Roseville City School District

What Roseville City School District does

Roseville City School District (RCSD) is a California public K-8 school district organized under state Education Code and governed by a locally elected Board of Education, serving more than 12,000 preschool through 8th-grade students across 21 school sites (17 elementary and 4 middle schools) in Roseville, Placer County. The district employs 1,300+ staff across instruction, business services, facilities, nutrition, transportation, and personnel, and has been operating continuously since 1869, making it a 150+ year institution in the community.

The district's core product is free universal public education delivered through in-person instruction at neighborhood school sites, supplemented by a broad portfolio of adopted curricula and specialized programs. Instructional stack includes Benchmark Advance (K-5 ELA), Amplify ELA (grade 6), McGraw Hill StudySync (7-8 ELA), Houghton Mifflin Harcourt Expressions (K-5 math), Savvas enVision and Carnegie Integrated Math I (6-8 math), Discovery Education Techbook (K-5 science), Amplify Science (6-8 science), TCI Social Studies Alive (K-5 social studies), McGraw-Hill Impact CA Social Studies (6-8 social studies), Frog Street Pre-K (Transitional Kindergarten), Lucy Calkins Writing (K-5), and Second Step SEL. Specialized programs include International Baccalaureate at Eich Middle School, AVID college readiness, Project Lead The Way STEM, Career Technical Education, Gifted and Talented Education, Special Education, English Learners, World Language, Arts Education, and Preschool at Woodbridge Elementary. Operational technology runs on Google Workspace for Education, PowerSchool (SIS, Parent Portal, Admin, PowerTeacher), Clever (SSO), ParentSquare (family communications), Zoom (video conferencing), Zendesk (IT ticketing), Raptor (visitor management), SchoolDude (work order management), Frontline Education/Aesop (substitute scheduling), Informed K12 (form workflows), I-Ready (diagnostic and personalized learning platform), and Standard Response Protocol (emergency protocols).

The business model is non-commercial public-sector finance. Revenue is generated almost entirely through California's Local Control Funding Formula (LCFF) — Base Funding per ADA plus Supplemental Funding tied to Unduplicated Students (English Learners, Foster Youth, Homeless Youth, Low-Income) — augmented by Propositions 28 (arts/music) and 30 (Education Protection Account), federal National School Lunch and School Breakfast Program reimbursements, and the California Universal Meals Program (free breakfast/lunch for all students). Auxiliary fee-based revenue is minimal and includes bus passes (with waivers for qualifying families), after-school program fees (with waivers), and limited preschool tuition. Customers are not paying consumers in a commercial sense; the customer base is comprised of resident families with school-age children whose attendance drives per-ADA state funding, layered with state and federal oversight via the California Department of Education.

Name

Roseville City School District

Legal name

Roseville City School District

Website

https://rcsdk8.org

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

251–500 employees

Short description

Roseville City School District is a California public K-8 district serving 12,000+ students across 21 schools with 1,300+ staff, funded primarily through the state's Local Control Funding Formula and offering adopted curricula plus IB, AVID, PLTW, and Special Education programs.

Ownership category

akta.pro rank

Product category

Public K-8 Education

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (6117), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), Public Middle Schools (EDAJAAAC)

Keywords

• Public K-8 education
• Elementary and middle schools
• Student transportation services
• School nutrition programs
• Special education services

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. LCFF Base Funding: State funding provided for each student served based on average daily attendance under California's Local Control Funding Formula
2. LCFF Supplemental Funding: Additional state funding based on number of Unduplicated Students including English Learners, Foster Youth, Homeless Youth, and Low-Income students
3. Proposition 30 Education Protection Account: State sales tax and income tax revenues for education funding with required public reporting and expenditure transparency
4. Proposition 28 Arts and Music Funding: Annual state funding for arts and music education programs in schools
5. National School Lunch and Breakfast Programs: Federal meal programs allowing district to offer free meals to qualifying students; California Universal Meals Program provides free breakfast and lunch to all students
6. Local Control Accountability Plan (LCAP) Funds: District planning document outlining goals, actions, services, and allocated funding for initiatives supporting student achievement

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Roseville City School District operates a public K-8 school system serving 12,500+ preschool through 8th grade students across 21 schools (17 elementary and 4 middle schools) in Roseville, California. The district delivers free public education including core academics, specialized programs (International Baccalaureate, AVID, CTE, Special Education, English Learner support, GATE), student support services (Nutrition Services providing free universal meals, Transportation Services), and administrative platforms such as PowerSchool for student information and ParentSquare for family communication.

Product overview

Roseville City School District operates a unified K-8 public school system serving over 12,000 students across 21 schools, offering core educational programs alongside specialized curriculum products. The district's instructional portfolio includes adopted ELA programs (Benchmark Advance for K-5, Amplify ELA for grade 6, McGraw Hill StudySync for grades 7-8), mathematics programs (HMH Expressions K-5, Savvas enVision Mathematics and Carnegie Integrated Math I for grades 6-8), science programs (Discovery Education Techbook K-5, Amplify Science for middle school), social studies programs (TCI Social Studies Alive! K-5, McGraw-Hill Impact CA Social Studies 6-8), and supplementary programs including Frog Street Pre-K for TK, Lucy Calkins Writing K-5, Second Step SEL, and Cardea Sexual Health Education for grade 7. The district runs specialty programs including AVID college readiness, International Baccalaureate at Eich Middle School, Project Lead The Way STEM, Career Technical Education, Special Education, English Learners support, GATE, and preschool at Woodbridge. Operational services include PowerSchool for student information management, ParentSquare for family communication, Nutrition Services (providing free universal meals), and Transportation Services. The district also produces strategic planning documents including the LCAP, School Accountability Report Cards (SARCs), and individual School Plans for Student Achievement (SPSAs) for each school site.

Differentiator

Problem solved

Functional benefit

Products and services

• International Baccalaureate (IB) Program An internationally recognized academic program offered at Eich Middle School, available to enrolled middle school students.
• AVID (Advancement Via Individual Determination) A college readiness program spanning elementary through middle school that prepares students for college eligibility, available to enrolled RCSD students.
• Project Lead The Way (PLTW) A science, technology, engineering, and mathematics (STEM) program offered across district schools, available to enrolled RCSD students.
• Career Technical Education (CTE) Career-focused educational program preparing middle school students for future career pathways, available to enrolled RCSD middle school students.
• Special Education Specialized instructional programs and support services for students with disabilities, available to qualifying enrolled students and their families.
• English Learners Program Instructional support and services designed for English Learner students enrolled in the district.
• Gifted and Talented Education (GATE) Enrichment and accelerated instruction for identified gifted and talented students enrolled in the district.
• Transitional Kindergarten Transitional Kindergarten program bridging preschool and kindergarten for younger students, available to eligible families in the district.
• Preschool

Quantifiable outcome

• English Language Arts increased 5.7 points to Green status
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Life Time FoundationcoreStrategic or Co-development PartnerPartnership since 2016 to remove high fructose corn syrup, trans fats, hydrogenated oils, hormones and antibiotics, bleached flour, artificial colors, flavors, sweeteners and preservatives from over 80% of menu items.
• Care SolacecoreStrategic or Co-development PartnerMental health and wellness support service available 24/7/365 to students, staff, and families. Helps connect individuals with mental health or substance use treatment options in any language.
• City of Roseville Safe Routes to SchoolminorStrategic or Co-development PartnerCollaboration to provide resources making it safer for students to walk, bike, or use alternative transportation to school.
• National School Lunch and School Breakfast ProgramscoreOthersFederal meal programs allowing district to offer meals at no cost to qualifying students.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• San Juan Unified School District: Larger K-12 unified district serving the broader Sacramento region. Operates under the same California LCFF framework and faces similar demographic and academic accountability pressures, though it serves a more urban/diverse catchment than RCSD.
• Tahoe Truckee Unified School District: K-12 unified district in the Tahoe/Truckee region of California. Comparable as a California public school district operating under LCFF with strong academic accountability frameworks, though serving a more rural/mountain demographic.
• Natomas Unified School District: K-12 unified district in the Sacramento region operating under California's LCFF. Comparable in governance and accountability framework; differs in scale and demographic mix from RCSD but competes for some intra-region transfer students.
• Center Joint Unified School District: K-12 unified district in Antelope/southern Sacramento County. Comparable in California LCFF funding structure and similar unduplicated pupil demographics; competes with RCSD for families in the Antelope/Roseville border area.

Direct peers

• Loomis Union School District: TK-8 elementary district in Loomis, CA (Placer County) directly bordering RCSD's geography. Comparable in governance, LCFF funding, and suburban Sacramento demographic profile, with overlapping attendance boundaries.
• Dry Creek Joint Elementary School District: Adjacent TK-8 elementary district in Roseville/Placer County that already partners with RCSD on Nutrition Services. Operates under the same LCFF formula, serves overlapping neighborhoods, and competes directly for the same student population within Roseville.
• Eureka Union School District: TK-8 public school district in Granite Bay, CA (Placer County). Comparable in scale, grade band, and funding model to RCSD, serving similar suburban Sacramento-area demographics and competing for the same family demographic in adjacent communities.
• Rocklin Unified School District: Neighboring K-12 public school district in Placer County, CA, serving a comparable suburban Sacramento-area demographic. Directly comparable in funding mechanism (LCFF), governance structure (elected board), and student demographics, and feeds some of the same high school destination as RCSD graduates.
• Folsom Cordova Unified School District: K-12 unified district in Folsom/Rancho Cordova, CA (Sacramento/Placer County). Comparable in California public school operations, LCFF funding, and suburban demographic, and overlaps RCSD's catchment area for boundary-adjacent families.

Others

• PowerSchool Group: Vendor providing the student information system (PowerSchool SIS, Parent Portal, PowerTeacher) that RCSD uses district-wide. Included as an ecosystem/technology peer given how central the platform is to RCSD's daily operations and family-facing enrollment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RCSDChampions
• Facebookfacebook.com/rcsdchampions
• Instagraminstagram.com/rcsdchampions
• Xx.com/rcsdchampions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseville City School District