Amity Software

What Amity Software does

Amity Software Limited is a privately held Indian enterprise software company headquartered in Noida, with a registered office in New Delhi and a regional sales presence in Nairobi, Kenya. The company develops and deploys domain-specific enterprise software for two primary verticals: BFSI (Banking, Financial Services, and Insurance) and Agriculture/Agribusiness. Its core BFSI product is AmityAssure, a comprehensive insurance management platform covering policy issuance, claims, underwriting, agent performance, and compliance for General, Life, and Health insurers, complemented by a Core Banking Solution and Investment Management software. Its agriculture portfolio is anchored by the Agriculture Management System (AMS) — with sub-modules for sugar, seeds, and tea/coffee — and Pulse ERP for sugar mills and distilleries, supplemented by Smart Weighbridge Software, Fleet Management, and CRM solutions. The company also offers SAP S/4HANA implementation and support services, E-Governance solutions, and custom-built software.

The technology stack spans traditional enterprise engineering (web, mobile, data analytics, ERP integrations with SAP and Tally) and emerging technologies (AI, ML, Blockchain, IoT, RPA, AR/VR), with integrations to leading ERP systems for centralized data management. The company is CMMI Level 5 certified and reports 500+ global clients and 9,000+ delivered projects, with marquee customers including Bunna Insurance (Ethiopia, 39 branches), Family Bank Bancassurance, Kenya Orient Life Assurance, Kakira Sugar, MSW (12-year relationship), Dangote Sugar, and Global Insurance. Amity's go-to-market is a consultative enterprise field-sales motion with quote-based pricing, annual maintenance contracts, and implementation services, complemented by content marketing, case studies, and participation in industry events. The company is bootstrapped (no disclosed investors or funding rounds), founder-led (Rajat Mukerjei as Founder & CEO), and profitable in operating mode, with operations spanning India, Kenya, Ethiopia, Uganda, and broader global footprint via project delivery.

Name

Amity Software

Legal name

Amity Software Limited

Website

https://amitysoftware.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Amity Software Limited is a Noida-based enterprise software company that builds domain-specific BFSI and Agriculture software — including AmityAssure for insurance, Core Banking, and the Agriculture Management System with Pulse ERP — serving 500+ global clients across India, East Africa, and beyond.

Ownership category

akta.pro rank

Product category

Enterprise BFSI & Agriculture Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Insurance software
• Core banking software
• Agriculture management software
• Enterprise ERP solutions
• E-governance platforms

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing & Subscriptions: Revenue generated from licensing proprietary software products including AmityAssure insurance system, Agriculture Management System, Core Banking, Pulse ERP, and other industry-specific solutions. Products offered as enterprise licenses with implementation support.
2. Implementation & Professional Services: SAP S/4HANA implementation services, support and maintenance, migration and upgrade services. Custom software development and integration services for enterprise clients.
3. Hardware & Equipment Services: Weighbridge software installation, repair services, annual maintenance contracts (AMC), and outsourced weighbridge operations services.
4. Custom Software Development: Bespoke/custom-built software solutions tailored to specific business requirements across various industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Amity Software builds and sells verticalized enterprise software for the BFSI and agriculture sectors, including the AmityAssure insurance platform, a Core Banking System, the Agriculture Management System (AMS), Pulse ERP, E-Governance solutions, and Weighbridge Software, alongside SAP implementation services. Its offerings are sold primarily to insurers, banks, agri-businesses, and public sector organizations across India and Africa.

Product overview

Amity Software offers a comprehensive BFSI and Agri software portfolio consisting of multiple integrated products and modules. The core offerings include AmityAssure (Core Insurance System) for insurance management across General, Life, and Health lines, Core Banking System, and Investment Management for BFSI sectors. In Agriculture, the Agriculture Management System (AMS) serves as the central platform with specialized modules for Sugar (Sugarcane Management), Seeds (Seed Management), and Tea & Coffee, complemented by Pulse ERP for sugar manufacturing. The company also provides E-Governance Solutions, SAP Implementation Services, Weighbridge Software, Fleet Management, CRM Solutions, Real Estate Management, and Custom-built Software. The product architecture follows a platform-plus-modules approach where the core systems (AmityAssure, AMS, Core Banking) can be extended with specialized add-ons and integrate with leading ERP systems including SAP for enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• AmityAssure: Core insurance platform offering solutions for General, Life, and Health Insurance, including policy issuance, claims management, and agent performance tracking.
• Pulse ERP
• Agriculture Management System (AMS)
• Smart Weighbridge Software

Quantifiable outcome

• 50% reduction in policy issuance time
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• NASSCOMminorOthersAmity Software is listed as a member of NASSCOM, India's premier trade association for the IT-BPM sector. This membership provides industry networking, thought leadership opportunities, and industry recognition.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Newgen Software: Indian-listed enterprise software company offering content services, BPM, and digital transformation platforms with strong BFSI presence. Comparable as a domestic Indian software vendor selling proprietary platforms into banks and insurers across emerging markets.
• Intellect Design Arena: India-headquartered product company specializing in core banking, insurance, and financial technology software. Directly competes with AmityAssure and Core Banking offerings in the BFSI space, particularly for emerging-market insurers and banks.
• Mastek: Mid-sized Indian IT services and product company with vertical focus on BFSI, healthcare, and manufacturing. Comparable as a peer in delivering domain ERP and digital transformation solutions to insurance and industrial customers.
• Ramco Systems: India-based ERP product company with industry-specific suites for manufacturing, aviation, and logistics. Directly comparable as a peer offering vertical ERP software products competing against Pulse ERP and AMS.
• Birlasoft: Mid-tier Indian IT services firm focused on manufacturing, BFSI, and energy verticals with SAP partnership. Comparable as a peer delivering ERP and digital transformation services alongside product offerings in similar verticals.
• Yash Technologies: Global IT services and SAP consulting firm with industry focus on manufacturing, BFSI, and agribusiness. Comparable as a peer offering SAP implementation services and industry-specific enterprise solutions similar to Amity's SAP practice.
• Polaris Software (Intellect GBM): Banking and financial services technology company serving retail, corporate, and Islamic banking globally. Comparable as a peer delivering core banking and insurance platforms to emerging-market financial institutions, similar to Amity's BFSI customers.

Broad incumbents

• Infor: Global enterprise software vendor with industry-specific CloudSuites for food & beverage, agriculture, and financial services. Represents the broader incumbent threat Amity competes against in agriculture and BFSI verticals.
• SAP: Global ERP incumbent whose S/4HANA platform is both an integration partner and a competitive threat to Amity's product suites. The company is named as both a system Amity integrates with and as a services delivery partner.
• Coforge: Mid-tier Indian IT services firm with strong BFSI and insurance vertical focus. Comparable as a broader competitor in delivering enterprise and digital transformation programs to insurance and banking customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amitysoftware
• Facebookfacebook.com/AksSoftwareLimited
• LinkedInlinkedin.com/company/2782009

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amity Software