What Randstad Sweden does

Randstad Sweden Group AB is the Swedish operating subsidiary of Randstad N.V., the Dutch multinational HR services company founded in 1960 and listed on Euronext Amsterdam. Headquartered in Solna and operating from approximately 20 locations across Sweden — including Stockholm, Gothenburg, Malmö, and a growing northern Sweden footprint in Boden, Luleå, Skellefteå, Gävle, Norrköping and Uppsala — the company provides staffing (bemanning), permanent recruitment (rekrytering), executive search, interim management, in-house/on-site services, recruitment process outsourcing (RPO), managed service provider (MSP) programs, and outplacement/career transition services through the RiseSmart sub-brand. It serves employers across 12+ industry verticals including administration, finance, sales, HR, industrial/manufacturing, IT, customer service, logistics, life science, marketing, healthcare, and engineering, with named enterprise customers spanning green steel (Stegra), life sciences (Valneva, Xbrane Biopharma), and HR technology (Validata).

The company's core technology is an AI-driven candidate matching system layered on a proprietary talent database, supplemented by automated screening, scheduling, and initial candidate communication, and increasingly by generative AI for content production. Distribution is led by specialized field consultants organized by competency area and geography, supported by inside sales via phone (020 170 70 70) and online inquiry, a self-service candidate portal (Mitt Randstad), and proprietary thought-leadership assets including the annual Randstad Employer Brand Research (4,054 Swedish respondents, 150 largest employers ranked, 2026 edition) produced in partnership with Kantar, and the global Workmonitor survey.

Revenue is generated transactionally: staffing is billed on a fixed hourly rate or a factor-based margin over consultant salary, while permanent recruitment is typically priced at 2.5–3x the placed candidate's monthly salary; enterprise engagements (MSP, RPO, on-site) operate on multi-year contracts. Sweden-specific revenue is not separately disclosed; it is reported only within Randstad N.V.'s consolidated financials, and the Swedish entity reports a headcount of 5,001–10,000 employees. Reported candidate NPS of 8.5 and consultant NPS of 8 indicate ongoing pulse-measured service quality, and the company's registered trademarks ("Randstad," "HUMAN FORWARD," "SHAPING THE WORLD OF WORK") underpin brand-driven inbound.

Name

Randstad Sweden

Legal name

Randstad Sweden Group AB

Website

https://randstad.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Randstad Sweden Group AB is the Swedish subsidiary of Randstad N.V., providing staffing, permanent recruitment, executive search, RPO, MSP, and outplacement services across 12+ industry verticals from approximately 20 locations in Sweden, with AI-driven matching and proprietary employer brand research as key differentiators.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industries

General Permanent Placement (Multi-Industry) (BPACAFAA), Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF), Onsite/Managed Staffing Programs (MSP-lite) (BPACACAD)

Keywords

• Staffing services
• Permanent recruitment
• Executive search
• Workforce solutions
• HR consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Staffing / Bemanningsservices: Flexible staffing solutions where Randstad provides temporary workers to client organizations. Billing is typically done on a fixed hourly rate or factor-based pricing model where a margin is added to the consultant's salary.
2. Recruitment / Rekrytering: Permanent placement recruitment services, finding candidates for client organizations on a permanent basis. Pricing typically runs approximately 2.5–3 times the candidate's monthly salary.
3. Consulting Solutions / Konsultlösningar: Managed service provider (MSP) and consulting solutions for workforce management.
4. Executive Search / Chefsrekrytering: Specialized executive and leadership recruitment, ensuring quality through scientifically grounded work-psychological testing.
5. Outplacement / Omställning: Outplacement and career transition services through Randstad RiseSmart, including outplacement, coaching, team and leadership development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Randstad Sweden provides temporary staffing (bemanning), permanent recruitment (rekrytering), executive search, interim management, inhouse services, outplacement, and managed service provider (MSP) programs to employers across 12+ industry verticals. The company matches candidates to open positions using AI-powered tools linked to its talent database, and also serves job seekers through a self-service portal. It operates through a network of approximately 20 offices across Sweden and is the local subsidiary of the global Randstad N.V. group.

Product overview

Randstad Sweden operates as a staffing, recruitment, and HR services company offering a comprehensive portfolio of workforce solutions. The core offering includes permanent recruitment (rekrytering), temporary staffing (bemanning), and consulting solutions. Supporting services include executive search (chefsrekrytering), interim management, inhouse services, and managed service provider programs (MSP). Randstad provides specialized services through sub-brands including Randstad Digital for IT and technology roles, and Randstad RiseSmart for career transition and outplacement services. Research products like Workmonitor and Employer Brand Research support their employer branding and market intelligence offerings. The Mitt Randstad self-service platform enables candidates to manage their job search. Services span across 12+ industry practices covering administration, finance, sales, HR, industry/manufacturing, IT, customer service, logistics, life science, marketing, healthcare, and engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Bemanning (Temporary Staffing) Temporary staffing service providing flexible workforce solutions for businesses of all sizes, covering operational, professional, and digital roles across Sweden.
• Rekrytering (Permanent Recruitment) Permanent recruitment services helping organizations find and hire the right talent for their open positions across professional and operational roles.
• Chefsrekrytering (Executive Search) Executive search and leadership recruitment services to identify and place top-level managers and directors, with scientifically grounded work-psychological testing.
• Interim Management Interim management solutions providing experienced leaders for temporary leadership needs during transitions or projects.
• Inhouse Services On-site HR services where Randstad consultants work directly within client facilities to manage the entire staffing and recruitment process from recruitment and selection to onboarding, planning, and follow-up.
• Konsultlösningar (Consulting Solutions) Consulting solutions providing specialized professionals for project-based or ongoing business needs.
• Omställning (Career Transition / Outplacement) Career transition and outplacement services to support employees through organizational changes, delivered in coordination with Randstad RiseSmart.
• Konsultmäklartjänster (MSP - Managed Service Provider) Managed Service Provider program that manages and optimizes all temporary staffing suppliers and contingent workforce for large enterprises.
• Randstad RiseSmart Career transition, outplacement, coaching, team and leadership development, and career development services provided through Randstad's authorized transition company.
• Randstad Digital Digital talent solutions and IT specialist recruitment services covering technology and digital transformation roles.

Quantifiable outcome

• Average NPS of 8.5 for candidates and 8 for consultants, based on ongoing pulse measurements

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• KantarcoreStrategic or Co-development PartnerKantar, one of the world's leading market research companies, partners with Randstad to produce and conduct the Randstad Employer Brand Research (REBR). Kantar handles survey methodology and data collection while Randstad provides brand and distribution. REBR covers approximately 160,000 respondents and 4,000+ companies across 34 markets.
• Randstad RiseSmartcoreOthersRandstad RiseSmart is Randstad's authorized outplacement and career transition company, providing services in both outplacement and upskilling, team development, leadership coaching, and career development for displaced workers and organizations undergoing restructuring.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TNG (Talent Net Group): Swedish talent acquisition specialist focused on unbiased recruitment, executive search, and digital recruitment solutions. Competes directly with Randstad Sweden's permanent recruitment and executive search (chefsrekrytering) services.
• Poolia: Swedish recruitment and staffing firm focused on professionals in finance, IT, HR, and sales. Directly comparable to Randstad Sweden's professional/white-collar recruitment and temporary staffing segments.
• Lernia: Swedish staffing, training, and career transition provider. Direct competitor across staffing, outplacement, and upskilling services, including publicly funded programs such as Rusta och matcha that overlap with Randstad Sweden's offering.
• StudentConsulting: Swedish staffing company focused on students, graduates, and young professionals. Competes with Randstad Sweden in entry-level and operational staffing, particularly for temporary and project-based assignments.
• Adecco Sweden: Swedish arm of Adecco Group, a global staffing leader. Competes head-to-head with Randstad Sweden in temporary staffing, permanent placement, and career transition services across multiple Swedish industry verticals.
• ManpowerGroup Sweden: Swedish subsidiary of ManpowerGroup, one of the world's largest staffing firms. Directly competes with Randstad Sweden across temporary staffing, permanent recruitment, and workforce solutions for both operational and professional roles in Sweden.
• Academic Work: Leading Nordic staffing and recruitment firm specializing in young professionals and early-career talent. A direct Swedish competitor to Randstad's professional and entry-level staffing offerings, with strong brand recognition among candidates and employers.
• Wise Professionals: Swedish recruitment and consultancy firm (part of Wise Group) providing staffing and permanent placement across finance, IT, and business roles. Direct competitor in Randstad Sweden's professional staffing and recruitment business units.
• Uniflex: Swedish staffing firm specializing in industrial, production, logistics, and social services. Directly comparable to Randstad Sweden's operational/blue-collar staffing segment in production, warehouse, and light industrial categories.
• Hays Sweden: Swedish subsidiary of Hays, a global professional staffing and recruitment specialist. Competes directly with Randstad Sweden's professional staffing and Randstad Digital offerings in IT, finance, engineering, and life sciences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RandstadSweden/featured
• LinkedInlinkedin.com/company/randstad-sweden
• Xx.com/randstadsweden
• Facebookfacebook.com/randstad.se

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randstad Sweden