Hannan Center

What Hannan Center does

Hannan Center (legal name: Luella Hannan Memorial Foundation) is a Detroit, Michigan-based 501(c)(3) nonprofit founded in 1925 (with its centennial celebrated in 2025) that supports older adults aged 55+ through a portfolio of integrated social-service, creative-aging, and caregiver-support programs. Core service lines include the Zena Baum Senior Service Center (social work and community resource navigation through My Neighborhood Connections), Beyond U (creative-aging workshops covering fine and performing arts, finance, technology, creative writing, and culturally based wellness), the Ellen Kayrod Art Gallery, the Daybreak adult day program for older adults living with dementia, and Active Connections mental-health services. The organization also runs the Hannan Center for Lifelong Learning, an Occupational Therapy program, and the Next Shift initiative — a free, confidential service for full-time employed family caregivers that combines social work, legal aid, and long-term-care planning.

Programs are delivered on-site at Hannan's headquarters at 4750 Woodward Ave., at partner sites including the Detroit Institute of Arts and Wayne State University, by phone (313-833-1300), and via virtual platforms such as Zoom. Hannan's go-to-market is community-led: it relies on partner referrals, recurring events such as the 70 Over Seventy awards (gathering ~400 attendees annually), the Emerge! Art Festival, gallery programming, social media (notably Instagram), email newsletters, and earned-media coverage. The organization does not sell a product; it charges nominal fees at most and is funded primarily through donations, foundation and corporate grants (including the Michigan Health Endowment Fund, Erb Family Foundation, Comerica Charitable Foundation, Community Foundation SEMI, Flinn Foundation, Mary Thompson Foundation, MCACA, The Jewish Fund, and Sinai Medical Staff), and supplementary earned revenue from facility rentals and Kayrod Gallery gift shop sales.

Hannan operates within a dense institutional ecosystem — co-founding the Aging Services Consortium (incorporated 1994), participating in the Senior Housing Preservation Detroit Coalition, and partnering with SAGE Metro-Detroit for LGBTQ-elders services and with the Alzheimer's Association – Greater Michigan Chapter for caregiver support. Approximately 25 years ago the organization transitioned from a residential model (Hannan House) to a community-center model. It is led by President & CEO Vincent Tilford and staffed by a small team of directors (Social Work, Arts & Culture, Lifelong Learning, Development), licensed social workers, an AmeriCorps program director, and Next Shift representatives. Revenue figures are not publicly disclosed.

Name

Hannan Center

Legal name

Luella Hannan Memorial Foundation

Website

https://hannan.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Hannan Center is a 100-year-old Detroit nonprofit supporting Michigan adults 55+ through social work, creative-aging classes, dementia adult-day care, caregiver support, and senior-housing advocacy.

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAIAJ

Community-Based Senior Centers with Adult Day Services

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

SECONDARYHLADAIAC

Alzheimer’s & Dementia-Specific Adult Day Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

SECONDARYHSABANAC

Memory Care Adult Day Programs (Dementia/Alzheimer’s)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYHSABANAK

Senior Social Clubs & Community-Based Day Programs (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYHSABANAN

Caregiver Support & Education Programs (Center-Based)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Senior social services
• Adult day care
• Creative aging programs
• Dementia care services
• Caregiver support programs

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: The organization operates as a nonprofit and relies on donations from individuals, corporations, and foundations to fund programming and operations.
2. Foundation and Government Grants: Funded by Michigan Health Endowment Fund (Next Shift program) and other foundations including Erb Family Foundation, American House Foundation, Comerica Bank Charitable Foundation, Community Foundation SEM, Flinn Foundation, Mary Thompson Foundation, MCACA, The Jewish Fund, and Sinai Medical Staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hannan Center is a nonprofit social services organization that supports older adults 55+ in Michigan through a portfolio of community-based programs. Core offerings include social work services and resource navigation (Zena Baum Senior Service Center, Active Connections, My Neighborhood Connections), creative aging and lifelong learning classes (Beyond U, Hannan Center for Lifelong Learning), an adult day program for people with dementia (Daybreak), caregiver support (Next Shift), an art gallery and gift shop (Ellen Kayrod Art Gallery), an occupational therapy program, and an annual awards event (70 Over Seventy). Programs are delivered on-site in Detroit, at partner sites, via phone hotline, and online.

Product overview

Hannan Center is a nonprofit social services organization that offers a portfolio of programs and services for older adults 55+ in Michigan. The organization provides a unified set of services centered on social work, creative aging, and wellness. Core offerings include the Zena Baum Senior Service Center (social work and community connections), Beyond U (creative aging workshops and classes), the Ellen Kayrod Art Gallery, Daybreak (adult day program for dementia care), the 70 Over Seventy awards program, an occupational therapy program, the Next Shift caregiver support program, and the Age Out Loud blog. These programs work together to preserve dignity and enhance quality of life for seniors through social services, creative expression, and caregiver support.

Differentiator

Problem solved

Functional benefit

Products and services

• Zena Baum Senior Service Center
• Beyond U – Creative Aging Workshops & Classes Creative aging classes and workshops providing social interaction, personal enrichment, and intellectual growth for older adults. Offerings include Fine and Performing Arts, finance, technology, creative writing, and culturally-based wellness.
• Ellen Kayrod Art Gallery and Gift Shop Art gallery showcasing local and national artists through monthly rotating exhibits, with an attached gift shop selling artwork. Open weekdays Monday–Friday from 10am–3pm.
• Daybreak – Adult Day Program Adult day program providing daytime care and support for older adults living with dementia, offering a safe, engaging, person-centered environment with creative aging classes, music therapy, wellness activities, and reminiscence programs.
• 70 Over Seventy Awards Annual awards program celebrating adults 70 and older making remarkable impact in the Detroit community, honoring power, possibility, and the impact of aging. Sponsorship packages are offered to corporate partners.
• Occupational Therapy Program Program providing practical, hands-on occupational therapy support to help Detroit seniors stay strong, independent, and connected.
• Next Shift Program Free confidential service helping full-time employed caregivers secure support and resources for loved ones, including navigating Medicaid/Medicare, connecting to community resources, long-term care planning, legal services, and consultations with licensed social workers.
• Active Connections – Mental Health Services Mental health support services for older adults, including individual and group support to address isolation, depression, and adjustment issues.
• Hannan Center for Lifelong Learning Lifelong learning program offering diverse, creative programming vital for seniors and their quality of life, with multiple semesters of classes and workshops.

Quantifiable outcome

• 120 participants enrolled in Hannan Center for Lifelong Learning in a single semester (record enrollment)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Wayne State UniversitycoreStrategic or Co-development PartnerPartnership with Wayne State University Institute of Gerontology for needs assessments and strategic planning; collaboration with Ceramic Department providing in-kind support for art programs; HCLL partnership offering free art workshops with various media including charcoal, graphite, pastels, and watercolors
• Detroit Institute of Arts (DIA)coreStrategic or Co-development PartnerOngoing community partnership providing art experiences in galleries and studio with DIA teaching artists through the Community Group Program; Hannan artists participate in tours and create artwork for exhibitions
• SAGE Metro-DetroitcoreStrategic or Co-development PartnerNational organization dedicated to improving lives of LGBTQ elders; Hannan Center staff serve on board; collaboration on securing inclusive protections and identifying welcoming services for LGBTQ seniors
• Alzheimer's Association - Greater Michigan ChaptersupportingImplementation/ SI/ Consulting PartnerPartner in Next Shift program providing support groups and resources for caregivers
• Elder Law & Advocacy CentersupportingImplementation/ SI/ Consulting PartnerPartner in Next Shift program providing legal services and family mediation for caregivers
• Wayne State University Institute of GerontologysupportingImplementation/ SI/ Consulting PartnerPartner in Next Shift program providing expertise in aging and gerontology research
• Senior Housing Preservation Detroit CoalitioncoreStrategic or Co-development PartnerCoalition of organizations dedicated to preservation of affordable senior living in Detroit; advocacy for senior housing rights and against displacement
• Aging Services ConsortiumcoreStrategic or Co-development PartnerConsortium incorporated July 12, 1994, promoting health, well-being, and self-sufficiency of older population in Metropolitan Detroit; includes training, research, and service provision collaboration

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PACE Southeast Michigan: Operates the Program of All-Inclusive Care for the Elderly (PACE) in southeast Michigan, combining adult day services with medical care for frail seniors. Directly comparable to Hannan Center's Daybreak adult day model and multi-service senior care approach in the same metro region.
• Senior Services of Southeastern Michigan: Michigan-based nonprofit providing a portfolio of services to older adults including care management, in-home services, and adult day programs. Highly comparable to Hannan Center's multi-service community-based model serving the same regional population.
• Cass Community Social Services: Detroit-based nonprofit serving vulnerable populations including seniors with social services, housing, and food programs. Directly comparable as a Detroit nonprofit delivering multi-service programs to low-income community members.
• SAGE (Services & Advocacy for GLBT Elders): National nonprofit dedicated to improving the lives of LGBTQ older adults. Hannan Center is a SAGE Metro-Detroit partner; the organizations share the LGBTQ elder services niche and operate with similar advocacy-plus-service models.
• Benjamin Rose Institute on Aging: Cleveland-based nonprofit offering a comparable integrated portfolio of services for older adults including adult day, mental health, caregiver support, and research. One of the closest structural analogues to Hannan Center's multi-program community model.
• Iona Senior Services: Washington D.C.-area nonprofit operating a senior center with adult day, creative aging, case management, and wellness programs. A close operational analogue to Hannan Center's community-center-plus-multiple-programs model.

Regional players

• Detroit Area Agency on Aging: Designated Area Agency on Aging serving Detroit and surrounding counties, administering federal and state aging services. Operates in the same geography and serves overlapping senior populations, but functions as a quasi-governmental coordinator rather than direct service provider.
• Area Agency on Aging 1-B: Regional aging services agency serving southeast Michigan counties, providing information and assistance, caregiver support, and community programming. Comparable in mission to Hannan Center but operates at a broader regional, planning-and-funding level.

Broad incumbents

• National Council on Aging: National nonprofit advocacy and service organization focused on improving the lives of older adults, particularly those with economic and social needs. Operates in the same sector as Hannan Center but at a national scale with policy, research, and grant-making functions.
• LeadingAge: National membership association representing nonprofit aging-services providers including senior centers, adult day, and home and community-based services. Hannan Center's Aging Services Consortium membership places it within the LeadingAge ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hannancenter
• Xx.com/ageoutloud
• Facebookfacebook.com/HannanCenter
• LinkedInlinkedin.com/company/luella-hannan-memorial-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannan Center