Wattle

What Wattle does

Wattle is a UK-based professional services and software company specialising in digital transformation for membership organisations, professional bodies, trade associations, charities, and non-profits. Founded in 2014 and headquartered in Bristol with a regional London office, the company serves 100+ clients across verticals including healthcare, engineering, legal, education, sustainability, and architecture. Its flagship product is MemEx (Membership Experience Platform), an integrated cloud-based platform that unifies CRM, website CMS, and member portal capabilities onto Microsoft Dynamics 365 and Umbraco CMS, with Microsoft Power Platform and dotdigital marketing automation as supporting technologies.

The company's technology stack is built on Microsoft-centric infrastructure, holding Microsoft Dynamics 365 Silver Partner status and Umbraco Platinum Partner status alongside dotdigital Platinum Services Partner accreditation. MemEx delivers configurable membership accelerators spanning member acquisition, engagement, retention, automated operations, and reporting, with sector-specific features such as CPD tracking, Professional Status Registers, and DMCC Act-compliant subscription management. Documented outcomes include a £500,000 increase in invoiced membership income for the Chartered Institute of Arbitrators and 9.5% first-year membership growth for the UK Council for Psychotherapy.

Wattle operates a consultative enterprise sales model with revenue generated through five streams: project-based digital transformation delivery, managed retainers, support and maintenance, CRM consultancy, and Umbraco support services. Pricing is quote-based with multi-year contracts. Distribution is exclusively direct enterprise field sales, supplemented by sector-specific event marketing (MemberWise, memcom, Associations Week) and content marketing targeting senior decision-makers (CCOs, Heads of IT, Directors of Membership). Go-to-market emphasises discovery-led engagement and phased project delivery with in-house, full-time development teams rather than outsourced resources.

Name

Wattle

Legal name

Wattle Solutions Ltd

Website

https://wearewattle.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Wattle is a UK-based digital transformation specialist serving 100+ membership organisations, professional bodies, and charities through its proprietary MemEx platform built on Microsoft Dynamics 365 and Umbraco CMS, integrating CRM, website, and member portal capabilities.

Ownership category

akta.pro rank

Product category

Membership Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Membership experience platform
• Membership management software
• CRM implementation services
• Digital transformation services
• Association management technology

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Transformation Delivery: Project-based professional services for digital transformation programmes, including discovery, design, development, and deployment phases. Typically structured as fixed-scope engagements with defined milestones and deliverables.
2. Managed Retainers: Ongoing managed service subscriptions providing continuous support, development, and platform evolution. These retainer arrangements secure clients access to dedicated teams, delivered on-demand and cost-effectively.
3. Support & Maintenance: Reliable, ongoing support services ensuring client systems run smoothly and scale with growth. Includes technical support, software maintenance, and system monitoring.
4. CRM Consultancy: Microsoft Dynamics 365 configuration, implementation, and consulting services focused on membership sector requirements.
5. Umbraco Support: Ongoing Umbraco CMS support and development services, including website maintenance, feature enhancements, and platform upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Wattle develops and sells MemEx, an integrated cloud-based Membership Experience Platform built on Microsoft Dynamics 365 and Umbraco CMS that combines CRM, website, and member portal capabilities into a single solution. The company delivers this platform alongside professional services including digital transformation delivery, website development, CRM consultancy, managed retainers, and ongoing support and maintenance for membership organisations, charities, and non-profits.

Product overview

Wattle is a membership technology partner offering the MemEx (Membership Experience Platform) as its core unified product, built on Microsoft Dynamics 365 and Umbraco CMS. MemEx integrates CRM, website, and member portal capabilities into a single platform for professional bodies, trade associations, charities, and non-profits. The product portfolio includes the flagship MemEx platform along with supporting services including Digital Transformation Delivery, Website Development, CRM Consultancy, Support & Maintenance, Managed Retainers, Umbraco Support, and Dynamics 365 Support. Technology sub-brands embedded within the platform include Microsoft Dynamics 365 (CRM), Microsoft Power Platform (Power BI, Power Automate, Power Apps), Umbraco CMS (website/content management), and dotdigital (marketing automation).

Differentiator

Problem solved

Functional benefit

Products and services

• MemEx - Membership Experience Platform Integrated cloud-based Membership Experience Platform built on Microsoft Dynamics 365 and Umbraco CMS, delivering end-to-end membership management through CRM, website, and member portal capabilities for professional bodies, trade associations, charities, and non-profits.
• Digital Transformation Delivery Proven, phased, and low-risk professional service for digital transformation delivery for membership organisations, guiding them through discovery, design, and implementation phases.
• Website Development Strategic website design and development services focused on the Umbraco CMS, including member portals and microsites for membership organisations.
• CRM Consultancy CRM configuration and implementation services focused on Microsoft Dynamics 365, including business process mapping and system design for membership organisations.
• Support & Maintenance Reliable ongoing support service to ensure client systems run smoothly and scale with growth, including bug fixes and system monitoring.
• Managed Retainers Ongoing partnership arrangement providing continuous access to development resources and strategic technology guidance for membership organisations.
• Umbraco Support Specialised support services for Umbraco CMS implementations including upgrades, customisation, and ongoing development.
• Dynamics 365 Support Ongoing support and development services for Microsoft Dynamics 365 CRM implementations within the MemEx platform.

Quantifiable outcome

• 9.5% increase in membership during first year (UKCP)
• +5 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnership including Platinum Partner status for Umbraco, Silver Partner status for Microsoft Dynamics 365. Wattle builds solutions on Microsoft technology stack including Dynamics 365, Power Platform, and Azure. Partnership provides access to Microsoft's partner ecosystem, co-selling opportunities, and technology roadmap visibility.
• UmbracocoreTechnology or IntegrationUmbraco Platinum Partner status, indicating highest level of partnership and expertise in Umbraco CMS implementation. Wattle leverages Umbraco's open-source CMS platform for website and member portal development within the MemEx platform.
• dotdigitalcoreTechnology or Integrationdotdigital Platinum Services Partner, providing omnichannel marketing automation integration with MemEx. dotdigital's Engagement Cloud platform enables personalised, data-driven marketing campaigns for membership organisations integrated with Dynamics 365 CRM.
• memcomminorGTM or Marketing PartnerPartnership with memcom, the professional network for membership organisations. Wattle participates as sponsors and presenters at memcom interactive events and collaborates on thought leadership content.
• MemberWiseminorGTM or Marketing PartnerMemberWise Recognised Supplier status, positioning Wattle as an approved technology partner within the MemberWise professional network of 8,000+ membership professionals. Participation in Digital Excellence research as Research Champion.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sitecore: Sitecore is a major enterprise CMS and digital experience platform vendor. Wattle provides ongoing Sitecore support for clients such as RIBA, and Sitecore competes broadly against Wattle's Umbraco-based MemEx Web as an alternative enterprise CMS.
• Umbraco: Umbraco is the open-source CMS platform on which Wattle builds MemEx Web as a Platinum Partner. While a technology partner, Umbraco's own commercial offering and partner ecosystem directly shape the competitive context for Wattle's CMS services.
• Capgemini (Microsoft Dynamics practice): Large global consulting firms such as Capgemini with established Microsoft Dynamics 365 practices compete for enterprise CRM transformation projects including in the membership and nonprofit verticals, with substantially greater resources and geographic reach than Wattle.

Direct peers

• Personify: Personify delivers association management software for member-based organizations, offering integrated CRM, member engagement, and event capabilities highly comparable to Wattle's MemEx platform.
• GrowthZone: GrowthZone provides association management software for chambers of commerce, trade associations, and member-based organizations, offering member CRM, event management, and engagement functionality that overlaps with Wattle's MemEx.
• MemberSuite: MemberSuite offers an association management platform serving professional associations, trade bodies, and member-based organizations with CRM and member engagement functionality that directly overlaps Wattle's MemEx offering.
• Impexium: Impexium provides an association management platform built natively on Microsoft Dynamics, directly competing with Wattle's MemEx in the membership technology sector and serving overlapping professional society and trade association clients.
• WildApricot: WildApricot offers membership management software for small associations and nonprofits with member databases, event management, and website capabilities - an adjacent competitor typically serving smaller organizations than Wattle's MemEx deployments.
• Aptify (now part of Momentus Software): Aptify, integrated into Momentus Software, provides association management software for professional societies and trade associations - a direct competitor to Wattle's MemEx with comparable CRM, member, and event management capabilities.

Emerging players

• Nimble AMS: Nimble AMS is an association management solution built natively on Salesforce, competing with Wattle for membership CRM deals but on an alternative underlying platform, appealing to associations standardized on the Salesforce ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearewattle

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wattle