What InstruLogic does

InstruLogic is a Virginia-based industrial automation services firm founded in 1990 that designs, installs, and services SCADA (Supervisory Control and Data Acquisition) systems, PLCs, telemetry, radio communications, and cloud-based monitoring platforms, with a primary focus on municipal water and wastewater utilities in the Mid-Atlantic region. The company operates as a subsidiary of Inframark, an infrastructure services provider, and maintains offices in Winchester, VA (headquarters at 212 Fort Collier Road) and Raleigh, NC (regional office at 2600 Garner Station Blvd). Its core technology stack is built on third-party platforms — notably Ignition by Inductive Automation (where it holds Premier Integrator status with 50+ installations), Rockwell/Allen-Bradley, Siemens, OPTO22, Canary Labs historian, and VTScada — combined into customer-specific control systems rather than proprietary platforms.

The company's product portfolio spans turnkey design/build project delivery, technical services (consulting, calibration, emergency repair, radio path surveys), lifecycle support, and two subscription-oriented offerings: Service SCADA (a no-capital-expenditure monthly service model covering software upgrades, component replacement, and repairs) and InstruLogic Cloud (cloud-hosted SCADA). It also offers cyber security services for SCADA environments and 24/7 emergency repair. Customer segments are concentrated in municipal water/wastewater utilities (primary), with secondary exposure to industrial manufacturing and federal/government facilities.

InstruLogic generates revenue through a mix of professional services (project-based design/build work and T&M technical services) and recurring managed services (monthly Service SCADA subscriptions and SMART Support packages). Go-to-market is consultative and relationship-based, driven by direct field sales (Business Development Manager Rodney Spriggs), no-charge consultations, and active participation in industry events (WaterJAM, WEFTEC, VRWA, ISA Water/Wastewater Symposiums). Pricing is quote-based and not publicly disclosed. The firm employs 11-50 people and is led by General Manager Carter Farley (PE, CAP), with a leadership team comprising project managers, technicians, and specialists with 20+ years of industry experience. The company claims to have designed and installed more SCADA systems than any other firm in the Mid-Atlantic region, with approximately 60 SCADA upgrades performed annually.

Name

InstruLogic

Legal name

InstruLogic LLC

Website

https://instrulogic.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

InstruLogic is a Mid-Atlantic industrial automation services firm, founded 1990 and a subsidiary of Inframark, that designs, installs, and services SCADA and control systems for municipal water and wastewater utilities across Virginia and North Carolina, with subscription-based Service SCADA and cloud-hosted offerings.

Ownership category

akta.pro rank

Product category

SCADA and Industrial Automation Services

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

SCADA, Instrumentation & Controls Integration for Water/Wastewater Projects (IMAFAGAK)

akta.pro secondary industries

SCADA/HMI Platforms (IMAGABAB), Industrial Control System (ICS) & SCADA Security (HDADAJAA)

Keywords

• SCADA system integration
• Industrial automation services
• Water wastewater controls
• Control system engineering
• Remote systems monitoring

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Service SCADA (Monthly Service): Recurring monthly service fees for cloud-hosted SCADA systems. No upfront capital costs; customers pay a reasonable monthly service fee that includes software upgrades, component replacement when obsolete, repairs, and system expansion based on service agreement terms.
2. Technical Services: Consulting, design, implementation, upgrade, repair, and maintenance services for measurement and control systems including SCADA, Telemetry, PLCs, Radios and measurement devices. Billed per service event or through annual service contracts.
3. Design/Build Services: Complete project delivery from conception through commissioning including licensed engineering, control systems design, PLC/SCADA/SQL programming, database design, HMI design, instrumentation, panel building, and program management.
4. Calibration Services: Calibration services for all types and brands of instruments and measuring devices commonly found in water and wastewater treatment systems.
5. SMART Support Packages: Customizable service packages for treatment operation automation and control assets including preventative care, repair services, cybersecurity services, and specialized project services.
6. SCADA Hosting Services: Cloud-based hosting of SCADA systems providing secure and reliable operation without need for additional IT administration, with costs covered through monthly service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

InstruLogic designs, builds, installs, and services SCADA and control systems primarily for municipal water and wastewater utilities. The company provides consulting, design, implementation, calibration, emergency repair, remote systems monitoring, and cyber security services for measurement and control systems. They also offer subscription-based SCADA solutions such as Service SCADA and the InstruLogic Cloud platform, enabling utilities to access automation infrastructure without large upfront capital expenditures.

Product overview

InstruLogic offers a full-service approach to SCADA and Control Systems with the ability to consult, design, and install complex systems. Their portfolio centers on SCADA Systems and Control Systems as the core offerings, supported by Technical Services encompassing consulting, design, implementation, repair, and maintenance. Additional service offerings include Design/Build Services for turnkey projects, Remote Systems Monitoring with dynamic alarming and mobile access, Cyber Security Services, Calibration Services, Emergency Repair Services (available 24-7), SCADA Lifecycle Services, and Radio Path Surveys. Add-on offerings include SMART Support (customizable service packages), Service SCADA (subscription model with no capital expenditure), SCADA Hosting Services (cloud-hosted SCADA), and InstruLogic Cloud (cloud-based management platform). The company specializes in water and wastewater treatment operations and serves municipal, industrial, and federal clients.

Differentiator

Problem solved

Functional benefit

Products and services

• SCADA Systems Design and Implementation
• Technical Services Professional services including consulting, implementation support, system upgrades, and maintenance for existing SCADA and control system installations across multiple brands.
• Calibration Services Field and bench calibration of measurement and control instrumentation to ensure accuracy and regulatory compliance for water, wastewater, and industrial process systems.
• Emergency Repair Services 24/7 emergency response, troubleshooting, and repair services for SCADA, PLC, and control system failures at customer sites.
• Remote Systems Monitoring Off-site remote monitoring of customer SCADA and control systems, providing real-time visibility, alarm notification, and operational insight for utility and industrial operators.
• Cyber Security Services Cyber security services for SCADA and industrial control system environments, including vulnerability assessment, hardening, monitoring, and protection of OT networks.
• Radio Path Surveys Radio frequency path surveys and design services to ensure reliable telemetry communications for SCADA system connectivity across water/wastewater and industrial sites.
• SCADA Lifecycle Services End-to-end lifecycle support covering planning, design, deployment, upgrades, and long-term maintenance of SCADA and control systems to extend asset life and performance.
• Service SCADA Subscription-based SCADA service that delivers monitoring and control capabilities to utility customers with no upfront capital cost, billed on a recurring monthly basis.
• InstruLogic Cloud Cloud-based platform for hosting, managing, and accessing SCADA systems and operational data, enabling remote visibility and control across customer sites.
• SMART Support Customizable SMART Support program providing scheduled and on-demand technical support, remote services, and field service for SCADA and control system customers.

Quantifiable outcome

• Most municipal customers can add full featured SCADA functionality to all their remote sites for less than the cost of fluoride or chlorine supplies
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Inductive Automation (Ignition)coreTechnology or IntegrationPremier Integrator partner for Ignition by Inductive Automation, the industry's only server-centric industrial automation software platform with unlimited licensing. InstruLogic has over 50 successful Ignition installations and specializes in Ignition platform deployment for water/wastewater and manufacturing applications.
• Rockwell Automation (Allen Bradley)coreTechnology or IntegrationTechnology partnership for Allen Bradley PLCs and automation components. InstruLogic works extensively with Rockwell products including SLC 500, CompactLogix, and PanelView systems, and offers migration services from legacy to modern Rockwell platforms.
• OPTO22supportingTechnology or IntegrationTechnology partner for OPTO22 automation hardware and control solutions.
• SIEMENSsupportingTechnology or IntegrationTechnology partner for SIEMENS industrial automation and control products.
• Canary Labs (Historian)supportingTechnology or IntegrationPartner for Canary Labs historian software solutions for data logging and trending capabilities in SCADA systems.
• VTScadasupportingTechnology or IntegrationPartner for VTScada SCADA software platform solutions.
• InframarkcoreStrategic or Co-development PartnerInstruLogic is part of the Inframark family, providing innovative solutions for water and wastewater operations. This partnership enables access to infrastructure services expertise and the 'Clear Partnerships' approach to serving clients. InstruLogic is powered by Inframark infrastructure services.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Schneider Electric: Global SCADA/automation and water utility solutions provider (AVEVA, EcoStruxure). Competes for water/wastewater digitalization projects and offers direct services that overlap with InstruLogic's offering.
• Emerson Automation Solutions: Global automation incumbent offering SCADA/DCS, PLCs, and lifecycle services used in water and wastewater plants. Competes with InstruLogic on both platform selection and integrator-led modernization projects.
• M.C. Dean: Large electrical and automation systems integrator with significant water/wastewater and critical infrastructure work. Operates at greater scale and geographic breadth than InstruLogic, competing for the same municipal and federal SCADA/automation projects.
• Honeywell Process Solutions: Process automation and SCADA incumbent with significant water, wastewater, and municipal infrastructure exposure. Competes on both technology platforms and integration services in the same target market.
• Rockwell Automation: Major industrial automation OEM and integrator partner of InstruLogic, with a dedicated Water/Wastewater industry practice. Competes on large-scale SCADA programs and direct services for utilities.
• Stantec: Global engineering and consulting firm with a large Water practice that designs and commissions SCADA/automation systems for utilities. Competes for owner-engineer contracts that often include InstruLogic's scope.

Direct peers

• Patti Engineering: SCADA, PLC, and controls system integrator serving water/wastewater, manufacturing, and utilities across the U.S. Comparable as a regional-to-mid-market automation services firm with similar Ignition, Rockwell, and Siemens stack expertise.
• Revere Control Systems: Independent systems integrator specializing in SCADA, PLC, HMI, and industrial automation for water/wastewater, utilities, and manufacturing. Direct competitor in the regional municipal SCADA integration and services market.

Others

• Inductive Automation: Software vendor of the Ignition SCADA platform that InstruLogic deploys and integrates. Not a direct competitor but a key ecosystem partner whose roadmap, pricing, and channel program directly shape InstruLogic's service economics.
• Inframark: Parent company of InstruLogic and a major third-party operator of water and wastewater utilities. Functions as both a customer pipeline and a strategic backer, with overlapping service lines in municipal water operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/instrulogic
• Facebookfacebook.com/instrulogic
• LinkedInlinkedin.com/company-beta/1402788

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InstruLogic