MedicAlert Foundation
MedicAlert Foundation is a 70-year-old 501(c)(3) nonprofit that sells medical ID jewelry (bracelets, necklaces, QR code and location tracker IDs) paired with 24/7 emergency response subscriptions ($35-$75/year) for individuals with chronic medical conditions, allergies, and wandering risks.
- Company typePrivate
- Founded1956
- HeadquartersTurlock, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MedicAlert Foundation does
MedicAlert Foundation International is a 501(c)(3) nonprofit founded in 1956 and headquartered in Turlock, California, that provides medical identification products combined with 24/7 emergency response services for individuals with chronic medical conditions. The organization sells physical medical ID jewelry — bracelets, necklaces, QR code IDs, smart cards, and Apple AirTag- and Motorola Moto Tag-compatible location tracker IDs — alongside three tiered annual subscription protection plans (Safe Plan at $35/year, Safe & Connected at $55/year, and Safe & Found at $75/year). Its platform pairs engraved or QR-coded IDs with a US-based emergency response team and a digital health profile accessible to first responders, including a RapidSOS integration that transmits member medical information directly to 911 dispatchers.
The underlying technology stack centers on a 24/7 human-staffed emergency response operation, a QR code system that links to secure online health profiles, and partnerships with emergency data platforms (RapidSOS) and consumer hardware ecosystems (Apple, Motorola). The 24/7 response team is the primary differentiator against passive engraved-ID competitors, as it actively relays critical medical information rather than relying solely on first responders reading an engraved surface.
MedicAlert generates revenue through recurring subscription memberships, one-time product sales via its e-commerce storefront (store.medicalert.org) and phone sales (1-800-432-5378), and tax-deductible charitable donations. Distribution combines direct-to-consumer e-commerce, healthcare provider referral brochures distributed to allergists, cardiologists, neurologists, oncologists, pharmacists, and pediatricians, and disease advocacy partnerships with organizations including the Asthma and Allergy Foundation of America (AAFA), MHAUS, the National Multiple Sclerosis Society, and the Parkinson's Foundation. The organization claims to have protected over 4 million lives since founding and serves members with conditions including diabetes, epilepsy, heart disease, allergies, autism, Parkinson's, multiple sclerosis, and dementia.
MedicAlert Foundation firmographics
Firmographics- Name
- MedicAlert Foundation
- Legal name
- MedicAlert Foundation International
- Website
- https://medicalert.org
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MedicAlert Foundation is a 70-year-old 501(c)(3) nonprofit that sells medical ID jewelry (bracelets, necklaces, QR code and location tracker IDs) paired with 24/7 emergency response subscriptions ($35-$75/year) for individuals with chronic medical conditions, allergies, and wandering risks.
- Ownership category
- akta.pro rank
MedicAlert Foundation industry classification
Industry- Product category
- Emergency Medical Identification Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Health Care and Social Assistance (62)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
- akta.pro secondary industries
- Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG), Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
Keywords
Where MedicAlert Foundation is headquartered
LocationHeadquarters
- HQ city
- Turlock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MedicAlert Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Subscription Membership Plans: Annual subscription revenue from three protection plan tiers (Safe Plan $35/year, Safe & Connected Plan $55/year, Safe & Found Plan $75/year). Subscriptions auto-renew with annual billing. Members receive medical ID products plus 24/7 emergency response services, health profile storage, and varying levels of family notification and wandering prevention services.
- Medical ID Product Sales: One-time and recurring sales of medical ID jewelry including bracelets, necklaces, QR code IDs, and accessories. Products are sold directly through the online store and include free custom engraving.
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit charity, MedicAlert receives tax-deductible donations to fund free IDs and services for people in need. Donors can give one-time or monthly recurring gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Safe Plan - Basic emergency protection with 24/7 response team and health record storage |
| Subscription | Annual | Safe & Connected Plan - Enhanced protection with family notification |
| Subscription | Annual | Safe & Found Plan - Comprehensive protection including wandering prevention |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
MedicAlert Foundation product offering
Product offeringCore offering
MedicAlert Foundation sells engraved medical identification jewelry (bracelets, necklaces, QR code IDs, and location-tracker IDs) bundled with subscription-based 24/7 emergency response services. Members store a comprehensive digital health profile that US-based emergency specialists relay to first responders and 911 dispatchers during medical emergencies. Three annual protection plans (Safe, Safe & Connected, Safe & Found) provide progressively enhanced services including family notification and wandering prevention for individuals with autism or dementia.
Product overview
MedicAlert Foundation offers a unified medical identification and 24/7 emergency response platform combining physical medical ID jewelry with subscription-based membership services. The product portfolio includes Medical ID Bracelets, Medical ID Necklaces, QR Code Medical IDs, Location Tracker IDs (integrated with Apple AirTag), Smart Card IDs, and Medical ID Accessories, available across demographic lines for Women, Men, and Kids. All physical IDs feature free custom engraving and connect to membership plans providing 24/7 emergency response services. The subscription tier includes the Safe Plan ($35/year), Safe & Connected Plan ($55/year), and Safe & Found Plan ($75/year), which provide progressively enhanced protection including digital health profiles, family notification, document storage, and wandering prevention services.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical ID Bracelets
Quantifiable outcome
- Protected over 4 million lives during emergencies since 1956
- +1 more outcomes
Companies that use MedicAlert Foundation
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
MedicAlert Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
MedicAlert Foundation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Asthma and Allergy Foundation of America (AAFA)coreMedicAlert partners with AAFA and Kids With Food Allergies to raise awareness of asthma and anaphylaxis. AAFA members can enroll using code AAFA and receive 20% of membership fees donated to AAFA's mission. Joint ACT for Asthma and ACT for Allergy awareness campaigns.
- MHAUS (Malignant Hyperthermia Association of the US)corePartnership to provide tools and resources for people susceptible to malignant hyperthermia. MHAUS recommends MedicAlert IDs for MH-susceptible individuals and provides the MH Hotline number (800-644-9737) for inclusion on engravings.
- National Multiple Sclerosis SocietycoreThe National MS Society works to create a world free of MS. Partnership supports people living with MS by promoting MedicAlert medical IDs as essential safety tools for the condition's unpredictable symptoms.
- Parkinson's FoundationcoreParkinson's Foundation improves lives for people with Parkinson's through support, advocacy and community. Partnership promotes MedicAlert IDs for individuals with Parkinson's disease.
- RapidSOScoreMedicAlert works with RapidSOS, a US-based emergency technology platform, to transmit member information securely to 911 dispatchers. RapidSOS acts as a service provider to MedicAlert under applicable privacy laws.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MedicAlert Foundation competitors and assessment
Company assessmentDirect peers
- Bay Alarm Medical: US-based PERS and medical alert provider offering in-home and mobile emergency-response devices plus a 24/7 monitoring center. Directly comparable to MedicAlert's 24/7 emergency response service; the two even co-market via MedicAlert's 'Push Button' bay-alarm-medical landing page.
- Life Alert: Iconic US medical alert and PERS company providing 24/7 emergency response for elderly and at-risk individuals via in-home and mobile help buttons. Closest direct competitor on the wearable emergency-response service that MedicAlert's subscription plans enable.
- Medical Guardian: US PERS provider offering in-home, mobile, and smartwatch medical alert devices with 24/7 monitoring, targeting seniors and individuals with chronic conditions - the same primary member persona as MedicAlert.
- Lively (formerly GreatCall): US PERS and connected-senior provider offering medical alert devices, urgent-response service, and cellular health-and-safety plans sold direct-to-consumer. Comparable subscription pricing and use cases targeting older adults and chronic-condition patients.
- Alert1: Direct-to-consumer PERS company offering in-home, mobile, and fall-detection medical alert systems with monthly subscriptions. Comparable pricing model and target demographic (older adults, chronic conditions, caregivers).
- Road ID: Direct-to-consumer medical ID and wearable identification company, strongest in the athletic and active-lifestyle segment. Comparable product category (engraved medical ID jewelry with emergency profile), with a different go-to-market focus on athletes vs. MedicAlert's chronic-condition and senior focus.
- Lauren's Hope: US medical ID jewelry retailer offering engraved bracelets, necklaces, and accessories for chronic-condition wearers. Closely comparable physical-product line to MedicAlert's bracelets, necklaces, and accessories, though without an integrated 24/7 response service.
Broad incumbents
- Philips Lifeline: Long-established PERS brand owned by Philips, providing in-home and on-the-go medical alert devices with fall detection and 24/7 response. Comparable service but backed by a much larger healthcare conglomerate rather than a nonprofit charitable model.
- ADT Health (ADT Medical Alert): Medical alert and personal emergency response arm of ADT, offering in-home and mobile PERS devices through a national monitoring infrastructure. Overlapping service and customer base with MedicAlert, but ADT plays in the space as part of a broader security portfolio.
Emerging players
- Apple (Medical ID and Apple Watch): Apple's iPhone Medical ID and Apple Watch fall-detection and emergency-SOS features provide free, device-native medical identification and emergency response for tens of millions of users. Not a paid medical-ID service, but a structural substitute for tech-forward segments of MedicAlert's potential market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
MedicAlert Foundation social profiles
Digital presenceMedicAlert Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedicAlert Foundation leadership team
Management profileNumber of profiles
Profiles1 record
MedicAlert Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedicAlert Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedicAlert Foundation
What does MedicAlert Foundation do?
MedicAlert Foundation sells engraved medical identification jewelry (bracelets, necklaces, QR code IDs, and location-tracker IDs) bundled with subscription-based 24/7 emergency response services. Members store a comprehensive digital health profile that US-based emergency specialists relay to first responders and 911 dispatchers during medical emergencies. Three annual protection plans (Safe, Safe & Connected, Safe & Found) provide progressively enhanced services including family notification and wandering prevention for individuals with autism or dementia.
Is MedicAlert Foundation a public or private company?
MedicAlert Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MedicAlert Foundation founded?
MedicAlert Foundation was founded in 1956. It employs 51 to 100 people.
Where is MedicAlert Foundation based?
MedicAlert Foundation is headquartered in Turlock, United States, in the North America region.
How does MedicAlert Foundation make money?
Three revenue lines are on record. Subscription Membership Plans are the primary driver. The others are medical ID Product Sales and donations and Charitable Contributions.
Who are MedicAlert Foundation's main competitors?
Direct peers on record are Bay Alarm Medical, Life Alert, Medical Guardian, Lively (formerly GreatCall), Alert1, Road ID and Lauren's Hope. Broad incumbents are Philips Lifeline and ADT Health (ADT Medical Alert). Apple (Medical ID and Apple Watch) is listed as an emerging player.
Does MedicAlert Foundation have an API?
No public API is recorded for MedicAlert Foundation.
What industry is MedicAlert Foundation in?
MedicAlert Foundation's product category is Emergency Medical Identification Services. Its primary akta.pro industry code is HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands), with a secondary code of HLACAFAE, Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection). Its NAICS code is 62412 and its SIC code is 8000.