Roofmart

What Roofmart does

Roofmart is a privately held Canadian exterior building materials distributor founded in 1957 and headquartered in Brampton, Ontario, with 500+ employees operating more than 50 branch locations across British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and Quebec. The company sells roofing, siding, metal roofing, building envelope systems, tools, equipment, and adhesives/cements primarily to professional roofing and siding contractors, with secondary customer types including homeowners, home builders, and developers. The corporate group consists of multiple regional entities (Roofmart Ontario Inc., Roofmart Alberta Inc., Roofmart Pacific Ltd., Roofmart Prairies Ltd., Pacific Roof Centre Inc., and Les Entreprises Roofmart Ltée.), operating under the unified Roofmart and Roof Centre brands.

The company's technology layer is built around two proprietary platforms: ProZone, a contractor-facing online ordering system that provides real-time pricing and stock levels, invoice management, multi-user account access, and algorithmic search that improves over time, and OrderTrax, a real-time delivery tracking system that notifies contractors when drivers are en route and provides photo confirmation of jobsite delivery. These sit atop a traditional physical distribution business supported by professional delivery, curbside/site/rooftop delivery services, custom metal flashing fabrication, credit accounts, and tapered roofing system design via a Vertex Building Science partnership. Core brand relationships are concentrated with IKO (residential and commercial roofing) and Sika (commercial TPO/EPDM membranes), with additional distribution for Owens Corning, DuPont Tyvek, and Duraflo.

Roofmart's revenue model is transaction-based, one-time sales of distributed building materials at quote-based contractor-specific prices, billed pay-as-you-go through ProZone accounts and in-branch sales. Pricing is not publicly disclosed and is subject to change at time of shipment, with frequent manufacturer-driven price increases communicated through a public Pricing Notices page. GTM is direct-to-contractor via 50+ physical branches, the ProZone self-serve platform, and direct sales specialists; the marketing mix is built around the ProZone and OrderTrax platforms, a bilingual English/French website, a blog on industry and pricing topics, and the IKO ROOFPRO loyalty program that incentivizes repeat purchasing.

Name

Roofmart

Legal name

Roofmart Ontario Inc., Les Entreprises Roofmart Ltee., Roofmart Alberta Inc., Roofmart Pacific Ltd., Roofmart Prairies Ltd., Pacific Roof Centre Inc.

Website

https://roofmart.ca

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Roofmart is a privately held Canadian distributor of exterior building materials—roofing, siding, metal, and building envelope products—selling primarily to professional contractors through 50+ branches and the ProZone online platform across six provinces.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Building materials distribution
• Exterior building supply
• Roofing products distribution
• Siding materials supply
• Building envelope products

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials Distribution: Roofmart generates revenue through the sale of exterior building materials including roofing (residential and commercial), siding, metal products, building envelope systems, tools, equipment, and adhesives/cements. Revenue is derived from product sales to contractors at branch locations and through the ProZone online platform. Pricing is quote-based and subject to manufacturer-announced increases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Roofmart is Canada's national distributor of exterior building materials, operating 50+ branch locations across six provinces. The company distributes roofing, siding, metal, and building envelope products to contractors, home builders, and developers, supported by two proprietary digital platforms: ProZone (online ordering with real-time pricing and stock visibility) and OrderTrax (real-time delivery tracking with photo confirmation). Revenue is generated primarily through the resale of building materials sourced from manufacturers such as IKO, Sika, and DuPont Tyvek.

Product overview

Roofmart is a national distributor of exterior building materials in Canada, operating as a single unified distribution business rather than a platform-plus-modules architecture. The core offering consists of ProZone (contractor-facing online ordering platform) and OrderTrax (real-time delivery tracking), supplemented by a comprehensive product portfolio spanning residential roofing (IKO shingles, metal roofing, underlayment, ventilation), siding and cladding, commercial roofing (membranes, insulation), building envelope systems, tools and equipment, and adhesives. Services include professional delivery, metal fabrication, credit accounts, and Vertex tapered roofing estimation. ProZone serves as the central hub for ordering and account management, while OrderTrax handles logistics visibility.

Differentiator

Problem solved

Functional benefit

Brands

• ProZone: Online ordering platform for contractors to manage orders, pricing, and account details
• OrderTrax

Products and services

• ProZone Online platform for contractors providing seamless ordering experience, real-time pricing and stock access, flexible ordering options, invoice management, and IKO ROOFPRO loyalty rewards. Supports multi-user access with controlled permissions and algorithmic search that improves over time.
• OrderTrax Real-time delivery tracking system that notifies contractors of order status, driver location, and provides photo proof of delivery on jobsite. Tracks deliveries from dispatch to on-site arrival.
• Residential Roofing Products Solutions for low-slope and steep-slope residential roofs including shingles, metal roofing, felt and underlayment, ice and water protection, skylights and hatches, low-slope systems, ventilation, flashing, and siding. Distributed for residential construction and renovation contractors.
• Siding and Cladding Products Complete range for siding projects including vinyl siding, fiber cement siding, aluminum siding, wood-grain finish alternatives, engineered wood products, aluminum and vinyl trim, soffit and fascia, aluminum gutter systems, mounting hardware, insulation, and air/vapor barriers.
• Commercial Roofing Products Commercial roofing solutions including SBS or APP base and cap membranes, TPO and EPDM single-ply membranes, thermal insulation, cover boards, vapor barriers, fasteners and plates, asphalt products, drains and scuppers, and roofing accessories.
• Building Envelope Products High-performance wall system products meeting or exceeding air and weather barrier standards including vapor-permeable membranes, non-permeable membranes, non-permeable rigid insulation, tapes, sealing accessories, and building paper.
• Tools and Equipment Hand tools, pneumatic tools, nails, staples, screws, equipment, storage, safety equipment and workwear, ladders and scaffolding for exterior building applications.
• Adhesives and Cements Adhesives, coatings, cements, primers, sealants, mastics, caulking and paint products for exterior building applications.
• IKO Roof-Fast Low Slope System Multi-layer membrane roofing system designed for low-slope residential roofs (2:12 to 4:12 pitch), consisting of Roof-Fast 95 Base (self-adhesive base sheet), Roof-Fast Base MA (fiberglass-reinforced nailable base), and Roof-Fast Cap (self-adhering granule-surfaced membrane).
• Vertex Tapered Roofing Systems Internal estimation service for tapered insulation systems on pitched roofs to help eliminate ponding water and increase thermal value. Provided in partnership with Vertex Building Science.
• Professional Delivery Service Professional delivery with accuracy and punctuality, including curbside delivery, site delivery, and rooftop delivery via cranes or lifts. Tracked in real-time through OrderTrax.
• Metal Fabrication Custom and standard flashing fabrication at select locations using high-quality materials with expert precision for residential and commercial projects.
• Credit Services Credit account solutions with online and electronic payment options for long-term business success, available to contractor and business account holders.

Quantifiable outcome

• Streamlined procurement process reducing phone/email orders through ProZone self-service platform
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SikacoreChannel Partner/ Reseller/ Distributor · 18 April 2024Roofmart became the national distributor of Sika products. Sika provides TPO and EPDM single-ply membranes for commercial roofing applications, as well as adhesives and sealants. This partnership strengthens Roofmart's commercial roofing and building envelope offerings across Canada.
• IKOcoreChannel Partner/ Reseller/ DistributorIKO is a primary brand partner for Roofmart across residential roofing (shingles, Roof-Fast low-slope systems), commercial roofing, and building envelope products. IKO ROOFPRO is a loyalty rewards program affiliated with this partnership, allowing contractors to collect automatic rewards.
• Vertex Building SciencecoreStrategic or Co-development PartnerRoofmart partners with Vertex to provide tapered roofing system estimation services. Vertex estimateurs internes assist contractors with designing tapered insulation systems for sloped roofs to improve drainage and thermal value.
• DuraflominorChannel Partner/ Reseller/ DistributorDuraflo (a brand of Canplas) provides roof ventilation products including exhaust vents for bathrooms and dryers. Roofmart distributes Duraflo ventilation products across its branch network.
• Owens Corning Thermafiber RainBarrierminorChannel Partner/ Reseller/ DistributorOwens Corning Thermafiber RainBarrier mineral wool insulation is available at Roofmart, distributed as part of the building envelope product category.
• DuPont TyvekminorChannel Partner/ Reseller/ DistributorRoofmart distributes DuPont Tyvek building wrap products including Tyvek DrainWrap CA, which enhances drainage behind cladding systems.
• IKO ROOFPRO Loyalty ProgramminorGTM or Marketing PartnerThe IKO ROOFPRO program is a loyalty rewards initiative that allows contractors purchasing IKO products through Roofmart to automatically collect benefits without additional paperwork, incentivizing repeat purchases and strengthening the IKO-Roofmart partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ABC Supply Co. Largest US distributor of roofing, siding, windows, and exterior building products to contractors, operating over 800 branches. Closest analog to Roofmart's specialty distributor business model in a much larger market.
• SRS Distribution: US-based specialty distributor of roofing, siding, and building products serving contractors, with a multi-brand family of independent distributors. Highly comparable GTM focused on professional exterior building trades.
• Beacon Building Products: Publicly traded US distributor of roofing and complementary building products to contractors and homebuilders. Same customer profile (roofing/siding contractors) and similar product mix, including residential and commercial roofing.
• Lansing Building Products: US specialty distributor of exterior building products (siding, windows, roofing, trim) primarily to professional contractors. Overlapping product portfolio and contractor GTM motion, though siding-heavy.
• Harvey Building Products: US distributor and manufacturer of building products including roofing, siding, windows, and gutters serving contractors and dealers. Comparable in product breadth and pro-channel distribution.

Regional players

• Home Hardware Building Centre: Canada's largest independent home improvement retailer and building materials dealer network with 1,000+ stores. Comparable on product overlap (roofing, siding, building materials) but retail-franchise model vs. Roofmart's direct branch distribution.
• Timber Mart: Canadian buying group and dealer network of lumber, hardware, and building materials retailers. Overlaps with Roofmart on building materials distribution to pros, but operates a dealer/retail model across Canada.
• BMR Group: Quebec-based hardware and building materials retailer/distributor with dozens of locations across Canada. Similar focus on building materials and pro customers in the same Canadian market.
• Castle Building Centres Group: Canadian buying group of independently owned building materials dealers serving contractors and homeowners. Comparable channel and assortment, with similar pro-contractor customer focus.

Others

• IKO Industries: Roofmart's primary brand partner and one of North America's largest manufacturers of residential/commercial roofing and waterproofing products. Listed as ecosystem/strategic counterparty rather than direct competitor; Roofmart's careers site is hosted on IKO's Workday.

Market position

Competitive moat4 records

Customer concentration

• Xx.com/roofmartca
• Facebookfacebook.com/RoofmartCA
• LinkedInlinkedin.com/company/roofmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofmart