Mobene

What Mobene does

Mobene GmbH & Co. KG is a German mineral oil trader and logistics company headquartered administratively in Essen (with registered office in Hamburg) that distributes heating oil, automotive and commercial fuels, and lubricants to private households, business customers with vehicle fleets and industrial operations, and inland waterway shipping operators. Founded in its current legal form on January 1, 2011, by transferring the predecessor entities aws Wärme Service (Oktan Mineraloel-Vertrieb GmbH) and Aral Direkt GmbH (BP Europa SE) into a 50/50 joint venture, the company has roots traceable to the 1950s through Raab Karcher, Veba Oel, and Aral Wärme Service lineages. Since July 1, 2025, OKTAN is the sole shareholder following its acquisition of BP's stake, although commercial supply of Aral/Castrol/BP products continues.

The product platform centers on two DIN 51603-1 compliant low-sulfur heating oil grades — Ultra (standard) and ultraPlus (Tec4Fuels-certified premium with proprietary additive package from ERC) — each available in a ProKlima CO2-compensated variant backed by RAL-certified climate protection projects in India (via natureOffice). Commercial offerings include Aral/BP diesel grades (SuperDiesel, Winterdiesel, PremiumDiesel), HVO 100, AdBlue (with Yara), and Castrol/BP lubricants, distributed through a nationwide network of regional sales offices, Mobene's own certified tanker truck fleet, audited logistics partners, and approximately 70 inland bunker stations; Mobene B.V. in Zwijndrecht (Netherlands) covers Benelux marine customers. Digital infrastructure comprises the mobene Kundenportal, an online price calculator, e-invoicing, the OilFox IoT tank-level sensor with companion Android/iOS app, and an AI-driven voice assistant ('Anna') for inbound service calls.

Revenue is generated entirely through transactional commodity sales and ancillary service fees: market-priced heating oil units (Ultra, ultraPlus, ProKlima variants), unit-priced commercial fuels and lubricants (some with multi-year contracts and credit terms), a per-transaction commission on E-GELD24 THG-quota monetization for EV owners (110 EUR in 2024, ranked #1 by AUTO BILD), and a premium attached to CO2-compensated ProKlima heating oil. Customer acquisition combines direct-to-consumer digital (website, portal, app) for B2C and account-manager-led field sales for Gewerbekunden (commercial customers), augmented by referral programs, LinkedIn, email newsletters (WärmeExpress, GewerbeExpress), and events. The company holds ISO 9001:2015, RAL-Gütezeichen Energiehandel, and RAL-Gütezeichen CO2-kompensierte Energieprodukte certifications, and employs 501–1,000 people across German offices plus the Dutch subsidiary.

Name

Mobene

Legal name

Mobene GmbH & Co. KG

Website

https://mobene.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mobene is a German mineral oil trader that distributes heating oil, commercial fuels, and lubricants to private households, business fleets, and inland shipping operators across Germany and the Benelux under the Aral, Castrol, BP, E-GELD24, and OilFox brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heating Oil Sales: Sale of heating oil products (Ultra, ultraPlus, and ProKlima variants) to private and business customers throughout Germany. Revenue generated from product sales with prices based on daily market rates, influenced by crude oil prices, exchange rates, and logistics costs. Customers can order via phone, online, or through regional offices.
2. Fuel (Kraftstoffe) Sales: Sale of automotive fuels including Aral SuperDiesel, Winterdiesel, PremiumDiesel, and HVO 100 to commercial customers with vehicle fleets. Products sourced from BP/Aral brand.
3. Lubricant (Schmierstoffe) Sales: Sale of Castrol and BP branded lubricants and automotive oils to commercial customers, shipping operators, and industrial clients. Includes technical consulting on oil change intervals and lubrication planning.
4. E-GELD24 THG Quota Trading: Service enabling electric vehicle owners and charging point operators to monetize their CO2 savings through the German THG (Treibhausgasminderungsquote) quota trading system. Mobene handles the entire process and earns a commission/share of the quota value. E-GELD24 ranked #1 with highest guaranteed payment of 110 EUR in 2024.
5. CO2 Compensation Services: ProKlima product line offers CO2-compensated heating oil variants where customers pay a premium to support certified climate protection projects (hydropower project in India certified under CDM/UNFCCC mechanism).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mobene is a German mineral oil trading company that sells heating oil (Heizöl Ultra standard and ultraPlus premium, each available in CO2-compensated ProKlima variants), automotive and commercial fuels (Aral SuperDiesel, Winterdiesel, PremiumDiesel, HVO 100, AdBlue), and Castrol/BP lubricants to private households and business customers nationwide. It complements these physical products with the E-GELD24 THG quota trading service for electric vehicle owners and the OilFox smart tank-monitoring IoT device with mobile app, distributing directly via its own tanker-truck fleet and regional sales offices across Germany and Benelux.

Product overview

Mobene is a German mineral oil trading company offering heating oil, fuels, and lubricants for private and commercial customers. The product portfolio includes two main heating oil qualities (Ultra standard and ultraPlus premium) each available in standard or ProKlima CO2-compensated variants, commercial fuels (diesel, HVO, AdBlue) and lubricants under Aral/Castrol brands, the E-GELD24 THG quota trading service, OilFox smart tank monitoring, and a customer portal for online ordering. The company operates nationwide with regional sales offices and focuses on quality products, climate protection (ProKlima), and digital services.

Differentiator

Problem solved

Functional benefit

Brands

• E-GELD24: THG-Quotenhandel Service für E-Fahrzeugbesitzer und Ladesäulenbetreiber
• OilFox
• Heizöl ultraPlus
• Heizöl Ultra
• ProKlima

Products and services

• Heizöl Ultra Standard-quality low-sulfur heating oil (max 50 mg/kg sulfur) compliant with DIN 51603-1, suitable for all oil heating systems. Sold per litre at daily market-based prices to private German homeowners.
• Heizöl ultraPlus Premium heating oil with a Tec4Fuels-certified specialty additive package that improves combustion efficiency, reduces deposits in tanks and nozzles, and extends heating system lifespan. Recommended for all oil heating types including condensing boilers.
• Heizöl ProKlima (Ultra ProKlima and ultraPlus ProKlima) CO2-compensated variant of Mobene's heating oil range. Emissions from production, delivery and combustion are offset through certified climate protection projects (hydropower in India under CDM/UNFCCC). First product line to hold the RAL-Gütezeichen for CO2-compensated energy products in Germany.
• Kraftstoffe (Commercial Fuels) Automotive and commercial fuel products sourced from BP/Aral, sold to Gewerbekunden with vehicle fleets: Aral SuperDiesel, Aral Winterdiesel, PremiumDiesel, HVO 100 (hydrotreated vegetable oil), and AdBlue (DEF/SCR reagent). Pricing is volume-negotiated with credit terms available.
• Schmierstoffe (Lubricants) Castrol, BP and Aral branded lubricants and automotive oils sold to commercial customers, shipping operators and industrial clients. Includes technical consulting on lubrication planning and oil change intervals.
• E-GELD24 (THG Quota Trading Service) Service that handles the entire THG (Treibhausgasminderungsquote) quota application process for private EV owners, e-fleet operators and charging-station operators, paying them a guaranteed annual share of the quota value.
• OilFox Smart Tank Monitoring IoT tank-level sensor plus free Android/iOS app that lets heating oil customers monitor their tank fill level remotely via smartphone or tablet.

Quantifiable outcome

• Premium heating oil reduces energy consumption compared to standard quality through improved thermal efficiency
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• natureOfficecoreStrategic or Co-development Partner · 1 January 2019natureOffice provides climate protection expertise for Mobene's ProKlima product line. They identify and certify climate protection projects (including hydropower project in India certified under CDM/UNFCCC mechanism) that Mobene supports through ProKlima product sales. This partnership enables Mobene to offer CO2-compensated heating oil products and climate-neutral delivery.
• Aral/BPcoreChannel Partner/ Reseller/ DistributorBP Europa SE (and previously as joint venture partner) supplies Mobene with Aral-branded fuels and BP products including Castrol lubricants. Mobene acts as a channel partner distributing Aral fuels (SuperDiesel, Winterdiesel, PremiumDiesel) and Castrol/BP lubricants to commercial customers. The supply relationship continues even after BP exited the Mobene joint venture in July 2025.
• RAL Gütegemeinschaft Energiehandel e.V.coreStrategic or Co-development PartnerMobene participates in the RAL quality assurance system for energy trading, holding both the RAL Gütezeichen Energiehandel and RAL-Gütezeichen CO2-kompensierte Energieprodukte. These quality marks verify Mobene's compliance with high standards for energy trading practices and CO2 compensation accuracy.
• BuderusminorStrategic or Co-development PartnerBuderus, a leading manufacturer of modern oil heating systems, recommends Mobene's sulfur-low premium quality heating oil (preferably ultraPlus) for their boilers. This endorsement validates Mobene's product quality and provides marketing credibility.
• ViessmannminorStrategic or Co-development PartnerViessmann recommends sulfur-low premium quality heating oil (preferably ultraPlus) for their oil condensing boilers. The recommendation supports Mobene's premium product positioning.
• TÜV Rheinland AGcoreOthersTÜV Rheinland conducts annual audits and certification reviews for Mobene's ISO 9001:2015 quality management system, confirming compliance with international quality standards.
• LAVIA Trauerbegleitung gGmbHminorOthersMobene has supported LAVIA (grief counseling for families, especially children) for over 10 years through annual donations (10,000-15,000 EUR), the Wunschbaumaktion Christmas gift program, and the 'mobene hilft' project. This is part of Mobene's corporate social responsibility program.
• YaraminorChannel Partner/ Reseller/ DistributorYara supplies AdBlue (DEF/SCR reagent) for vehicles with selective catalytic reduction systems, which Mobene distributes alongside their fuel products to commercial customers.
• CARE (International Aid Organization)minorOthersMobene donated 10,000 EUR to CARE's Ukraine emergency aid in 2022 as part of their 'mobene hilft' CSR initiative.
• Deutsches Kinderhilfswerk e.V.minorOthersMobene donated to the Children's Aid Fund's Ukraine special fund in 2023, supporting educational and psychological services for refugee children and families from Ukraine.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hoyer GmbH: Family-owned Hamburg-based mineral oil trader and logistics company distributing heating oil, fuels, lubricants, and specialty products across Northern Europe. Closely comparable to Mobene in private heating oil retail delivery, commercial fleet fueling, and inland marine bunker supply.
• Team Energie GmbH & Co. KG: German heating oil and fuel distributor focused on private customers with a network of regional offices and brands (team, KAWAXX). Direct overlap in residential and commercial heating oil supply, branded fuels, and lubricants across Germany.
• TotalEnergies Deutschland GmbH: Major integrated energy company selling heating oil, motor fuels, lubricants, and energy services to German households and commercial customers. Direct overlap with Mobene in residential heating oil distribution, commercial fleet fuels (TotalEnergies-branded diesel/HVO), and Castrol-equivalent lubricant offerings.
• BayWa AG (BayWa Energie): Diversified German trading group whose Energy segment distributes heating oil, wood pellets, diesel, and lubricants to households, agriculture, and commercial buyers. Overlaps with Mobene in heating oil, fuels, and rural/agricultural fuel distribution.
• Westfalen Gruppe: German family-owned supplier of fuels, heating oil, automotive lubricants, AdBlue, and technical gases with nationwide distribution. Comparable product mix, regional sales office network, and commercial/industrial customer segments as Mobene.

Others

• Viessmann Climate Solutions SE: Leading German HVAC manufacturer that recommends Mobene's ultraPlus premium heating oil for its oil condensing boilers. An indirect, ecosystem-tier partner whose heat-pump and condensing-boiler portfolio shapes the long-term addressable market for Mobene's heating oil.
• Shell Deutschland (Shell Energy & Shell Fuels): Major integrated oil major selling branded motor fuels (Shell V-Power Diesel), heating oil, and lubricants (Shell Rimula, Shell Helix) across Germany. Significant overlap in commercial fleet fuels, HVO supply, and premium lubricant positioning.
• Castrol (BP Lubricants): Global lubricant brand and primary supplier of the Castrol-branded oils Mobene distributes to commercial and industrial customers. Adjacent as an upstream supplier and co-branded marketing partner rather than a direct sales-channel competitor.

Broad incumbents

• BP Europa SE / Aral: Long-standing supplier and former 50% JV partner of Mobene; operates the largest branded service-station network in Germany and supplies fuels and lubricants through wholesale channels. Its supply relationship and Castrol/Aral brand licensing make it a structural peer and counterparty.
• Esso Deutschland (ExxonMobil): Operates a nationwide service-station network and wholesale fuel/heating oil supply in Germany. Broad incumbent peer with overlapping commercial fuel and heating oil distribution, alongside Mobil-branded lubricants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobene

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobene