Toews Asset Management

Name

Toews Asset Management

Legal name

Toews Asset Management

Website

https://toewscorp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Multi-Asset Income Funds (Diversified Income) (FSAAAJAG)

Keywords

• Behavioral portfolio design
• Hedged equity strategies
• Managed risk ETFs
• Investment advisory services
• Mutual fund management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Investment Advisory Fees: SEC-registered investment advisor earning fees for managing mutual funds, ETFs, and separately managed accounts. Revenue is generated through management fees charged on assets under management across their suite of managed risk strategies.
2. Mutual Fund Distribution: Toews Funds distributed by Northern Lights Distributors LLC, a registered broker-dealer. The mutual funds generate management fees that flow to Toews as the investment advisor.
3. ETF Management Fees: Toews Agility Shares ETFs (MRSK, THY, HRSK, HQQQ) are exchange-traded funds that generate expense ratios/management fees. The ETFs are seeded through Section 351 ETF exchanges.
4. Model Portfolio Mandates: Model portfolios offered to advisors, institutional investors, and family offices for implementation in client accounts, generating advisory fees based on assets allocated to Toews strategies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Toews Asset Management is an SEC-registered investment adviser that designs, manages, and distributes risk-managed investment products including mutual funds, exchange-traded funds (ETFs), and model portfolios for financial advisors, institutional investors, and family offices. The firm's core approach combines a proprietary momentum price-based algorithm with options-based hedging overlays and behavioral finance principles to manage downside risk during market declines while seeking participation in market gains. Revenue is earned primarily through management fees on assets under management across its product suite.

Product overview

Toews Asset Management offers a unified platform of investment products focused on risk-managed investing and behavioral finance. The product suite consists of four actively traded ETFs (MRSK, THY, HRSK, HQQQ) providing hedged equity and tactical income strategies, six mutual funds (THGLX, THSMX, TTDAX, THIDX, TUIFX, THHYX) offering hedged equity and tactical fixed income exposure, and multiple model portfolio strategies (Managed Risk Blueprint, Hedged Equity, Defensive Alpha Equity, High Income, and Blended Models) for advisors and institutional investors. These products share a common core building block approach: options-hedged equity strategies that seek to track market indices during rising markets while deploying loss avoidance strategies during falling markets. The company also provides a 351 ETF Conversion service for tax-efficient portfolio restructuring and Behavioral Portfolio Design workshops for advisor education.

Differentiator

Problem solved

Functional benefit

Brands

• Toews Agility Shares: Brand name for Toews' ETF products including MRSK, THY, HRSK, and HQQQ ETFs designed for hedged equity and risk management strategies.
• Behavioral Investing Institute

Products and services

• MRSK – Managed Risk ETF Options-hedged US equity ETF that seeks to generate returns and limit risk, particularly in uncertain market conditions where stocks and bonds may underperform. Designed for risk-averse investors building resilient portfolios for the long term.
• THY – Dynamic Tactical Income ETF Rules-based ETF designed to generate yield and total return above investment grade bonds, limit drawdown risk below shorter-dated treasuries, and provide low correlation to equities through strategic allocations between high yield bonds, corporate bonds, short-term treasuries, and cash instruments.
• HRSK – Hedged Risk ETF ETF delivering long-term capital growth and income by providing exposure to U.S. large-cap equities through ETFs, index futures, and individual stocks, paired with a dynamic hedging overlay that adapts as market conditions change.
• HQQQ – Hedged Nasdaq-100 ETF providing hedged exposure to the Nasdaq-100 index, designed to deliver equity appreciation potential while managing downside risk through options-based hedging strategies.
• Toews Hedged U.S. Fund (THGLX) Hedged equity mutual fund designed to provide exposure to U.S. equities while managing downside risk through options hedging strategies.
• Toews Hedged U.S. Opportunity Fund (THSMX) Hedged equity mutual fund targeting opportunities in the U.S. equity market with risk management through a dynamic hedging overlay.
• Toews Tactical Defensive Alpha Fund (TTDAX) Mutual fund seeking to provide long-term growth of capital and limit risk during unfavorable market conditions by investing in an options-hedged portfolio of Domestic Equities.
• Toews Hedged Oceana Fund (THIDX) Internationally focused hedged equity mutual fund providing exposure to global markets while implementing risk management strategies.
• Toews Unconstrained Income Fund (TUIFX) Mutual fund seeking to limit risk and produce above-inflation yield through tactical management of bond instruments including Aggregate, Inflation-Protected, Short Term, and High Yield Bond instruments.
• Toews Tactical Income Fund (THHYX) Tactical income mutual fund seeking to generate yield and total return through strategic allocations across various fixed income asset classes.
• Managed Risk Blueprint (Model Portfolio) Options-hedged US equity model portfolio serving as a diversification tool with potential to enhance a portfolio's overall risk and return profile, incorporating various approaches tailored to different market cycles. Designed for advisors, institutional investors, and family offices.
• Hedged Equity Model (Model Portfolio) Model portfolio designed to reduce volatility and serve as a diversifying sleeve to complement traditionally managed stocks and bonds by dynamically managing exposure between an option-hedged global equity allocation and an actively managed bond portfolio.
• Defensive Alpha Equity Model (Model Portfolio) Model portfolio seeking to provide long-term growth of capital and limit risk during unfavorable market conditions by investing in an options-hedged portfolio of Domestic Equities.
• High Income Model (Model Portfolio) Model portfolio designed to be a foundational component of a portfolio's bond allocation, attempting to generate yield and total return above investment grade bonds, limit drawdown risk, and provide low correlation to equities.
• Blended Models (Hedged Capital Preservation, Hedged Balanced Income, Hedged Balanced Growth, Hedged Growth) All-in-one blended portfolio constructs combining hedged US and international equities with defensive positioning into investment grade bonds and tactical high yield bond strategies, tailored for different investment horizons from accumulation to distribution phases.
• 351 ETF Conversion Tax-efficient strategy enabling eligible investors to transfer diversified portfolios of appreciated assets (individual stocks) into newly created Toews Agility Shares ETFs without triggering immediate capital gains tax, subject to IRC diversification rules, while preserving the original cost basis.
• Behavioral Portfolio Design Workshop CE-accredited workshop program teaching financial advisors how to become behavioral coaches, helping clients manage portfolios and expectations through market volatility using principles of behavioral finance and neuropsychology.

Quantifiable outcome

• Strategies designed to participate in gains during rising markets while attempting to limit losses during declining markets
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Financial Experts NetworkcoreGTM or Marketing Partner · 16 June 2026Co-marketing partnership for educational webinars on the 351 ETF Exchange strategy. Financial Experts Network hosts webinars offering CE credits for CFP, CIMA, CPWA, RMA, and CIMC designations. The partnership enables Toews to reach advisors through a network of financial education providers.
• Northern Lights Distributors LLCcoreChannel Partner/ Reseller/ DistributorRegistered broker-dealer and distributor for Toews mutual funds and ETFs. Northern Lights is a member of FINRA and SIPC, providing regulatory compliance and distribution infrastructure for Toews products.
• Investments & Wealth InstitutecoreStrategic or Co-development PartnerStrategic partnership for investor research and behavioral finance education. Co-developed the 'Investor Behavior in a Market Crisis' special report as part of the 2020 Investor Research. Toews participates in Institute's CE-accredited programs and certifications (CIMA, CPWA, RMA).
• Absolute EngagementminorStrategic or Co-development PartnerResearch partner that conducted the 2020 Investor Research survey in partnership with Investments & Wealth Institute and Toews. Survey gathered input from 751 investors on behavioral finance topics.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WisdomTree: Major ETF sponsor with hedged and risk-managed strategies; comparable to Toews on hedged-equity ETF delivery but operates at significantly larger AUM and broader product reach.
• First Trust: Large established ETF sponsor with hedged-equity and managed-risk ETFs (e.g., First Trust Hedged Buyback Income, Managed Futures); overlaps with Toews' hedged-equity ETF suite but at much greater scale and broader product breadth.
• Hartford Funds: Offers managed-risk and hedged-equity ETFs (e.g., Schroders-branded hedged strategies) and a robust advisor distribution network; competes with Toews' hedged-equity ETF lineup through larger-scale institutional and advisor channels.
• Allspring Global Investments: Large multi-affiliate asset manager (formerly Wells Fargo Asset Management) offering risk-managed and hedged-equity strategies across mutual funds, SMAs, and model portfolios; competes with Toews on institutional and advisor mandates with far greater scale.

Direct peers

• Astor Asset Management: Provides model portfolios with tactical and risk-managed allocations; comparable to Toews in delivering advisor-facing model portfolios with dynamic risk management overlays.
• CLS Investments: RIA-focused model portfolio and UMA provider with risk-managed, multi-asset strategies; closely comparable to Toews on advisor-channel GTM, model portfolio delivery, and risk-overlay construction.
• Leuthold Group: Long-tenured (since 1987) tactical asset allocator offering model portfolios and mutual funds with a discipline rooted in market history; parallels Toews' behavioral/momentum-driven risk-managed approach and multi-vehicle distribution.
• Cambria Investments: ETF sponsor specializing in hedged equity, tail-risk, and option-overlay strategies (e.g., Cambria Tail Risk, Global Value ETF); comparable to Toews in its focus on options-hedged equity vehicles marketed to advisors and risk-averse investors.
• FolioBeyond: Risk-managed, hedged-equity model portfolio provider targeting RIAs and family offices; directly comparable to Toews on target customer (advisors), hedged-equity core, and SMA/model mandate structure.

Emerging players

• Manning & Napier: Active asset manager with a behavioral/conviction-based investment style serving advisors and institutions; thematic overlap with Toews' behavioral-investing framework though with a broader fundamental equity orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toews-corporation
• Xx.com/toewscorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toews Asset Management