CinePlanet
CinePlanet is a Belgrade-based film equipment rental company serving feature film, television, commercial, and virtual production clients across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro with cameras, lenses, lighting, grip, motion control, crew, and training.
- Company typePrivate
- Founded2004
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CinePlanet does
CinePlanet d.o.o. is a privately held, Belgrade-headquartered film equipment rental company operating since 2004 across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro. The company rents cinema cameras, lenses, lighting, grip, video assist, underwater equipment, vehicles, and photo equipment to professional film, television, commercial, automotive, and virtual production clients, with quote-based pricing on a B2B field-sales model and on-set delivery and pick-up service. Its 877+ SKU catalog spans premium brands including ARRI (ALEXA 35, Signature Primes, SRH-360 stabilized remote head), Sony (VENICE 2 8K, BURANO), Cooke (Anamorphic/i), Leitz (HEKTOR), RED, DJI, and MRMC (Bolt X with PTR robotic head), positioning CinePlanet as the most comprehensive cinema rental house in the Western Balkans.
The business is organized into five interlocking sub-brands: Cineplanet Rental (core equipment), Cineplanet Robotics (motion control and stabilized remote heads), Cineplanet Crew (skilled camera, lighting, and grip personnel), Cineplanet Edu (training courses including a Bolt X workshop and film lighting program in partnership with the Faculty of Dramatic Arts Belgrade), and Cineplanet Service (equipment maintenance). Revenue is generated through time-based rental fees on equipment, professional services fees on crew and training, and service work on third-party equipment, with no publicly disclosed pricing. Customer credits span major Hollywood and European productions including Better Man, Heads of State, The First Omen, Glass Onion: A Knives Out Mystery, Krypton, Miss Scarlet and the Duke, and Quo Vadis, Aida?, demonstrating the company's role as a regional supplier to international shoots filming in the Balkans.
CinePlanet operates as a Serbian doo (limited liability company) with no parent company, no disclosed funding rounds, and no public revenue figures. The CEO and owner is Igor Vranjkovic, who founded the firm. Operational signals point to an active 2026 expansion phase, with six premium hardware launches in the first half of the year and the formalization of an FDU Belgrade educational partnership; however, no AI or software capabilities are part of the current offering, and the business remains fundamentally a capital-intensive equipment rental operation.
CinePlanet firmographics
Firmographics- Name
- CinePlanet
- Legal name
- CinePlanet doo
- Website
- https://cineplanet.tv
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CinePlanet is a Belgrade-based film equipment rental company serving feature film, television, commercial, and virtual production clients across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro with cameras, lenses, lighting, grip, motion control, crew, and training.
- Ownership category
- akta.pro rank
CinePlanet industry classification
Industry- Product category
- Film and Television Production Equipment Rental
- NAICS
- Photographic Services (54192)
- SIC
- Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industry
- Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)
Keywords
Where CinePlanet is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices4 records
Markets served
CinePlanet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Rental: Rental of cinema cameras, lenses, lighting, grip, video assist, underwater equipment, robotics, vehicles, and photo equipment. Revenue generated through time-based rental fees.
- Crew Services: Provision of skilled film crew professionals for camera, lighting, and grip support on productions.
- Equipment Service: Maintenance and repair services for cinema equipment.
- Education Courses: Film lighting and motion control training courses conducted in partnership with Faculty of Dramatic Arts (FDU) Belgrade.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CinePlanet product offering
Product offeringCore offering
CinePlanet rents cinema cameras, lenses, lighting, grip, video assist, underwater, vehicle, photo, and motion control/robotic equipment to film and television productions across the Balkans. In addition to equipment, it provides skilled camera, lighting, and grip crew, equipment maintenance, and film lighting and motion control training delivered in partnership with the Faculty of Dramatic Arts Belgrade.
Product overview
CinePlanet is a film equipment rental company operating across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro. The offering is organized as a unified rental platform with distinct service divisions: Cineplanet Rental (core equipment inventory), Cineplanet Robotics (motion control systems), Cineplanet Crew (professional crew services), Cineplanet Edu (industry education), and Cineplanet Service (equipment maintenance). The rental inventory spans professional cinema cameras (ARRI ALEXA 35, Sony VENICE 2 8K, Sony BURANO), premium cinema lenses (Cooke Anamorphic/i, Leitz Hektor, ARRI Signature Primes, Caldwell Chameleon, DZOFILM Arles Lustre), and motion control systems (MRMC Bolt X, ARRI SRH-360). Equipment spans categories including cameras, optics, lighting, video assist, grip, underwater, vehicles, and photo equipment. Cineplanet Edu provides courses and workshops in partnership with educational institutions like the Faculty of Dramatic Arts Belgrade.
Differentiator
Problem solved
Functional benefit
Brands
- Cineplanet Rental: Film equipment rental services including cameras, lenses, lighting, grip, and video assist equipment
- Cineplanet Robotics
- Cineplanet Crew
- Cineplanet Edu
- Cineplanet Service
Products and services
- Cineplanet Rental Comprehensive film equipment rental service offering cameras, lenses, lighting, grip, video assist, underwater, photo, and vehicle equipment for professional film and television productions.
- Cineplanet Robotics
Companies that use CinePlanet
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
CinePlanet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CinePlanet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Faculty of Dramatic Arts (FDU) BelgradecorePartnership with the Faculty of Dramatic Arts in Belgrade for educational programs. Jointly organized Bolt X Motion Control Workshop (June 2-5, 2026) and Film Lighting Course featuring theoretical and practical training at FDU facilities and Cineplanet premises.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
CinePlanet competitors and assessment
Company assessmentBroad incumbents
- Panavision: Global leader in cinematography equipment rental for film and television. Comparable because it rents cameras, lenses, lighting, and grip to feature productions worldwide, including those shooting in the Balkans, making it the most relevant reference point for CinePlanet's premium-tier business.
- ARRI Rental: Rental arm of ARRI providing ARRI cameras, Signature Primes, and ARRI SRH-360 stabilized heads to productions globally. Direct comparability because CinePlanet stocks ARRI ALEXA 35, ARRI Signature Primes, and ARRI SRH-360, all available directly from ARRI Rental as well.
- Keslow Camera: US-based cinema equipment rental house offering cameras, lenses, lighting, and accessories to feature and episodic productions. Comparable as a premium cinema rental competitor servicing the same Hollywood productions CinePlanet supports.
- Otto Nemenz International: Long-established Los Angeles cinema equipment rental house for film and commercials. Comparable because it rents high-end cinema cameras (including ARRI, Sony VENICE) and accessories to feature productions, overlapping with CinePlanet's premium inventory.
- Clairmont Camera: Canadian/US premium cinema equipment rental company supplying cameras, lenses, and lighting to film and TV. Comparable as an established rental specialist operating in the same premium segment that CinePlanet targets.
Direct peers
- Vides International: Italian film and television equipment rental house serving European feature productions with cameras, lighting, grip, and crew. Direct comparable in Southern European production services with similar rental-plus-crew business model.
- Service Vision Italia: Italy-based cinema and broadcast equipment rental house supplying cameras, lenses, lighting, and accessories across Europe. Direct peer sharing CinePlanet's B2B rental model with full-service production support.
- Harlow Film & Video: UK-based film and broadcast equipment rental house for feature, television, and commercial productions. Direct European comparable with similar camera, lens, lighting, and grip rental offerings.
- Birns & Sawyer: Hollywood-based cinema equipment sales and rental house for cameras, lighting, and grip. Direct comparable in the cinema rental niche with overlapping customer base of feature and episodic productions.
Regional players
- Cine 6 - Rental & Sales: Spanish film and television equipment rental house serving productions primarily in Spain and southern Europe. Regional comparable with overlapping cinema camera and lighting rental portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CinePlanet social profiles
Digital presenceCinePlanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
CinePlanet leadership team
Management profileNumber of profiles
Profiles1 record
CinePlanet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CinePlanet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CinePlanet
What does CinePlanet do?
CinePlanet rents cinema cameras, lenses, lighting, grip, video assist, underwater, vehicle, photo, and motion control/robotic equipment to film and television productions across the Balkans. In addition to equipment, it provides skilled camera, lighting, and grip crew, equipment maintenance, and film lighting and motion control training delivered in partnership with the Faculty of Dramatic Arts Belgrade.
Is CinePlanet a public or private company?
CinePlanet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CinePlanet founded?
CinePlanet was founded in 2004. It employs 11 to 50 people.
Where is CinePlanet based?
CinePlanet is headquartered in Belgrade.
How does CinePlanet make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are crew Services, equipment Service and education Courses.
Who are CinePlanet's main competitors?
Broad incumbents on record are Panavision, ARRI Rental, Keslow Camera, Otto Nemenz International and Clairmont Camera. Direct peers are Vides International, Service Vision Italia, Harlow Film & Video and Birns & Sawyer. Cine 6 - Rental & Sales is listed as a regional player.
Does CinePlanet have an API?
No public API is recorded for CinePlanet.
What industry is CinePlanet in?
CinePlanet's product category is Film and Television Production Equipment Rental. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of CRACAPAE, Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals). Its NAICS code is 54192 and its SIC code is 3861.