North American Insurance Services
North American Insurance Services is an independent insurance marketing organization that connects 5,000+ independent agents across 49 states with 15,000+ carrier contracts across health, Medicare, life, and ancillary insurance lines, earning commission overrides and providing technology, training, and agency-building programs.
- Company typePrivate
- Founded2006
- HeadquartersFrisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What North American Insurance Services does
North American Insurance Services (NAIS) is an independent insurance marketing organization (FMO) headquartered in Frisco, Texas, founded in 2006. The company serves as an intermediary between insurance carriers and a network of more than 5,000 independent insurance agents operating across 49 states, providing access to over 15,000 carrier contracts spanning ACA health plans, Medicare products, ACA alternatives, life insurance, annuities, disability, long-term care, and final expense coverage. NAIS earns revenue through commissions and volume-based overrides paid by carriers based on aggregate production across its agent network, with no direct consumer-facing pricing.
NAIS provides agents with multi-platform technology infrastructure for operations, including HealthSherpa for ACA enrollment, MedicareCenter and Spark for Medicare quoting, Pivot and USA Health Plans for alternative health products, Back9 for life and annuity products, and AgencyBloc for CRM and data management. The company layers proprietary engagement and growth programs on top of this technology stack, including the Agency Builder SuperMax Program for downline building, the tiered Producer's Club (Launch, Momentum, Summit, Pinnacle) featuring AI-driven CRM and lead-nurturing campaigns, the Advisors Program for contracted agents, and the President's Circle leadership forum hosted by President Andy Dastur.
The go-to-market motion is sales-led and channel-partner oriented, targeting independent insurance agents and agencies nationwide through direct recruiting, inside sales teams, industry events, webinars, and partnership channels. In November 2025, NAIS expanded its product surface through a strategic partnership with netWell to distribute health-sharing ministry products, addressing consumer demand for ACA alternatives. The company is privately held, founder/management controlled with no disclosed external institutional investment, and operates with a lean corporate team of 11-50 employees supporting the nationwide agent network.
North American Insurance Services firmographics
Firmographics- Name
- North American Insurance Services
- Legal name
- North American Insurance Services
- Website
- https://na-insurance.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North American Insurance Services is an independent insurance marketing organization that connects 5,000+ independent agents across 49 states with 15,000+ carrier contracts across health, Medicare, life, and ancillary insurance lines, earning commission overrides and providing technology, training, and agency-building programs.
- Ownership category
- akta.pro rank
North American Insurance Services industry classification
Industry- Product category
- Insurance Distribution Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs)Insurance Program Administration & MGA/MGU ServicesFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk AdvisoryMedigap Distribution & Brokerage (Captive/Independent/IMO/FMO)Healthcare & Life Sciences/Health Insurance & Managed Care/Medicare Supplement (Medigap) & Medicare Cost Plans
Keywords
Where North American Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North American Insurance Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission Revenue: NAIS generates revenue as an FMO by earning commissions from insurance carriers when their contracted independent agents sell insurance policies. Commissions are paid at the carrier level directly to agents and agencies, with NAIS earning overrides and volume-based bonuses from carriers based on aggregate production across their agent network.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
North American Insurance Services product offering
Product offeringCore offering
NAIS operates as an independent insurance Field Marketing Organization (FMO) that recruits, contracts, and supports a network of 5,000+ independent insurance agents across 49 states. The company provides agents with access to 15,000+ carrier contracts across ACA health plans, Medicare products, life insurance, annuities, and ancillary lines, along with training, compliance oversight, marketing support, and technology platforms for quoting and enrollment.
Product overview
North American Insurance Services (NAIS) operates as an Independent Insurance Marketing Organization (IMO/FMO) offering a multi-product insurance distribution platform. The core offerings include three main product lines: North American Health Plans (ACA, ACA alternatives, Medicare, and ancillary products), North American Life Plans (life insurance, final expense, annuities, mortgage protection), and an Advisors Program for contracted agents. The company provides technology platforms including HealthSherpa, MedicareCenter, Spark, Pivot, USA Health Plans, Back9, and AgencyBloc for enrollment, quoting, and agent management. Additional programs include Producer's Club (tiered agent engagement with AI-driven CRM), Agency Builder SuperMax (downline building program), and President's Circle (leadership forum). NAIS partners with multiple carriers across health and life insurance verticals to offer products in 49 states through 5,000+ independent agents.
Differentiator
Problem solved
Functional benefit
Products and services
- North American Health Plans
Quantifiable outcome
- Health plans providing 30% to 50% savings compared to traditional ACA plans
- +1 more outcomes
Companies that use North American Insurance Services
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
North American Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature4 records
North American Insurance Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- netWellcorenetWell, a healthcare sharing ministry, partnered with NAIS to support brokers offering health-sharing products and alternatives to traditional health plans. The partnership aims to address rising costs of the Affordable Care Act and expand broker services in the health insurance market. This strategic alliance enables NAIS's network of 5,000+ independent agents to access health-sharing products, diversifying the solutions available to consumers seeking alternatives to traditional insurance.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
North American Insurance Services competitors and assessment
Company assessmentDirect peers
- Ritter Insurance Marketing: Independent FMO specializing in Medicare, ACA, and life insurance distribution to thousands of agents nationwide. Directly comparable business model, carrier breadth, and agent development focus.
- HealthPlanOne: Medicare distribution platform connecting consumers with agents. Overlaps with NAIS in Medicare Advantage and Supplement distribution through agent channels.
- e-TeleQuote Insurance: Independent Medicare-focused insurance distribution company. Comparable product specialization and agent-driven model in the Medicare segment where NAIS has significant presence.
- HII Insurance (Health Insurance Innovations): Direct-to-consumer and agent-sold health insurance distributor offering ACA, short-term medical, and Medicare products. Comparable in product breadth and commission-based revenue model.
- Insurance Care Direct: Independent insurance marketing organization offering Medicare, ACA, and life products through agent networks. Comparable FMO/IMO structure with overlapping product portfolio and agent recruitment model.
Emerging players
- Benefytt Technologies: Technology-enabled insurance distribution platform with health and supplemental product focus. Comparable in multi-product distribution though more direct-to-consumer than NAIS's agent-led model.
Broad incumbents
- EverQuote: Public online insurance marketplace operating across multiple insurance lines. Adjacent comparable in insurance customer acquisition and distribution, though more consumer-facing than NAIS's agent-led model.
- GoHealth: Public Medicare-focused health insurance marketplace with proprietary technology and large agent network. Overlaps with NAIS in Medicare Advantage/Supplement distribution but at much larger scale.
- SelectQuote: Public insurance distribution company focused on term life and Medicare products. Operates at significantly larger scale with similar agent/distributor-based go-to-market in overlapping product lines.
Others
- MediaAlpha: Insurance customer acquisition platform connecting carriers with consumers via real-time bidding. Comparable as an infrastructure/enabler in insurance distribution rather than a direct FMO competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
North American Insurance Services social profiles
Digital presenceNorth American Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Insurance Services leadership team
Management profileNumber of profiles
Profiles3 records
North American Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Insurance Services
What does North American Insurance Services do?
NAIS operates as an independent insurance Field Marketing Organization (FMO) that recruits, contracts, and supports a network of 5,000+ independent insurance agents across 49 states. The company provides agents with access to 15,000+ carrier contracts across ACA health plans, Medicare products, life insurance, annuities, and ancillary lines, along with training, compliance oversight, marketing support, and technology platforms for quoting and enrollment.
Is North American Insurance Services a public or private company?
North American Insurance Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North American Insurance Services founded?
North American Insurance Services was founded in 2006. It employs 11 to 50 people.
Where is North American Insurance Services based?
North American Insurance Services is headquartered in Frisco, United States, in the North America region.
How does North American Insurance Services make money?
One revenue line is on record: insurance Commission Revenue.
Who are North American Insurance Services's main competitors?
Direct peers on record are Ritter Insurance Marketing, HealthPlanOne, e-TeleQuote Insurance, HII Insurance (Health Insurance Innovations) and Insurance Care Direct. Benefytt Technologies is listed as an emerging player. Broad incumbents are EverQuote, GoHealth and SelectQuote. MediaAlpha is listed as an others.
Does North American Insurance Services have an API?
No public API is recorded for North American Insurance Services.
What industry is North American Insurance Services in?
North American Insurance Services's product category is Insurance Distribution Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 524210 and its SIC code is 6411.