Stonecom Radio

What Stonecom Radio does

Stonecom Radio (legal entity Stonecom Cookeville LLC) is a privately held community radio broadcasting company founded in 2011 and headquartered in Cookeville, Tennessee. The company owns and operates a portfolio of eight to nine radio stations across multiple formats — including rock (Rock 93-7), country (106-9 Kicks Country, 111 Country), classic hip hop (933 The Dawg), news/talk (News Talk 94.1/AM 1600, News Talk 100.9/AM 1600), sports (Sports Radio 104.7), and adult contemporary (Lite Rock 95.9) — serving Cookeville, Crossville, and the broader Upper Cumberland region of Tennessee. Stonecom positions itself as the Upper Cumberland's local news leader, claiming the largest radio news team in the state of Tennessee, with a focus on high school sports coverage, severe weather alerts, and community event participation.

Name

Stonecom Radio

Legal name

Stonecom Cookeville LLC

Website

https://stonecomradio.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Stonecom Radio is a privately held, Cookeville-based local radio operator running eight to nine stations across rock, country, news/talk, sports, and hip hop formats to serve advertisers and listeners in Tennessee's Upper Cumberland region.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Radio Networks (National/Regional) (MPABABAA), Music Radio Networks (Format-Based) (MPABABAF), News/Talk Radio Networks (MPABABAD)

Keywords

• Community radio broadcasting
• Local radio advertising
• Radio station portfolio
• News and talk radio
• Multi-format radio

Headquarters

HQ city

Cookeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Radio advertising sales to local companies and businesses wanting to reach the men and women of the Upper Cumberland. The marketing team works with businesses to develop marketing strategies and deliver customers through on-air, online, and multi-platform advertising.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stonecom Radio owns and operates a portfolio of community-oriented radio stations across the Upper Cumberland region of Tennessee, delivering local news, music, sports, and talk programming on-air, online, and across digital platforms. The company sells radio advertising and related marketing services to local businesses seeking to reach consumers in the Upper Cumberland market, and supports listeners with the largest radio news team in Tennessee, local high school sports coverage, and severe weather alerts.

Product overview

Stonecom Radio operates a portfolio of eight distinct radio station brands across the Upper Cumberland region of Tennessee, serving Cookeville, Crossville, and surrounding communities. The stations include Rock 93-7 (classic/modern rock), Sports Radio 104.7 (sports programming), 920 WLIV (Livingston local news/music), News Talk 94.1/AM 1600 (news talk), 933 The Dawg (classic hip hop), 111 Country (country music), 106-9 Kicks Country (new country), and Lite Rock 95.9 (pop hits). These stations are complemented by a community facility (Gallaher Huffines Community Room) available for local organization events, and marketing/advertising services for local businesses. The company positions itself as community-oriented radio focused on local news coverage, high school sports, and severe weather alerts, operating from a state-of-the-art 10,000+ square foot facility built in 2011.

Differentiator

Problem solved

Functional benefit

Brands

• Rock 93-7: Upper Cumberland's Rock Station playing the best of the 70s through today including Aerosmith, Zeppelin, Pearl Jam, and Journey.
• Sports Radio 104.7
• 920 WLIV
• News Talk 94.1/AM 1600
• 933 The Dawg
• 111 Country
• 106-9 Kicks Country
• Lite Rock 95.9

Products and services

• Rock 93-7
• Sports Radio 104.7 UC Sports station covering SEC Football, NFL games, and Atlanta Braves baseball with sports talk programming from Dan Patrick, Rich Eisen, and Jonathan Hutton. Targeted at sports fans in the regional market.
• 920 WLIV Livingston's local radio station providing local news, Overton County wildcat sports coverage, and classic Music City tunes. Targeted at residents of Livingston and Overton County.
• News Talk 94.1/AM 1600 The Upper Cumberland's local news leader with hourly news updates, featuring Local Neighbors Mornings show and smart talk programming throughout the day. Targeted at news and talk listeners across the region.
• 933 The Dawg Cookeville's classic hip hop station playing old school hits from the 80s, 90s, and 00s with family-friendly content. Targeted at adult hip hop listeners in Cookeville and the surrounding region.
• 111 Country Country music station featuring classic country favorites from the 90s, classic 80s, and pure country of today along Highway 111. Targeted at country music listeners in the Upper Cumberland.
• 106-9 Kicks Country Upper Cumberland's #1 station for new country music, featuring morning show hosts Cheree and Billy and exclusive coverage of Vols and Titans football. Targeted at new country listeners in the region.
• Lite Rock 95.9 The Upper Cumberland's home for fun, upbeat hits featuring artists like Michael Jackson, Maroon 5, Madonna, and Kelly Clarkson with morning show hosts Flipp and Streeter. Targeted at adult contemporary listeners.
• Marketing and Advertising Services Marketing team provides creative marketing strategies, commercial production, branding campaigns, and advertising solutions for local businesses wanting to reach Upper Cumberland audiences. Designed for local SMB advertisers.
• Gallaher Huffines Community Room A 612 square foot community meeting facility with a small stage, available free of charge for government, educational, community, and non-profit organizations serving the Upper Cumberland. Features include a dedicated entrance, bathrooms with diaper changing stations, audio visual setup, and multiple room configurations. Targeted at local government, schools, community groups, and nonprofits.

Quantifiable outcome

• Climbing revenue each year since Collins Jones joined as Director of Sales in 2012

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered industry, community and trust.

• Tennessee Association Of BroadcastersindustryOthersLarry Stone is a member of the Tennessee Association Of Broadcasters Board Of Directors, representing the company at the industry level and contributing to broadcast industry advocacy and standards.
• Blood AssurancecommunityOthersLarry Stone serves on the Blood Assurance Advisory Board, supporting the local community blood donation organization.
• Better Business Bureau of Middle Tennessee and Southern KentuckytrustOthersStonecom is an Accredited Business Member of the Better Business Bureau, demonstrating commitment to business ethics and consumer trust.

Scale indicators3 records

Recent moves6 records

Broad incumbents

• Cox Media Group: Operates radio and TV stations plus digital media in multiple U.S. markets, providing incumbent-scale competition for local advertisers that Stonecom also targets.
• iHeartMedia: The largest U.S. radio broadcaster with national scale, a digital audio platform (iHeartRadio), and a portfolio of local stations; serves as a major incumbent competitor for local ad budgets and listener attention.
• Cumulus Media: Major U.S. radio operator with hundreds of stations nationwide, competing in many of the same local advertising categories (auto, retail, healthcare) as Stonecom, though at much greater scale.
• Audacy (formerly Entercom): Large U.S. radio broadcaster with a strong sports and news/talk portfolio (including CBS Radio heritage stations), overlapping with Stonecom's sports, news, and talk formats at a national scale.

Direct peers

• Salem Communications: Owns radio stations concentrated in news/talk and Christian formats across smaller U.S. markets; comparable to Stonecom's community-focused, talk-and-news positioning in regional markets.
• Saga Communications: Operates a portfolio of small- and mid-market radio stations across the U.S., closely mirroring Stonecom's strategy of owning multiple format-diversified stations in regional/local markets.
• Townsquare Media: Regional radio broadcaster operating clusters of local stations with a mix of music, news/talk, and sports formats, plus local digital and event monetization, similar to Stonecom's multi-station, community-oriented model.
• Alpha Media: Operates radio stations in mid-size U.S. markets with multi-format clusters and a sales-led local advertising focus, making it one of the closest comparable peers to Stonecom's regional station-group strategy.
• Beasley Broadcast Group: Owns and operates radio stations in mid-sized U.S. markets with diverse formats, sharing Stonecom's model of multi-station, format-diversified local broadcasting and advertising-driven revenue.

Emerging players

• Educational Media Foundation (K-LOVE / Air1): Non-commercial radio network with broad multi-market reach; competes for local listener share and represents an alternative model of multi-station, format-driven radio that intersects with Stonecom's local broadcast approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonecom Radio