Reliabank

What Reliabank does

Reliabank is a family-owned community bank headquartered in Estelline, South Dakota, operating 10 branches across the I-29 corridor since its charter on September 1, 1920. The institution is privately held and FDIC insured, led by President/CEO Joshua Hogue under Chairman David W. Johnson, with a wholly owned subsidiary (Big Sioux Wealth) and partnerships for insurance (First Main Street) and merchant processing (Clover). As of December 31, 2025, Reliabank reported total assets of $770.8M, gross loans of $491.8M, and total deposits of $636.0M (split between $365.0M demand and $271.0M time/savings), with a securities portfolio of $243.9M concentrated in municipal, mortgage-backed, US Treasury, and US Agency bonds.

Reliabank's product surface spans personal banking (Ultimate Checking at 4.03% APY, Premium/Free/Student Checking, Money Market, Super Eagles Club youth savings, IRAs, HSA, CDs at 3.46–3.67% APY, personal loans, HELOC, mortgages, and construction loans at 3.99%), business banking (Business Basic and Interest Checking, Ag Banking, Commercial Loans including SBA, Cash Management with wires/ACH/remote deposit/sweep accounts), and credit/payment products (Mastercard debit with contactless tap-to-pay, Visa credit cards issued via TCM Bank, Zelle P2P, TransferNow external A2A, uChoose Rewards, Clover merchant POS). Distribution combines physical branches (with extended hours and instant-issue debit at five locations), MoneyPass surcharge-free ATMs, telephone banking (TeleBank), full online banking, and native iOS/Android mobile apps with mobile deposit, card controls, and credit monitoring.

The business model is anchored in net interest income from the loan and securities portfolios, supplemented by deposit and service fees, debit interchange, credit card economics through TCM Bank, merchant referral revenue from Clover, and fee-share from insurance (First Main Street) and wealth (Big Sioux Wealth). GTM is sales-led and relationship-driven: local loan decision authority and community involvement (scholarships, sponsorships, volunteer programs) are explicit differentiators, complemented by a digital channel stack that is competitive with much larger banks. No public funding rounds, M&A, or capital markets transactions are disclosed; the bank has grown organically over more than a century, with the most recent observable moves being 2025 leadership expansion (a new board director and three ag/commercial bankers) and a new construction loan product.

Name

Reliabank

Legal name

Reliabank Dakota

Website

https://reliabank.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Reliabank is a family-owned community bank serving South Dakota's I-29 corridor since 1920, operating 10 branches with $770.8M in assets and offering personal, ag, commercial, mortgage, and digital banking products to consumers, SMBs, and farms.

Ownership category

akta.pro rank

Headquarters

HQ city

Estelline

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: Primary revenue source from interest earned on loan portfolio including commercial loans, agricultural loans, residential mortgages, and consumer loans. Total loans of $491.8M generating interest income against deposits and borrowings.
2. Securities Investment Income: Interest and investment income from bond portfolio including US Treasury Bonds ($29.3M), US Agency Bonds ($14.8M), Mortgage Backed Securities ($67.9M), and Municipal Bonds ($131.9M)
3. Deposit and Service Fees: Monthly maintenance fees, ATM fees, wire transfer fees, stop payment fees, and other account service charges
4. Interchange Revenue: Debit card transaction fees from MasterCard network processing including UChoose Rewards program
5. Commercial Banking Services: Cash management services, merchant processing referrals (Clover), wire and ACH origination, and business credit facilities
6. Credit Card Operations: Credit card issuing through TCM Bank partnership with annual fees, interest income, and balance transfer fees

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Reliabank is a family-owned community bank that provides consumer and commercial banking services across 10 branches in South Dakota. Its core offerings include personal checking and savings accounts, certificates of deposit, personal loans, mortgages and construction loans, debit and credit cards, agricultural lending, commercial loans, cash management, and merchant processing, complemented by digital banking via online and mobile channels.

Product overview

Reliabank is a family-owned community bank headquartered in South Dakota serving the I-29 corridor since 1920. The company offers a comprehensive suite of banking products organized across Personal Banking (checking accounts including Ultimate Checking with up to 4.03% APY, Premium Checking, Free Checking, and Student Checking; savings products including Money Market, Super Eagles Club children's savings, IRA Savings, Health Savings Accounts, and Certificates of Deposit; personal loans, home equity products, mortgages, and construction loans), Business Banking (Ag Banking for agricultural operations, Commercial Loans, Business Checking accounts, Cash Management services, and SBA loan programs), Credit & Rewards Products (Reliabank Visa Credit Cards, Debit Cards with contactless tap-to-pay capability, uChoose Rewards loyalty program, Credit Sense credit monitoring, and ID TheftSmart identity protection), Digital Banking (Online Banking, Mobile Banking App with mobile deposit, Instant Balance, Card Management, and Text Banking), Payment Solutions (Zelle peer-to-peer transfers, TransferNow external transfers, Online Bill Pay, Notifi Alerts, and Clover Merchant Processing for business payments), and Supplementary Services (insurance through First Main Street, investment services through Big Sioux Wealth, and financial calculators). The bank operates 10 branch locations across South Dakota and provides 24/7 digital banking access.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Banking
• Mobile Banking App
• Ultimate Checking
• Premium Checking
• Free Checking
• Student Checking
• Money Market Savings
• Super Eagles Club Savings
• IRA Savings
• Health Savings Account (HSA)
• Certificates of Deposit
• Personal Loans
• Home Equity Line of Credit (HELOC)
• iHELP Student Loans
• Mortgages
• Construction Loans New home construction financing with 3.99% interest rate (5.87% APR) for 12 months, interest-only payments during construction, and path to permanent financing for owner-occupied 1-4 family homes.
• Debit Cards
• Contactless Debit Cards
• Reliabank Visa Credit Card
• uChoose Rewards
• Credit Sense
• ID TheftSmart
• Zelle
• Ag Banking
• Commercial Loans
• Business Basic Checking
• Business Interest Checking
• Cash Management
• Clover Merchant Processing
• Business Visa Cards
• Big Sioux Wealth
• Insurance Services

Quantifiable outcome

• 4.03% APY available on Ultimate Checking balances up to $25,000
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MastercardcoreTechnology or IntegrationDebit card issuing through MasterCard network providing worldwide acceptance at merchants and ATMs. Includes MasterCard Automatic Billing Updater service. Zero Liability Protection and 24/7 fraud detection for cardholders.
• TCM Bank, N.A.coreChannel Partner/ Reseller/ DistributorCredit card issuing partnership where TCM Bank provides Reliabank-branded Visa credit cards. Cards offer 0% introductory APR for 12 months, worldwide acceptance, and competitive rates. No annual fee.
• FiservcoreTechnology or IntegrationTechnology provider for UChoose Rewards debit card rewards program. Also provides Card Management feature in mobile banking for transaction controls, spending insights, and digital wallet integration.
• Kroll Fraud SolutionscoreTechnology or IntegrationIdentity theft protection and restoration service powering ID TheftSmart. Provides forensic accountants, attorneys, and former law enforcement personnel for identity restoration services.
• First Main Street InsuranceminorOthersInsurance services offered at Reliabank locations through First Main Street Insurance for customer convenience.
• ClovercoreChannel Partner/ Reseller/ DistributorMerchant processing services partnership offering Clover POS systems (Go, Flex, Mini, Duo) for business clients to accept credit card payments. Includes inventory management, employee management, and customer engagement tools.
• Big Sioux WealthminorOthersInvestment services offered through Big Sioux Wealth for wealth management, financial planning, and investment products complementing Reliabank banking services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CorTrust Bank: CorTrust Bank is a community bank serving South Dakota, Minnesota, and Iowa with personal and business banking services. Comparable as a community bank peer operating in adjacent geographies with similar ag banking, lending, and digital product offerings.
• Bell Bank: Bell Bank is a Midwest community bank headquartered in North Dakota with branches across Minnesota, North Dakota, and Arizona. Comparable as a regional community bank with similar ag banking, commercial lending, and personal banking product offerings in neighboring geographies.
• Dacotah Bank: Dacotah Bank is a large community bank headquartered in South Dakota with extensive ag, commercial, and retail banking services across the Upper Midwest. Comparable as a regional in-state community bank peer competing for the same ag and SMB customers in overlapping geographies.
• First Bank & Trust (SD): First Bank & Trust is a South Dakota community bank with branches across the state offering personal, business, and ag banking services. Comparable as a regional community bank peer with similar deposit, lending, and digital banking products targeting overlapping customer segments.
• Home Federal Bank (SD): Home Federal Bank is a South Dakota-based community bank offering personal and business banking services in the region. Comparable as a smaller community bank peer with overlapping customer segments, deposit products, and lending services in similar South Dakota geographies.
• Great Western Bank: Great Western Bank (formerly Great Western Bancorp) operates community banking branches across the Midwest and Mountain West, with strong ag and commercial banking focus. Directly comparable as a regional community bank with similar product mix and ag lending specialization.
• First Premier Bank: First Premier Bank is a South Dakota-based community bank serving personal, business, and ag customers across the region. Highly comparable as a regional community banking competitor with overlapping deposit, loan, and digital product suites serving the same I-29 corridor geography.

Broad incumbents

• First Interstate Bank: First Interstate Bank is a large multi-state community banking franchise operating across the Western and Midwestern US. Comparable as a broader regional bank peer offering personal, business, and ag banking services in some overlapping Midwest markets, though at much larger scale.

Regional players

• Black Hills Federal Credit Union: Black Hills Federal Credit Union is a member-owned credit union serving western South Dakota with deposit and lending products. Comparable as a regional deposit/lending competitor in South Dakota, though operating under the cooperative credit union model rather than as a chartered bank.
• MetaBank (Pathward Financial): MetaBank (now Pathward Financial) is a South Dakota-based bank with national footprint in payments, consumer banking, and tax services. Comparable as an in-state banking peer serving consumer and business customers, though operating at significantly larger scale with different product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Reliabank
• Facebookfacebook.com/ReliabankSince1920
• Instagraminstagram.com/reliabank
• LinkedInlinkedin.com/company/reliabank-dakota

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliabank