Power Living

What Power Living does

Power Living is an Australian yoga and Pilates company founded in 2004 by Duncan Peak, operating physical studios in Sydney (Manly and Neutral Bay) and a multi-channel digital platform serving individual practitioners, aspiring yoga teachers, corporate clients, and retreat attendees. The company offers heated Vinyasa, Yin, and Mat and Reformer Pilates classes seven days a week, with membership and class pass revenue supplemented by an online livestream product. It runs a substantial yoga teacher training vertical through 200-hour, 500-hour, and 20-hour short course programs delivered in self-paced, online, hybrid, and in-person formats, with the 200-hour curriculum including a Bali retreat immersion component. The company has trained over 5,000 yoga teachers and claims to have guided hundreds of thousands of students since inception, positioning itself as one of the largest yoga communities in Australasia.

The technology stack is conventional rather than proprietary: Power Living uses MINDBODY for branded iOS and Android booking apps, Momence for membership management and the 30-day unlimited intro offer funnel, and operates the YOGAHOLICS online platform — a separate brand managed under founder Duncan Peak — offering more than 300 on-demand yoga, Pilates, and meditation videos via monthly subscription (AU$29.99/month with a 7-day free trial). The company is privately held by CEO and Owner Keenan Crisp, who joined in 2006 after years studying in Indian ashrams and prior humanitarian logistics work with Médecins Sans Frontières; founder Duncan Peak remains connected to the brand as Founder and creator of the YOGAHOLICS platform and the "Modern Yoga" digital book. Power Living pioneered the introduction of Yin Yoga to Australia in 2009 and at its peak operated 14 studios across Australia and New Zealand before consolidating to the current two Sydney locations. The company is headquartered in Manly, NSW, and currently operates with 51–100 employees, offering services exclusively to Australian residents per its terms and conditions.

Name

Power Living

Legal name

Power Living Australia Pty Limited

Website

https://powerliving.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Power Living is a privately held Australian yoga and Pilates operator founded in 2004, running two Sydney studios and a digital platform that delivers classes, teacher training, retreats, and corporate livestream programs to individual practitioners and aspiring yoga teachers.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Corporate/Workplace Yoga & Pilates (HSADACAJ), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Yoga classes
• Yoga teacher training
• Reformer pilates
• Wellness retreats
• Online yoga platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Class Memberships and Passes: Unlimited practice memberships and class passes for access to in-studio yoga and Pilates classes across Manly and Neutral Bay locations, plus livestream classes.
2. Yoga Teacher Training Programs: 200-hour and 500-hour yoga teacher training courses offered in-person, online, and hybrid formats. Includes Bali retreat immersion component.
3. Yogaholics Online Subscription: Monthly subscription at AU$29.99 for 24/7 access to digital yoga studio with on-demand classes, meditations, and tutorials.
4. Yoga Retreats: Weekend immersions near Sydney and week-long international retreats in destinations like Bali and India.
5. Retail Products: Sale of yoga-related retail items including the 'Modern Yoga' digital book by Duncan Peak and Power Living gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Power Living operates physical yoga and Pilates studios in Sydney (Manly and Neutral Bay) offering in-person Vinyasa, Yin, and Pilates classes seven days a week. The company also provides the YOGAHOLICS online platform with 300+ on-demand yoga and meditation videos, 200-hour and 500-hour yoga teacher training programs, weekend and international yoga retreats, corporate livestream yoga, and a personal transformation coaching program. Memberships, class passes, and digital subscriptions are sold direct to consumers and select corporate clients.

Product overview

Power Living is a yoga and wellness company offering a multi-channel platform of services including: in-studio yoga and Pilates classes at Sydney studios (Manly and Neutral Bay), the YOGAHOLICS online video platform with 300+ on-demand classes, comprehensive 200HR and 500HR yoga teacher training programs, yoga retreats, coaching programs (40 Days to Power Living), corporate wellness services, and retail products. The company operates a hybrid model combining physical studio locations with digital offerings, providing classes from beginner to advanced levels across Vinyasa, Yin, and Pilates modalities. Access is facilitated through branded mobile apps built on the MINDBODY platform and the Momence membership system.

Differentiator

Problem solved

Functional benefit

Brands

• YOGAHOLICS: 24/7 access online yoga platform offering on-demand yoga videos, meditations, posture tutorials, and inspiration. Available at yogaholics.online for AU$29.99/month.

Products and services

• Power Living Studios In-studio yoga and Pilates classes offered at heated studios in Manly and Neutral Bay, Sydney. Includes Vinyasa (heated and non-heated), Yin Yoga, Mat Pilates, and Reformer Pilates, available 7 days a week for individual practitioners and beginners through advanced levels.
• YOGAHOLICS Online Platform Online yoga platform providing 24/7 access to 300+ on-demand yoga videos, meditations, posture tutorials, and inspiration, with class lengths ranging from 5 to 60 minutes. Sold as a monthly subscription at AU$29.99 with a 7-day free trial to individual consumers worldwide.
• 200HR Yoga Teacher Training Foundational yoga teacher certification program covering asana, anatomy, philosophy, sequencing, and teaching methodology, available in self-paced online, online, and hybrid formats. Targets aspiring yoga teachers seeking professional certification.
• Advanced Yoga Training (500HR) Advanced 500-hour yoga teacher training comprising modules such as Advanced Yoga Teaching Skills, Art of Assisting, Yin Yoga Training, Evolve Your Teaching, and Yoga Nidra, intended for certified teachers pursuing further credentials.
• 20hr Short Courses Short 20-hour intensive yoga training courses for continuing education and skill development aimed at practicing yoga teachers.
• Yoga Retreats Yoga retreats ranging from weekend immersions near Sydney to week-long retreats in Bali and India, designed for deeper practice and personal transformation for individual practitioners.
• 40 Days to Power Living Coaching program that supports personal transformation and the integration of yoga practices and philosophy into daily life for individual participants.
• Corporate Livestream Yoga Live online yoga classes delivered to businesses as workplace wellness programs for employees.
• Passes & Memberships Studio and online class access passes including the 30-day unlimited intro offer at AU$119 and ongoing unlimited membership across studios and livestream, with benefits such as complimentary workshops, retail discounts, and mat storage.
• Modern Yoga Book Digital book by founder Duncan Peak covering modern yoga philosophy and practice, sold direct to consumers via the Power Living shop.
• Power Living App Branded mobile application for iOS and Android providing class bookings, membership management, and studio access via the MINDBODY platform.

Quantifiable outcome

• Over 5,000 yoga teachers trained through their programs
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Down Dog: Down Dog is a low-cost randomized yoga and fitness app that competes with YOGAHOLICS in the digital subscription yoga category at significantly lower price points.

Direct peers

• Glo: Glo is a subscription-based online yoga, Pilates, and meditation platform, directly comparable to Power Living's YOGAHOLICS subscription on-demand video offering.
• YogaWorks: YogaWorks operates a multi-studio yoga chain with teacher training programs and digital offerings, making it directly comparable to Power Living's combined physical, training, and digital model.
• CorePower Yoga: CorePower Yoga runs a heated Vinyasa-focused studio chain in the US with teacher training, directly comparable to Power Living's heated Vinyasa studio and teacher training business.
• Alo Moves: Alo Moves is the digital yoga and wellness subscription from Alo Yoga offering on-demand classes comparable to YOGAHOLICS, both monetizing premium on-demand yoga content.
• Modo Yoga: Modo Yoga is a global hot yoga and Yin yoga studio franchise with teacher training programs, directly comparable to Power Living's heated Vinyasa, Yin, and 200HR/500HR training offerings.

Regional players

• One Hot Yoga: One Hot Yoga is an Australian hot yoga and Pilates studio chain, directly comparable to Power Living's heated Vinyasa and Mat/Reformer Pilates studio offerings within the same geography.
• Body Roamers: Body Roamers is an Australian wellness platform offering yoga, breathwork, and retreats, directly comparable to Power Living as an Australasia-based yoga and retreat provider.

Broad incumbents

• Lululemon: Lululemon is a broad incumbent in yoga apparel and digital content (Lululemon Studio/Mirror ecosystem) that overlaps with Power Living's community-led yoga and digital content categories.
• Peloton: Peloton is a broad fitness content and connected-fitness incumbent whose yoga, Pilates, and meditation classes compete with YOGAHOLICS and livestream classes for at-home consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/powerliving
• LinkedInlinkedin.com/company/power-living-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Living