CinePlanet

What CinePlanet does

CinePlanet d.o.o. is a privately held, Belgrade-headquartered film equipment rental company operating since 2004 across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro. The company rents cinema cameras, lenses, lighting, grip, video assist, underwater equipment, vehicles, and photo equipment to professional film, television, commercial, automotive, and virtual production clients, with quote-based pricing on a B2B field-sales model and on-set delivery and pick-up service. Its 877+ SKU catalog spans premium brands including ARRI (ALEXA 35, Signature Primes, SRH-360 stabilized remote head), Sony (VENICE 2 8K, BURANO), Cooke (Anamorphic/i), Leitz (HEKTOR), RED, DJI, and MRMC (Bolt X with PTR robotic head), positioning CinePlanet as the most comprehensive cinema rental house in the Western Balkans.

The business is organized into five interlocking sub-brands: Cineplanet Rental (core equipment), Cineplanet Robotics (motion control and stabilized remote heads), Cineplanet Crew (skilled camera, lighting, and grip personnel), Cineplanet Edu (training courses including a Bolt X workshop and film lighting program in partnership with the Faculty of Dramatic Arts Belgrade), and Cineplanet Service (equipment maintenance). Revenue is generated through time-based rental fees on equipment, professional services fees on crew and training, and service work on third-party equipment, with no publicly disclosed pricing. Customer credits span major Hollywood and European productions including Better Man, Heads of State, The First Omen, Glass Onion: A Knives Out Mystery, Krypton, Miss Scarlet and the Duke, and Quo Vadis, Aida?, demonstrating the company's role as a regional supplier to international shoots filming in the Balkans.

CinePlanet operates as a Serbian doo (limited liability company) with no parent company, no disclosed funding rounds, and no public revenue figures. The CEO and owner is Igor Vranjkovic, who founded the firm. Operational signals point to an active 2026 expansion phase, with six premium hardware launches in the first half of the year and the formalization of an FDU Belgrade educational partnership; however, no AI or software capabilities are part of the current offering, and the business remains fundamentally a capital-intensive equipment rental operation.

Name

CinePlanet

Legal name

CinePlanet doo

Website

https://cineplanet.tv

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

CinePlanet is a Belgrade-based film equipment rental company serving feature film, television, commercial, and virtual production clients across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro with cameras, lenses, lighting, grip, motion control, crew, and training.

Ownership category

akta.pro rank

Product category

Film and Television Production Equipment Rental

NAICS

Photographic Services (54192)

SIC

Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industry

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)

Keywords

• Film equipment rental
• Cinema camera rental
• Motion control robotics
• Production lighting grip
• Film crew services

Headquarters

HQ city

Belgrade

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of cinema cameras, lenses, lighting, grip, video assist, underwater equipment, robotics, vehicles, and photo equipment. Revenue generated through time-based rental fees.
2. Crew Services: Provision of skilled film crew professionals for camera, lighting, and grip support on productions.
3. Equipment Service: Maintenance and repair services for cinema equipment.
4. Education Courses: Film lighting and motion control training courses conducted in partnership with Faculty of Dramatic Arts (FDU) Belgrade.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CinePlanet rents cinema cameras, lenses, lighting, grip, video assist, underwater, vehicle, photo, and motion control/robotic equipment to film and television productions across the Balkans. In addition to equipment, it provides skilled camera, lighting, and grip crew, equipment maintenance, and film lighting and motion control training delivered in partnership with the Faculty of Dramatic Arts Belgrade.

Product overview

CinePlanet is a film equipment rental company operating across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro. The offering is organized as a unified rental platform with distinct service divisions: Cineplanet Rental (core equipment inventory), Cineplanet Robotics (motion control systems), Cineplanet Crew (professional crew services), Cineplanet Edu (industry education), and Cineplanet Service (equipment maintenance). The rental inventory spans professional cinema cameras (ARRI ALEXA 35, Sony VENICE 2 8K, Sony BURANO), premium cinema lenses (Cooke Anamorphic/i, Leitz Hektor, ARRI Signature Primes, Caldwell Chameleon, DZOFILM Arles Lustre), and motion control systems (MRMC Bolt X, ARRI SRH-360). Equipment spans categories including cameras, optics, lighting, video assist, grip, underwater, vehicles, and photo equipment. Cineplanet Edu provides courses and workshops in partnership with educational institutions like the Faculty of Dramatic Arts Belgrade.

Differentiator

Problem solved

Functional benefit

Brands

• Cineplanet Rental: Film equipment rental services including cameras, lenses, lighting, grip, and video assist equipment
• Cineplanet Robotics
• Cineplanet Crew
• Cineplanet Edu
• Cineplanet Service

Products and services

• Cineplanet Rental Comprehensive film equipment rental service offering cameras, lenses, lighting, grip, video assist, underwater, photo, and vehicle equipment for professional film and television productions.
• Cineplanet Robotics

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Faculty of Dramatic Arts (FDU) BelgradecoreStrategic or Co-development Partner · 30 April 2026Partnership with the Faculty of Dramatic Arts in Belgrade for educational programs. Jointly organized Bolt X Motion Control Workshop (June 2-5, 2026) and Film Lighting Course featuring theoretical and practical training at FDU facilities and Cineplanet premises.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panavision: Global leader in cinematography equipment rental for film and television. Comparable because it rents cameras, lenses, lighting, and grip to feature productions worldwide, including those shooting in the Balkans, making it the most relevant reference point for CinePlanet's premium-tier business.
• ARRI Rental: Rental arm of ARRI providing ARRI cameras, Signature Primes, and ARRI SRH-360 stabilized heads to productions globally. Direct comparability because CinePlanet stocks ARRI ALEXA 35, ARRI Signature Primes, and ARRI SRH-360, all available directly from ARRI Rental as well.
• Keslow Camera: US-based cinema equipment rental house offering cameras, lenses, lighting, and accessories to feature and episodic productions. Comparable as a premium cinema rental competitor servicing the same Hollywood productions CinePlanet supports.
• Otto Nemenz International: Long-established Los Angeles cinema equipment rental house for film and commercials. Comparable because it rents high-end cinema cameras (including ARRI, Sony VENICE) and accessories to feature productions, overlapping with CinePlanet's premium inventory.
• Clairmont Camera: Canadian/US premium cinema equipment rental company supplying cameras, lenses, and lighting to film and TV. Comparable as an established rental specialist operating in the same premium segment that CinePlanet targets.

Direct peers

• Vides International: Italian film and television equipment rental house serving European feature productions with cameras, lighting, grip, and crew. Direct comparable in Southern European production services with similar rental-plus-crew business model.
• Service Vision Italia: Italy-based cinema and broadcast equipment rental house supplying cameras, lenses, lighting, and accessories across Europe. Direct peer sharing CinePlanet's B2B rental model with full-service production support.
• Harlow Film & Video: UK-based film and broadcast equipment rental house for feature, television, and commercial productions. Direct European comparable with similar camera, lens, lighting, and grip rental offerings.
• Birns & Sawyer: Hollywood-based cinema equipment sales and rental house for cameras, lighting, and grip. Direct comparable in the cinema rental niche with overlapping customer base of feature and episodic productions.

Regional players

• Cine 6 - Rental & Sales: Spanish film and television equipment rental house serving productions primarily in Spain and southern Europe. Regional comparable with overlapping cinema camera and lighting rental portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cineplanet.adria
• LinkedInlinkedin.com/company/cpadria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CinePlanet