Crawford Broadcasting

What Crawford Broadcasting does

Crawford Broadcasting, operating through its Crawford Media Group entity, is a privately held Christian-focused radio broadcasting company founded in 1958 and headquartered in Blue Bell, Pennsylvania. The company operates a portfolio of radio broadcast stations and produces digital audio content, most notably two podcasts: the National Crawford Roundtable (NCR), a nationally syndicated program covering faith, politics, and culture, and The Stand Podcast, which features Christian commentary from President and Owner Don Crawford Sr. Supporting operations include Crawford Media (broadcasting and programming delivery) and Crawford Engineering (technical broadcasting infrastructure), alongside an affiliated digital platform called MyHopeNow.

The company serves a general audience of Christian and secular listeners seeking faith-based programming, community news, and religious commentary on current events. Distribution occurs through traditional regional radio broadcast stations, Apple Podcasts, and on-demand website streaming via the Crawford Media Group website. Crawford Broadcasting reaches advertisers and sponsors through its content properties, with publicly disclosed sponsors including PreBorn and SunPower LED on the NCR show.

The business model is sponsorship and advertising-driven, with revenue derived from broadcast advertising and program sponsorships. No public pricing information is disclosed. The company is family-controlled, with Don Crawford Sr. serving as President and Owner, and Percy B. Crawford listed as Founder. No funding rounds, acquisitions, or M&A activity are disclosed, and the company has no subsidiaries, no patents, and no publicly disclosed revenue figures.

Name

Crawford Broadcasting

Legal name

Crawford Media Group

Website

https://crawfordbroadcasting.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Crawford Broadcasting is a privately held Christian radio broadcasting company operating since 1958, serving faith-based and general audiences through regional radio stations and podcasts including the National Crawford Roundtable and The Stand Podcast.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

akta.pro secondary industry

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Christian radio broadcasting
• Faith-based media
• Radio programming services
• Christian podcast content
• Broadcast media operations

Headquarters

HQ city

Blue Bell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Broadcast Advertising and Sponsorships: The company generates revenue through broadcast advertising and program sponsorships. The National Crawford Roundtable show features sponsors such as PreBorn and SunPower LED, indicating a sponsorship-based revenue model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Crawford Broadcasting Company (also known as Crawford Media Group) owns and operates radio stations and produces Christian-themed broadcast programming distributed via traditional radio, podcast platforms, and website streaming. Its flagship content includes the National Crawford Roundtable (NCR) and The Stand Podcast hosted by company President Don Crawford Sr., with supporting services delivered through its Crawford Media and Crawford Engineering divisions.

Product overview

Crawford Broadcasting operates as a media group offering multiple broadcast and digital content products. The portfolio centers on two main podcasts: the National Crawford Roundtable (NCR) featuring national commentary on faith and culture topics, and The Stand Podcast providing Christian commentary from company President Don Crawford Sr. Supporting these content products are Crawford Media (broadcasting and programming delivery services) and Crawford Engineering (technical broadcasting solutions). The company also maintains affiliations with MyHopeNow as a related platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Stand: Christian commentary podcast featuring Crawford Media's President and Owner, Don Crawford Sr.
• National Crawford Roundtable (NCR)
• MyHopeNow
• Crawford Engineering

Products and services

• National Crawford Roundtable (NCR) A national podcast and radio program featuring commentary and roundtable discussions on faith, politics, and culture, sponsored by PreBorn and SunPower LED, and aimed at Christian and faith-curious listeners in the United States.
• The Stand Podcast A Christian commentary podcast hosted by Crawford Media's President and Owner, Don Crawford Sr., delivering admonitions and messages on God, Country, and listeners, distributed via Apple Podcasts and the Crawford Media Group website.
• Crawford Media Core broadcasting and media services of the Crawford Media Group, encompassing programming delivery technology and radio station operations supporting the company's on-air and online content.
• Crawford Engineering Engineering and technical broadcasting solutions arm of the Crawford Media Group, supporting radio station operations and the technology infrastructure that delivers Crawford's programming.
• MyHopeNow An affiliated digital platform offering hope-based content and community resources, listed as a broadcast partner organization of Crawford Media Group.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• PreBornminorGTM or Marketing PartnerPreBorn is a sponsor of the National Crawford Roundtable (NCR) show. The sponsorship includes logo placement on the Crawford Media Group website and a donation call-to-action directing listeners to preborn.baby for saving babies.
• SunPower LEDminorGTM or Marketing PartnerSunPower LED is a sponsor of the National Crawford Roundtable show. The partnership includes logo placement on the Crawford Media Group website and promotional content for SunPower LED products.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salem Media Group: The largest US operator of Christian and conservative-talk radio stations, with national networks and digital platforms. Directly comparable to Crawford as a multi-station owner targeting faith-based audiences with talk/commentary formats and sponsor-driven monetization.
• Moody Radio: The broadcast ministry of Moody Bible Institute, operating a national network of Christian radio stations and podcasts. Comparable in faith-based talk/teaching content, multi-channel distribution (over-the-air plus podcast/streaming), and donor-sponsor revenue model.
• Bott Radio Network: A national network of Christian teaching and talk radio stations. Closely comparable to Crawford in operating multi-market Christian radio stations with syndicated programming and a faith/values editorial stance.
• WAY-FM Media Group: A non-commercial Christian music and talk radio network with stations across the US and an active digital/podcast presence. Comparable in faith-focused programming, multi-station operations, and reliance on listener/sponsor support.
• Relevant Radio: A Catholic-oriented national radio network with talk, teaching, and syndicated content. Comparable to Crawford in operating a multi-station faith-based network with national syndicated programs and digital streaming extensions.
• Educational Media Foundation (K-LOVE and Air1): Operates the largest non-commercial Christian music radio networks in the US (K-LOVE and Air1) with strong podcast and digital streaming presence. Comparable in faith-based content focus, multi-channel distribution, and reliance on listener/sponsor support.

Broad incumbents

• SiriusXM: A satellite and streaming audio platform with dedicated faith and family channels. Comparable as a broader audio broadcasting incumbent that competes for the same listener time and ad/subscription dollars as Crawford's radio and podcast properties.
• iHeartMedia: The largest US radio operator with thousands of stations and leading podcast platform (iHeart). Comparable as a broadcast distribution competitor and podcast publishing peer, but with vastly broader scale and general-market (non-faith) focus.

Emerging players

• EWTN (Eternal Word Television Network): A large Catholic broadcasting network with radio, TV, and digital channels. Comparable to Crawford in operating multi-format faith-based broadcast infrastructure, though its primary medium is television; useful analog for faith-media scale and sponsorship dynamics.
• Focus on the Family: A Christian media and content organization producing daily radio broadcasts, podcasts, and family-oriented editorial content. Comparable in faith-based commentary programming, podcast distribution, and sponsor/donor revenue mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crawford Broadcasting