Professional Beauty Solutions

What Professional Beauty Solutions does

Professional Beauty Solutions (PBS) is an Australian distributor founded in 2006 by Matt and Lisa Williams, headquartered in Kurnell, Sydney. The company holds exclusive Australian (and in some cases Australian and New Zealand) distribution rights for 17+ premium global beauty, cosmeceutical skincare, and aesthetic device brands — including Dermalux LED, Pollogen Geneo and Divine Pro, Lynton Lasers, Bio-Therapeutic, 1NEED Pro, TriPollar, IMAGE Skincare, HydroPeptide, Fusion Mesotherapy, Youngblood Mineral Cosmetics, Pure Fiji, Sunescape, Bestow Beauty, and Wotnot — and resells them to professional beauty businesses (salons, day spas, skin clinics, and aesthetic medical practices) across Australia. PBS's revenue model blends high-ticket hardware sales (medical-grade LED phototherapy, RF microneedling, laser/IPL, microcurrent platforms with devices priced in the $20k-$100k+ range) with recurring consumable skincare sales, fee-based classroom and online training ($99-$437.80 per attendee across metro/regional/advanced tiers), and value-added partner services.

Go-to-market is executed through a field sales force of Business Development Partners (BDPs) providing hands-on local support across Australian states, augmented by event-driven demand generation (annual Skin Summit, five-city Innovate to Elevate roadshow with 180+ partner attendance, Beauty Expo Sydney). PBS differentiates from generic wholesalers via an integrated support stack: the Marketing On A Platter (MOAP) library of ready-to-use social, email, and promotional assets; the tiered Rewards Program (Blue Diamond to Bronze) with order-volume benefits; a 24/7 online Partner Portal combining marketing and education resources; 'Tuesdays at 10am' monthly webinars; and an annual PBS Salon of the Year awards program that drives community engagement. The company employs 11-50 staff, is privately held and founder-owned, and in 2026 launched Pro Aesthetic Solutions (PAS) as a separate operating entity targeting the higher-end clinical aesthetics segment.

Name

Professional Beauty Solutions

Legal name

Professional Beauty Solutions

Website

https://probeautysolutions.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Beauty Solutions is an Australian-founded (2006) exclusive distributor of 17+ premium global aesthetic devices and cosmeceutical skincare brands, selling to salons, day spas, skin clinics, and aesthetic practices across Australia (and selectively New Zealand) via a field-based Business Development Partner sales force and integrated training, marketing, and rewards ecosystem.

Ownership category

akta.pro rank

Product category

Professional Beauty & Aesthetic Device Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Professional beauty distribution
• Aesthetic device distribution
• Cosmeceutical skincare supply
• Salon equipment wholesale
• Professional beauty training

Headquarters

HQ city

Kurnell

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Aesthetic Device Distribution: Exclusive Australian distributor of advanced cosmeceutical skincare, results-driven technology and aesthetic device brands to salons, spas and clinics. Revenue generated through device sales with EOFY promotional discounts up to 25% off.
2. Cosmeceutical Skincare Distribution: Distribution of professional skincare brands including IMAGE Skincare, HydroPeptide, Fusion Mesotherapy. Products sold to salon partners for professional use and retail to end consumers.
3. Professional Training Services: Classroom training and education programs delivered throughout Australia in every state. Training pricing from $99 metro areas to $110 regional, with advanced peel training at $437.80. Includes 10% discount for orders within 24 hours of training.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Professional Beauty Solutions (PBS) is the exclusive Australian distributor of 17+ world-class professional aesthetic device brands (Dermalux LED, Pollogen Geneo/Divine Pro/Maximus, Lynton Lasers, Mesopen Pro, 1NEED Pro, Bio-Therapeutic, TriPollar) and cosmeceutical skincare, mineral makeup, spa, and wellness brands (IMAGE Skincare, HydroPeptide, Fusion Mesotherapy, Pure Fiji, Sunescape, Youngblood, Wotnot, Bestow Beauty, Body Sugaring) to salons, spas, and clinics across Australia. The company complements product distribution with comprehensive partner support including a tiered Rewards Program, Marketing On A Platter (MOAP) marketing assets, paid classroom and online training, an exclusive PBS Partner Portal, and annual events including Skin Summit, Beauty Expo participation, and a multi-city roadshow.

Product overview

Professional Beauty Solutions is a distributor of professional beauty, skincare, and aesthetic technology brands serving salons, spas, and clinics across Australia. The company offers a comprehensive portfolio across six product categories: Aesthetic Devices (Dermalux LED, Pollogen Geneo/Divine Pro/Maximus, Lynton Lasers, Mesopen Pro, 1NEED Pro, Bio-Therapeutic, TriPollar), Cosmeceutical Skincare (IMAGE Skincare, HydroPeptide, Fusion Mesotherapy), Spa & Body (Pure Fiji, Sunescape, Body Sugaring), Mineral Makeup (Youngblood Mineral Cosmetics, Wotnot), and Internal Health (Bestow Beauty). Beyond product distribution, PBS provides business support services including a Rewards Program with tiered membership, Marketing On A Platter (MOAP) marketing assets, Education & Training programs with classroom and online options, and an exclusive PBS Partner Portal for marketing and education resources.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Aesthetic Solutions (PAS): A new era in aesthetic technology and clinic innovation launched at Skin Summit 2026.
• PBS World-Class Brands

Products and services

• Dermalux LED LED phototherapy devices (Tri-Wave MD, Compact Lite, Flex MD) using clinically-proven wavelengths used simultaneously for skin rejuvenation, acne, pigmentation, psoriasis, wound healing and sensitive skin. Medical CE certified, globally No.1-rated LED system. Distributed to Australian salons, spas and clinics.
• Pollogen Geneo Multi-technology facial platform combining OxyGeneo oxygenation, Radio Frequency, Ultrasound, ESA and lymphatic massage to power the Pro2Lift Geneo Facial with customisable OxyPods for targeted skin concerns. Distributed exclusively in Australia.
• Pollogen Divine Pro RF microneedling and skin resurfacing platform combining TriPollar Radio Frequency skin tightening, TriFractional RF resurfacing, and Voluderm RF microneedling to deliver the Divine Pyramid Facelift with fractional laser-like results without downtime. Distributed exclusively in Australia.
• Pollogen Maximus TriLipo body contouring platform targeting excess fat, cellulite, skin tightening and muscle enhancement across four layers of skin for non-invasive body treatments in spas and clinics.
• Lynton Lasers Medical-grade aesthetic laser and IPL equipment (including 3JUVE and Excelight systems) from a UK manufacturer with 25+ years experience, featuring sub-millisecond pulsing, fixed filters and square pulse technology for cosmetic laser resurfacing and skin rejuvenation. Distributed to the Australian market.
• Mesopen Pro Handheld microneedling device combining dermal needling with electroporation for enhanced transdermal product delivery; the only handheld microneedling device in Australia with this combined technology.
• 1NEED Pro Italian-made medical-certified handheld microneedling device combining Microneedling, Micropricking and NanoPeel technologies, with world's safest NoFlow cartridge system for cross-contamination protection, six speeds and soundproof aluminium construction.

Quantifiable outcome

• Partners achieve 45%+ annual growth with proper brand integration and support
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

15 partnerships are on record, tiered core and minor.

• HydroPeptidecoreChannel Partner/ Reseller/ Distributor · 1 May 2024HydroPeptide appointed Professional Beauty Solutions as the exclusive Australian and New Zealand distributor. As the experts in the science of skin ageing, HydroPeptide offers professional skincare developed by geneticists powered by patented peptide technology, backed by epigenetic research.
• SquareminorGTM or Marketing Partner · 1 May 2024Square served as Major Event Sponsor for PBS Skin Summit 2024, providing payment hardware solutions and retail partner support. Sponsored the PBS Rising Star Award. Square offers fast, simple payment processing with no extra fees, no long-term contracts for salon and clinic businesses.
• PhorestminorGTM or Marketing Partner · 1 May 2024Gold Event Sponsor for Skin Summit 2024. Phorest is a global all-in-one premium salon management software solution, market leader in UK & Ireland with Australia as one of fastest-growing markets. Offers onshore support and free training for life of subscription.
• Salon Marketing SolutionscoreStrategic or Co-development Partner · 1 May 2024Co-founded by PBS Director Matt Williams, Salon Marketing Solutions is a complete marketing solution for beauty businesses. Uses industry expertise to help salons get more bookings, sales, and revenue using client databases. Presented on Skin Journey Marketing at Education Day.
• OxyGeneo / Pro2LiftcoreChannel Partner/ Reseller/ Distributor · 1 May 2023Pollogen's Geneo X platform distributed through PBS featuring the Pro2Lift Geneo Facial. Geneo voted more effective than market-leading microdermabrasion, used by celebrities including Kim Kardashian and Paris Hilton. Multiple technologies in one platform.
• Dermalux LEDcoreChannel Partner/ Reseller/ DistributorNo.1 rated LED phototherapy system globally, featuring clinically-proven wavelengths, Medical CE certification. PBS distributes Dermalux as exclusive Australian partner, offering Tri-Wave MD, Compact Lite, and Dermalux Flex MD devices.
• Lynton LaserscoreChannel Partner/ Reseller/ DistributorUK's number one laser and IPL manufacturer with over 25 years experience. British manufacturing expertise with award-winning post-purchase support and training network. Medical-grade aesthetic laser and IPL equipment for Australian market.
• Bio-TherapeuticcoreChannel Partner/ Reseller/ DistributorFDA registered medical device manufacturer, UL certified with ISO-9001 and ISO-13485 certifications. Pioneers in microcurrent, ultrasonic technology, and microdermabrasion since 1974. Distributed exclusively in Australia through PBS.
• 1NEED ProcoreChannel Partner/ Reseller/ DistributorItalian-made 3-in-1 medical microneedling device combining Microneedling, Micropricking and NanoPeel technologies. Features world's safest NoFlow cartridge system and soundproof aluminium technology. Distributed through PBS in Australia.
• IMAGE SkincarecoreChannel Partner/ Reseller/ DistributorEvidence-based clinical skincare powerhouse providing highly active products to professional beauty market. The most innovative brand in the industry, consistently producing latest anti-ageing technologies. Distributed exclusively through PBS in Australia.
• Youngblood Mineral CosmeticscoreChannel Partner/ Reseller/ DistributorFor over 25 years, Youngblood has led in high-performing natural beauty, trusted by salons worldwide. Formulated from natural, pure, ethically sourced ingredients, vetted by dermatologists, therapists, and celebrity makeup artists. Distributed through PBS.
• Pure FijicoreChannel Partner/ Reseller/ DistributorFound in world-class spas across the South Pacific, Pure Fiji combines cutting-edge skincare technology with South Pacific natural ingredients. Advanced and highly effective formulas for body and mind wellness. Distributed through PBS.
• SunescapecoreChannel Partner/ Reseller/ DistributorAustralian-owned and made tanning range developed in partnership with Australia's #1 tanning salon. Known for natural-looking, long-lasting colour with even fade and signature scent. Available in retail range for at-home maintenance. Distributed through PBS.
• Bestow BeautycoreChannel Partner/ Reseller/ DistributorOrganic super-foods formulated by New Zealand's leading dermo-nutritionist Janine Tait. Designed to nourish beautiful skin from within, intensifying client results through gut and body health. Includes cookbooks, recipes, and wellness rituals. Distributed through PBS.
• Fusion MesotherapycoreChannel Partner/ Reseller/ DistributorOver 16 years experience in skincare and aesthetic medicine. Produces comprehensive cosmetic solutions with high degree of quality, safety and innovation for aesthetic professionals. Fusion Fractional Mesotherapy is safe and effective alternative or compliment to chemical peels, plastic surgery, IPL and laser. Distributed through PBS.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cutera: US-based global manufacturer of aesthetic devices (lasers, RF, body sculpting). Broad incumbent in the aesthetic device category whose products PBS competitors may distribute, providing context on the OEM landscape PBS partners with.
• InMode: Global medical aesthetic device manufacturer with significant presence across RF, laser, and body-contouring categories. Represents the broad incumbent device OEM space that competes for the same Australian clinic and medspa customers PBS targets.
• Candela Medical: Global aesthetic device manufacturer whose former ANZ leader (Mathew Green) just joined PBS as Director of Aesthetic Technology. Representative of the global device OEM side that PBS distributes for; illustrates the type of principal PBS is increasingly positioning to serve via PAS.

Others

• Phorest: Salon management software provider that is also a PBS ecosystem partner (Gold Sponsor of Skin Summit). Comparable as a technology enabler for the same Australian salon customer base PBS serves, though operating in software rather than product distribution.
• Salon Marketing Solutions: Australian marketing services provider for salons, co-founded by PBS Director Matt Williams. Adjacent peer given shared customer base (Australian salons) and co-founder relationship; useful for understanding the broader partner ecosystem in which PBS operates.

Regional players

• Ultraceuticals: Australian cosmeceutical skincare brand distributed through professional channels. Comparable as an ANZ-headquartered professional skincare player, though operating as a brand owner rather than multi-brand distributor like PBS.

Direct peers

• Advanced Skin Technology: Australian distributor of medical-grade aesthetic devices and skincare brands to clinics and salons. Closest comparable peer given overlapping exclusive distribution model, focus on aesthetic medical technology, and Australian geographic footprint.
• Salon Services (HWIC): Major Australian professional salon and beauty supplies distributor selling to hair and beauty salons. Direct peer on the salon-channel distribution side of PBS's business, though with a broader product range spanning colour, haircare, and beauty.
• iBeauty Australia: Australian distributor of professional beauty devices and skincare products targeting salons, spas, and clinics. Comparable in product mix (aesthetic devices + cosmeceutical skincare) and customer base.
• Oz Hair and Beauty: Australian professional beauty supplies retailer serving salons and consumers. Comparable on the beauty products distribution side, with overlap in skincare, cosmetics, and professional beauty brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/probeautysolutions
• Xx.com/probeauty_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Beauty Solutions