Audaris

What Audaris does

Audaris GmbH is a German cloud-software vendor, founded in 2015 and headquartered in Neutraubling, that builds a modular dealer management platform for the automotive retail and wholesale trade. Its core product, audaris.dms, provides vehicle inventory management, CRM and lead management, a digital showroom with online commerce, and a seller workstation, integrated through a REST API with major marketplaces (Mobile.de, AutoScout24, eBay Motors) and automotive data providers (DAT for valuation, Autovista for new-car configuration). Adjacent modules cover AI-assisted image and video production (mobile photo app with VIN scanner and automatic background removal, a 3D vehicle image configurator generating 360-degree views from 70+ source photos, and an automated video generator with spoken equipment features), digital marketing services (dealership websites with CMS, SEO plugins, GEO-marketing, SEA management and social media management), and a B2B commerce suite (B2B-Shop, B2B-Connect supplier linkage, B2B-Provider program and newsletter tool). Compliance modules address newly binding regulatory requirements including WCAG 2.2 accessibility, the EU Data Act, and BITV/BayBGG.

The business model is a modular SaaS subscription for vehicle management and digital marketing services, supplemented by transactional professional services such as EUR 150 EU Data Act landing pages and EUR 25 brand-listing integrations, plus bundled compliance within the C-Flat subscription. Customer segments include single-location independent dealers, multi-location dealership groups, and B2B wholesale traders and importers across Germany, Austria and Switzerland. Go-to-market combines product-led growth (free trial via audaris.de/testen) with enterprise sales supported by Key Account Managers and product specialists; the betzemeier group reseller channel provides additional enterprise distribution following the 2025 acquisition.

Following the 2025 acquisition by betzemeier, audaris is positioned as the cloud and digital marketing arm of a broader automotive software group whose other assets (werwiso DMS, CRM, vehicle valuation tools, workshop planning, time tracking) create an integrated end-to-end stack for German car dealerships.

Name

Audaris

Legal name

audaris GmbH

Website

https://audaris.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Audaris GmbH is a German cloud-software vendor that provides modular dealer management, AI-driven image/video production, digital marketing services, and B2B commerce tools to automotive dealerships and wholesale traders across the DACH region, now operating as part of the betzemeier group.

Ownership category

akta.pro rank

Headquarters

HQ city

Neutraubling

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Vehicle Management: Cloud-based vehicle management system (DMS) with modular pricing. Dealers pay for access to vehicle inventory management, CRM, showroom, and related modules. Entry is straightforward with easy integration to existing systems.
2. Digital Marketing Services: Additional services including SEO management, SEA campaigns, social media marketing, and content management flat rates with active support.
3. EU Data Act Compliance Service: One-time service for creating EU Data Act information pages. Landingpage: 150 EUR one-time plus VAT. Brand listing: 25 EUR per brand. C-Flat customers receive implementation free as part of their subscription.
4. B2B Marketplace Platform: B2B shop and provider network for vehicle dealers enabling 24/7 dealer purchasing with price mark-up management and neutral dealer mode.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Audaris provides a cloud-based, modular automotive dealer management platform (audaris.dms) for vehicle inventory management from purchase to sale, complemented by AI-powered image and video solutions, digital marketing services (SEO, SEA, social media), and a B2B marketplace platform for 24/7 dealer-to-dealer trading. The platform integrates with major automotive marketplaces (Mobile.de, AutoScout24, eBay Motors), data providers (DAT, Autovista), and advertising platforms (Google Vehicle Ads, Meta Automotive Inventory Ads).

Product overview

audaris is a cloud-based automotive dealer management platform with modular architecture offering vehicle management, image/video solutions, digital marketing, and B2B commerce. The core audaris.dms platform provides comprehensive inventory management with automated processes from vehicle acquisition to sale. Key modules include the Fahrzeug-Showroom with online commerce, Google Vehicle Ads integration, 3D vehicle image configurator, Fahrzeugvideo Generator for automated video production, and the audaris APP with AI-powered background removal for vehicle photography. Digital marketing offerings encompass dealership websites with CMS, SEO plugins for brands/models/workshop services, GEO-Marketing, SEA Management, and Social Media Marketing services. The B2B suite includes the B2B-Shop for 24/7 dealer purchasing, B2B-Connect for supplier integration, and newsletter tools. Additional services address compliance needs including EU Data Act, WCAG accessibility, and PKW label generation. All components share a unified data architecture and integrate with vehicle marketplaces (Mobile.de, AutoScout24, eBay Motors) and data providers (DAT, Autovista).

Differentiator

Problem solved

Functional benefit

Brands

• audaris.dms: Cloud-based modular vehicle management system for vehicle dealers
• audaris.app
• VUMO App
• Auto-Manager
• B2B-Shop
• B2B-Connect
• B2B-Provider

Products and services

• audaris.dms (Fahrzeugmanagement-System) Cloud-based, modular vehicle management system (DMS) for comprehensive inventory management enabling automotive dealers to manage vehicle stocks from purchase to sale with automated processes, REST API integration, and marketplace synchronization.
• audaris APP (VUMO App) Standalone mobile photo app for vehicle dealers with VIN scanner, automatic cloud upload, AI-powered background removal, and 360-degree interior/exterior capture. Available on Google Play Store as a separate product.
• B2B-Shop

Quantifiable outcome

• Premium website costs amortized within weeks (Autohaus Jakob testimonial)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• betzemeierflagshipStrategic or Co-development Partneraudaris was acquired by betzemeier to expand the group into a digital full-service provider for automotive dealerships. betzemeier provides DMS (werwiso), CRM, vehicle valuation tools, workshop planning, and time tracking. audaris adds cloud-based vehicle management, digital marketing, image/video solutions, dealership websites with online sales, and B2B sales solutions. The integration enables holistic digitalization of core automotive processes.
• GSP SoftwarecoreTechnology or IntegrationPartnership for website accessibility auditing using the hürdenlos® Check. GSP Software provides official WCAG 2.2 AA compliance testing and documentation while audaris initiates and accompanies the process for dealership customers. Additional services like hürdenlos® Assist Plugin available through GSP directly.
• AutovistacoreTechnology or IntegrationAutovista provides vehicle data including technical specifications, equipment options, pricing, and availability for the audaris new car configurator. Data is continuously updated with daily automatic updates ensuring dealerships always have current information for accurate vehicle presentations.
• DAT (Deutsche Automobil Treuhand)coreTechnology or IntegrationDAT provides vehicle valuation data integrated into audaris purchasing widget. Enables dealerships to offer customers reliable vehicle evaluations based on DAT's comprehensive automotive data and pricing standards.
• GooglecoreTechnology or IntegrationGoogle Partner for Vehicle Ads integration. Enables dealerships to showcase vehicles directly in Google search results with images, prices, specifications, and dealer location. Automated vehicle data feed to Google for dynamic ad serving.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta API integration for automated vehicle advertising. Dynamic Automotive Inventory Ads display vehicles directly on Facebook and Instagram based on inventory feeds. Enables targeted campaigns by vehicle type, price range, or brand.
• AUTOHAUS / TÜV SÜDminorGTM or Marketing PartnerPartnership for Digital Dealer Performance Award recognition. Awards program analyzes dealership websites across Germany for digital excellence, with audaris customer AVP Autoland placing in top 10.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CDK Global: Global leader in automotive dealer management systems, now part of Cox Automotive. Serves tens of thousands of dealerships with DMS, CRM, F&I, and digital marketing solutions — the closest large-scale incumbent to audaris's core DMS and digital marketing offering.
• Cox Automotive: Parent of CDK Global, Dealertrack, and Autotrader; offers a comprehensive suite of dealer technology, marketing, and inventory solutions. Operates broadly across automotive retail with overlapping cloud DMS and digital marketing capabilities to audaris.
• Reynolds and Reynolds: Long-established DMS provider for automotive and powersports dealerships. Offers dealership retail management systems, document services, and integrated F&I — overlapping with audaris's DMS scope, though primarily serving the US market.
• DealerSocket (VinSolutions): Dealership CRM, desking, and digital retailing platform now part of Cox Automotive. Overlaps with audaris's CRM/Lead-Management and online showroom modules at larger enterprise scale, though primarily focused on North America.

Direct peers

• Auto1 Group: European B2B and B2C online vehicle marketplace with a tech-enabled dealer-to-dealer trading platform. The most direct comparable to audaris's B2B-Shop and B2B-Connect dealer-network concept, though at significantly larger scale across Europe.
• AutoScout24: Europe's largest online vehicle marketplace, listing inventory from dealerships and private sellers across multiple countries. Operates in audaris's home market (Germany) with overlapping dealer customer base and adjacent digital marketing services.
• mobile.de: Germany's leading online vehicle marketplace, part of Adevinta/OLX Group. Direct comparison point for audaris's online vehicle sales and inventory distribution capabilities, sharing the same dealer customer base in Germany.

Others

• DAT Group: Germany's leading vehicle valuation and automotive data provider (Deutsche Automobil Treuhand). Already integrated into audaris's Ankauf Widget as a data partner, making it an enabling ecosystem peer rather than a direct competitor.
• Autovista: European provider of vehicle technical specifications, equipment data, and pricing/valuation. Integrated into audaris's Neuwagen-Konfigurator as a data partner, making it an enabling infrastructure peer in the dealer software stack.

Regional players

• Carwow: UK-based online car marketplace that connects buyers with dealers through a digital platform. Comparable to audaris's online vehicle retailing concept but focused on the UK market, representing an adjacent regional marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audaris