What Keyade does

Keyade is a Paris-based digital performance consulting agency founded in 2006 and operating as a wholly-owned subsidiary of WPP Media (part of WPP/GroupM). The firm delivers integrated search, social, and SEO services — Search Engine Advertising (SEA), Social Media Advertising (SMA), and Search Engine Optimization — to enterprise and mid-market clients, with a primary focus on the French market and a regional presence in Dubai serving MENA accounts. Its service portfolio is organized under two pillars: Media Digital (strategic media consulting and activation) and Data & Innovations (analytics, AI-driven campaign tooling, and R&D). The agency's technical capabilities center on Google ecosystem integrations (Google Ads, Merchant Center, Performance Max with Gemini 1.5 Pro, FeedGen for generative AI feed optimization, FeedX for A/B testing), custom BigQuery and Google Data Studio dashboards, and multi-platform campaign orchestration across Meta, TikTok, Snapchat, LinkedIn, Pinterest, and YouTube.

Keyade's business model is a B2B professional services model with retainer-based consulting engagements delivered through dedicated account teams. Client acquisition occurs via direct enterprise field sales, referrals from the WPP/GroupM agency network, and industry award-driven credibility marketing. The company does not offer a public API or self-serve product; revenue flows from custom service contracts tailored to client needs. Named enterprise clients include La Redoute, Lacoste, Jules, Courir, IWC Schaffhausen, Boulanger, Castorama, Norauto, Macif, Allianz, Ford, Transavia, Danone, Richemont, Disneyland Paris, and Carte Noire, with consistent multi-year engagements evidenced by repeated award wins for the same clients.

The company employs more than 150 specialists across its Paris (Levallois-Perret) headquarters and Dubai office. In 2024, Keyade was repositioned within GroupM Nexus to consolidate paid search and social media expertise across WPP's French agency brands (Mindshare, Wavemaker, EssenceMediacom). The firm holds Google Test & Experiment certification and has received multiple consecutive Best Search Agency honors from Grand Prix du Search (2018, 2021, 2022) and Microsoft/Bing Partner Awards. Revenue is not publicly disclosed, and the entity operates as a strategic operating subsidiary within WPP Media's corporate structure rather than as an independent capital-raising entity.

Name

Keyade

Legal name

Keyade SAS

Website

https://keyade.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Keyade is a Paris-based digital performance consulting agency and WPP Media subsidiary that delivers SEA, SMA, and SEO services to enterprise and mid-market clients across France and the MENA region, with operations in Paris and Dubai.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Digital performance consulting
• Search engine advertising
• Social media advertising
• Search engine optimization
• Product feed optimization

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Performance Agency Services: Keyade generates revenue by providing strategic digital media consulting and activation services (SEA, SMA, SEO) to enterprise and mid-market clients, structured as retainer-based consulting engagements within the WPP Media group.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Keyade is a B2B digital performance consulting agency that designs and deploys intelligent digital media strategies covering Search Engine Advertising (SEA), Social Media Advertising (SMA), and Search Engine Optimization (SEO) for enterprise and mid-market clients. The firm delivers retainer-based consulting engagements combining strategic media activation with advanced data analytics, AI-driven campaign optimization, and product feed optimization (FeedX, FeedGen) under the WPP Media / GroupM network.

Product overview

Keyade is a WPP Media (GroupM) digital performance consulting agency offering integrated marketing services. The company provides Media Digital (strategic media consulting and SEA/SMA/SEO activation) and Data & Innovations (technology solutions and R&D for digital transformation). Keyade also offers proprietary and open-source tools including FeedX (Google's open-source A/B testing solution for product feed optimization) and FeedGen (Google's open-source AI tool for shopping feed enhancement). Training services are delivered through GroupM's unified training catalog covering programmatic, social media, and emerging technologies like generative AI.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Digital Strategic media consulting and performance-driven media activation covering Search Engine Advertising, Social Media Advertising, and SEO to help enterprise and mid-market clients achieve their digital objectives.
• Data & Innovations Solutions, technologies, and R&D services supporting digital transformation. Includes advanced analytics, AI-powered tools, custom BigQuery dashboards, and innovation consulting for campaign optimization.
• GroupM Training Program Training offerings covering traditional and digital media, including programmatic, social media, cookieless strategies, Google suite (Ads, Analytics 4, SA360), SEO, and generative AI. Delivered by GroupM France experts with 4.7/5 average satisfaction rating.
• SEA Consulting Search Engine Advertising consulting for paid search campaigns across Google Ads, Microsoft Advertising (Bing), and other search platforms.
• SEO Consulting Search Engine Optimization consulting services to improve organic search visibility and performance for clients.
• Social Media Advertising Social media campaign management across Meta, TikTok, Snapchat, LinkedIn, and Pinterest platforms with creative adaptation and performance optimization.

Quantifiable outcome

• CTR increased from 4% to 15% in Norauto Italy Shopping campaigns using price competitiveness-based campaign management.
• +5 more outcomes

Named customers26 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability12 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GroupM (Ad Talents Awards)minorGTM or Marketing Partner · 1 June 2023Keyade received the Ad Talents Awards Onboarding prize in collaboration with GroupM in June 2023, recognizing excellence in HR practices in the marketing and advertising sector.
• WPP Media (Groupe WPP)coreOthersKeyade is a subsidiary (société) of WPP Media, part of the WPP group, the world leader in media investment. Keyade leverages WPP Media's global resources and worldwide expertise to deliver high-added-value services to its clients. Keyade operates within the GroupM media network as a WPP company.
• GroupMcoreOthersKeyade operates within the wider GroupM media network. Keyade is part of GroupM Nexus which groups the Paid Search and Social Media expertise of GroupM agencies (Mindshare, Wavemaker, EssenceMediacom). Keyade collaborates on HR awards (Ad Talents Awards 2023) and training offerings with GroupM France.
• GooglecoreTechnology or IntegrationKeyade is a Google partner certified in Google Test & Experiment. The agency implements Google's FeedX open-source A/B testing solution for product feed optimization, uses Google Ads, Merchant Center, Analytics, and participates in Google's ecosystem for Performance Max, Shopping, and SEA campaigns.
• Wavemaker FranceminorGTM or Marketing PartnerKeyade collaborated with Wavemaker France on the Carte Noire social media campaign that won gold at Grand Prix du Social Media 2023.
• EssenceMediacomminorGTM or Marketing PartnerKeyade worked with EssenceMediacom on the Lacoste multi-platform social media campaign that won gold at Grand Prix du Social Media 2023.
• MediaCom FranceminorGTM or Marketing PartnerKeyade partnered with MediaCom France on the IWC Schaffhausen product launch campaign that won the product launch campaign award at Grand Prix du Social Media 2022.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Acceleration Partners: Global performance marketing agency specializing in affiliate, partner, and digital performance programs. Overlaps with Keyade on data-driven performance marketing but focuses more narrowly on partner-led acquisition channels.
• Dept Agency: Independent global digital agency with strong presence in Europe, offering digital marketing, technology, and creative services. Comparable to Keyade in digital performance capabilities while operating at broader scale and offering deeper engineering and creative production.

Direct peers

• Performics: Publicis Groupe's performance marketing network spanning paid search, paid social, SEO, and commerce media. Competes head-to-head with Keyade for enterprise performance mandates, leveraging Publicis' broader group scale.
• iProspect: Dentsu's global performance marketing agency specializing in paid search, paid social, SEO, and content. Directly competes with Keyade in the digital performance agency category, particularly across EMEA enterprise clients, and offers the same core capabilities (SEA, SMA, SEO) at similar scale.
• Croud: Global digital marketing agency specializing in paid media, SEO, content, and data. Directly comparable to Keyade in delivering SEA, SMA, and SEO services to enterprise clients, with similar use of proprietary technology and analytics tooling.
• Jellyfish: Brandtech Group-owned global digital marketing agency focused on media planning, paid media, SEO, and creative services. Directly comparable to Keyade in its SEA/SMA/SEO-centric digital performance offering and enterprise client focus, with deeper global geographic reach.
• ForwardPMX (Assembly): Stagwell-owned performance marketing agency focused on data-driven media, paid search, paid social, and programmatic. Direct peer in the digital performance agency space with overlapping capabilities in SEA/SMA and similar enterprise client mix.

Broad incumbents

• Publicis Media: Holding-company-level media arm of Publicis Groupe encompassing Performics, Digitas, and other performance agencies. Overlaps with Keyade on digital performance services as part of a much broader media portfolio serving global enterprise clients.
• Mindshare: GroupM global media agency within WPP, sister to Keyade. Overlaps on paid search and social activations under the GroupM Nexus umbrella; co-engages with Keyade on cross-channel campaigns (e.g., Haribo France #DragibusBlackFortune).
• EssenceMediacom: GroupM media agency resulting from the merger of Essence and MediaCom, part of the same WPP/GroupM parent network as Keyade. Comparable on paid search and social activations, with broader media planning capabilities and larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keyade
• Instagraminstagram.com/keyade/?hl=fr
• Xx.com/Keyade
• Facebookfacebook.com/keyade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyade