions
• Tactical allocation strategies

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory/Management Fees: Lyons Wealth Management operates as a registered investment advisor (RIA) and charges advisory fees for discretionary portfolio management and financial planning services. The firm has a fiduciary responsibility to put client interests first. Advisory services are provided on a fee-paying, fully discretionary basis for eligible accounts.
2. Options Premium Income (Lyons Income Overlay): The firm generates income through an options overlay strategy that earns option premium income on clients' concentrated stock holdings, utilizing margin capacity to purchase options on indices, ETFs, or listed equity options different from underlying holdings.
3. Sub-advisory Services: Lyons serves as a sub-advisor to a broad range of investment professionals, providing portfolio management expertise to other advisory firms and funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lyons Wealth Management is a registered investment advisor that provides discretionary portfolio management and comprehensive financial planning services to affluent individuals, families, and corporate executives. The firm offers a suite of proprietary investment strategies including the Lyons Enhanced Yield Portfolio (targeting 12-15% annual yield), Lyons Tactical Allocation Portfolio, Lyons Fundamental Small Cap Value Strategy, Lyons Core Portfolio, and Lyons Income Overlay for concentrated stock positions. Services are delivered on a fee-paying, fully discretionary basis through direct advisor relationships.

Product overview

Lyons Wealth Management is an award-winning wealth and investment management firm founded in 2009, offering comprehensive financial planning and investment management services. The firm's product suite consists of multiple distinct investment strategies: (1) the Lyons Enhanced Yield Portfolio targeting 12-15% annual yield with full hedging; (2) the Lyons Tactical Allocation Portfolio (available as both SMA and mutual fund) for long-term equity participation; (3) the Lyons Fundamental Small Cap Value Strategy using a proprietary GRAPES valuation model; (4) the Lyons Core Portfolio focused on tax-efficient income generation; (5) the Lyons Income Overlay for concentrated stock position management; and (6) the Lyons CoinDesk Large Cap Select Index SMA for digital asset exposure. The firm also provides comprehensive wealth management services including financial planning, fiduciary advisory, and succession planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Lyons Enhanced Yield Portfolio A hedged portfolio targeting 12-15% annual net yield through consistent, reliable cash flow generation. Fully liquid with no lockup period or capital calls. Designed for clients seeking income generation through covered calls and option overlay strategies.
• Lyons Tactical Allocation Portfolio (SMA) A separately managed account strategy offering greater long-term upside capture through sustained full market participation and full equity allocations to multi-year, continuous time periods. Available as both SMA and mutual fund.
• Lyons Fundamental Small Cap Value Strategy Targets long-term growth of capital through buying undervalued small and mid-cap companies with improving business prospects using the proprietary GRAPES valuation model to screen the universe of mid, small, and micro-cap companies.
• Lyons Core Portfolio Invests in income-generating common and preferred stocks and corporate bonds with long-term holding periods intended to optimize tax efficiency for clients.
• Lyons Income Overlay / Concentrated Stock Positions Customized solutions for large concentrated stock positions, including hedging strategies, overlay portfolios for additional cash flow, and portfolio margining. Allows clients to keep concentrated stock positions with professional management rather than being forced to diversify.
• Lyons CoinDesk Large Cap Select Index SMA A cryptocurrency index SMA designed to measure market capitalization weighted performance of some of the largest and most liquid digital assets that meet pre-defined trading and custody requirements, offered in partnership with CoinDesk.
• Catalyst/Lyons Tactical Allocation Mutual Fund A mutual fund counterpart to the Lyons Tactical Allocation SMA strategy, seeking total return from long-term capital appreciation through tactical allocation across asset classes. Available in CLTAX, CLTCX, and CLTIX share classes.
• Wealth Management Services Comprehensive financial planning including investment management, financial planning, and wealth preservation for affluent clients. Includes fiduciary advisory services, retirement planning, and estate planning.

Quantifiable outcome

• Portfolio net yield target of 12-15% annually (Lyons Enhanced Yield)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Toews Asset ManagementminorStrategic or Co-development PartnerLyons Wealth visited the New York Stock Exchange together with Toews Asset Management. Portfolio Managers Sander Read and Mark Zavanelli participated in the NYSE visit, indicating a collaborative relationship between the two asset management firms.
• Catalyst Capital Advisors / Catalyst FundscoreChannel Partner/ Reseller/ DistributorLyons' Tactical Allocation strategy is available through the Catalyst Funds mutual fund platform (CLTAX, CLTCX, CLTIX share classes), managed by Catalyst Capital Advisors. The fund is distributed by Northern Lights Distributors, LLC. Lyons serves as the sub-advisor/money manager for the Catalyst/Lyons Tactical Allocation Fund.
• CoinDesk (Index Provider)coreTechnology or IntegrationLyons Wealth partnered with CoinDesk to offer the Lyons CoinDesk Large Cap Select Index SMA (DLCS), designed to measure the market capitalization weighted performance of some of the largest and most liquid digital assets that meet pre-defined trading and custody requirements.
• Northern Lights Distributors, LLCcoreChannel Partner/ Reseller/ DistributorNorthern Lights Distributors, LLC serves as the distributor for the Catalyst/Lyons Tactical Allocation Fund mutual fund. Northern Lights Distributors is a FINRA member broker-dealer.
• Broadridge MarketPlaceminorOthersBroadridge MarketPlace is an investment manager database and objective third-party supplier of information used for the Best Money Manager ranking. Lyons Wealth appears in Broadridge's rankings.
• MorningstarminorOthersMorningstar provides independent investment research and ratings (star ratings) for the Catalyst/Lyons Tactical Allocation Fund across multiple share classes and time periods.
• REINITIV Lipper Fund AwardsminorOthersThomson Reuters Lipper Fund Awards (now REINITIV) are annual awards highlighting funds and fund companies that have excelled in delivering consistently strong risk-adjusted performance. Lyons received Lipper Fund Awards for 2016, 2018, and 2019.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tolleson Wealth Management: Texas-based multifamily office serving ultra-HNW families and executives with concentrated stock positions, income strategies, and discretionary portfolio management. Highly comparable to Lyons in client profile (HNW/executives with concentrated holdings), options-overlay expertise, and discretionary RIA model.
• Bessemer Trust: Private multifamily office serving HNW and UHNW families with discretionary investment management, estate planning, and concentrated-stock solutions. Comparable to Lyons in HNW focus, fiduciary RIA model, and emphasis on personalized wealth planning beyond portfolio management.
• Lido Advisors: Independent RIA serving HNW individuals, families, and business owners with discretionary portfolio management, tax planning, and concentrated-stock solutions. Comparable to Lyons in HNW clientele, full-service wealth offering, and emphasis on customized solutions over model portfolios.
• First Manhattan Company: Privately held investment advisory firm serving HNW individuals and families with discretionary portfolio management and personalized financial planning. Comparable to Lyons in private, fiduciary, discretionary RIA model and HNW client focus.
• Ritholtz Wealth Management: Independent RIA providing discretionary investment management and financial planning to affluent and HNW clients with a research-driven, multi-strategy approach. Comparable to Lyons in discretionary RIA model, multi-strategy product suite, and content-driven marketing.

Broad incumbents

• Mariner Wealth Advisors: Large national RIA platform serving affluent and HNW clients with comprehensive wealth management, including concentrated stock solutions and alternative investments. Comparable to Lyons in service breadth and HNW client focus, but materially larger scale and broader geographic footprint.
• Brown Brothers Harriman Investor Services: Private partnership offering wealth management to HNW families and foundations with discretionary portfolio management, trust services, and family-office-style solutions. Comparable to Lyons in fiduciary advisory, HNW focus, and personalized service model.
• Edelman Financial Engines: Large national RIA providing wealth management, financial planning, and investment advisory to mass-affluent and HNW households. Comparable to Lyons in registered investment advisor model serving affluent retail clients, though Edelman operates at substantially greater scale.

Emerging players

• Catalyst Capital Advisors: Mutual fund sponsor that partners with sub-advisors (including Lyons) to distribute strategies through retail and intermediary channels. Comparable to Lyons as a distribution counterpart for the Catalyst/Lyons Tactical Allocation Fund and as a partner in sub-advisory relationships.
• Toews Asset Management: Independent asset manager with tactical allocation and risk-managed strategies referenced alongside Lyons in industry events and co-marketing. Comparable to Lyons in tactical-allocation philosophy and multi-strategy approach at a similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lyonswealth
• LinkedInlinkedin.com/company/lyons-wealth-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyons Wealth Management