Deutsche Automobil Treuhand

What Deutsche Automobil Treuhand does

Deutsche Automobil Treuhand GmbH (DAT) is a privately held German automotive data and software company founded in 1931 and headquartered in Ostfildern, Germany. The company operates as a competence and information center for the German automotive industry, serving automotive dealers, workshops, certified vehicle appraisers, OEMs, insurance companies, fleet operators, banks and leasing companies, and private consumers through its SilverDAT 3 software platform and supporting service portfolio.

DAT's core product, SilverDAT 3, integrates vehicle valuation algorithms, repair cost databases, VIN decoding, market analytics, and manufacturer pricing data drawn from original vehicle sales reports. The platform is extended through add-on modules including SilverDAT 3 Configurator, webScan market-price verification, FastTrackAI (AI-powered damage recognition via computer vision), Connected-Car-Data telematics, SilverDAT 3 FleetForecast, digital vehicle registration via KROSCHKE, glass damage calculation, rental car price indices, and damage management workflows. The company also operates the DAT Expert Partner network of sworn vehicle appraisers, providing court-recognized assessments, and the DAT Akademie training platform delivered via wholly-owned subsidiary Promotor XD GmbH.

DAT generates revenue primarily through subscription software licensing of SilverDAT to enterprise customers, complemented by licensing and royalty revenue from certified interface partnerships (Schnittstellenpartnerschaft) where third-party software vendors integrate DAT data, professional services revenue from DAT Akademie training and certification programs, and fees from certified expert appraisal services. The company distributes through direct enterprise sales, a certified partner channel, the expert appraiser network, and consumer self-serve tools on dat.de, and publishes the annual DAT Report and monthly DAT Barometer as industry research assets.

Name

Deutsche Automobil Treuhand

Legal name

Deutsche Automobil Treuhand GmbH

Website

https://dat.de

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Deutsche Automobil Treuhand (DAT) is a German automotive data and software company founded in 1931 that provides vehicle valuation, repair cost calculation, and residual value software to dealers, workshops, appraisers, insurers, OEMs, and fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Data and Valuation Software

akta.pro primary industry

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

akta.pro secondary industry

Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

Keywords

• Vehicle valuation software
• Automotive data services
• Repair cost calculation
• Vehicle appraisal network
• Fleet telematics data

Headquarters

HQ city

Ostfildern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Software Licensing (SilverDAT): DAT generates primary revenue through licensing its SilverDAT software to automotive dealers, workshops, and appraisal firms. The software provides vehicle valuation, repair cost calculation, and market data services on a subscription or perpetual license basis depending on customer tier.
2. Data API / Interface Partnerships: Revenue from certified interface partnerships where third-party software providers integrate DAT data services into their own products, paying for API access and data consumption.
3. Professional Services (DAT Akademie): Training and seminar services delivered through the DAT Akademie (via subsidiary Promotor XD GmbH) providing product certification and continuing education for automotive professionals.
4. Expert Appraisal Services: Certified vehicle appraisal services through the DAT Expert Partner network, including valuations for insurance, BAFA subsidies, and legal proceedings.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

DAT provides automotive data, software, and certified expert services to the German automotive industry. Its core product, SilverDAT 3, is a software platform enabling vehicle valuation, repair cost calculation, residual value determination, and multi-brand configuration, built on proprietary original sales report data and manufacturer pricing. Complementary offerings include FastTrackAI (AI-powered damage recognition), Connected-Car-Data fleet telematics, the DAT Expert Partner certified appraiser network, digital vehicle registration via KROSCHKE, and industry research publications.

Product overview

DAT offers SilverDAT 3 as the core platform for automotive dealerships, workshops, and certified appraisers. The platform enables vehicle evaluation, repair cost calculation, and residual value determination based on original sales data and manufacturer information. The portfolio includes specialized modules for VIN queries, glass damage calculation, damage management, telematics data, fleet management (FleetForecast), and digital vehicle registration via KROSCHKE. FastTrackAI provides AI-powered damage recognition. DAT Expert Partner provides a network of certified appraisers. The company also publishes the DAT Report and DAT Barometer as industry research publications.

Differentiator

Problem solved

Functional benefit

Brands

• SilverDAT: Software for car dealerships, workshops, and automotive experts to evaluate vehicles, calculate repair costs, and determine residual values.
• FastTrackAI
• DAT Expert Partner
• Connected-Car-Data
• SilverDAT 3 FleetForecast
• DAT Akademie
• DAT Barometer

Products and services

• SilverDAT 3 Core software platform for car dealerships, workshops, and certified automotive appraisers to evaluate vehicles, calculate repair costs, and determine residual values based on original sales reports and genuine manufacturer pricing data. Licensed to automotive professionals as the primary enterprise offering.
• FastTrackAI AI-powered computer vision system for automated vehicle damage recognition, designed for workshops and insurance companies to streamline damage assessment workflows.
• Connected-Car-Data (Fleet Telematics) Telematics and connected vehicle data platform providing real-time vehicle information and telematics raw data access for fleet operators to enable fleet risk management and lifecycle monitoring.
• DAT Expert Partner Appraiser Network Exclusive expert organization network of DAT-certified, publicly appointed and sworn vehicle appraisers offering court-recognized professional vehicle evaluations for insurance, legal, and subsidy (e.g., BAFA) purposes.
• DAT Akademie Official training and continuing education institution of DAT, delivered by subsidiary Promotor XD GmbH, offering webinars, seminars, and certification programs for automotive industry professionals on product usage and industry topics.
• FairGarage Werkstattportal Workshop portal connecting workshops with vehicle owners for service booking and management, providing workshops an online channel to surface their service offerings to consumers.
• Zentralruf (Z@Online) Encrypted online service integrated into the myClaim platform that enables insurance companies to identify the opposing party's insurance carrier for third-party liability claims in accident cases.
• Certified Interface Partnership (Schnittstellenpartnerschaft) Data API Certified data interface program allowing third-party automotive software providers to integrate DAT vehicle valuation, repair cost, and VIN data into their own products via certified API endpoints.

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• KROSCHKEcoreTechnology or IntegrationKROSCHKE provides digital vehicle registration services integrated directly into the SilverDAT 3 software platform. This integration enables automotive dealers to complete online vehicle registration (Kfz-Zulassung online) directly within their existing DAT workflow, eliminating the need for in-person visits to registration authorities.
• Promotor XD GmbHcoreImplementation/ SI/ Consulting PartnerPromotor XD GmbH is a wholly-owned subsidiary of DAT that serves as the official training and seminar provider for the DAT Akademie. The company delivers webinars, seminars, and professional certification programs for automotive industry professionals on behalf of DAT.
• Softwareanbieter (Software Provider Partners)coreTechnology or IntegrationDAT maintains certified interface partnerships with various automotive software providers (Schnittstellenpartner) who integrate DAT data services into their own platforms. These certified interfaces enable seamless data exchange and workflow integration.
• MatomominorOthersMATOMO is used for website analytics and user behavior tracking on DAT's websites. Data is self-hosted on German servers and is not shared with third parties. Cookies have a maximum retention period of 13 months.
• Google MapsminorOthersGoogle Maps is embedded on DAT websites for location-based services and postcode inquiries. Google processes IP addresses and location data of website visitors per their privacy policy.
• KameleoonminorOthersKameleoon provides A/B testing and website optimization services for DAT's web presence. The service operates on German servers with complete anonymization and pseudonymization of user data.
• MouseflowminorOthersMouseflow provides web analytics capturing mouse movements and clicks to analyze website usage patterns. Records randomly selected visits with anonymized IP addresses. A data processing agreement is in place.
• CrossEngage GmbHminorOthersCrossEngage provides a Customer Data Platform (CDP) for cross-channel marketing personalization. Enables DAT to consolidate user data across sources and deliver personalized content and offers. Data processing occurs in Europe without third-party sharing.
• YouTubeminorOthersYouTube videos are embedded on DAT websites using the enhanced privacy mode (youtube-nocookie domain) to minimize user tracking while enabling video content delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eurotax (formerly EurotaxSchwacke, part of Autovit Group / OLX): Eurotax is the most direct competitor to DAT, providing vehicle valuation, market data, and residual-value analytics across European automotive markets. Both companies compete head-to-head in dealer, leasing, insurance, and OEM workflows with overlapping repair-cost and used-vehicle pricing products.
• Audatex (Solera Holdings): Solera's Audatex provides repair cost calculation, damage assessment, and claims-management software to insurance companies and workshops — directly overlapping with DAT's SilverDAT repair-cost engine, FastTrackAI damage recognition, and Schadenabwicklung module.
• Mitchell International: Mitchell provides repair-estimation, collision-estimating, and claims-management software to insurance carriers and repair facilities, with growing European presence. Its estimating and parts-pricing workflows directly overlap with SilverDAT's repair-cost calculation, glass damage, and Schadenabwicklung modules.

Broad incumbents

• Cox Automotive Europe: Cox Automotive operates a broad portfolio of automotive data, valuation, and remarketing brands (including Manheim, Kelley Blue Book, AutoTrader) across Europe. Its DealerSocket and related platforms compete with DAT in dealer software, while its data assets overlap with SilverDAT's market intelligence products.
• J.D. Power: J.D. Power is a large-scale automotive data, analytics, and benchmarking provider serving OEMs, dealers, and financial institutions. Its residual-value forecasts, quality studies, and competitive benchmarking offerings overlap with DAT's market research, DAT Report, and OEM-facing residual-value services.
• TÜV SÜD Auto Service: TÜV SÜD conducts vehicle inspections, appraisals, and certification services across Germany, with comparable authority to DAT Expert Partner appraisers. It is a broader service incumbent in technical vehicle inspection, partly overlapping with DAT's sworn appraisal and inspection services.
• DEKRA Automobil: DEKRA is one of Germany's leading vehicle inspection, expert appraisal, and homologation organizations. Its expert reports and used-car inspection services are directly substitutable for DAT Expert Partner valuations in insurance, court, and BAFA subsidy contexts.

Regional players

• AutoScout24: AutoScout24 is the largest European online automotive marketplace, operating across multiple countries with embedded vehicle valuation and configuration tools. Its EurotaxSchwacke-derived valuation data makes it a regional competitor for dealer-side valuation and remarketing workflows that DAT serves.
• Mobile.de: Mobile.de is Germany's leading automotive classifieds platform with integrated valuation features for dealers and consumers. While primarily a marketplace, its vehicle valuation and pricing tools overlap with DAT's consumer-facing Gebrauchtwagenwerte and dealer market-analysis offerings in the German market.

Emerging players

• carVertical: carVertical is an emerging vehicle-history and mileage-data platform using blockchain-anchored records and telematics. While smaller and consumer-led, its VIN-based vehicle intelligence overlaps with DAT's VIN-Abfrage service and represents a digitally-native challenger in vehicle data transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dat-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutsche Automobil Treuhand