HydroPeptide
HydroPeptide is a privately held, clinical-grade skincare brand that develops and sells peptide-based anti-aging and regenerative skincare products through dermatologists, medspas, estheticians, and direct-to-consumer e-commerce across the US, Canada, UK, and Australia.
- Company typePrivate
- Founded2004
- HeadquartersWausau, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What HydroPeptide does
HydroPeptide is a privately held, clinical-grade skincare brand founded in 2004 and headquartered in Bellevue, Washington. The company develops and sells peptide-based anti-aging and regenerative skincare products formulated around its proprietary peptide technology platform, including the HydroStem Serum built on stem cell and peptide science. Its portfolio spans serums, moisturizers, cleansers, toners, exfoliators, masks, eye care, and SPF, with individual SKUs priced in the mid-to-premium $38–$168 range and kits/travel sizes from $9 to $250.
The company operates a dual-channel go-to-market model: professional distribution through dermatologists, medspas, and licensed estheticians worldwide, combined with direct-to-consumer e-commerce via hydropeptide.com and international storefronts in Canada, the UK, and Australia. Select DTC retail partnerships (notably Nordstrom.com) supplement the channel mix. Marketing is multi-channel, spanning paid social, email (Klaviyo), content-driven skincare quizzes, and a 'Give 20%, Get 20%' referral program. Recent strategic activity includes the appointment of the company's first Medical Director in mid-2025, multiple product launches across the Collagen ReActivate PM and ReActivate Rx lines, and a partnership with 3D Aesthetics to broaden professional channel reach.
HydroPeptide generates revenue primarily through one-time product sales across both professional and DTC channels, with no disclosed subscription, licensing, or recurring revenue model. The company has reported double-digit sales growth over four consecutive years, positioning itself within the longevity-focused skincare trend. No external funding rounds, institutional investors, or acquisition activity are disclosed in available sources, and the company appears to be privately held under HydroPeptide, LLC, with a small operating team of 11–50 employees.
HydroPeptide firmographics
Firmographics- Name
- HydroPeptide
- Legal name
- HydroPeptide, LLC
- Website
- https://hydropeptide.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HydroPeptide is a privately held, clinical-grade skincare brand that develops and sells peptide-based anti-aging and regenerative skincare products through dermatologists, medspas, estheticians, and direct-to-consumer e-commerce across the US, Canada, UK, and Australia.
- Ownership category
- akta.pro rank
HydroPeptide industry classification
Industry- Product category
- Clinical Skincare
- NAICS
- Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Professional Skincare & Facial Treatments (CRABALAF), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
Keywords
Where HydroPeptide is headquartered
LocationHeadquarters
- HQ city
- Wausau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HydroPeptide business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Product Sales - Professional Channel: HydroPeptide generates revenue primarily through product sales distributed via professional channels including dermatologists, medspas, and estheticians, representing its core revenue stream alongside DTC.
- Product Sales - Direct-to-Consumer: Revenue generated through direct consumer purchases via hydropeptide.com and select DTC partners like Nordstrom.com. Consumer e-commerce is supported by a loyalty program (Give 20%, Get 20%).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products across skincare categories (serums, moisturizers, SPF, cleansers, masks) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
HydroPeptide product offering
Product offeringCore offering
HydroPeptide develops and sells peptide-based, clinical-grade skincare products including cleansers, toners, exfoliators, serums, moisturizers, masks, eye care treatments, and sunscreens. The products are positioned for both professional in-clinic use and at-home consumer regimens, supported by patented peptide chemistry and formulations intended for anti-aging and regenerative skin outcomes.
Product overview
HydroPeptide is a professional skincare brand founded in 2004 that offers a comprehensive peptide-based skincare portfolio. The company distributes through professional channels (dermatologists, medspas, estheticians) and direct-to-consumer via its website and select partners like Nordstrom.com. The product lineup centers on patented peptide technology for regenerative skincare, including core products like HydroStem Serum (stem cell and peptide serum), Power Serum (anti-aging line-lifting), Power Lift and Face Lift moisturizers, and the Collagen ReActivate PM nighttime treatment. The range spans serums, moisturizers, cleansers, toners, exfoliators, masks, eye/lip care, and sunscreen, all formulated with peptide science for anti-aging and skin renewal benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- HydroPeptide Cleansers Peptide-based facial cleansers formulated for at-home daily use and professional back-bar protocols, positioning the skin for subsequent treatment steps.
- HydroPeptide Toners Peptide-based facial toners used as part of a daily skincare regimen to prep skin after cleansing.
- HydroPeptide Exfoliators Peptide-based exfoliating products designed to refine skin texture and support the absorption of subsequent skincare steps.
- HydroPeptide Serums Concentrated peptide-based treatment serums targeting anti-aging and regenerative skin concerns, positioned as a hero step in the HydroPeptide regimen.
- HydroPeptide Moisturizers Peptide-based facial moisturizers delivering hydration and anti-aging actives as the final treatment step in the regimen.
- HydroPeptide Masks Peptide-based facial masks designed for periodic intensive treatment in the at-home regimen or in professional settings.
- HydroPeptide Eye Care Targeted peptide-based eye care products addressing concerns such as crow's feet, puffiness, and dark circles.
- HydroPeptide Sunscreens Peptide-based daily facial sunscreens formulated to pair UV protection with the brand's regenerative skincare regimen.
Quantifiable outcome
- Double-digit sales growth over four consecutive years
- +1 more outcomes
Companies that use HydroPeptide
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
HydroPeptide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HydroPeptide partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 3D Aestheticsminor3D Aesthetics partnered with HydroPeptide in February 2025 to distribute HydroPeptide's peptide-powered skincare products, likely through 3D Aesthetics' network of professional skincare providers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HydroPeptide competitors and assessment
Company assessmentDirect peers
- iS Clinical: iS Clinical markets science-backed, clinically-tested skincare (Active Serum, Youth Complex, Fire & Ice) primarily through spas, estheticians and physicians — directly comparable to HydroPeptide's professional-channel and actives-driven portfolio.
- Jan Marini Skin Research: Jan Marini Skin Research markets clinically validated, professional-grade skincare (C-ESTA, Age Intervention, Transformation System) via physicians, medspas and DTC — directly comparable in science-led, multi-channel clinical skincare.
- EltaMD: EltaMD is a physician-dispensed skincare brand anchored in broad-spectrum sunscreens plus a growing cleanse/moisturize line, sold through dermatologists and medspas — a directly comparable professional skincare peer overlapping HydroPeptide's SPF and facial routine categories.
- PCA Skin: PCA Skin is a professional skincare brand specializing in chemical peels, retinols and treatment serums sold through licensed skin care professionals and medspas — a peer to HydroPeptide in the professional treatment/actives segment.
- Alastin Skincare: Alastin Skincare (a Galderma brand) specializes in procedure-supporting, clinically validated skincare (TriHex technology, Regenerating Skin Nectar) sold through dermatologists, plastic surgeons and medspas, competing head-on with HydroPeptide in the professional regenerative skincare niche.
- SkinMedica: SkinMedica sells clinical-grade, physician-dispensed skincare with a heavy anti-aging emphasis (TNS growth-factor lines, HA5, Retinol), distributed through dermatologists and medspas and increasingly through DTC — the closest analog to HydroPeptide's professional-plus-DTC model.
- Dermalogica: Dermalogica is a global professional skincare brand sold almost exclusively through licensed skin therapists and licensed estheticians in spas and medi-spas — directly comparable to HydroPeptide's esthetician-led professional distribution model.
- NeoCutis: NeoCutis is built around Processed Skin Cell Protein (PSP), a growth-factor/peptide platform used in post-procedure and anti-aging products sold primarily through dermatologists and plastic surgeons — almost a category template for HydroPeptide's peptide-plus-stem-cell angle.
- Revision Skincare: Revision Skincare is a clinical skincare brand with a deep peptide and retinol portfolio (Nectifirm, Intellishade) sold through physicians and medspas, making it a strong category peer for HydroPeptide's peptide-led anti-aging positioning.
- Obagi Medical: Obagi is a long-standing physician-dispensed, clinical-grade skincare brand (Nu-Derm, ELASTIderm, Professional-C) with both professional and DTC access, addressing anti-aging and hyperpigmentation — overlapping HydroPeptide's clinical anti-aging positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
HydroPeptide social profiles
Digital presenceHydroPeptide financial estimates
Financial estimateRevenue estimate
Valuation estimate
HydroPeptide leadership team
Management profileNumber of profiles
Profiles2 records
HydroPeptide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HydroPeptide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HydroPeptide
What does HydroPeptide do?
HydroPeptide develops and sells peptide-based, clinical-grade skincare products including cleansers, toners, exfoliators, serums, moisturizers, masks, eye care treatments, and sunscreens. The products are positioned for both professional in-clinic use and at-home consumer regimens, supported by patented peptide chemistry and formulations intended for anti-aging and regenerative skin outcomes.
Is HydroPeptide a public or private company?
HydroPeptide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HydroPeptide founded?
HydroPeptide was founded in 2004. It employs 11 to 50 people.
Where is HydroPeptide based?
HydroPeptide is headquartered in Wausau, United States, in the North America region.
How does HydroPeptide make money?
Two revenue lines are on record. Product Sales - Professional Channel is the primary driver. The others are product Sales - Direct-to-Consumer.
Who are HydroPeptide's main competitors?
Direct peers on record are iS Clinical, Jan Marini Skin Research, EltaMD, PCA Skin, Alastin Skincare, SkinMedica, Dermalogica, NeoCutis, Revision Skincare and Obagi Medical.
Does HydroPeptide have an API?
No public API is recorded for HydroPeptide.
What industry is HydroPeptide in?
HydroPeptide's product category is Clinical Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 456 and its SIC code is 2844.