Arcane

What Arcane does

Arcane is a Paris-based digital marketing agency and ad-tech company founded in 2016, operating as a subsidiary of Groupe Cosmo5. The company specializes in data-driven acquisition strategies for enterprise e-commerce and retail clients, combining proprietary marketing technology with media activation and data consulting services. Its core technology platform rests on Smart Data Orchestration (SDO), a hybrid methodology combining software architecture, cloud infrastructure, API integrations, and media activation expertise. Three proprietary products underpin the stack: SmartFeeds (product feed management and AI-powered title optimization via Feed AI), HubMetrics (cross-channel attribution and reporting with Markov, Shapley, and custom models), and AdScale (automated campaign optimization). The platform processes 2 billion+ product data records daily and integrates with Google Ads, Google Merchant Center, Search Ads 360, Meta Business, and CommandersAct. Arcane also holds exclusive partnership credentials including Google Premier Partner, Google Innovation Partner, Google Cloud Partner, and one of only 6 French Google Marketing Platform Resellers.

The company's revenue model blends professional services (media activation, data consulting, MMM engagements) with managed/subscription platform services across SmartFeeds, HubMetrics, and AdScale. Pricing is custom and quote-based, with multi-year contracts and a performance guarantee of +30% incremental revenue at equivalent budget. Distribution is direct enterprise sales, augmented by co-marketing and referrals through Google, Meta, and Microsoft partner programs. Named customers span French and European enterprise retail, fashion, e-commerce, marketplace, automotive, and SaaS verticals — including Leroy Merlin, Decathlon, ManoMano, Maje, Kiabi, Rakuten, Printemps, Maisons du Monde, Mister Auto, PayFit, and Mitsubishi Motors — alongside mid-market accounts such as Erborian, Selency, Alltricks, and Nutrimuscle.

Name

Arcane

Legal name

ARCANE AGENCY

Website

https://arcane.run

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Arcane is a Paris-based digital marketing agency and ad-tech company serving enterprise e-commerce and retail clients with proprietary platforms (SmartFeeds, HubMetrics, AdScale) for feed management, attribution, and campaign optimization, operating as part of Groupe Cosmo5.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Arcane generates revenue primarily through digital marketing agency services, including strategy consulting, media activation (SEA, Display, Social), and data consulting. Services are delivered to enterprise clients with guaranteed performance outcomes (+30% revenue average). Revenue is project-based or retainer-based for ongoing client engagements.
2. Technology Platform Subscriptions: Revenue from proprietary technology platforms (SmartFeeds, HubMetrics, AdScale) offered as managed services to clients. These SaaS-like platforms provide ongoing value through feed management, reporting, and campaign optimization, creating recurring revenue opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Arcane designs advanced digital acquisition strategies by leveraging client CRM and product data to optimize paid media channels (SEA, Display, Social Media) for accelerated growth. The company delivers its offering through proprietary technology platforms — SmartFeeds for product feed management, HubMetrics for cross-channel reporting and attribution, and AdScale for automated campaign optimization — alongside media activation services and data consulting engagements built on its Smart Data Orchestration methodology.

Product overview

Arcane is a digital marketing agency and technology company offering a platform of three core products (SmartFeeds, HubMetrics, AdScale) alongside media activation and data consulting services. The platform is built around Smart Data Orchestration (SDO) methodology, combining software architecture, cloud infrastructure, and API expertise to centralize, cross-reference, synchronize, and activate client data for performance marketing. SmartFeeds handles product feed management and optimization, HubMetrics provides unified reporting and attribution, and AdScale automates campaign optimization—these products work together within Arcane's integrated marketing technology stack, supported by partnerships with Google, Meta, and Microsoft advertising platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartFeeds Marketing feed management platform for product data optimization, syndication, and automation across Google Shopping, Meta, and other advertising channels. Includes Feed AI for AI-powered product title optimization, Page Feeds for segmentation, GTIN validation, custom label management, and real-time inventory synchronization. Processed 2 billion+ product data records daily.
• HubMetrics Marketing reporting and attribution platform consolidating cross-channel cost data and applying custom attribution models (Markov, Shapley, linear, time-decay, U-shaped) to measure true channel performance with site-centric and ad-centric data analysis.
• AdScale Campaign optimization technology that automates bidding strategies and budget allocation across advertising platforms to maximize ROAS and performance scaling.
• Media Activation Digital advertising services including SEA (Search Engine Advertising), Display, and Social Media campaign management delivered as a certified Google Ads, Meta Business, and Microsoft Ads partner. Includes full-funnel Meta strategy, Google Shopping, Display & Video 360, and Search Ads 360 activation.
• Data Consulting Analytics and data strategy services including measurement & marketing stack setup, attribution modeling, incrementality testing, Mix Marketing Modeling (MMM), server-side tracking, and first-party data activation for omnichannel performance measurement.

Quantifiable outcome

• +30% incremental revenue at equivalent budget (company guarantee)
• +7 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationArcane holds multiple Google partnerships including Innovation Partner, Premier Partner status, Google Marketing Platform reseller (one of 6 in France), and Google Cloud Partner. The partnership enables access to beta features, co-marketing opportunities, and deep platform expertise for serving clients across Google Ads, Search Ads 360, Display & Video 360, and Google Cloud services.
• MetacoreTechnology or IntegrationArcane is a certified Meta Business Partner with demonstrated expertise in Meta advertising technologies including Advantage+ Shopping Campaigns, Discovery ads, and full-funnel Meta strategies. The partnership enables advanced Facebook, Instagram, and Messenger advertising capabilities for client campaigns.
• Google CloudsupportingTechnology or IntegrationGoogle Cloud Partner certification enables Arcane to implement cloud-based solutions for clients, particularly around data infrastructure (e.g., Snowflake integration for Groupe Etam MMM project).
• Cosmo5 (Groupe Cosmo5)coreStrategic or Co-development PartnerArcane is a subsidiary of Groupe Cosmo5, an international marketing group with 1,300 experts, 30 offices in 18 countries, and 23 companies. The group combines five key expertise areas: Media, Commerce, Creation, Data, and Technology. This parent relationship provides Arcane with global scale, cross-border capabilities, and shared resources across the marketing expertise spectrum.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eskimoz: French digital marketing agency focused on SEO, SEA, and paid media performance for e-commerce and retail clients. Comparable in French-market focus, retail vertical concentration, and performance-driven agency offering.
• Keyade: French performance marketing agency with proprietary technology (Keyade Tracking, Bid Management) and Google Marketing Platform reseller credentials. Closely comparable to Arcane in GMP reseller status, proprietary martech stack, and French enterprise retail clientele.
• Artefact: Paris-based data and digital marketing consultancy combining proprietary technology, AI, and media services for enterprise clients. Highly comparable to Arcane in geography, French retail/FMCG customer base, and the hybrid agency-plus-tech positioning around data activation.
• Acceleration: French digital performance agency specialized in SEA, paid social, and feed management for retail and e-commerce brands. Direct competitor to Arcane on Google Shopping, feed optimization, and SEA services for French retailers.
• Croud: UK-headquartered digital marketing agency with proprietary Croud Control tech platform, serving enterprise clients across paid media, SEO, and data. Comparable to Arcane in the 'tech-enabled agency' model, though operating at larger global scale.

Broad incumbents

• iProspect (Dentsu): Global digital performance agency within Dentsu, focused on SEO, paid media, and commerce activation for enterprise brands. Direct overlap with Arcane's SEA, feed management, and retail e-commerce services but operating under a much larger holding-company umbrella.
• Publicis Groupe: Paris-headquartered global advertising holding company with major digital and media capabilities (Publicis Media, Leo Orion, Epsilon). Competes broadly with Arcane across enterprise French accounts and platform partnership credentials, with vastly greater scale.
• GroupM (WPP): World's largest media investment group operating WPP's media agencies (Mindshare, Wavemaker, EssenceMediacom). Competes with Arcane for enterprise media buying mandates and platform partnership spend, though Arcane operates at far smaller scale.
• Jellyfish (Brandtech Group): Global digital marketing agency within The Brandtech Group, offering media, creative, and proprietary tech (Dalia) across enterprise clients. Comparable to Arcane's full-funnel offering but with broader geographic reach and significantly larger headcount.

Regional players

• Brainlab (Group): Munich-based digital marketing agency group with proprietary technology and a focus on data-driven media activation for European enterprise brands. Comparable to Arcane in proprietary martech, but serving primarily DACH rather than French-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ArcaneRun
• YouTubeyoutube.com/channel/UC8CM8tEL4jrpuEdxFUakyWA
• LinkedInlinkedin.com/company/arcane-run
• Instagraminstagram.com/arcane__company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcane