What Jordahl Custom Homes does

Jordahl Custom Homes, Inc. is a privately held custom home builder founded in 1999 by Rob and Leanne Jordahl and headquartered in West Fargo, North Dakota. The company designs, builds, and sells new single-family homes in the Fargo-Moorhead metropolitan area, operating within roughly a 50-mile radius across Fargo, West Fargo, Moorhead, and Horace. Its core offering spans 31+ customizable floor plans (2 Story, 3 Level, Bi-Level, Rambler, and Slab on Grade designs of approximately 1,685-3,195 sq ft) plus move-in-ready Quick Close Homes, with on-your-lot custom builds as an additional service line. Supporting capabilities include an in-house design team and draftsman, an on-site Design Center in West Fargo for finish selections conducted over four guided meetings, project management oversight, and a 2-year warranty backed by a dedicated Service Department.

The business operates a direct-sales model complemented by model homes across multiple communities, weekend open houses, an SMS-based Text-to-Tour scheduling system, virtual 3D tours, and participation in the Fargo Parade of Homes. A realtor partner channel with weekly inventory updates and a customer referral program ($1,000 per closed referral) extend demand generation. Home prices range from approximately $316,000 to $500,000 depending on plan, lot, and finishes. The company controls lot supply through ownership positions in 12+ developments across the metro (e.g., Selkirk, The Wilds, Johnson Farms, Southdale Farms, Partridge Creek, Cub Creek), and operates the charitable 'Foundations for the Future' nonprofit. Technology is conventional for the sector: Buildertrend for construction management and customer portal access, Klapty for virtual tours, and a website/content marketing presence (Jordahl Journal, Jordahl TV). Revenue is generated primarily through one-time home sales and lot sales, with a smaller home remodeling services stream.

Name

Jordahl Custom Homes

Legal name

Jordahl Custom Homes, Inc.

Website

https://jordahlcustomhomes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Jordahl Custom Homes is a privately held, family-owned custom home builder founded in 1999 in West Fargo, ND, serving the Fargo-Moorhead metro with 31+ floor plans, move-in-ready Quick Close Homes, build-on-your-lot services, and remodeling.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Custom home building
• Residential construction
• Home design services
• Home remodeling services
• Real estate development

Headquarters

HQ city

West Fargo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Sales: One-time custom home construction and sale. Customers can choose from existing floor plans and customize, or work with in-house draftsman for custom designs. Prices range from approximately $316,000 to $500,000 based on size, finishes, and location.
2. Move-In Ready / Quick Close Homes: Pre-constructed homes available for immediate or near-term occupancy, targeting buyers who want new construction without the build timeline.
3. Home Remodeling Services: Remodeling services including kitchen makeovers, bathroom updates, basement finishing, deck additions, and other renovation projects.
4. Lot Sales: Sale of residential lots in various developments across Fargo, West Fargo, Moorhead, and Horace.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jordahl Custom Homes designs and builds custom single-family homes in the Fargo-Moorhead metropolitan area. Customers can select from 31+ existing floor plans or work with in-house draftsmen for fully custom designs, choose from available lots across 12+ developments or build on their own lot within a 50-mile radius, and complete finish selections through an on-site Design Center. The company also sells move-in ready Quick Close Homes, offers home remodeling services, and supports the build with project managers and a Buildertrend customer portal.

Product overview

Jordahl Custom Homes is a custom home building company operating in the Fargo-Moorhead area with 26 years of experience. The company operates a platform-plus-services model centered around customizable floor plans (31+ designs across 2 Story, 3 Level, Bi-Level, Rambler, and Slab on Grade types) and move-in ready Quick Close Homes. Supporting services include an on-site Design Center for finish selections, Virtual Tours for remote home exploration, Text to Tour scheduling, and Home Remodeling Services. The company also offers available lots across multiple communities (Selkirk, The Wilds, Johnson Farms, Partridge Creek, Southdale Farms) and a Build on Your Lot service. Customer retention programs include a Referral Program ($1,000 per referral) and Loyalty Program ($5,000 for repeat customers), along with special offers during events like the Model Home Flash Sale.

Differentiator

Problem solved

Functional benefit

Brands

• Foundations for the Future: Non-profit organization started by Rob and Leanne Jordahl to donate resources and funds to charitable organizations in the Fargo, Moorhead, and West Fargo area

Products and services

• Custom Floor Plans

Quantifiable outcome

• Typical fresh build takes 90 days to complete
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Meridian Property ManagementminorStrategic or Co-development PartnerPartner company for coordinating temporary living arrangements during the home building process. When customers need housing while their new home is being built, Jordahl refers them to Meridian Property Management for short-term rental options.
• Realtors and Real Estate AgentscoreChannel Partner/ Reseller/ DistributorRealtors bring buyer clients to Jordahl and receive commission. Jordahl provides weekly updates on model inventory, available homes, and open houses to partnered realtors via email ([email protected]). The company accepts contingent offers and works with realtor-represented buyers throughout the process.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heritage Homes of Fargo: Local custom and semi-custom home builder operating in the same Fargo-Moorhead metro market with comparable price points and build-on-your-lot offerings, competing directly for the same regional buyer pool.
• New Vision Homes: Regional custom home builder in the Fargo-Moorhead area offering custom builds, quick possession homes, and design services — directly overlapping Jordahl's product set and target customers.
• Don's Custom Homes: Fargo-area custom home builder focused on personalized single-family construction; comparable size, geography, and price band, with overlapping realtor referral channels.

Broad incumbents

• Toll Brothers: National luxury homebuilder with a much broader geographic footprint and product portfolio; competes on premium finishes and customization but operates at a substantially larger scale across many markets.
• PulteGroup: One of the largest US homebuilders (Centex, Pulte, Del Webb, John Wieland) covering entry-level through move-up; provides competitive pressure on volume, lot acquisition, and design options in regional markets.
• Lennar: National homebuilder with deep inventory of move-in-ready homes and everything's-included design packages; competes with Jordahl's Quick Close and Design Center offerings via scale and standardized finishes.
• DR Horton: Largest US homebuilder with broad geographic and product coverage including entry-level and move-up segments; represents a competitive threat where it expands into the Upper Midwest.
• M/I Homes: Public national homebuilder with a design-center-style customization offering that mirrors Jordahl's in-house Design Center concept at much larger scale and broader geography.
• Beazer Homes: National homebuilder with move-up and entry-level product lines across multiple regions; similar revenue-per-home economics to Jordahl's custom/Quick Close channel but at materially greater scale.

Others

• Builders FirstSource: Leading US supplier of building materials, manufactured components, and value-added services to homebuilders; adjacent ecosystem player that influences Jordahl's input costs and supply reliability rather than directly competing for buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jordahlcustomhomes
• Instagraminstagram.com/jordahlcustomhomes
• Xx.com/homebuilderfgo
• LinkedInlinkedin.com/company/jordahl-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordahl Custom Homes