Universal Medical Data

What Universal Medical Data does

Universal Medical Data is a privately held direct-to-consumer e-commerce company founded in 2011 and headquartered in Ramsey, Minnesota (mailing address in Minneapolis). The company sells medical alert identification products—primarily custom laser-engraved bracelets, dog tags, pendants, shoe tags, and keychains—to individuals with chronic medical conditions, allergies, autism, and other needs that require emergency medical information to be accessible to first responders. Its product line spans traditional engraved IDs, QR code-enabled wearables that link to an online Personal Health Record (PHR) profile, and USB-enabled devices that store digital medical files. The company also offers a free online Emergency Medical Card and an optional PHR subscription priced from $1.60/month with bundled packages (e.g., the Responder PHR Bundle at $89.95 with 36 months of prepaid access).

The business operates a single sales channel via its own website (universalmedicaldata.com) supplemented by phone ordering, with shipping to the United States, Canada, and the United Kingdom. Revenue mechanics combine one-time product sales (priced $18.99–$89.95), accessories, and a small recurring subscription component from PHR access. Marketing is conducted through content (blog), organic social media, SEO-optimized condition-specific landing pages, email, and customer testimonials. The company self-attests to HIPAA-aligned encryption for stored medical information but holds no formal certifications.

Universal Medical Data is a bootstrapped LLC with 1-10 employees, no disclosed external funding, and no public revenue figures. It differentiates through customization (up to 18 lines of engraving), multi-channel information delivery (engraving + QR + USB + PHR), and fashion-forward designs, while competing against established medical alert incumbents in a fragmented, low-tech consumer market.

Name

Universal Medical Data

Legal name

Universal Medical Data, LLC

Website

https://universalmedicaldata.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Universal Medical Data is a privately held D2C e-commerce company selling custom engraved medical alert bracelets, dog tags, pendants, and QR/USB-enabled health identification products to individuals with chronic conditions, seniors, and parents of children with medical needs.

Ownership category

akta.pro rank

Product category

Medical Alert Jewelry

NAICS

Medical Equipment and Supplies Manufacturing (3391), Health and Personal Care Retailers (456)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

akta.pro secondary industries

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG)

Keywords

• Medical alert jewelry
• Medical ID bracelets
• Personal health records
• Emergency medical identification
• QR code medical IDs

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Medical Alert ID Product Sales: One-time purchase revenue from medical alert bracelets, dog tags, pendants, and accessories with custom engraving options. Products range from basic silicone bracelets to comprehensive medical alert systems.
2. Personal Health Record (PHR) Subscription: Recurring subscription revenue for online Personal Health Record access. Bundled with products (e.g., 12-month complimentary access with Sport Slim bracelet, 36-month prepaid subscription with Responder PHR bundle). Subscription allows ongoing access to organize, manage, and update medical records.
3. Replacement and Accessory Sales: Sale of replacement bands, engraving plates, emergency medical cards, and protective sleeves for existing customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Universal Medical Data designs, sells, and ships custom-engraved medical alert ID jewelry and accessories — including bracelets, dog tags, pendants, shoe tags, keychains, bag tags, and watch-band attachments — for men, women, and children with chronic medical conditions or emergency identification needs. Products integrate high-contrast laser engraving, scannable QR codes, and USB digital storage with an online Personal Health Record (PHR) portal that lets first responders access allergies, medications, conditions, immunizations, physician contacts, and emergency contacts. The company offers a free printable Emergency Medical Card and a paid PHR subscription service bundled with or sold separately from the physical products.

Product overview

Universal Medical Data is a direct-to-consumer e-commerce company specializing in medical alert identification products for men, women, and children. The product portfolio centers on wearable medical ID jewelry (bracelets, dog tags, pendants, shoe tags, and keychains) with custom laser engraving, complemented by a Personal Health Record (PHR) subscription service. The company offers products across four main categories: Medical Alert Bracelets (including Sport Slim, MedicBand, Ultra Slim, QuickClip, and Designer lines), QR Code Products (scannable bracelets, dog tags, and keychains), Dog Tags and Pendants (aluminum, titanium, and stainless steel), and Engraving Plates & Accessories. A free online Emergency Medical Card service and optional Access PHR subscription enable users to store and access comprehensive health information digitally. Products are primarily marketed to individuals with chronic medical conditions, allergies, seniors, and children with special needs, with a focus on combining fashion with emergency preparedness functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Slim Medical Alert Bracelet

Quantifiable outcome

• 30-day satisfaction guarantee - full refund if not satisfied
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Road ID: Leading sports/active-lifestyle medical ID and runner ID brand, offering silicone and metal bracelets plus an online profile (similar to UMD's PHR concept). Comparable in target market (active individuals, athletes) and product format.
• MedicAlert Foundation: The original and most recognized medical ID jewelry provider, founded in 1956, offering engraved bracelets and necklaces plus a 24/7 emergency response service. Direct competitor with longer operating history, broader brand recognition, and an established health information database service that competes with UMD's PHR subscription.
• Lauren's Hope: Fashion-forward medical alert ID jewelry brand focused on stylish bracelets and necklaces, particularly for women. Direct competitor in the 'fashionable medical ID' positioning that UMD also emphasizes in its value proposition.
• American Medical ID: Large DTC retailer of custom-engraved medical alert bracelets, necklaces, and accessories for chronic conditions. Most direct head-to-head competitor on product assortment, engraving customization, and D2C e-commerce in the same price band.
• Hope Paige Medical ID: Medical ID jewelry retailer offering bracelets, necklaces, and accessories with custom engraving. Comparable in product format, customization approach, and direct-to-consumer distribution model.
• Sticky Jewelry: Medical alert jewelry brand offering interchangeable medical ID bracelets and accessories for women and children. Direct peer in fashionable medical ID segment with comparable customization and customer demographic focus.
• N-Style ID: Trendy medical alert jewelry brand targeting teens, young women, and active adults with interchangeable bands and beads. Comparable product mix (bracelets, interchangeable bands, custom engraving) and DTC motion.
• My Identity Doctor: Online retailer specializing in custom-engraved medical alert bracelets and necklaces, often targeting men with sport/military-style dog tag formats. Direct overlap on dog tag/pendant SKUs and engraving customization.

Broad incumbents

• Apple (Health app Medical ID feature): Apple's iPhone and Apple Watch include a built-in Medical ID feature accessible from the lock screen, allowing users to store emergency medical information. While not a jewelry product, Apple represents the platform-level threat as emergency medical info increasingly migrates to smartphones and wearables that UMD's products complement (note UMD sells an Apple Watch safety plate).

Emerging players

• ICE Medical Standard: Digital-first medical ID solution provider offering USB and QR code medical alert products with online health record storage. Most direct competitor to UMD's QR + USB + online PHR technology stack, though smaller and more focused on digital-native delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UniMedData
• YouTubeyoutube.com/user/universalmedicaldata
• Facebookfacebook.com/Medical.IDs
• LinkedInlinkedin.com/company/universal-medical-data-llc
• Pinterestpinterest.com/unimeddata

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Medical Data