Simply Yoga

What Simply Yoga does

Simply Yoga is a privately-held yoga studio operating from a single leased suite at Suite 104, 4 Clarke Street, Crows Nest, in Sydney, Australia. The studio specialises in the Iyengar Yoga method and serves individual students from the local community alongside a secondary corporate group segment. It is described as one of Sydney's longest-standing yoga schools and operates with a small team of certified Iyengar teachers led by director Lee-Anne Nel, following a leadership transition from founder John Norris.

The studio offers a structured curriculum spanning Levels 1 through 3, Special Interest classes, dedicated beginner courses (priced at $220 for a 10-week block), private one-on-one sessions ($120/hour), corporate group sessions ($135/hour), and an online Zoom Morning Yoga class. Class sizes are deliberately capped at 8-10 students, supporting individual attention and the precise alignment characteristic of the Iyengar tradition. Teacher certification is anchored in the BKS Iyengar Yoga Association of Australia framework, which sets the qualification standard for instructional staff.

The business model is a service-based, class-pass-driven revenue stream with no external funding, no parent company, and no proprietary technology. Pricing includes a $30 casual drop-in, a five-class pass at $135, and a ten-class pass at $250. Scheduling and payment processing are outsourced to the Classic Kriya third-party booking platform (classickriya.com.au). The revenue base is built on a long tail of individual community members with a modest B2B corporate overlay, distributed across many small transactions rather than anchored to a few large accounts.

Name

Simply Yoga

Legal name

Simply Yoga

Website

https://simplyyoga.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Yoga is a privately-held Iyengar yoga studio in Crows Nest, Sydney, offering beginner to advanced classes, private sessions, corporate groups, and online Zoom classes from a single location with a small team of certified teachers.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Iyengar yoga instruction
• Yoga studio classes
• Beginner yoga courses
• Private yoga sessions
• Corporate wellness yoga

Headquarters

HQ city

Crows Nest

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Class Passes: Multi-class passes valid for 3 months, available in 5-class ($135) and 10-class ($250) bundles for regular studio classes.
2. Casual Classes: Single class attendance at $30 per class for drop-in students.
3. Beginner Courses: 10-week introductory courses for beginners at $220, structured as one lesson per week over 10 weeks.
4. Private Sessions: One-on-one yoga instruction at $120/hour for individual sessions, designed to help students overcome physical or mental challenges.
5. Group/Corporate Sessions: Private group sessions for up to 4-5 people at $135/hour for partners, families, friends, or corporate teams.
6. Online Classes: Zoom Morning Yoga classes offered at 7:00am for mixed levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Simply Yoga operates a physical Iyengar Yoga studio in Crows Nest, North Sydney, delivering in-person yoga classes and structured courses from beginner through advanced levels, along with private sessions, small group/corporate sessions, and a Zoom Morning Yoga class. Instruction follows the Iyengar Method with a focus on precise alignment and the use of props, with class sizes capped at 8-10 students for personalized attention.

Product overview

Simply Yoga is a yoga studio in Crows Nest, North Sydney offering a portfolio of Iyengar Yoga classes and courses. The studio provides a structured progression from 10-Week Beginner Courses through to Advanced Intermediate classes, supplemented by Gentle Yoga and Restorative classes for specific needs. Additional services include Private Sessions, Private Group/Corporate Classes, and online Zoom Morning Yoga. All classes use the Iyengar Method with props and emphasis on physical alignment. The studio also offers Hatha Yoga classes taught in the Iyengar tradition. Classes typically have 8-10 students maximum.

Differentiator

Problem solved

Functional benefit

Products and services

• 10-Week Beginner Course A 10-week introductory course systematically introducing the basic principles of alignment in Iyengar Yoga, teaching safe entry and exit from standing and seated poses, designed for complete beginners. Priced at $220 for the full course.
• Foundations / Level One Classes Regular weekly classes for new Iyengar Yoga students and progressing beginners, focusing on developing basic poses and building skill and strength before advancing to Intermediate level.
• Mixed / Levels One & Two Classes Open practice classes accommodating both progressing beginners and experienced students, with basic instructions followed by advanced variations for those who wish to extend.
• Intermediate / Level 2 Classes Advanced classes for dedicated regular practitioners covering standing and seated poses, head balancing, shoulder stand variations, unsupported backbends, and an introduction to pranayama; requires Sarvangasana (Shoulder Stand) as a prerequisite.
• Advanced Intermediate / Led Practice Fast-paced, physically demanding classes for students with 2+ years of regular Iyengar practice, exploring challenging asana and yogic concepts with teacher guidance.
• Gentle Yoga Class Slow-paced mixed-level class held Thursday and Sunday mornings using props like yoga chairs and wall ropes, designed for older beginners, anyone new to Iyengar Yoga, and those with minor injuries, pain, restricted movement, low energy, or age-related conditions.
• Restorative / Emotional Stability Class Experienced-student class focusing on deep relaxation through supported postures, inversions, chest-opening asana, and pranayama practices held for longer periods.
• Private Sessions One-on-one yoga instruction at $120 per hour with personalized practice design following an initial consultation, helping students overcome fears, injuries, and physical or mental restrictions. A 10% discount is available for regular weekly private sessions.
• Private Group / Corporate Classes Group yoga sessions for partners, families, friends, or office teams at $135 per hour for up to 5 people, available as one-off special occasions or regular sessions.
• Zoom Morning Yoga Online Iyengar Yoga class conducted via Zoom for mixed-level students at 7:00am, allowing remote participation.
• Iyengar Method Classes Traditional Iyengar Yoga instruction emphasizing precise physical alignment, balancing development, and using props such as chairs, bolsters, straps, sandbags, weights, and ropes, delivered under the certification framework of the BKS Iyengar Yoga Association of Australia.

Quantifiable outcome

• Small class sizes of 8-10 students maximum ensure personalized instruction
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BKS Iyengar Yoga Association of AustraliacoreOthersSimply Yoga operates under the certification and standards framework of the BKS Iyengar Yoga Association of Australia. Teachers are trained, assessed, and certificated under international guidelines given by BKS Iyengar. The association conducts assessments under strict criteria set down by BKS Iyengar.
• Ramamani Iyengar Memorial Yoga Institute (RIMYI), Pune, IndiacoreStrategic or Co-development PartnerThe Iyengar yoga method's mother institute in Pune, India. Certified Iyengar teachers must renew their teaching certificates by attending classes at RIMYI or studying with senior teachers. BKS Iyengar himself continues daily practice and research at this institute.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Iyengar Yoga Centre of Sydney: Sydney-based Iyengar yoga school operating under the same BKS Iyengar / RIMYI lineage as Simply Yoga. Directly comparable method, certification framework, and beginner-to-advanced curriculum in the same metro market.
• Body Mind Life: Sydney yoga studio offering multi-style classes (including Iyengar-influenced) plus teacher training and corporate wellness. Comparable single-metro studio with diverse revenue streams and similar price points.

Broad incumbents

• Humming Puppy: Premium Sydney yoga chain with multiple studios and strong brand/Instagram presence. Comparable premium positioning but broader offering (Vinyasa, Yin, Hot) and significantly larger marketing and operational footprint.
• Power Living Yoga: Australia-wide yoga brand with multiple studios, teacher training, retreats and digital content. Comparable target market (wellness-oriented adults) with materially greater scale and product breadth than Simply Yoga.
• Modo Yoga: International hot/community yoga chain with studios in Australia. Comparable studio class model and beginner-friendly positioning, but at materially larger scale.

Regional players

• Karma Yoga Studio: Sydney North Shore / Crows Nest-area studio offering group classes and teacher training. Direct geographic competitor to Simply Yoga for local students and corporate clients.
• Kula Yoga: Sydney-based yoga studio offering group classes and teacher training. Comparable local studio business model and pricing structure.
• Breathe Yoga Sydney: Sydney yoga studio providing multi-level classes including restorative and beginner tracks. Comparable local studio offering overlapping beginner and therapeutic segments.

Emerging players

• Glo (Yoga, Pilates, Meditation): Global subscription streaming platform offering yoga, Pilates and meditation classes on demand. Not a direct studio competitor but represents the digital substitute that erodes in-person attendance and is reshaping the yoga category.

Others

• BKS Iyengar Yoga Association of Australia: National certifying body that defines standards, assessments and teacher training for Iyengar yoga in Australia. Not a competitor but the governing ecosystem Simply Yoga operates within for credentialing and student referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/227285397416809
• LinkedInlinkedin.com/company/simply-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Yoga