Interface Tourism

What Interface Tourism does

Interface Tourism (also operating as Hopscotch Tourism) is a Paris-headquartered B2B professional services agency specializing in communication, marketing, and public relations for the tourism and lifestyle industries. Founded in 2000 and operating as an agency brand within HOPSCOTCH GROUPE, the company delivers an integrated portfolio of nine service lines covering INSIGHTS (proprietary data-led analytics), PR, INFLUENCE (influencer marketing), Social Media, Advertising, Events, Trade Marketing, and Consulting. Its client base is anchored on national, regional, and local tourism boards (e.g., Tourism Board of Catalonia, Quebec Tourism, Mauritius Tourism, Issyk-Kul Oblast) and extends to aviation enterprise clients (LATAM Airlines) and broader lifestyle brands in luxury, F&B, sport, arts and culture, and mobility.

The company leverages HOPSCOTCH GROUPE's international infrastructure of 40 offices organized around four major continental hubs, enabling simultaneous global campaign execution with localized market expertise. Its business model is project-based and retainer-based professional services revenue, with pricing that is engagement-specific and quote-driven rather than publicly disclosed. The firm employs between 51-100 people and positions itself as an independent-minded, cosmopolitan brand drawing on 25 years of international leadership in tourism strategy and creative campaign execution.

Go-to-market is direct enterprise and government relationship management, supplemented by industry event presence and earned media through the parent group's network. Data-led strategy is combined with creative campaign work, exemplified by case studies such as the Miss France 2024 Trip to Mauritius, Québec in XXL with National Geographic, and A South American Odyssey for LATAM Airlines. Strategic advisory engagements (e.g., the Visitor Economy Marketing Plan for Catalonia 2024-2027 and the Sustainable Tourism Masterplan for Issyk-Kul Oblast) demonstrate capability in long-horizon destination strategy alongside short-cycle activation work.

Name

Interface Tourism

Legal name

Hopscotch Tourism

Website

https://interfacetourismgroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Interface Tourism is a Paris-based B2B agency specializing in marketing, communications, and public relations for tourism boards, airlines, and lifestyle brands. Operating within HOPSCOTCH GROUPE's 40-office global network, it delivers integrated strategy, creative campaigns, and data-led insights.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communications Services: Professional services revenue generated through strategic consulting, marketing campaigns, PR, social media management, advertising, and event marketing for tourism and lifestyle industry clients. Revenue appears to be project-based and retainer-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Interface Tourism is a B2B communications and marketing agency specialized in the tourism and lifestyle industries, delivering integrated services including strategic consulting, data-led insights, public relations, social media management, advertising, influencer marketing, event activations, and trade marketing. The agency serves tourism boards, destination marketing organizations, airlines, and lifestyle brands, combining strategic planning with creative campaign execution to promote destinations, build brand awareness, and develop sustainable tourism strategies.

Product overview

Hopscotch Tourism is a tourism marketing and communications agency offering a unified suite of services rather than a modular software product. The portfolio includes INSIGHTS (proprietary data analytics), PR, INFLUENCE, SOCIAL MEDIA, ADVERTISING, EVENTS, TRADE MARKETING, and CONSULTING. These services are delivered as an integrated offering combining strategic planning with creative campaign execution, supported by 25 years of international leadership in tourism and lifestyle industries.

Differentiator

Problem solved

Functional benefit

Products and services

• INSIGHTS Data-led insights service providing a strategic foundation for creative campaigns through proprietary data and solutions, helping tourism clients adapt to tourism trends.
• PR (Public Relations) Public relations services for tourism and lifestyle industries, managing media relationships and communications for destinations and brands.
• INFLUENCE (Influencer Marketing) Influencer marketing and influence-based campaigns for tourism destinations and brands, leveraging key opinion leaders and media partnerships.
• SOCIAL MEDIA Social media strategy and campaign management across multiple platforms for tourism clients, including organic and paid social execution.
• ADVERTISING Advertising campaigns spanning digital and traditional channels, including paid social and display advertising for tourism and lifestyle brands.
• EVENTS Event planning and execution including creative activations, experiential marketing, and campaign events for tourism destinations and brands.
• TRADE MARKETING Trade marketing services focused on B2B relationships within the tourism industry, targeting tourism trade partners and industry professionals.
• CONSULTING Strategic consulting services for tourism development, sustainable travel solutions, and visitor economy planning for tourism boards and destinations.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HOPSCOTCH GROUPEcoreOthersParent company and corporate group. Hopscotch Tourism is an agency of HOPSCOTCH GROUPE, an international communications group specializing in tourism, F&B, luxury, sport, arts and culture, mobility, and other lifestyle industries. The group provides the global network infrastructure (40 offices worldwide) and shared resources for brand positioning.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MKG: France-based tourism and hospitality marketing agency offering strategy, digital, PR, and event services to destinations and lifestyle brands. Closest direct peer to Interface Tourism — same geography, same vertical specialization, similar full-service agency model.
• MMGY Global: US-headquartered integrated marketing firm purpose-built for the travel, tourism and hospitality industry, with research, advertising, PR and digital capabilities. Direct peer on tourism-specialist positioning and integrated service model.
• Brighter Group: UK-based travel and tourism PR, marketing and representation agency serving national tourism boards, airlines, and hospitality clients. Direct peer — tourism-vertical PR/communications specialist with overlapping service mix (PR, influencer, content, events).
• Hills Balfour (MHP Group): Specialist travel, tourism and hospitality PR and communications agency within MHP Group, serving tourism boards, airlines and hotel groups. Direct peer — tourism-specialist communications agency with comparable B2B retainer and project work.
• Lou Hammond Group: US-based PR and marketing agency specializing in travel, tourism, hospitality and lifestyle brands. Direct peer on tourism-vertical communications and destination marketing services.
• Development Counsellors International (DCI): US-based economic development and destination marketing agency serving state, regional and national tourism authorities. Direct peer — destination marketing specialist with overlapping government tourism board client base.

Broad incumbents

• Finn Partners (Travel & Tourism Practice): Global integrated marketing and communications firm with a dedicated Travel & Tourism practice serving tourism boards, airlines, and hospitality brands. Broad incumbent peer — wider portfolio of services and geographies but directly competes on tourism mandates.
• Weber Shandwick: Global public relations and communications agency with a Consumer Marketing practice that includes travel and tourism clients such as destinations and airlines. Broad incumbent — competing on enterprise tourism RFPs from a wider agency platform.
• Edelman: Global communications marketing firm serving tourism boards, airlines and hospitality brands across multiple geographies. Broad incumbent — competing on integrated communications mandates with deeper global media leverage.
• Ogilvy: Global creative, advertising and communications network with a dedicated Travel & Hospitality offering spanning advertising, PR and brand experience. Broad incumbent — directly competes on enterprise tourism destination marketing briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Interface_Grp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interface Tourism