Novare

Recruitment & Executive Searchnovare.se

Novare Human Capital is a privately held Swedish group of 7-8 specialist subsidiaries providing executive search, specialist recruitment, interim management, staffing, leadership training, and board advisory services to private enterprises and public sector organizations across Sweden.

Company typePrivate
Founded2001
HeadquartersStockholm, Sweden
Headcount11–50
GTM typeB2B
OfferingServices

What Novare does

Novare Human Capital Aktiebolag is a privately held Swedish human capital group founded in 2001 as an initiative by Investor AB to deliver HR support for companies within the Wallenberg sphere, now operating as an independent corporate group headquartered in Stockholm with a second office in Gothenburg/Western Sweden. The company is structured as a federation of 7-8 wholly-owned specialist subsidiaries covering the full human capital lifecycle: executive search (Novare Executive Search), tech specialist recruitment (Novare Tech), public sector recruitment (Novare Public), staffing (Novare Bemanning), interim management and recruitment (Novare Interim & Recruitment), neurodiversity-inclusion recruitment (Novare Intro), leadership and board training (Novare Leadership), and background verification (Valida).

The group's service portfolio is built around professional services delivery — executive search, specialist recruitment, interim management, staffing, leadership programs, board recruitment and evaluation, and licensed-psychologist assessments — rather than proprietary technology. Differentiated offerings include the Novare Intro model (80% permanent placement rate for neurodiverse young adults, 300+ placements since 2012) and assessment services combining personality tests, logical tests, and structured interviews by licensed psychologists. A dedicated "Second Opinion" assessment service validates external recruitment outcomes for clients.

Novare generates revenue through quote-based, customized engagements with Swedish private enterprises and public sector organizations. The go-to-market is sales-led and relationship-driven, with framework agreements (ramavtal) providing recurring access to government procurement channels — including a major 2021 win with Kammarkollegiet for office staffing services. Customer segments span private sector organizations (startups to large corporations), public sector agencies (municipalities, regions, state authorities), and specialized use cases (board recruitment, neurodiverse hiring, IT/tech talent). Distribution is concentrated domestically in Sweden through the Stockholm headquarters and the Novare Väst office, with marketing spanning LinkedIn, content, newsletters, and high-profile event participation including Almedalen Political Week.

Novare firmographics

Firmographics

Name: Novare
Legal name: Novare Human Capital Aktiebolag
Website: https://novare.se
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 11–50 employees
Short description: Novare Human Capital is a privately held Swedish group of 7-8 specialist subsidiaries providing executive search, specialist recruitment, interim management, staffing, leadership training, and board advisory services to private enterprises and public sector organizations across Sweden.
Ownership category
akta.pro rank

Novare industry classification

Industry

Product category: Recruitment & Executive Search
NAICS: Other Scientific and Technical Consulting Services (54169), Professional and Management Development Training (61143)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Diversity, Equity & Inclusion (DEI) Executive Search (BPACAAAL)
akta.pro secondary industries: DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), Disability Employment & Vocational Rehabilitation (VR) Programs (EDAAAOAI)

Keywords

Executive search services
Specialist recruitment
Interim management solutions
Leadership development programs
Public sector recruitment

Where Novare is headquartered

Location

Headquarters

HQ city: Stockholm
HQ country: Sweden
HQ region: Europe

Offices1 record

Markets served

Novare business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Recruitment Services: Revenue from executive search, specialist recruitment, and staffing services across multiple sectors including private companies and public sector organizations.
Interim and Consulting Services: Temporary staffing solutions and interim management services for organizations with flexible competency needs.
Leadership Training Programs: Revenue from open enrollment and customized leadership programs, board programs, mentorship, and coaching services for organizations and individuals.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Novare product offering

Product offering

Core offering

Novare is a Swedish Human Capital group comprising eight specialized subsidiary companies that deliver executive search, specialist recruitment, interim and staffing solutions, and leadership development programs to private enterprises and public sector organizations. Its offerings span from introductory recruitment for young adults with neurodevelopmental conditions to CEO-level executive search, complemented by licensed-psychologist assessments, board recruitment, and customized leadership training.

Differentiator

Problem solved

Functional benefit

Products and services

Novare Executive Search

Quantifiable outcome

80% of Novare Intro consultants receive permanent employment with clients after 1 year
+1 more outcomes

Companies that use Novare

Customer profile

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Novare technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Novare partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

Kammarkollegiet (Swedish Legal, Financial and Administrative Services Agency)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Novare was one of the winning suppliers in Kammarkollegiets procurement for office services, one of the largest contracts for staffing/interim solutions for white-collar positions in Sweden. This framework agreement enabled Novare Bemanning's establishment and growth.
Hyper IslandminorOthersNovare Leadership has historical connection to Hyper Island through CEO Christina Andersson's previous role as Managing Director. Focus on digital transformation and leadership development.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Novare competitors and assessment

Company assessment

Direct peers

Poolia: Swedish recruitment and staffing firm. Ebba Levin at Novare previously worked at Poolia; both companies compete in specialist and executive recruitment for Swedish private-sector clients.
Korn Ferry: Global executive search and leadership advisory firm. Mattias Bedding at Novare previously worked at Korn Ferry, reflecting direct overlap in executive recruitment and assessment services for C-level clients.
Head Agent: Swedish executive search boutique. Annika Wahlstedt and Malcolm Leijonhielm at Novare previously worked at Head Agent, indicating direct competition in executive search mandates for Swedish corporates.
AIMS International Sweden: Executive search partnership previously employing Mattias Bedding; offers nearly identical C-suite and board-level executive recruitment services, making it a direct Sweden-based competitor.

Others

Hyper Island: Educational institution and leadership/executive education provider connected to Novare Leadership through former MD Christina Andersson; relevant peer for leadership programs and board development.

Regional players

TNG (Bemanning): Swedish staffing and recruitment firm with overlapping specialist and public-sector staffing offerings comparable to Novare Bemanning and Novare Public.
Academic Work: Leading Nordic recruitment and staffing firm focused on early-career and specialist talent, with overlapping service lines to Novare Bemanning and Novare Tech in the Swedish market.

Broad incumbents

Randstad Sweden: Global staffing leader with a Swedish operation; competes directly with Novare Bemanning and Novare Interim & Recruitment across public- and private-sector staffing mandates.
Egon Zehnder: Global executive search and leadership advisory firm overlapping with Novare Executive Search, Novare Leadership's board programs, and assessment services.
Heidrick & Struggles: Global executive search and leadership advisory firm competing directly with Novare Executive Search on C-suite mandates and with Novare Leadership on board evaluation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Novare financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Novare leadership team

Management profile

Number of profiles

Profiles14 records

Novare subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Novare funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Novare M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novare

What does Novare do?

Is Novare a public or private company?

Novare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Novare founded?

Novare was founded in 2001. It employs 11 to 50 people.

Where is Novare based?

Novare is headquartered in Stockholm, Sweden, in the Europe region.

How does Novare make money?

Three revenue lines are on record. Recruitment Services are the primary driver. The others are interim and Consulting Services and leadership Training Programs.

Who are Novare's main competitors?

Direct peers on record are Poolia, Korn Ferry, Head Agent and AIMS International Sweden. Hyper Island is listed as an others. Regional players are TNG (Bemanning) and Academic Work. Broad incumbents are Randstad Sweden, Egon Zehnder and Heidrick & Struggles.

Does Novare have an API?

No public API is recorded for Novare.

What industry is Novare in?

Novare's product category is Recruitment & Executive Search. Its primary akta.pro industry code is BPACAAAL, Diversity, Equity & Inclusion (DEI) Executive Search, with a secondary code of BPACAJAJ, DEI, Equity & Inclusion Advisory. Its NAICS code is 54169 and its SIC code is 8742.