Wilkins Radio Network
Wilkins Radio Network is a private Christian radio broadcaster operating 27 AM and FM stations across five US regions, providing broadcast distribution and digital streaming for Christian ministries and reaching individual listeners via mobile and web.
- Company typePrivate
- Founded1989
- HeadquartersSpartanburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wilkins Radio Network does
Wilkins Radio Network is a privately held Christian radio broadcasting company founded in 1989 by Bob Wilkins and headquartered at 292 S. Pine Street in Spartanburg, South Carolina. The company operates through Wilkins Communications Network, Inc. and its wholly owned operating subsidiaries Wilkins Broadcasting LLC, WE Broadcasting LLC, and Wilkins Management Company, holding a portfolio of 27 AM and FM radio stations across five US regions: the West (California, Arizona, New Mexico), Midwest (Indiana, Missouri, Nebraska), Northeast (Pennsylvania), Southeast (Tennessee, North Carolina, Georgia, South Carolina, Alabama, Virginia), and Gulf Coast (Texas, Alabama, Florida, Mississippi, Louisiana). Notable broadcast markets include Philadelphia, Pittsburgh, Dallas/Fort Worth, Memphis, and Albuquerque. The core product is a broadcast syndication and distribution platform for Christian ministries, complemented by iOS and Android mobile applications and web-based live streaming that extend the terrestrial signal nationally and internationally.
The business operates a hybrid B2B/B2C model. On the B2B side, the network sells broadcast partnership slots to Christian ministries and churches, with multi-year and multi-decade relationships with named partners including Turning Point (David Jeremiah, 18+ years), In Touch Ministries (Charles Stanley, 14+ years), Grace to You (John MacArthur, 10+ years), Fellowship in the Word (20+ years), and Leading the Way (Michael Youssef). Pricing is negotiated individually on an annual recurring basis and is not publicly disclosed. On the B2C side, the company solicits voluntary listener donations through a dedicated 'Ministry Support' page and a 'Ministry of the Month' program, treating individual Christian listeners as a secondary supporter segment. Marketing is conducted through the corporate website, mobile applications, an email newsletter, blog content, and local community events tied to station markets. The company employs 11-50 people and has not raised disclosed external funding.
Wilkins Radio Network firmographics
Firmographics- Name
- Wilkins Radio Network
- Legal name
- Wilkins Communications Network, Inc.
- Website
- https://wilkinsradio.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wilkins Radio Network is a private Christian radio broadcaster operating 27 AM and FM stations across five US regions, providing broadcast distribution and digital streaming for Christian ministries and reaching individual listeners via mobile and web.
- Ownership category
- akta.pro rank
Wilkins Radio Network industry classification
Industry- Product category
- Christian Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Religious/Faith-Based Radio Networks (MPABABAC)
- akta.pro secondary industries
- Christian Broadcasting (TV & Radio) (MPABALAA), Religious Radio Broadcasting (MPAIAEAF)
Keywords
Where Wilkins Radio Network is headquartered
LocationHeadquarters
- HQ city
- Spartanburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wilkins Radio Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ministry Partnerships and Broadcast Fees: Christian ministries pay to have their programs broadcast on Wilkins Radio stations. The network serves as a distribution platform for various broadcast partners.
- Donations and Ministry Support: Individual listeners and supporters can make donations to support the ministry. The website has a dedicated 'Ministry Support' page suggesting a donation-based funding model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Ministry Broadcast Partnership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wilkins Radio Network product offering
Product offeringCore offering
Wilkins Radio Network operates a network of 27 AM and FM radio stations across five U.S. regions that broadcast Christian programming on behalf of partner ministries and churches. The network offers broadcast syndication services, mobile and web live streaming, and an on-demand program library, distributing religious content produced by dozens of partner ministries including Turning Point, In Touch Ministries, Grace to You, and Leading the Way.
Product overview
Wilkins Radio Network is a Christian radio broadcasting company that operates a network of 27 radio stations across five US regions (West, Midwest, Northeast, Southeast, and Gulf Coast). The company provides a unified broadcasting platform combining over-the-air radio transmission with digital streaming services through its mobile application and website. The core offering consists of live radio broadcasting, on-demand program access, and syndication services for Christian ministries. The network has been operating since 1989 and partners with various churches and ministries to deliver religious programming nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Wilkins Radio Network Broadcasting Service Christian radio broadcasting network operating 27 AM and FM stations across the United States, airing religious programming from partner ministries. Provides live broadcasts, on-demand program access, and syndication services for churches and ministries.
- Wilkins Radio Network Mobile Application
Quantifiable outcome
- Over 18 years partnership with Turning Point (David Jeremiah)
- +2 more outcomes
Companies that use Wilkins Radio Network
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Wilkins Radio Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wilkins Radio Network partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Revival for End Times (Linda Rowe)minorPartnership since 2015. The ministry has been blessed to be in partnership with Wilkins Radio Network to spread the True Gospel of Jesus Christ through the airwaves.
- Decision for Christ (Tim Robinson)corePartnership since approximately 2015. Pastor Tim Robinson's Decision for Christ ministry focuses on calling churches and America to repentance. The partnership is described as being like a family.
- Grace to You (John MacArthur)corePartnership since approximately 2014. Grace to You, led by John MacArthur, has been using Wilkins Radio Network as a platform for more than a decade to help people understand God's Word.
- Summit Life (JD Greear)corePartnership established as a younger ministry that has been embraced by Wilkins Radio. The network provides support and guidance to help the ministry grow its broadcast reach.
- In Touch Ministries (Charles Stanley)corePartnership since approximately 2010 with In Touch Ministries led by Dr. Charles Stanley. The ministry has been proud to partner with Wilkins Radio Network for over 14 years broadcasting Christian teaching.
- Turning Point (David Jeremiah)coreLongstanding partnership since approximately 2006. Turning Point, led by Dr. David Jeremiah, has been airing programs on Wilkins Radio for over 18 years. The partnership involves broadcasting biblical teaching and Christian messages to Wilkins Radio listeners.
- Fellowship in the Word (Bil Gebhardt)corePartnership since approximately 2004. Fellowship in the Word has been privileged to partner with Wilkins Radio for more than 20 years. The staff has done an excellent job of finding stations that fit ministry objectives.
- Allen Jackson MinistriescoreAllen Jackson Ministries has partnered with Wilkins Radio to reach more people with the good news of Jesus. The network provides a wonderful platform for this ministry.
- More Than Conquerors (Ray Hadjstylianos)coreMinistry broadcasting daily Bible study messages through Wilkins Radio. Their broadcasts reach hundreds of thousands of listeners with messages changing lives through the radio ministry.
- Leading the Way (Michael Youssef)corePartnership for proclaiming the uncompromising Truth of the Gospel. Leading the Way broadcasts reach more than four billion people worldwide.
- Peace by Believing (Jon Redmond)minorMinistry partnership to get the gospel beyond the walls of the local church through Wilkins Radio broadcasting.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Wilkins Radio Network competitors and assessment
Company assessmentDirect peers
- Bott Radio Network: Largest privately held, commercial-free Christian radio network in the US, operating more than 100 stations across multiple states. Directly comparable as a multi-station Christian-format radio broadcaster with longstanding ministry partnerships and a similar ministry-fee plus donation funding model.
- Bible Broadcasting Network: Non-profit Christian radio network distributing Bible teaching and ministry programming across a multi-state station footprint. Closely comparable to Wilkins in format (teaching/preaching rather than music), donor-supported funding, and syndicated ministry partnerships.
- Moody Radio: Ministry of Moody Bible Institute operating a network of radio stations plus digital streaming. Comparable as a faith-based, teaching-oriented broadcaster relying on listener support, with a digital streaming presence extending reach beyond terrestrial signal.
- Crawford Broadcasting Company: Privately held US radio group operating AM and FM stations including Christian and talk formats across multiple markets. Comparable as a privately held multi-station operator with overlapping format mix and regional geographic diversification.
Broad incumbents
- Salem Communications: Publicly traded US radio broadcaster focused on Christian and conservative talk formats, with a portfolio of hundreds of stations plus digital media. Comparable in Christian radio focus but operates at substantially greater scale and with broader digital and publishing assets.
- Educational Media Foundation (K-LOVE / Air1): Non-profit operator of the K-LOVE and Air1 contemporary Christian music radio networks with broad national reach and digital streaming apps. Comparable as a large-scale Christian audio broadcaster using a listener-donation revenue model with a mobile streaming platform.
- Cumulus Media: One of the largest US radio operators with hundreds of AM/FM stations and a digital audio platform (Westwood One). Comparable as a multi-station broadcast platform but serves a general-market audience rather than a Christian-specific format.
- Townsquare Media: US media company operating local radio stations, digital properties, and live events across small and mid-sized markets. Comparable in operating local/regional AM/FM stations and combining broadcast with digital distribution, though not focused on religious content.
- iHeartMedia: Largest US radio operator with a national footprint of stations and the iHeartRadio digital streaming platform. Comparable in combining AM/FM broadcast with a mobile streaming app, though its programming is general-market rather than Christian.
Regional players
- Calvary Chapel: Network of Calvary Chapel churches that operates affiliated Christian radio stations and online teaching content. Comparable as a ministry-affiliated Christian audio broadcaster, though distribution is largely church-local rather than a unified national station network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wilkins Radio Network social profiles
Digital presenceWilkins Radio Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilkins Radio Network leadership team
Management profileNumber of profiles
Profiles2 records
Wilkins Radio Network subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wilkins Radio Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilkins Radio Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilkins Radio Network
What does Wilkins Radio Network do?
Wilkins Radio Network operates a network of 27 AM and FM radio stations across five U.S. regions that broadcast Christian programming on behalf of partner ministries and churches. The network offers broadcast syndication services, mobile and web live streaming, and an on-demand program library, distributing religious content produced by dozens of partner ministries including Turning Point, In Touch Ministries, Grace to You, and Leading the Way.
Is Wilkins Radio Network a public or private company?
Wilkins Radio Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wilkins Radio Network founded?
Wilkins Radio Network was founded in 1989. It employs 11 to 50 people.
Where is Wilkins Radio Network based?
Wilkins Radio Network is headquartered in Spartanburg, United States, in the North America region.
How does Wilkins Radio Network make money?
Two revenue lines are on record. Ministry Partnerships and Broadcast Fees are the primary driver. The others are donations and Ministry Support.
Who are Wilkins Radio Network's main competitors?
Direct peers on record are Bott Radio Network, Bible Broadcasting Network, Moody Radio and Crawford Broadcasting Company. Broad incumbents are Salem Communications, Educational Media Foundation (K-LOVE / Air1), Cumulus Media, Townsquare Media and iHeartMedia. Calvary Chapel is listed as a regional player.
Does Wilkins Radio Network have an API?
No public API is recorded for Wilkins Radio Network.
What industry is Wilkins Radio Network in?
Wilkins Radio Network's product category is Christian Radio Broadcasting. Its primary akta.pro industry code is MPABABAC, Religious/Faith-Based Radio Networks, with a secondary code of MPABALAA, Christian Broadcasting (TV & Radio). Its NAICS code is 51611 and its SIC code is 4832.