What Phelps Media Group does

Phelps Media Group (PMG) is a private U.S. professional services firm founded in 2002 by Olympian Mason Phelps, Jr., specializing in sports media, branding, and public relations with an exclusive focus on the equestrian industry. The firm is headquartered in Wellington, Florida — widely considered the equestrian capital of the United States — and is led by CEO/COO Jennifer Burger, who also serves as President of the National Horse Show. PMG's core offerings are organized into six service lines: Branding, Public Relations, Event Coverage, Social Media Management, Web Design, and Sponsorship Management, supplemented by a Media Credentials service for accredited press at major shows.

The company serves a vertically specialized client base that includes national horse show organizations (Devon Horse Show, Devon Fall Classic, National Horse Show), equestrian product companies (BioStar US, Equine Healthcare International), breeding and farm operations (Leatherdale Farms), equestrian athletes and governing bodies (USET Foundation, USHJA Foundation), and equestrian-aligned nonprofits (EQUUS Foundation, Hamel Family Foundation). PMG executes its work through on-site event coverage, press release distribution, photography, and sponsorship activation, and maintains dedicated news sub-brands — Phelps Sports and PS Dressage — to publish event content. The firm integrates with third-party platforms including Constant Contact for email, Clip My Horse TV for live event streaming, and a Show Management System for competition results.

PMG generates revenue through consultative, project-based, and retainer professional services engagements priced individually with no public disclosure. Its go-to-market motion is relationship-led, anchored by founder Mason Phelps Jr.'s Olympic credentials and the team's deep equestrian specialization. PMG operates with 11-50 employees, has no disclosed outside funding or parent company, and is privately held under Phelps Media Group, Inc., domiciled in Florida. Geographic focus is the United States, with the firm's claimed international footprint reflecting its coverage of internationally contested U.S.-based equestrian events rather than overseas operations.

Name

Phelps Media Group

Legal name

Phelps Media Group, Inc.

Website

https://phelpsmediagroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Phelps Media Group is a private U.S. professional services firm offering branding, public relations, event coverage, social media management, web design, and sponsorship management to horse shows, equestrian athletes, breeders, governing bodies, and equestrian product companies, founded in 2002 by Olympian Mason Phelps, Jr.

Ownership category

akta.pro rank

Product category

Equestrian Sports Media & Public Relations Services

NAICS

Media Representatives (54184), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)

Keywords

• Equestrian public relations
• Sports media coverage
• Event branding services
• Sponsorship management
• Social media management

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services - Branding and Marketing: PMG generates revenue through consulting and project-based professional services including branding, event coverage, public relations, social media management, web design, and sponsorship management for equestrian clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Phelps Media Group is an equestrian-focused sports media agency that delivers branding, public relations, event coverage, social media management, web design, and sponsorship management services. The firm operates as a full-service consultancy serving horse show organizations, equestrian athletes, breeders, governing bodies, and equestrian product companies through project-based and retainer engagements. Founded in 2002 by Olympian Mason Phelps, Jr., PMG combines domain-specialist expertise with integrated creative, editorial, and digital capabilities to serve the U.S. equestrian market.

Product overview

Phelps Media Group is a specialized equestrian sports media company offering a comprehensive suite of services including Branding Services, Public Relations, Event Coverage, Social Media Management, Web Design, and Sponsorship Management. Founded in 2002 by Olympian Mason Phelps, Jr., the company serves as a full-service marketing and PR agency for the equestrian industry, providing integrated services to athletes, events, equestrian businesses, governing bodies, and equine-related organizations. The product portfolio centers on sports media with a primary focus on equestrian sports, encompassing everything from brand development and digital presence to event coverage and sponsorship facilitation.

Differentiator

Problem solved

Functional benefit

Brands

• Phelps Sports: News section covering press releases and event coverage for equestrian sports.
• PS Dressage

Products and services

• Branding Services Branding services for equestrian businesses, events, and athletes, including brand architecture, brand guides, graphic design, ideation, sponsorship decks and packages, and thought leadership positioning.
• Public Relations Expert equine PR services including earned media, event management and production, press releases, and strategic communications planning and implementation for equestrian businesses.
• Event Coverage Horse show media coverage including interviews, onsite coverage with live updates, remote coverage, photography, reporting, and sponsorship elevation and activation at equestrian events.
• Social Media Management Social media services including social strategy, content curation, social commerce, posting and management, social engagement, and platform development across major social channels.
• Web Design Website design and development for equestrian businesses, including mobile optimization, UX/UI strategy and design, SEO optimization, ecommerce, and custom development.
• Sponsorship Management Strategic sponsorship services for equestrian athletes and events, including sponsorship management, promotion of existing sponsors, and ideation and development of sponsorship materials and packages.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Octagon: Global sports marketing agency with athlete representation, event management, and sponsorship services. Comparable to PMG as a broader sports-marketing incumbent whose portfolio covers adjacent lifestyle and equestrian-adjacent properties.
• Weber Shandwick: Large global PR and communications agency with sports, lifestyle, and consumer marketing practices. Comparable to PMG as a full-service PR competitor for event and brand mandates in equestrian-adjacent consumer and lifestyle categories.
• Edelman: Global public relations and communications firm with sports and lifestyle practices serving brands, athletes, and governing bodies. Comparable to PMG as a PR services competitor, though operating at vastly greater scale and across all verticals.
• IMG (Endeavor): Global sports and entertainment marketing agency representing athletes, managing events, and selling sponsorships across major sports. Comparable as a much larger sports-PR and athlete-representation incumbent that competes for premium equestrian and lifestyle mandates.

Direct peers

• Sidelines Magazine: Print and digital equestrian magazine with horse show coverage and sponsor integration across hunter/jumper, dressage, and other disciplines. Comparable as an equestrian-native media outlet competing for the same audience and sponsorship dollars as PMG.
• The Plaid Horse: Multi-platform equestrian media company producing a print magazine, digital content, and branded media services for horse shows and equestrian advertisers. Overlaps with PMG's editorial, event-coverage, and brand-content capabilities inside the same hunter/jumper and dressage audiences.
• Chronicle of the Horse: Long-running equestrian publication covering horse sports with editorial, event coverage, and digital media products. Comparable to PMG as a content and event-media counterpart serving the same equestrian decision-makers and sponsor base.
• Jump Media: Equestrian-focused public relations and social media agency serving horse shows, athletes, and equestrian brands across hunter/jumper and dressage. Directly comparable to Phelps Media Group in service mix, client type, and vertical specialization.

Regional players

• Horse & Hound: U.K.-based equestrian magazine and digital media outlet covering horse sports, lifestyle, and events. Comparable as a long-established equestrian media brand, but operates in a different geographic market than PMG's U.S. core.

Others

• US Equestrian Communications: Communications and media arm of the U.S. equestrian governing body, producing news, event coverage, and sponsorship support across national disciplines. Comparable as a stakeholder producing some of the same media outputs PMG commercializes, and as a potential in-house competitor for governing-body mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phelpsmedia
• Facebookfacebook.com/pages/Phelps-Media-Group/448941935410
• Instagraminstagram.com/phelpsmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phelps Media Group